As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.

As consumers today work to pay their bills and buy groceries, data shows that mass merchandisers are serving as a go-to channel to stretch their dollars. 

When it comes to trends influencing the beverage market, consumers’ preferences for various sweeteners is being expressed through their drink purchases.

American Metal Whiskey, an extension of American Metal Customs shop celebrated for its custom cars and motorcycles, unveiled its new whiskey innovation: The Disciple. 

Uncle Nearest Inc., the makers of Uncle Nearest Premium Whiskey, announced the arrival of Nearest Green Tennessee Whiskey. 

Bruichladdich Distillery announced the release of its next Octomore series: Octomore 15. 

In the spirit of spreading pumpkin-spiced goodness, Dogfish Head unveiled its limited-edition Punkin Liqueur.

Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere. 

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.

Idris Elba has revealed his latest track, the sky-high summer anthem '”Pushing On” to mark the launch of GREY GOOSE Altius, the new luxury vodka inspired by the rare natural luxuries of the French Alps.

Chicago-based Mike’s Hard Lemonade Co. is partnering with actor Lamorne Morris to host an interactive pop-up event: Mike’s Jobstacle Course. This immersive experience will prove that every job has its hard days. And a hard day deserves a refreshing-tasting Mike’s Hard Lemonade, the company says.

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

Forca Foods announced the launch of MILKish Watermelon Seedmilk, a new plant-based milk made from watermelon seeds.

Mooala, a leading organic plant-based milk brand, announced the launch of its Organic Barista Blend Oatmilk. 

High-brightness LED lights designer and manufacturer Smart Vision Lights recently revealed the RHI200-DO Lightgistics series light.

The Finnish Long Drink released its new Midnight Sun Variety Pack. Inspired by the natural phenomenon occurring in northern Finland during the summer, where the sun never sets below the horizon for up to four months and remains visible at midnight, this pack showcases flavors that reflect the hues of the Finnish Midnight Sun. 

Teeling Whiskey and Notre Dame Athletics have collaborated on a special, limited-edition bottle featuring Teeling’s Small Batch whiskey.

Lewis Cellars unveiled a new look, with a new logo and varietal updates that will help wine lovers discover Lewis, it says. Lewis also launched its first-ever wine club, Lewis Insiders, and a new website elevating the customer experience.

The Busker Irish Whiskey unveiled its new premium bottle designs for its Single Collection: Single Malt, Single Grain, and Single Pot Still. These new designs now are available and highlight the quality of The Busker's highly-awarded whiskey single expressions, the company says. 

On The Rocks Premium Cocktails unveiled its latest offering: the Spiced Pear Whiskey Sour, a limited-edition cocktail now available in select markets nationwide.

Ingredient suppliers are sharing the latest on safety opinions as well as announcing platform expansions and division sales.

Ingredient suppliers announce acquisitions and pinpoint consumer trends driving color concepts.

PepsiCo’s Pepsi, Purchase N.Y, and Little Caesars, Detroit. Mich. announced the return of the fan-favorite Pepsi Pineapple, available exclusively at Little Caesars for a limited time only.

Atlanta-based The Coca-Cola Co. will discontinue production of Spiced, a permanent flavor that was introduced in February of this year.

Mountain Dew, a brand of PepsiCo Inc., Purchase, N.Y., announced that it is taking on a brand-new visual identity, reclaiming the mountain with a new logo and visual identity. The official rollout of the new visual identity will debut next summer, with packaging hitting shelves as early as May 2025.  

Shock Top, a subsidiary of Tilray Brands, announced the return of its seasonal brew: Shock Top Twisted Pretzel. 

Dogfish Head announced the return of its highly acclaimed Punkin Ale.

Patagonia Provisions and Deschutes Brewery announced the release of two new highly anticipated certified organic beers: Kernza Lager and Non-Alcoholic Kernza Golden Brew. 

At its 87th Annual Convention and Product Showcase, the National Beer Wholesalers Association (NBWA) announced a combined $50,000 donation to support relief efforts for those impacted by Hurricane Helene. 

The company says it is dedicated to investing in its facilities to fuel economic growth in St. Louis and beyond. 

With more than 1,100 employees who serve Greater Houston, including the counties of Harris, Fort Bend and Montgomery, Silver Eagle Houston has built a portfolio of alcohol and non-alcohol products, led by Anheuser-Busch, Constellation Brands and Mark Anthony Brands, that hits all the key needs of its consumers.

Brisk Iced Tea, a brand of PepsiCo, Purchase, N.Y., has teamed up with the artist to revive its classic Claymation advertisements and encourage fans to put themselves first.

Death Wish Coffee Co. announced the return of its most demanded seasonal blend: Pumpkin Chai. 

This year’s State of the Industry report on energy drinks highlights how brands can remain relevant in a competitive market by responding to consumers’ shifting energy needs.

Yerbaé Brands Corp., a plant-based energy beverage company, announced the launch of two additions to its zero-calorie, zero-sugar energy lineup: Peachy Mimosa Twist and Raspberry Sorbet.

REBBL, an organic and plant-powered functional beverage brand, introduced its newest addition to the Revive lineup: REBBL Revive Reishi Vanilla.

PepsiCo, Purchase, N.Y., announced that it reached its 2025 global goal of a 25% improvement in operational water-use efficiency in high water-risk areas, two years ahead of schedule, based on 2023 data versus a 2015 baseline.

POWERADE announced the addition of two new flavors to its sports drink portfolio: Island Burst and Strawberry Smash Zero.

Qual-IS is the latest unique solution by Sidel aimed to merge all activities related to quality control in a digitally, intelligent and integrated way. 

In June, Swoon brought Barbiecore to the beverage aisle with the limited-edition release of Barbie x Swoon Pink Lemonade. That partnership led to the zero-sugar brand experiencing its highest monthly volume sales.

With back-to-school season upon us and parents in the midst of never-ending to-do lists, Capri Sun, a brand of The Kraft Heinz Co., Chicago, announced it’s giving parents a much-needed break by introducing Kid Noise-Canceling Juice Drink packs, in partnership with Taskrabbit, a digital platform that connects people seeking help with household tasks.

PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, announced its official partnership with renowned actress and global advocate Kristen Bell as an investor and brand partner. 

Perricone Farms announced its acquisition of Natalie’s Orchid Island Juice Co. The merger unites two high-quality, trusted names in the juice industry, strengthens both brands, and enhances the ability to serve customers with excellence in quality and customer service coast-to-coast, it says.

Toward the end of the last decade, the Federal Motor Carrier Safety Administration recognized the need to boost adoption of advanced driver assistance systems and in 2020 launched the Tech-Celerate Now initiative to promote awareness and implementation of ADAS.

To maximize driver visibility and safety, Peterbilt announced its new Digital Vision System-Mirrors (DVS-M) in the Models 579 and 567.

Isuzu Commercial Truck of America Inc. announced the development of a new craft beer truck with Summit Truck Body.

For those not ready to make the electric vehicle, there are a number of emissions-reducing alternatives, including propane, biodiesel and compressed natural gas, which are scalable for your operations.

Joyburst announced an exclusive beverage collaboration with Disney and Pixar. As part of this collaboration, Joyburst also will rollout new promotional packaging featuring characters from “Inside Out 2” in three flavors: Peach, Watermelon, and Strawberry-Lemonade. 

Los Angeles-based ZenWTR, renowned for its premium vapor distilled alkaline water, and Travis Kelce, three-time Super Bowl champion, have joined forces to unveil a new national campaign: Find Yours.