The core use for RSS is generally considered news headlines and blog syndication, but innovative businesses are learning to use RSS in different ways. Consider RSS as a communication channel that can provide current, targeted information as it appears within a very targeted audience.

Monitoring Newsgroups/Usenet
Google Groups is a free online community and discussion group service that offers the Web's most comprehensive archive of Usenet postings. Google Groups can be monitored using RSS feeds.

RSS More Than Headlines

Podcast promotion should be approached with the same tactics as website promotion. Identifying and informing your audience will increase communication and dialogue.

Publicize Your Podcast

Keep in mind that fair use is based on the belief that the general public and media are entitled to freely use portions of copyrighted materials. The fair use extends to commentary on the creative works, criticism of creative works, or even the creation of a parody that relates to the copyrighted material. Understanding the intent of the copyright laws help publishers interpret them.

What is Fair Use?

When determining what RSS feed reader to download, thought should be given to security. More an more publishers are using RSS feeds as a way to deliver podcasts or media rich-content. Users of desktop software will want to find an RSS reader that allows for rich media to be delivered safely and securely.

Web surfers might want to give thought to another consideration of cross compatibility and synchronization. With the advances in RSS readers, many subscribers use multiple platforms to read their feeds. While this is convenient, if the the web surfer is not using a synchronized solution, they find themselves marking the same feed items read multiple times.

These days, aggregators are available in all shapes and sizes. Determine what type of RSS reader you would like to use to aggregate and manage your RSS feeds.

Selecting an RSS News Aggregator

In order to reap the benefits of an RSS feed, it is important the feed be properly publicized. Taking simple steps to promote an RSS feed will go a long way in ensuring a feeds adoption.

Promoting RSS Feeds

Many webmasters have realized the benefit of using RSS to dynamically update websites. This means that the website content automatically changes when the RSS feed is updated. This allows for webmasters to serve dynamic content or a mixture of static and dynamic content on their website.

Feed2HTML

Use RSS feeds as an online marketing and search engine optimization tool. Just as optimizing an HTML web page will increase exposure, so too will an RSS feed that is properly optimized and promoted.

Improved RSS Feeds

While blogging can be a great outlet and channel, and in someway immortalizing thoughts, it is important that safety is considered and that good blogging practices are followed at all times.

Blogger Security

RSS is not quite a household word, but technically astute individuals are adopting the use of RSS feeds at an alarming rate. If you are interested in jumping on the bandwagon, but not quite sure of where to start, consider following these simple RSS feed tips to maximize feed compatibility and make your feed stand out from the crowd.

Tips for RSS Feeds

You think that you have mastered the art of RSS, but how much do you really know? Take the RSS quiz to test your knowledge of RSS.

RSS Quiz: Test Your RSS Smarts

Citizen journalists and writers have become common place on the web. Perhaps you are considering blogging, but are unsure of how to enter the world of online journaling. As the medium has grown, I thought it might be a good idea to put together some general guidelines for new bloggers and reminders to veteran bloggers about blogging practices.

Blog and RSS Feed Etiquette

Many assume that RSS is only for syndicating the contents of blogs, nothing could be further from the truth. Blogs and online journals have rocketed to popularity in the last few years, and many bloggers use RSS as a means to distribute and syndicate their blog posts. Subscribers receive information each time the blog is updated. However this is NOT the only use for RSS. RSS can deliver any kind of content, including forum posts, discount coupons, newsletters or press releases. Blogs are just one type of information syndicated by RSS feeds.

Blogs may be syndicated using RSS, but do not assume that content found in an RSS feed is from a blog.

RSS Does Not Equal Blogs

Just as the second generation of search engines and directories evolved into niche topic specific portals we are seeing the same occur in the area of RSS feed directories and search engines. While some directories are admittedly more niche than others the trend is obvious.

Vertical search and niche directories are becoming authority sites in a crowded online world. These niche directories will help individuals in specific industries locate topics essential to their industries.

Vertical Marketing with RSS Feeds

You have an RSS feed and you have worked hard to get the word out. According to your logs you have subscribers! Now the hard part: how to retain the subscribers to your RSS feed. Follow these simple steps to insure that your subscriber base will grow.

1. Original Content
A consistent stream of original content will do well to earn subscribers loyalty. The best RSS feeds provide content that is compelling and unique. Do not rehash existing content, look for a unique angle or spin if you wish to cover something that is hot in the blogosphere.

2. Quality Over Frequency
A posts quality is far more important than a post's frequency. Readers will tire of rambling or nonsensical posts that contain no real value. Time is precious and there are plenty of feeds and blogs, in order to retain readers provide quality not quantity.

13 Tips to Growing RSS Feed Subscribers

Academia has embraced RSS as a means to educate, but scrutinizing how educational institutions are using RSS feeds in their daily routines show RSS is utilized can vary across different industries.

1. Share Resources
Academics are using social bookmarking websites to share quality websites that relate to their area of expertise with colleagues and students.

RSS and Education

Lawyers have never been known as a technical bunch, but more and more often you see a lawyer with a palm pilot making appointments and a blackberry for those urgent messages. Electronic gadgets are now common in the courthouses across the US. Lawyers have increased productivity by utilizing technology so it should come as no surprise that lawyers are using RSS feeds as a means to grow and manage their practices.

Lawyers are using RSS feeds a number of different ways to increase efficiency and productivity.

Law Field and Legal RSS Feeds

Financial institutions are reaching out to clients using RSS feeds. While banks and financial institutions are usually slow to adopt new technology, that is not the case with RSS adoption. More and more professionals are using RSS in innovative ways, to stay ahead of their competition.

Finance Companies Use RSS

RSS feeds are becoming an essential tool for Realtors, who are struggling in a declining market. Real estate offices that adopt technology as a marketing tool will remain one step ahead of their competition.

Realty and RSS Feeds

More and more companies are using RSS as a means to communicate, so having an RSS feed that is professional and well polished will help differentiate your company from your competition. What makes an RSS feed professional? Follow these simple steps to polish your RSS feed and take it to the next level...

Create Professional RSS Feeds

In general, the following are guidelines for constructing an RSS feed. It is good to get into the habit of validating the RSS feed, either with software, or with an online validator.

Here are some general guidelines for creating RSS Feeds

The use of technology can define the success or failure of a business. This is no more evident than in the real estate industry. Realtors who flocked to the latest technologies, adopted them, and applied them in order to enhance and sell property, are still prospering.

Real Estate Video Podcast

The sound quality, and the way a podcast is recorded, will impact the value of the podcast as well. Podcast structure and pre-planning are also important; do not skimp on the production, as it too can make or break a podcast.

Ten Podcasting Tips that Lead to a Great Sound

Blogs are now a dime a dozen, and bloggers need to make their blog posts stand out. Developing a blog following is not as easy as it once was. Learn how to write blog posts that attract readers and retain their attention. Follow these guidelines to cultivate readers...

Blog Posts that Attract Attention

As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available...

Unusual RSS Tools

Check out this HUGE list of RSS Tools.

Take an active approach to monitoring the employment industry and its job opportunities by utilizing RSS feeds and alerts.

Locate Jobs with RSS Feeds

With all the vast amounts of information available on the web, it is becoming more and more difficult to sort through and find what you are looking for. RSS significantly lowers the signal-to-noise ratio.

What Can be Published Using RSS

Have your company website reviewed, analysed and dissected by two online marketing specialists - live, in public and for free.

Sharon Housley of NotePage, Inc. And Dave Collins of SharewarePromotions have been running their live website critiques at software conferences around the world for many years.

With a combined 25 years of marketing experience between them, Housley and Collins have worked extensively with a wide range of different products, websites and markets, and know how to optimise a website to the greatest possible effect.

On Wednesday April 29th at 5:00 PM UK time (12:00 Eastern, 11:00 Central), Housley and Collins will be hosting their first Website Critique Webinar. Participants may choose to sit passively, soak up the information and enjoy the show, or if they're brave enough, can offer their own website for dissection.

Subjects to be covered will include the initial impression created by each website, structure, navigation, communication, sales process, SEO setup and more.

Attendees should note that while the main aim of the webinar is to share feedback and provoke new ideas, the tone and approach of these sessions is extremely informal and sometimes entertaining. Those who are easily offended by criticism should not submit their website for appraisal.

The webinar will take place on Wednesday 29th of April.

Registration is free but availability is limited. Further information on the webinar, panellists and how to register may be found at http://sharewarepromotions.com/website-critique.html.

RSS is a standard for syndicating content on the Internet. RSS feeds are used in a variety of ways to distribute all types of content via the Internet. The benefits for individuals subscribing to RSS feeds have resulted in a rapid growth and adoption rate. Software and tools have made RSS feed creation and management easy, even for non-technical individuals, which has also fueled the growth of RSS feeds.

Create RSS | Make RSS Feeds

There are a wide variety of things you can do in regard to blog promotion. Here are just a few... Promote Your Blog

Learn the ABCs of RSS Feeds

Repurposing content is not a terribly new concept. Webmasters that picked up on the trend have benefited from traffic surges for a while now. Repurposing content is all about presenting the same content in a variety of different ways, or using different mediums to present the same content. Webmasters can manipulate content in order to provide the same content in any number of different formats.

Re-Using Content

Learn the ins and outs of using a sound effect to polish your presentation or podcast.

What Is A Sound Effect?

A sound effect is a ready-made sound for podcasters or producers. Typically, podcasters need to only incorporate the sound into their production for instant success. This can be done with various editors running in a very short amount of time. Sound Effects make the creation of a podcast easier and professional. Sound effects are usually easy to edit and customize using any sound editor, occasionally more sophisticated sound require precise tuning.

What Are Sound Effects?

Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.

Increase RSS Subscribers

Sound effects are often used to compliment and enhance artistic presentations, whether they be podcasts, videos, or other audio/visual productions. Royalty-free sound effects are typically non-exclusive and can be used by anyone who purchases them. Professional sound effects can give a podcast or production a more professional sound. However, many new producers may not realize that sound effects have copyrights, and in many cases it is illegal to use a sound effect that you happen to find on the web without properly licensing it.

Most podcasters and producers do not have the time or equipment to go out and record all the sound effects they may want to incorporate into their production. Podcasters are better off using royalty-free sound effects. Royalty-free sound effects are purchased, and there is no recurring fee for the use of the effect. The purchaser may use the sound effect(s) as often as required within the license terms and conditions, without paying for the use of the sound effect each time the effect is used.

Sound Effects: The Power of Audio

If you are struggling with the decision of whether to implement RSS feeds or not, consider the following pros and cons for webmasters who use RSS feeds as part of their content and communication plan...

Benefits (Pros Of Using RSS)
The benefits for a webmaster who opts to implement RSS feeds on their website are numerous:

1. Saves Time
RSS feeds save time. RSS subscribers can quickly scan RSS feeds, without having to visit each and every website. Subscribers can then click on any items they are interested in, to get additional information.

Pros and Cons of RSS Feeds

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