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Bigg Boss 13: Shehnaaz to Sidharth: I HATE YOU!

Shehnaaz Gill and Sidharth Shukla's friendship seems to be over once and for all. When she got aggressive with him during a task, he swore he would never talk to Shehnaaz again.




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Bigg Boss 13: Asim proposes to Himanshi with a kiss!

Asim Riaz proposes Himanshi Khurrana and asks her to marry him. Everyone starts cheering for them. Khurrana doesn't say yes straightaway but she doesn't reject his proposal either.




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Amruta and Karishma get ready to play with Khatron!

Fear Factor: Khatron Ke Khiladi will start airing from February 22.




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From polishing shoes to winning Indian Idol 11

'I was like a scattered necklace; Indian Idol put the pieces together.'






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Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Online Resource




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From Main Street to mall: the rise and fall of the American department store / Vicki Howard

Dewey Library - HF5465.U5 H69 2015




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Soar: How the Best Airline Brands Delight Customers and Inspire Employees / Shashank Nigam ; with Matthew Sharpe

Dewey Library - HF6161.A38 N55 2016




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Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari

Dewey Library - HF5415.55.C86 2015




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Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




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Marketing and customer loyalty: the extra step approach / Mauro Cavallone

Online Resource




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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

Online Resource




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Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

Online Resource




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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

Online Resource




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The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




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Powering content: building a nonstop content marketing machine / Laura Busche

Online Resource




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Competitive advantage of customer centricity / by Sathit Parniangtong

Online Resource




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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

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The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

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Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

Online Resource




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The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




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Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




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Shopping mall / Matthew Newton

Hayden Library - HF5430.3.N49 2017




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Order at the bazaar: power and trade in Central Asia / Regine A. Spector

Rotch Library - HF5475.K982 B57 2017




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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

Online Resource




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Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




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Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




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Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

Online Resource




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




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Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey

Online Resource




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Great customer experience starts with product management. / Matt LeMay

Online Resource




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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

Online Resource




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J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger

Hayden Library - HF5465.U6 P454 2017




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Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon

Dewey Library - HF5415.127.Y66 2017