While serving up a side of health with personalised menus, is the food platform biting more than it can chew?

Counter-intuition and not taking the rational path have often helped brands become a huge success

SUGAR Cosmetics, which plays primarily in premium products, is dipping its toes in the luxury segment too; The D2C brand has amped up its distribution to an extent where its product portfolio is sold across over 45,000 outlets, including 200 of its exclusive branded outlets

India’s $130 billion lifestyle market, with fashion accounting for nearly 80 per cent, is expected to grow at 10-12 per cent CAGR, to reach $210 billion over the next five years, finds a study by Bain & Company and Myntra

The tyre brand has been part and parcel of Indian racing’s evolving journey

Aditi Handa and Sneh Jain’s D2C start-up is disrupting the breads and cakes category by offering artisanal quality bakes on a national scale

Formula for personal growth: Brand and design evangelist Lulu Raghavan says one has to be grounded and humble to nurture ambitions

The RBI’s firm stand on the issue of softening of interest rates and how banks reacted.

Aiming to own more than one property has its share of anxieties. By Balaji Rao

Choosing floating rate is the best option in the current situation, says Balaji Rao

The State government introduced the concept of public data entry, which allows users to write their documents by visiting the website, registration.telangana.gov.in, and filing in all the details

The interest rate is most likely to keep oscillating, and prudence in investment is advocated.

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm

It is an anxious wait for the Budget and the fiscal new year.

Housing, infrastructure, roads and transport get massive benefits, says K. Sukumaran

From a real estate sector standpoint, almost all segments are expected to benefit from the Union Budget proposals, says Shrinivas Rao

The implications of the recent rate cut by the RBI

The ‘online payment only’ rule for property tax should be implemented gradually, feels K. Sukumaran

In its old form, the antibiotic is very safe for use but it lacks the necessary antibacterial activity against many bacterial pathogens.

Philanthropist says underbelly of the healthcare system was starkly visible during the Covid-19 pandemic, and we run the risk of collective amnesia as we come out of it

Delhi Disaster Management Authority will impose no penalty for ‘COVID offences’ with immediate effect till further orders

The baby from Ballari district in Karnataka has undergone three complex surgeries in Bengaluru through crowdfunding

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders

Indian vaccine manufacturers and regulators have changed the way they conceive, test and evaluate vaccines, emboldening them to apply emerging technologies to old diseases and experiment with new ways to inoculate

This will be deployed in public healthcare systems across Karnataka, Tamil Nadu, Andhra Pradesh, Madhya Pradesh, Odisha, and Sikkim

India aims to eliminate healthcare disparities across the globe via Medical Value Travel (MVT) under its G20 presidency this year. Here’s a look at India’s plan to become a medical tourism hub

None of us will ever be able to read all the articles and blog posts we had like to, and RSS feeds can be an incredible source of information overload. WebWorkerDaily highlights tools and tricks that can help make RSS more relevant.

We have waxed lyrical about Yahoo! Pipes before and how Pipes can create a master feed, fetching all your news feeds and filtering them, but the topic is well worth a revisit.

With a particular emphasis on making the flow of information more manageable and more relevant to you, GigaOms collaboration blog WebWorkerDaily singles out Yahoo! Pipes for its robust filtering by various criteria and PostRank, a service that gets the top posts (by engagement score) from a particular feed. You can use PostRank and Yahoo! Pipes together to find only the most popular posts from your favorite blogs and then filter them by your keywords.

IUf you are a hard-core Slack user, you might find yourself spending more time within the confines of that collaboration tool than any other. If that is the case, why not get your news there as well? Sound like something you might want or need? If so, it is a good thing Slack allows the addition of RSS feeds.

With this feature, you can always be up to date on your favorite topic-specific RSS feed from within your favorite Slack workspace. It is a one-two punch of efficiency. If that sounds like something you might want, let's see how it's done.

Social media and online platforms have been a saving grace in these isolating times. During the challenges of COVID-19, social media usage has surged with a 61% increase worldwide, according to a study of 25,000 consumers across 30 markets. Live video usage has doubled on Facebook and Instagram. WhatsApp has seen a 40% increase in usage. Twitter has 23% more daily users than last year. TikTok reported a 27% increase during the month of March alone.

Our technology has given us an imperfect but vital substitute for human connection.

It was back in 1999 that RSS feeds originated as a way of getting an overview of new articles and blog posts. They are still around today and can still be useful if you want to tailor and streamline your reading content.

RSS feeds can be used to bundle news from any number of websites within a program, browser extension or app. The only requirement is that the pages must support the.rss or.xml file extensions.

The advantage of RSS feeds and readers is that not only are they often free of charge, they also reduce your data use, as only a section of the article is loaded, Neuhetzki says.

In addition, the user does not have to provide personal information such as an email address or register in order to use a feed.

Virtual reality media platform, Sensorium, has announced its membership in the Global Blockchain Business Council, or GBBC — a Swiss-based non-profit industry association for blockchain.

Sensorium will participate in GBBCs upcoming virtual forum on May 28, which will see the firms director of technology Alex Blagirev discuss his predictions for how virtual social media will change the way that people interact online.

Identity theft, fake accounts, etc. all will be to a large extent eliminated as human participants in the socially-virtual world will be required to verify their identity via the blockchain.

The rise of social media has changed the information landscape in myriad ways, including the manner in which many Americans keep up with current events. In fact, social media is now among the most common pathways where people – particularly young adults – get their political news.

A new Pew Research Center analysis of surveys conducted between October 2019 and June 2020 finds that those who rely most on social media for political news stand apart from other news consumers in a number of ways. These U.S. adults, for instance, tend to be less likely than other news consumers to closely follow major news stories, such as the coronavirus outbreak and the 2020 presidential election. And, perhaps tied to that, this group also tends to be less knowledgeable about these topics.

Through several surveys over the last nine months, the Center’s American News Pathways project has been exploring the connection between Americans news habits and what they hear and perceive about current events. One important aspect of this project is taking a deeper look at the pathways, or platforms, Americans use most often to access news – such as news websites or apps, social media, local, cable and network TV, radio, or print.

As of late last year, 18% of U.S. adults say they turn most to social media for political and election news. That is lower than the share who use news websites and apps (25%), but about on par with the percent who say their primary pathway is cable television (16%) or local television (16%), and higher than the shares who turn to three other pathways mentioned in the survey (network TV, radio and print).

With all the social media site tools available, often the best way to be effective with your social marketing is to automate the process. First, you need to decide whether automation is right for you and, if so, which automation you should set up. Automation can be key in turning your contacts into profits because you can post less, but at the same time, you get more exposure. Social automation, however, can be considered spamming, so be careful with how you set it up.

How does social network automation work? There are tools like Hootsuite and SocialFlow where you can automate your social networking sites or TubeMogul to automate your video posting. These sites can submit a link or post to not just one or two sites but, in some cases, up to 60.

When you want to subscribe to a podcast, it is usually as easy as clicking a link—often a link labeled Add to Apple Podcasts or to another popular podcast app, like Castro, Overcast, and Pocket Casts.

However, I increasingly find that a benefit of membership to editorial sites, many kinds of creators’ patronage campaigns, and subscription podcast networks includes a custom podcast feed tailored to you or only available to members. In order to prevent this feed from becoming widely distributed, it is sometimes made not quite as easy to add through a single click.

Get the Podcast URL
The plainest form of the URL, and the one that typically works reliably across all apps and services, starts with http:// or https:// and often ends with .rss. Custom feeds may instead end with a long code. For custom, paid, or membership feeds, the feed may be the only link or may be labeled as Subscribe via RSS.

To optimize these partnerships, companies should take the following steps:

1. Put a premium on trust.
2. Establish clear and ongoing communication channels — and do it early.
3. Meld internal and external perspectives.
4. Establish clear objectives and align on metrics.
5. Keep one hand on the steering wheel.
6. Seek partners that adapt in times of uncertainty.
7. Stay attuned to social and political issues through your agency partner.
8. Help the rest of your business learn from your social media agency partnership.

A study from QUOTED reveals the average time spent on social media in North America is 2 hours and 6 minutes. Adults spend 2 hours and 55 minutes on their cell phones a day. It goes without saying that if you are not utilizing social media platforms for your business, there is major leverage that is being missed out on.

Harness the power of social media
Below is a breakdown of each of the major five social media platforms.

Instagram
YouTube
TikTok
Twitter
LinkedIn