As lockdown mode could continue and the government#39;s ability to come out with an aggressive bailout package is limited, it#39;s difficult to make out a case for big upside in the short run.

TBJEE has announced admissions for the Tripura Joint Entrance Examination 2018. The exam will be conducted on two days in April 2018. The registration, on the other hand, opens at the beginning of January and ends the same month in 2018.

Delhi University Released The 10th Cut-off Delhi University has released the 10th cut-off for an admission to the undergraduate courses. The admission process will begin on August 27, 2018. The 10th cut-off has been released for admitting the candidates belonging to

Jadavpur University has opened admissions for its BA Honours courses. The varsity has programs such as Bengali, English, comparative literature, history, international relations/political science and philosophy under the BA degree. After much ado, the university has now brought back the entrance

ઈરા ખાને ઈન્સ્ટાગ્રામ પર પોતાના લેટેસ્ટ ફોટો શેર કર્યા છે. આ તસવીરોમાં ઈરા ખાન સાડી લુકમાં જોવા મળી રહી છે. જ્યારે ઈરા ખાન સાથે પાપા આમિર ખાન અને ગૌરા ખાન પણ જોવા મળી રહ્યા છે. લૉકડાઉનમાં પાપા આમિર ખાન સાથે ઈરા

India is going through a national emergency that has arisen due to Novel Coronavirus (COVID 19) pandemic and observing the second phase of lockdown till May 3. Most of the schools across the country likely to kick-start the new academic year

Mumbai based auto custom house, Bombay Custom Works, has modified a Jawa Forty Two model, and given it the spirit of adventure. The modified Jawa motorcycle looks like it means business and has an 'anywhere, any weather' kind of attitude.

Hero MotoCorp, the world's largest two-wheeler manufacturer has announced it will soon be restarting operations in India. The decision to commence production comes as part of the relaxations put in place on the lockdown regulations by the central government.

Honda Motorcycles & Scooters India (HMSI) has announced that with the relaxation in lockdown regulations by the government, the company will be restarting dealer operations across India. The reopening of Honda dealerships across the country will begin in a phase-wise manner.

The concessions will be in place for the next 1,000 days to help industries “get back on their feet”

Ashwani Bhatia of SBI Mutual Fund feels it is a message largely to investors, mainly HNIs and institutions that this part of financial market is safe and RBI is looking at financial markets very carefully.

Nifty closed in the green on May 8 but failed to hold the crucial 9,300-mark to form a bearish candle on the daily charts as the closing was much lower than the opening level.

May 3-9 is Arson Awareness Week 2020, which focuses on the crucial role that firefighters play in the community to protect the public in emergency situations. Fire accidents can occur anywhere unexpectedly including homes, factories and health-care facilities. In the United

Viral hepatitis is the name given to a viral infection that causes liver inflammation and damage. There are different types of hepatitis viruses that infect the liver out of which hepatitis A, B and C are the most common.

PSG had a 12-point lead over second-placed Olympique de Marseille when the season was suspended as part of French government#39;s measures to contain the spread of the novel coronavirus last month.

The Ministry of Health (MoH) said the foreign workers living in dormitories form the bulk of the cases of the new 768 new infections.

The H-1B is a non-immigrant visa that allows US companies to employ foreign workers from countries like India and China in speciality occupations that require theoretical or technical expertise.

The nasty little black spots on the T-zone of your face are enough to give you nightmares. Not only are these dots annoying but also an invitation to many other skin woes especially acne. Caused due to the clogged hair

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

Skoda Octavia RS 245 deliveries have commenced in the country. The company has started to deliver the performance sedan as the nation-wide lockdown has been eased at select cities including Bengaluru.

Maruti Suzuki was among the first brand's in the country to offer factory-fitted CNG technology. The company offers CNG-powered variants on a number of their popular models, including the WagonR and the Alto.

The court also suggested that the government should publicise the decision so that migrant workers learn about it.

In a statement, Thorat, who is also the state Congress president, alleged that arbitrary decisions taken by many states regarding migrant workers had worsened the situation.

బెంగళూరు: కరోనా వైరస్ (COVID 19) మహమ్మారి దెబ్బకు ప్రపంచ దేశాలతో పాటు భారతదేశం హడలిపోతుంది. సిలికాన్ సిటి బెంగళూరు నగరంలోని హోంగసంద్రలో బీహార్ వ్యక్తికి కరోనా రావడం, అతను ఇష్టం వచ్చినట్లు సంచరించడంతో ఆ ప్రాంతంలోని 184 మందిని క్వారంటైన్ కు తరలించారు. క్వారంటైన్ గడుపు పూర్తి కావడంతో మళ్లీ పరీక్షలు చేసిన అధికారులు హడలిపోయారు.

చెన్నై/ న్యూఢిల్లీ: కరోనా వైరస్ (COVID 19) వ్యాధి ప్రపంచ దేశాలతో ఫుల్ బాల్ ఆడుకుంటోంది. కరోనా వైరస్ వ్యాధికి విరుగడు మందు కనుగోనే పరిశోధనలో ఓ ఆయుర్వేద నిపుణుడి ప్రాణాలు గాలిలో కలిసిపోయాయి. కరోనా వైరస్ విరుగుడు మందు కనిపెట్టి పేరు సంపాధించుకోవాలని ప్రయత్నించిన ఆయుర్వేద వైద్య నిపుణుడు మరణించడంతో ఆయనతో పాటు పని చేస్తున్న

How B2B Buyer Behavior Has Changed in Light of COVID-19, and What Marketers and Sellers Can Do Now
82 percent of B2B buyers said they were concerned or strongly concerned about the possibility of a pandemic-sparked recession, while 30 percent have reported spending more on videoconferencing software — two of several findings of interest to digital marketers in a recently-released survey examining B2B buyer shifts. eMarketer

How Bad Data Hurts B2B Companies [Infographic]
Just 33 percent of marketers say they can rely on their customer relationship management (CRM) software, and 88 percent said that bad data has a direct impact on their company's bottom line — two of the findings in a new infographic look at the effect of poor data on B2B firms. MarketingProfs

The Evolving Discussion Around COVID-19 and How Brands Have Responded [Infographic]
Brands have used Twitter the most often to mention the global health crisis, according to recently-released survey data examining how brands are using social media in crisis management planning. Social Media Today

Social Media Users Value Brands Responsive To COVID-19 Crisis
83% of social media users expect brands to address the health crisis in their ads, with 31 percent saying they appreciate brands offering products suited for remote work, 28 percent promoting social distancing, and 24 percent mentioning brand philanthropic efforts, according to newly-released survey data of interest to marketers. MediaPost

Why It Takes So Long to Apply Data-Driven Insights to Campaigns
Just 5 percent of marketers say they can immediately go from data gathering to actionable intelligence, while 31 do so later than they would like, and some 3 percent take so long that the output is irrelevant, according to new survey data. MarketingProfs

Instagram Live Streams Can Now Be Viewed on the Web
Facebook-owned Instagram has made it possible for its users to view its previously app-only Instagram Live video streams from its website, bringing marketers a new cross-promotion opportunity with the feature, the firm recently announed. Social Media Today

Twitter notifies users that it’s now sharing more data with advertisers
Twitter has notified its users that a previously available user privacy ad interaction sharing option has been shuttered for all, in a move that will bring more audience data to advertisers, the firm recently announced. The Verge

What Customers Need to Hear from You During the COVID Crisis
The types of brand stories companies should be telling their customers include those that put solutions before sales, according to a new examination by Harvard Business School of interest to B2B marketers. Harvard Business School

Facebook Has Launched a New Tournaments Option for People to Create Their Own Gaming Events
With online gaming forecast to produce $196 billion by 2022, a recent move by social giant Facebook allowing its users to create their own private or public gaming events could bring brands new opportunities for reaching its sizable gaming audience. Social Media Today

Content Plays Various Roles in Brands’ Customer Engagement Strategies
61 percent of marketing leaders said that interactive branded content communicates brand promise and value, according to recently-released survey data from the Chief Marketing Officer (CMO) Council, with 51 percent saying that it delivers thought-leadership, and 45 percent saying that interactive content helps communicate with customers, partners and prospects. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at digital transformation and organizational change by Marketoonist Tom Fishburne — Marketoonist

Grinning Tim Cook Announces New iPhone Will No Longer Be Compatible With AirPods — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Leadership and Engagement In a Time of Crisis [Podcast] — Traject
• Amie Krone — Navigating the new world of working at home — Chaska Herald
• Dell, SAP — Building A Perfect B2B Influencer Program During Imperfect Times — Forbes
• Lee Odden — Marketing During a Pandemic – Resources for Small Businesses in the Coronavirus Crisis [Roundup] — Simple Machines

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thanks for taking the time to join us, and we hope that you'll return again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post Digital Marketing News: Shifting B2B Buyer Behaviors, Brands Evolve Crisis Response, Bad Data’s Effect on B2B Firms, & Twitter Shares New Data With Advertisers appeared first on Online Marketing Blog - TopRank®.

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
• Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
• Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
• Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

B2B marketing is boring, doesn’t feature influencers, and uses only monotonous white papers and lifeless case studies — we’ve all heard these stereotypes, but what is the reality of B2B marketing in 2020?

The traditional image of dull B2B marketing has been turned on its head in recent years, and we wanted to explore 10 top myths and show how the state of B2B marketing has gone from bland to unforgettable.

Let’s dig in and break down the biggest B2B marketing myths, and look at how your brand can benefit from the new era of business marketing.

1 — B2B Marketing Goes From Boring-2-Boringest

The Myth:

The grand-daddy of all B2B marketing myths — dating back nearly to when the term business-to-business was coined — is the notion that it stands for boring-to-boring, with marketing about as exciting as forty shades of dreary gray.

The Myth-Buster:

As we’ll explore throughout this post, the B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.

As the B2B marketing landscape continues progressing from its dusty Boring-To-Boring roots, business customers are expecting content and experiences that are increasingly similar to what B2C efforts have long provided.

Today’s B2B customers expect to find all of the relevant information they seek brought to life through an online interface that’s not only easy to search and navigate, but one that’s also chock full of interactive and story-rich user experience features that make interacting an entertaining experience, such as our “Laser Bear.”

Click Here to see the Break Free from Boring B2B Guide in Full Screen Mode

[bctt tweet="“Tell the truth, but make the truth fascinating. You know you can’t bore people into buying your product, you can only interest them into buying it.” — David Ogilvy" username="toprank"]

2 — B2B Marketing Doesn’t Use the Cool Social Media Platforms

The Myth:

You won’t find B2B brands actively sharing content and interacting on Instagram, TikTok, Reddit, Pinterest, Twitch, or other fun and fresh social media platforms.

The Myth-Buster:

Fortune 500 firms regularly now have social media presences on fashionable social channels such as Giphy, Snapchat, and even Facebook Horizons — the social media giant’s foray into the virtual reality (VR) world — all gaining new B2B brands at a faster pace than you might imagine.

Our senior content marketing manager Joshua Nite recently took a look at “6 Unconventional Social Channels for B2B Marketing,” showing how B2B brands can gain a competitive edge by adopting unconventional social channels.

Out client Dell Technologies offers a fine example of how B2B brands are embracing nontraditional social channels, with its Dell Technologies Giphy page.

via GIPHY

Despite using social media more than any other demographic, Gen Z is most at home not on traditional mainstream social platforms but increasingly on gaming platforms, according to recent Kantar study data, which showed that 90 percent of the demographic use gaming platforms to serve roles similar to those social media does for some 59 percent of the general population.

To learn more, we’ve also looked at how B2B brands are successfully using various social media platforms:

• 5 Top B2B Brands Mastering Facebook Engagement
• 5 Top B2B Brands Delivering Exemplary Twitter Engagement
• 5 Top B2B Brands Maximizing LinkedIn Engagement
• How 5 B2B Brands Are Using Snapchat and Instagram Stories

[bctt tweet="“B2B marketers should be exploring any channel where their audience is. While it’s easy to feel like the more younger-skewing platforms are optional, we ignore them at our peril.” — Joshua Nite @NiteWrites" username="toprank"]

3 — B2B Marketing Doesn’t Relate to Real People & Their Stories

The Myth:

B2B marketing isn’t about me or my real challenges, and never even attempts to appeal to people like me — instead it just continues to put forth insincere messages targeting people who don’t exist in the real world.

The Myth-Buster:

Telling real stories about actual people has catapulted B2B influencer marketing to the forefront of business marketing success, while B2B marketing in general has also continued to embrace the importance of storytelling.

We’ve set out to tell the intriguing stories of many top B2B marketers in our Break Free B2B video interview series, to date featuring 23 industry professionals such as Amisha Gandhi of client SAP Ariba and Kelvin Gee of client Oracle,  sharing their insights and passions.

Some, such as Eaton’s director of corporate marketing Zari Venhaus have explored the importance of storytelling.

Another benefit of telling the stories of real people in B2B industries is that it lends itself well to the creation of episodic content, as our senior content strategist Nick Nelson explored in “Hungry for More: What B2B Marketers Need to Know About Episodic Content.”

Additional takes on how storytelling benefits B2B marketers are available in our following related articles:

• Once Upon a Time: Storytelling in Today’s B2B Content Marketing Landscape
• Be Like Honest Abe: How Content Marketers Can Build Trust Through Storytelling
• You Have 8 Seconds – GO! Brand Messaging Secrets With Debra Jasper at #Pubcon

[bctt tweet="“The most powerful person in the world is the storyteller.” — Steve Jobs" username="toprank"]

4 — B2B Marketing Never Gets Heard, or If it Does It’s Quickly Ignored and Forgotten

The Myth:

B2B marketing is just wasted effort, since nobody ever really reads it or pays any attention to its boring business-suit-and-briefcase imagery. Who would ever remember a B2B advertising message, anyway?

The Myth-Buster:

Study after study continues to show that real emotion makes us remember digital content and messaging, and smart B2B marketing has grown significantly in its use of the kind of authentic storytelling that people will remember.

The most-shared ads during the last Olympics were all loaded with hard-hitting emotion from brands like Panasonic and Apple, and the Super Bowl perennially features similarly emotion-packed spots from brands like Google and Microsoft.

[bctt tweet="“Stories are just data with a soul.” @BreneBrown" username="toprank"]

5 — B2B Marketing is For Stodgy Old People

The Myth:

B2B marketing is for stodgy old fuddy-duddies, and has no relevance for anyone under 40 or 50.

The Myth-Buster:

B2B marketers freshly out of college are having tremendous impact in today’s professional brand messaging, and are bringing with them their younger takes on B2B marketing, which will increasingly drive the industry.

Thanks in large part to the successful inroads B2B influencer marketing have made for brands looking to reach younger audiences, when an influencer recommends a product, 51 percent of Millennials say they are more likely to try it, according to research data from Valassis and Kantar.

Gen Z and Millennial B2B marketers who have grown up with newer social media platforms are occupying ever-more positions of power all the way up to corporate marketing management — a move that has helped today's B2B marketing look decidedly different from that of even five years ago.

Snapchat recently published a study exploring brand expectations among Gen Z, finding that 82 percent of the demographic want brands to act on customer feedback, while a similar report from Campaign Monitor also found Gen Z's social media platform preferences to differ from those of older generations.

[bctt tweet="“The B2B marketing of 2020 has left boring in the dust, replaced with exciting and truly memorable content experiences.” — Lane R. Ellis @lanerellis" username="toprank"]

6 — B2B Marketing Should Never Include Interactive or Experiential Content

The Myth:

B2B audiences don’t expect or even want interactive or experiential content when it comes to brand messaging — they want only dense black-and-white case studies of at least 200 pages, or white papers filled with serious professional business information.

The Myth-Buster:

B2B audiences have been starved for interactive and experiential content for far too long, and in recent years have come to expect much more B2C-like digital experiences which incorporate truly entertaining, memorable, and interactive elements.

With 98 percent of consumers more likely to make a purchase after an experience (Limelight), and 77 percent having chosen, recommended, or paid more for a brand that delivers a personalized service or experience (Forrester), more B2B marketers have begun to use experiential content.

In 2020 experiential content comes in many forms, with just a few examples being:

• Virtual Reality (VR)
• Augmented Reality (AR)
• Cloud-Based Digital Assets from Ceros and Other Platforms
• Quizzes and Polls
• Interactive Flipbooks and eBooks

Experiential content is also intertwined with both storytelling and customer experience (CX), together becoming an extremely powerful triptych of B2B marketing strategy.

You can take a closer look at the growing field of B2B experiential marketing here:

• What B2B Marketers Need to Know About Experiential Content
• The B2B Marketer’s Journey To Experiential Content at #B2BMX
• Break Free B2B Marketing: Sruthi Kumar on Creating Memorable Experiences
• 31 DIY Marketing Tools To Create Remarkable Experiences
• Top 10 B2B Digital Marketing Trends in 2020

[bctt tweet="“Experiential content makes us a central part of a story, and not just a passive subject receiving a one-way brand message.” — Lane R. Ellis @lanerellis" username="toprank"]

7 — B2B Marketing Doesn’t Have Influencers

The Myth:

Influencers don’t exist in B2B marketing, because they are only for hawking cosmetics and pushing designer clothing lines on Instagram — what relevance could influencers really have in the professional B2B world?

The Myth-Buster:

Influencer marketing in the business world has never been more vibrant and thriving, especially the kind of always-on B2B influencer marketing our CEO Lee Odden has explored in articles including “Always On Influence: Definition and Why B2B Brands Need it to Succeed.”

Influencer marketing will see global brand spending up to $15 billion by 2022 (Business Insider Intelligence), and with more people using social media and spending greater amounts of time doing so, B2B influencers have a bigger audience than ever.

This may explain why influencers are seeing rising engagements with a variety of firms, as even the World Health Organization recently worked with influencers for its latest “Safe Hands Challenge” hand-washing campaign.

B2C and B2B influencer marketing are undoubtedly very different – and ever-evolving – undertakings, as we recently explored in “B2C vs. B2B Influencer Marketing – What’s the Difference?”

[bctt tweet="“The output of B2B influencer collaboration can be in any form that the brand is currently publishing content: text, video, visual, audio, interactive and even VR.” @LeeOdden" username="toprank"]

Learn more about B2B influencer marketing with these insightful looks at how brands are using it to achieve success, and dig in to recent influencer marketing statistics here:

• Four Ways to Optimize the Marketing Performance of a B2B Influencer Program
• 24 Essential B2B Influencer Marketing Statistics
• How B2B Influencer Marketing Offers Brands an Ideal Alternative to In-Person Events
• Jumpstarting a Pilot B2B Influencer Marketing Program in 5 Steps
• 5 Key Traits of the Best B2B Influencers

8 — B2B Marketing is Pointless & Impossible For Brands Than Aren’t Billion-Dollar Firms

The Myth:

B2B marketing is only for billion-dollar mega-corporations looking to attract other massive Fortune 500 firms — and it doesn’t have any relevance for a company with less than 10,000 employees.

The Myth-Buster:

It doesn’t take billion-dollar firms to create priceless B2B marketing efforts. Indeed, some of the most successful and memorable B2B marketing campaigns are coming from small-to-midsize firms, especially those that are using B2B influencer marketing.

Our content strategist Anne Leuman recently took a look at “5 Examples of Effective B2B Content Marketing in Times of Crisis,” featuring several smaller firms including HealthcareSource and our client monday.com, showing how they are putting out timely and helpful marketing messages during the pandemic.

Social media and influencer marketing have helped level the playing field not only among large B2C and B2B firms, but smaller B2B businesses as well.

Being savvy and nimble can propel a business a long way in the B2B marketing world — perhaps even over land and water, as Shakespeare once noted.

[bctt tweet="“Nimble thought can jump both sea and land.” — William Shakespeare" username="toprank"]

9 — B2B Marketing Isn’t Even Well-Suited for Social Media

The Myth:

B2B marketers shouldn’t even use social media, since business audiences don’t use social platforms, or if they do, they’re not there to find serious B2B information.

The Myth-Buster:

Nearly everyone uses social media in 2020, with global active social media users topping the 3.8 billion mark recently, and that includes almost all the business professionals in every B2B industry.

Social media and B2B marketing go hand-in-hand these days, and smart marketers recognize the importance of this intertwined system, and work hard to inform and delight on every social channel where their brand's customers are actively engaging.

[bctt tweet="“It doesn’t take billion-dollar firms to create priceless B2B marketing efforts.” — Lane R. Ellis @lanerellis" username="toprank"]

10 — B2B Marketing’s Only Real Channel is LinkedIn

The Myth:

LinkedIn is the only social media platform B2B marketers ever need to use, because it’s the only one those in B2B industries ever really utilize.

The Myth-Buster:

While it’s true that LinkedIn is the top social media platform for B2B marketers and professionals in general, and still represents the go-to source for business information when it comes to social — and we’re not just saying that because they are a TopRank Marketing client — if you’re limiting your efforts solely to LinkedIn you’re missing out on key industry players who happen to spend the majority of their social media time on other platforms.

As we've shown above, there are a wide array of social media channels B2B marketers are finding vital to their brand efforts. With every Fortune 500 firm now represented on LinkedIn, however, it's a platform that should be included in every B2B marketer's mix.

Soar Beyond B2B Myths With Powerful Marketing Tactics

Now that we've made an effort to dispel these 10 common B2B marketing myths, we hope that you'll be better able to power your next marketing campaign using the tactics we've looked at, and create B2B content that inspires and enchants while also providing best-answer solutions.

The post B2B Marketing Mythbusters: Dispelling 10 Common Myths with Extraordinary Marketing appeared first on Online Marketing Blog - TopRank®.

How COVID-19 Is Impacting Business Event Planning
70 percent of business event planners have changed previously-planned in-person events to virtual platforms due to the pandemic, and 47 percent expect that once it ends people will still be hesitant to travel, with 27 percent expecting a swift uptick in real-world events due to pent-up demand, according to newly-released survey data from the Professional Convention Management Association (PCMA). MarketingProfs

Google ad sales steady after coronavirus drop; Alphabet leads tech share rally
2020 first-quarter advertising sales at Google tallied $33.8 billion, with 73 percent coming from search and 12 percent from its YouTube property, and Google's ad business accounting for some 83 percent of revenue for parent firm Alphabet, according to newly-released financial results. Reuters

Spotify-owned Anchor can now turn your video chats into podcasts
Spotify will utilize its Anchor property to make it possible to convert video meeting content into podcasts, offering marketers new options for making use of a virtual hangout video content podcast conversion feature, Spotify recently announced. TechCrunch

Google’s new Podcasts Manager tool offers deeper data on listener behavior
Google has rolled out a new podcast analytics data feature — Podcasts Manager — that provides marketers an assortment of new podcast listening data, the search giant recently announced. Marketing Land

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions
LinkedIn (client) saw its user base increase to 690 million members — up from 675 in January — with an accompanying 26 percent increase in user sessions, and LinkedIn Live streams that increased by some 158 percent since February, according to parent firm Microsoft’s latest earnings release. Social Media Today

Advertisers Continued to Gravitate to Instagram in Q1
Advertisers moved to spend more on Instagram during the first quarter of 2020, with ad spending up 39 percent year-over-year on the platform, holding steady at 27 percent of parent company Facebook’s total ad spend, according to recently-released Merkle data. MarketingCharts

Brands Are Using More Data And Spending More On It: Study
B2B marketers are making greater use of data and spending increasingly to gather it, according to recent report data from Ascend2, showing that 47 percent use engagement data to make marketing decisions, one of several report statistics of interest to digital marketers. MediaPost

Most consumers are trying new brands during social distancing, study finds
Brands are seeing newfound levels of audience interest, with an uptick in consumer interest for trying new brands that has been observed during the pandemic, with members of the Gen Z and Millennial demographic seeing the biggest increases, according to recently-released survey data. Campaign US

Marketers Ante Up for In-Game Advertising
A $3 billion in-game advertising market in the U.S. alone has attracted additional advertisers, and a new Association of National Advertisers (ANA) examination of data from eMarketer found some surprises in that most mobile gamers were over 35, with 20 percent being over 50, while the majority were female, several of the in-game advertising statistics of interest to digital marketers. ANA

Data Hub: Coronavirus and Marketing [Updated]
Digital marketing has fared better than traditional campaigns in the face of the global health crisis, according to newly-released survey data from the Interactive Advertising Bureau (IAB) exploring the differences between the pandemic and the 2008 recession. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at generic advertising “in these uncertain times” by Marketoonist Tom Fishburne — Marketoonist

WHO Releases New Guidelines to Avoid Being Nominated for Viral Challenges — The Hard Times

Major Relief: Microsoft Has Confirmed That The Xbox Series X Will Play Video Games — The Onion

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — What’s Trending: Embracing Data — LinkedIn (client)
• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — Klear Interviews Lee Odden, CEO, TopRank Marketing [Video] — Klear
• Lee Odden and TopRank Marketing — Pandemic Cross-Country Skiing in Duluth, Minnesota: A Personal Timeline — Lane R. Ellis

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: Brands Spending More on Data, Spotify Turns Video Chats into Podcasts, & Consumers Trying More New Brands appeared first on Online Marketing Blog - TopRank®.

U.S. coronavirus task force coordinator Dr. Deborah Birx is best-known for her calm, authoritative briefings at the daily White House press conferences. But she has also become a pop culture phenomenon for her scarves.

Coronavirus cases in Pakistan surged past 25,000 on Friday, just hours before the government was due to lift lockdown measures, with the country reporting some of the biggest daily increases in new infections in the world.

Wealth Enhancement Group's Nicole Webb says small cap stocks make good bets emerging from a recession but not amid the current market volatility.

Payne Capital Management's Courtney Dominguez says the high level of investor pessimism indicates the markets may have bottomed. She says savings could make their way into stocks.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

White House spokeswoman Kayleigh McEnany on Friday was asked about the U.S. economy that lost a staggering 20.5 million jobs in April, the steepest plunge in payrolls since the Great Depression, and she responded saying it was 'decided' by the president to 'stop the economy' to save lives.

When the nightclub in which she touted for business in southern Chile was shut down by the authorities as the new coronavirus spread, sex worker Camila Hormazabal was left without access to her sole source of income.

यदि आप 15 हजार रुपए के आसपास की रेंज में सबसे अच्छा स्मार्टफोन खरीदना चाहते हैं, तो आपके पास कई विकल्प मौजूद हैं। इन दिनों कई स्मार्टफोन कंपनियों ने मिड-रेंज सेगमेंट में कई लेटेस्ट फोन उतारे हैं। स्पेसिफिकेशंस को देखें तो हर फोन की अपनी खूबियां हैं और कमियां भी। ऐसे में आप खुद तुलना कर पता लगा सकते हैं कि आपको अपनी जरूरत के आधार पर कौन—सा फोन चुनना चाहिए। यहां हम आपकी सुविधा के लिए Honor 9X, Redmi Note 8 Pro और Samsung Galaxy M30s की तुलना कर रहे हैं, जो कि मिड—रेंज में बहुत ही बढ़िया स्मार्टफोन्स हैं। जानते हैं इनमें कौन-सा फोन आपकी जरूरतों के अनुसार बेहतर विकल्प साबित हो सकता है—

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कीमत
जहां Redmi Note 8 Pro 17 अक्टूबर, 2019 तथा Samsung Galaxy M30s 9 नवंबर, 2019 को भारतीय बाजार में लॉन्च हुए, वहीं Honor 9X हाल ही 14 जनवरी, 2020 को भारतीय मार्केट में लॉन्च हुआ है। कीमत में तुलना करें तो HONOR 9X के शुरुआती 4GB रैम मॉडल की कीमत 13,999 रुपए है। वहीं Redmi Note 8 Pro 14,999 रुपए तथा Samsung Galaxy M30s 13,999 रुपए की शुरुआती कीमत के साथ बाजार में उपलब्ध है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: डिजाइन और डिस्प्ले
HONOR 9X में 3डी कर्व्ड प्लास्टिक डिजाइन है, जिसमें ग्लॉस टेक्सचर और राउंडेड एजेज हैं। सफायर ब्लू वेरियंट में लाइट के संपर्क में एक्स पैटर्न बहुत ही खूबसूरती के साथ नजर आता है। वहीं Redmi Note 8 Pro में ग्लास फिनिश तथा Samsung Galaxy M30s में प्लास्टिक फिनिश डिजाइन दिया गया है। HONOR 9X में 6.59-इंच का पॉप—अप डिस्प्ले है। जी हां, आपने सही पढ़ा! इतनी कम कीमत पर पहली बार आपको फ्रंट पॉप—अप कैमरा Honor 9X के साथ मिल रहा है। वहीं, Redmi Note 8 Pro में 6.53 इंच का ड्र्यू—ड्रॉप डिस्प्ले दिया गया है और Samsung Galaxy M30s में 6.4 इंच का यू ड्रॉप डिस्प्ले है। तीनों ही फोन्स में आपको 91 प्रतिशत या उससे अधिक का स्क्रीन टु बॉडी रेशियो मिलता है। इसके अलावा इन तीनो ही फोन्स में आपको पीछे की ओर फिंगरप्रिंट स्कैनर दिए गए हैं।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: परफॉरमेंस
परफॉरमेंस के मामले में HONOR 9X किरिन 710 प्रोसेसर और ओक्टाकोर सीपीयू के साथ दिया जा रहा है। इसमें 4GB/6GB रैम और 128GB स्टोरेज दी गई हैं, जो इसे फास्ट फोन बनाते हैं।
Redmi Note 8 Pro हेलियो G90T और Samsung Galaxy M30s एग्जाइनॉस 9611 प्रोसेसर पर रन करते हैं। HONOR का दावा है कि उसका होमग्रोन किरिन 710 प्रोसेसर स्मार्टफोन्स में फास्ट परफॉर्मेन्स की सभी जरूरतों को पूरा करता है और इसीलिए गेमर्स का फेवरेट है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: कैमरा
HONOR 9X में 16MP का AI pop-up कैमरा दिया गया है, जो सॉफ्ट लाइट, बटरफ्लाइ लाइट, स्कैटर्ड लाइट, स्टेज लाइट जैसे आठ अलग—अलग मोड्स पर बखूबी काम करता है। इसमें इंटेलिजेंट फॉल डिटेक्शन, डाउनलोड प्रेशर प्रोटेक्शन और डस्ट तथा स्प्लैश प्रोटेक्टशन भी दिया गया है। यानी फोन के गिरने पर आपका कैमरा बचा रहता है और दबाव, धूल व पानी के छींटों का भी कैमरे पर ज्यादा असर नहीं होता। इसके अलावा HONOR 9X में AI-इनेबल्ड ट्रिपल रियर कैमरा सेटअप भी दिया गया हैं। इसमें 48MP प्राइमरी लेंस, 8MP सुपर वाइड लेंस और 2MP डेप्थ सेंसर दिया गया हैं। इसके एआइ फीचर से यह 22 अलग—अलग श्रेणियों के 500 से अधिक परिदृश्यों की सही पहचान कर सकता है।

Redmi Note 8 Pro में 20MP का ड्र्यू—ड्रॉप फ्रंट कैमरा दिया गया है, वहीं 64(GM1)+8+2+2MP का रेअर कैमरा सैटअप है। इसी तरह Samsung Galaxy M30s में भी ट्रिपल रियर कैमरा सेटअप मौजूद हैं। इसमें 48MP प्राइमरी लेंस, 8MP अल्ट्रा-वाइड लेंस और 5MP डेप्थ सेंसर दिया गया है। इसका फ्रंट या सेल्फी कैमरा 16MP का है।

Honor 9X vs Redmi Note 8 Pro vs Samsung Galaxy M30s: जरूरत के अनुसार फैसला
अगर आप एक बढ़िया कैमरा और परफॉर्मेंस वाला स्टाइलिश फोन तलाश रहे हैं तो HONOR 9X से अच्छा फोन इस प्राइस रेंज में नहीं मिलेगा। HONOR 9X में आपको फ्रंट कैमरा 16MP का मिलेगा, जो पॉप—अप के साथ हर किसी को अपना दीवाना बना लेगा। जबकि आपको Redmi Note 8 Pro और Samsung Galaxy M30s में पॉप अप कैमरा नहीं मिलेंगे। इसके अलावा Honor 9X का 6.59 इंच का डिस्प्ले साइज भी बाकी दो फोन से ज्यादा है। इसके अलावा आपको रोम या स्टोरेज स्पेस भी HONOR 9X में 128 जीबी की मिलेगी। जबकि Redmi Note 8 Pro और Samsung Galaxy M30s के शुरुआती फोन्स में यह 64 जीबी ही है।
Honor 9X का किरिन 710 प्रोसेसर Redmi Note 8 Pro के हेलियो G90T और Samsung Galaxy M30s के एक्जाइनॉस 9611 प्रोसेसर से परफॉर्मेंस के मामले में बेहतर है। किरिन 710 प्रोसेसर के साथ HONOR 9X में गेमिंग का अनुभव भी इन दोनो ही फोन्स से बेहतर है।

डालते हैं एक नजर, तीनों फोन्स के तुलनात्मक आंकड़ों पर—

गैजेट डेस्क. भारतीय ऑटो बाजार में अब इलेक्ट्रिक गाड़ियों की एंट्री का दौर शुरू हो चुका है। पहले जहां हुंडई कोना लॉन्च हुई थी, तो अब टाटा नेक्सन और एमजी ZS इलेक्ट्रिक लॉन्चिंग के लिए तैयार हैं। इस बार ऑटो एक्सपो 2020 भी इलेक्ट्रिक गाड़ियों पर फोकस होगा। सरकार के द्वारा इलेक्ट्रिक गाड़ियों पर मिलने वाली सब्सिडी का असर इनकी बिक्री पर भी हो सकता है। इस वजह से अब ज्यादातर कंपनियां ऐसी इलेक्ट्रिक गाड़ियों पर काम कर रही हैं, जिनकी कीमत में हो और सिंगल चार्ज पर रेंज भी ज्यादा दें। हम ऐसी ही तीन गाड़ियां हुंडई कोना, टाटा नेक्सन और एमजी ZS इलेक्ट्रिक का कम्पेयर कर रहे हैं।

गाड़ियों का डायमेंशन

गाडियों का बैटरी पावर

गाड़ियों की इलेक्ट्रिक मोटर

गाड़ियों की कीमत

Children will need more access to sport in the post-pandemic world and there is a pressing need to press authorities to stop school sports "withering on the vine", World Athletics president Sebastian Coe said on Friday.

Staging this year's Ryder Cup without fans is not in the event's best interests but it might have to "take one for the team" and proceed that way amid the COVID-19 crisis, Team Europe captain Padraig Harrington told The Times newspaper.

The third test will be played at Ranchi. Dhoni had a brief chat with the curator too.

Gehlot should apologise as he has called everyone in the state a drunkard. Gujarat Congress needs to give a clarification regarding the same, says Gujarat CM Vijay Rupani

Here are the top stories of May 8, 2020.

Mumbai, the financial capital of the country, has become the hotbed of the coronavirus spread in the state where the number of cases has crossed the 12,000-mark and the death toll is over 460.

India's financial capital, Mumbai, has emerged as the epicentre of coronavirus spread in the country.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

Here is the full list of what's allowed and what's prohibited in Delhi till May 17:

"At least, it is judged that Kim did not receive surgery or a medical procedure related to his heart," a representative of the ruling party in South Korea stated.

Delhi is the second worst affected state/UT after Maharashta from the coronavirus.