Make communication a priority
In response to the restrictions temporarily in place, companies large and small have made changes to the way they do business. Restaurants are offering curbside pickup. Many retailers have closed their brick-and-mortar stores but are ramping up e-commerce with free delivery and 24-hour customer support. Grocery stores have introduced new cleaning protocols and special senior shopping hours.

No matter your industry, be proactive in sharing this information with customers and keeping them updated. In this digital-first era, all types of businesses are much better equipped to reach customers, both existing and prospective. By using multiple platforms — posting on social media, sending mobile messages, and updating your website and directory listings such as Google My Business — your business has the ability to connect with customers quickly and easily.  

Be transparent
We are living through a period of uncertainty in which nearly every American is affected by this pandemic in some way. It’s important to acknowledge that publicly. Practicing sensitivity and transparency in light of our current economic climate is not only appropriate — it’s necessary. Soften the tone in your messaging and infuse empathy in recognition of what’s happening all around us.

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

Seventeen-year-old Avi Schiffmann is an entrepreneur. But he is a different kind of entrepreneur. He’s not in it for the profits, fame and continued growth opportunities. At least, not right now.

Schiffmann, a high school teenager who lives in Washington State, has attracted worldwide attention through his amazing Survival Rate Calculator website, which tracks critical information related to the coronavirus outbreak. Since launching the site during the early stages of the pandemic, Schiffmann's web crawlers have been configured to pull in, parse and process real time data from the World Health Organization, Centers for Disease Control and other governmental websites and convert that data to show infections, deaths, recoveries and rates of change for all countries around the world. The site breaks down infections on user-friendly maps, provides health information and also attempts to calculate a survival rate of someone who contracts COVID-19, based on user-submitted health data of age, gender and other health factors.

Is the site popular? You bet. According to a profile of Schiffmann on Business Insider, the site attracts about 30 million visitors a day and 700 million total so far.

Since the onset of the coronavirus pandemic, consumer confidence has declined in all 50 states, according to ongoing research from Morning Consult. And we all know that consumer confidence is a critical component of economic growth. As businesses begin to reopen across America, they need to work hard to restore this critical sentiment. To that end, consumer confidence may well be the only marketing message that matters for some time to come.

As consumers weigh the pros and cons of carefully reemerging from quarantine, many marketers will need to make a point of reassuring them in their messaging. Here are four smart marketing approaches to consider as you seek to restore consumer confidence.

1. Reframe social distancing.
2. Acknowledge the struggle.
3. Build consumer trust.
4. Emphasize safety.

The current global forecast estimates the average person will watch 100 minutes of online video each day in 2021. In fact, a survey of marketers reveals 88% of them say video marketing provides them with a positive Return on Investments (ROI). Furthermore, 92% of marketers say video is an important part of a marketing strategy. With 75 million Americans watching online videos every day, video marketing offers enticing opportunities for marketers to capitalize on the rise in popularity of online videos.

The good news is you don’t need much to get started. With a good camera or a decent smartphone, you too can make great videos for your business. Your marketing video can be used for your website or social media platforms like YouTube, Facebook, and Instagram; the sky is literally the limit.  A caveat here is making a marketing video requires a bit of a learning curve. First, you will need to have the right amount of knowledge and tools to make a meaningful impact from your video marketing effort.

1. Apply for a line of credit
2. Have cash on hand
3. Negotiate with your vendors
4. Be as adaptable as possible
5. Invest in safety

On March 16, Lisa Eskenazi Boyer was working up a sweat with her students one last time at her bustling Queens, New York, fitness studio. Covid-19 lockdown orders were about to take effect, and Simply Fit Astoria — along with all other local gyms — would have to close its doors later that night. She never expected it to be for good.....

The food and beverage industry is a tough game. Sixty percent of restaurants don’t make it past their first year, and 80 percent go out of business within five years. Those are hard odds.

Franchising takes some of the risks out of the equation by giving you a proven model to work with. But being a franchisor with a proven model under your arm does not mean you’re suddenly bulletproof or immune to the laws of economics. If you start making unforced errors, you are going to fail.

Here are the five reasons most people fail as the owner of a franchise. Avoid these deadly sins at all costs:

Sin 1: Financial complacency
Sin 2: Operational obtuseness
Sin 3: Poor hiring choices
Sin 4: Myopic risk management
Sin 5: Mediocre offerings

The end of the year is a critical time for businesses especially for small businesses that are looking to make the most out of holiday shopping. 23ABC spoke with two business consultants on how small businesses can adapt to make the most out of this final stretch of 2020.

Starting with investing in your community.
Their second piece of advice is to build an honest and transparent relationship with your customers and business neighbors.
As times have slowed down, they are encouraging business owners to take a good look at who their ideal client is and reshape their marketing for them.
Lastly, being collaborative and creative.

The former vice president won the top job, but undoing Trumps discordant legacy will not be easy.

Many of the elements of Trumps biggest legislative achievement--the Tax Cuts and Jobs Act (TCJA) of 2017--are set to expire in the next few years. To name two: the research and development tax credit, which in 2022 requires businesses to amortize expenses over five years rather than doing so immediately, as is the current case. And full expensing for short-term business investments will begin phasing out in 2023.

News of the vaccine also raises questions for business owners: Can you require employees to be vaccinated, and if so, how do you go about it?

Employment lawyers and HR professionals say that policies regarding the flu vaccine are a good place to start. Many states mandate that hospital workers and other health care professionals, as well as school children and preschoolers in daycare, get flu shots and other vaccines. But it's not required for most professions. Generally, employers can require a flu vaccination, but an employee may be entitled to an exemption if he or she has a particular disability that needs to be accommodated, or a sincerely-held religious objection to taking the vaccine, says Michael Schmidt, a New York-based employment lawyer for Cozen O'Connor.

In both cases, the employer may have to pay for the vaccine or reasonable accommodation. If you refuse to make accommodations for an anti-vaxxer, it's possible to face a claim for violating the Americans with Disabilities Act (ADA), the Civil Rights Act, or the Occupational Safety and Health Administration's whistleblower protection program. Most of the time, Schmidt says, the advice is for employers to encourage employees to get a flu shot rather than try to create a policy that demands it. However, he notes, many would argue that the Covid-19 situation is far more threatening than the flu is at this point, meaning a vaccine may be more crucial to the overall health of a workplace.

Arguably the most critical aspect of digital transformation, digital payments ensure that small merchants or kiranas can continue to accept or send money and preserve cash flow in an increasingly contactless world.

The pandemic is accelerating existing trends.

Covid-19 has initiated some trends and altered the direction of others, but its most enduring impact will be as an accelerant. Take any trend--social, business, or personal--and fast-forward 10 years. Even if your company isn't living in the year 2030 yet, the pandemic has spurred changes in consumer behavior and markets. This is clear in the rapid increase in online shopping, in the shift toward remote delivery of health care, and in the spectacular increase in valuation among the biggest tech firms.

The more disruptive the crisis, the greater the opportunities--and the risks.

Invoice financing is a type of business funding wherein the business sells its outstanding invoices or account receivables (A/R) to financing companies to get an immediate cash flow boost. The financing company takes over the invoices, and sometimes be in charge of collecting customer payments (as in invoice factoring).

Invoice financing is a popular financing option for businesses that have to wait 30,60, or 90 days to get their clients payments.

The data on business startups and closing show a mixed bag across the United States. Some states have seen an increase in new business applications over the past year (February to February) and some states have shown a decline. The Mid-Atlantic and Northeast are among the weakest regions, with Virginia showing a 3.5% decline in year-over-year applications.

Business closings are harder to track month to month because small business operators do not always file documents when they shutter their doors, and it is hard to distinguish between permanent and temporary closings. Closings do show up eventually in tax filings and articles of incorporation.

This month almost 135,000 businesses are showing strain, as the impact of a year of Covid-19 restrictions reverberates.Businesses in the services and retail sectors accounted for almost three-fifths of those showing distress, said Mazars. Sectors allowed to reopen were faring better, with construction and manufacturing businesses making up 7.9 per cent and 6.7 per cent of those in distress respectively.

The Small Business Administration has extended deferment periods for all of l its disaster loans made either in 2020 or 2021, the agency announced on Monday.

The extended deferment includes the SBAs Economic Injury Disaster Loan – or EIDL – program, which many businesses that did not qualify for Paycheck Protection Program loans or other funding used to bridge the losses incurred during the COVID-19 pandemic.

All SBA disaster loans made in 2020 will have the first payment due date extended from 12-months to 24-months from the date of the note, the agency said. Disaster loans made in 2021 will have a first payment due date extended from 12-months to 18-months from the date of the note.

Title: Flu Shots Lag in States With Low COVID Vaccine Uptake
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(EMAILWIRE.COM, October 25, 2024 ) The global phenolic antioxidant market is poised to experience robust growth, projected to reach $2.78 billion by 2030. Phenolic antioxidants, which inhibit free radicals, are essential in industries like plastics, rubber, pharmaceuticals, and cosmetics. The synthetic...

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Ractopamine is a drug given to pigs and cows in the last months of their lives to "make the meat more lean". Taiwan has been blocking imports of meat from the US over concerns that the drug's residues that stay in the meat are less than healthy. At a recent Codex Alimentarius Commission meeting, the meat producing and exporting countries, and those heavily lobbied and pressured by US diplomats prevailed in a close vote to make the agency adopt a standard for residues of ractopamine in meat. That means that the countries that resist meat from doped animals will have a harder time to justify why they don't want to subject their citizens to yet another experiment for the sake of the economy of large-scale animal-to-meat operations. Scott Tips of the National Health Federation has represented the consumer side at Codex and he reports on the meeting: After taking a vote by secret ballot this late morning, the Chairman of the Codex Alimentarius Commission, Mr. Sanjay Dave, announced the results of the voting on whether or not Ractopamine (a steroid-like vet drug, the residues of which remain in the slaughtered animal to then be consumed by meat-eaters) standards were adopted. Out of 143 ballots cast, the vote was 69 for Ractopamine, 67 against Ractopamine, with 7 abstaining. If only one vote had shifted from the “for” camp to the “against” camp, then the result would have been completely different and the Ractopamine standard would not have been adopted. This voting was forced upon the Commission by the insistence of the United States, Costa Rica, and Brazil that the long stalemate over the adoption of a standard for Ractopamine MRLs (Maximum Residue Levels) could not be resolved through the Codex-preferred process of “consensus” but would, after all, have to be voted upon......

In this article, Beldeu Singh highlights some of the gross inconsistencies in our current approach to what is called the "AIDS epidemic". There has never, to this date, been a proper isolation and purification of the human immunodeficiency virus, and one might be justified in saying that there is no AIDS epidemic, but rather an iatrogenic (doctor caused) epidemic of drug-induced deaths and a lot of unnecessary fear and suffering, all based on very wonky science... but it all seems to make excellent business sense, if you are a drug company shareholder or one of the thousands of researchers who work "to find a cure" for AIDS. by Beldeu Singh INTRODUCTION In the early days neutropenia was one of the key parameters of AIDS. The clinical course of severe neutropenia, as described in the basic pathology textbook, “Pathologic Basis of Disease” by Robbins (5th Ed.), which is used in most medical schools to study pathology, describes what happens to people with severe neutropenia. The symptoms and signs of neutropenias are those of bacterial infections... Robbins also states, in italics, that "the most severe forms of neutropenias are produced by drugs." In severe agranulocytosis with virtual absence of neutrophils, "these infections may become so overwhelming as to cause death within a few days," (Robbins, p 631). This sounds disturbingly similar to a description of AIDS. Dr. Michael Lange, associate chief of infectious diseases at St. Luke's-Roosevelt Hospital in New York and one of the doctors the FDA consulted when evaluating AZT in 1987, says even he sometimes had trouble differentiating between AZT's toxic effects and AIDS itself. An article in the New England Journal of Medicine describes the muscle wasting caused by AZT and compared it to muscle wasting, called "myopathy", presumed to be caused by HIV. Their comments in the abstract are shocking: "We conclude that long-term therapy with Zidovudine can cause a toxic mitochondrial myopathy, which... is indistinguishable from the myopathy associated with primary HIV infection..." So, there is drug-induced immune suppression and drug-induced AIDS, and AZT can cause AIDS. Yet 5000 scientists signed a declaration that HIV is the sole cause of AIDS. The AIDS industry is built on paradoxes and misguided beliefs....

This is another installment of research into the biochemistry of HIV and Aids by Cal Crilly, an Australian who finds himself fascinated with the intricacies of biology. Crilly analyzes the seemingly unconnected studies that show the biochemical changes that accompany the presence of numerous retroviruses - one of them called HIV - in humans. The mechanism that makes retroviruses appear is hypomethylation, and it is the same mechanism that accompanies pregnancy and inflammation. Those retroviruses are produced in the course of normal biological activity and they are not infectious. There are many different types (ever heard of HIV 'mutating'?). As an aside, we declare pregnant mothers to be "HIV positive" as pregnancy causes the presence of retroviruses in the course of normal biological activity, and those harmless endogenous retroviruses react with what's generally called an "HIV" test. Certain basic nutrients - Selenium, Folate, B12, B6, Choline are the most important - counteract hypomethylation of the cells and thereby calm the production of human endogenous retroviruses. The toxic Aids drug AZT causes hypermethylation but it is so destructive of normal cell processes that most patients die. The 'life prolonging' effect of HAART, the drug cocktail that is prescribed to Aids patients today is due to a sharp decrease in the dosage of deadly AZT in the cocktail. Cal demonstrates those facts and more with reference to studies you can find as well, if you're interested in the details. Meanwhile we continue to treat immune compromised people with drugs that further compromise the immune system and - in many cases - kill the patient. When is medicine going to start treating those people by insisting on better eating and supplementation supplying the correct nutrients? How long will it take until the toxic drugs are phased out in favor of real prevention?...

We have previously published articles by the Australian AIDS-and-biology researcher Cal Crilly, and here is yet another installment. Cal is someone who digs into scientific studies. He does biological detective work and finds gems that hide in plain view, things we don't normally understand and that even the experts do not see as they are not trained to put discordant facts together and question basic assumptions. What this new article tells us is that retroviruses - the same kind that are thought to cause immune deficiency or AIDS - are useful and necessary for our immune system to function correctly. That of course tends to leave the hypothesis of a viral causation of AIDS in grave trouble. I say 'hypothesis' because no one has proven, or even come close to a coherent explanation for, the mechanism of AIDS causation by HIV. How does a retrovirus that is by nature a benign particle, cause devastation of the immune system? Here we have several scientific studies published in the world's finest journals, which attest to the fact that retroviruses are part and parcel of the human organism, that they are needed to provide certain defensive capabilities against invaders, and that they are not pathogenic. So we might ask ourselves why HIV tests (thought to indicate the presence of a retrovirus) are still performed, and why doctors are still recommending the use of toxic anti-retroviral drugs to kill what, rather than a foreign invader, appears to be part of normal human metabolic processes. Cal Crilly lays it out for you, citing and linking the sources......

Cory Terry Died After Drinking Red Bull, $85 Million Wrongful Death Suit Claims, is the title of a recent article in the Huffington Post that reports on a rather unusual death. Cory Terry downed a Red Bull when he finished a basketball game and a few minutes later he died of a heart attack. Red Bull comes in different formulations, the dark blue normal and a - supposedly more healthy - 'diet' or sugar free version, which is the light blue one. To be sure, we don't know which one Terry preferred. Was it the normal or the diet version that killed him? Betty Martini believes it was 'diet' and that the damage was done by a specific ingredient: the aspartame that supplants sugar in the diet version. Betty says she knows of other cases of athletes having heart attacks after consuming soft drinks that contain aspartame. She has been trying to alert press and authorities to the dangers of the methanol-containing sweetener. I am reproducing her lengthy email here because she goes into considerable detail. If you love diet drinks or know someone who does, read this or let them read it. The data might save your life. Here goes Betty Martini......

After conducting "one of the most comprehensive risk assessments of aspartame ever undertaken", the European Food Safety Authority has released its verdict on 10 December 2013. The agency came to the conclusion that aspartame and its breakdown products are "safe for human consumption at current levels of exposure". The EFSA press release says that this was an important step forward in "strengthening consumer confidence in the scientific underpinning of the EU food safety system and the regulation of food additives". So the message seems to be that we should all just move on to other things. Leave aspartame alone and better yet - drink some of that "diet" Coke. But should we really? Could perhaps the power of money and influence behind big food have had a determining effect on that decision? We cannot be certain what exactly caused the EU regulator to give aspartame a clean bill of health rather than to acknowledge the sweetener's widely known dangers. Fact is - they disregarded every single study that showed aspartame to have adverse effects. Prof. Erik Millstone of the University of Sussex Science and Technology Policy Research Unit believes that EFSA has arrived at its conclusion by opportunistic interpretation of the studies that were reviewed. Most of the industry funded studies were given straight A's, while independent studies were - without exception - given an 'F' rating. Millstone says that "The EFSA Panel opportunistically accepted at face value almost all of the studies suggesting that aspartame is harmless, while entirely discounting every single study indicating that aspartame may be harmful, even though the quality, power and sensitivity of many of the studies that were discounted were markedly superior to those of the contrary studies deemed reliable."...

So blöd, wie es auf den ersten Blick aussehen mag, war die Frau keineswegs, die am 19.9.2007 einen Ehescheidungsantrag beim Schleswig-Holsteinischen Verwaltungsgericht einreichte. Welches Ziel hatte sie wohl mit ihrer - laut OLG Schleswig rechtsmissbräuchlichen, im Ergebnis aber doch erfolgreichen - Aktion im Auge?

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