Indian tea brands want a piece of this steaming hot business.

Advertising when the customer needs your product the most is an age-old tactic for effective marketing.

Certain practices in the apparel market continue to loom like dark clouds, says Rishabh Oswal, Executive Director, Monte Carlo.

Consumers are looking at spending cautiously, but they have not stopped their purchases.

Short-lived content is the new go-to strategy for brands to engage with consumers and turn them into content creators

Our mission is to solve boredom. There are now 500 million Indians who have an internet connection, and are spending nearly five hours a day on social media and entertainment.

Industry reports suggest that Italian cuisine is the second most popular international cuisine in India, after Chinese, due to the presence of several QSR chains. It isn’t, therefore, a surprise that companies like Del Monte want to ride this wave.

Cost of one SMS is around 12 paise, whereas a promotional e-mail could cost 2-4 paise. A retail brand organising a high intensity campaign for its seasonal sale could end up spending Rs 15-20 lakh to reach its consumers.

I usually have six to seven meetings in a day — with the sales and marketing teams on current campaigns and updates on products in the pipeline or meeting various stakeholders.

Online publishers often lack the knowledge and familiarity to leverage online tools to monetise content

A new phrase in marketing which started in the US a few years back is now catching on in India as well.

Success in today’s digital-first world depends on a marketing organisation’s ability to create and activate hyper-relevant, data-driven and omnichannel customer experiences, says Nikki Mendonca.

The real challenge with regulations is that of implementation and compliance.

The biggies have built dark stores, warehousing, last-mile deliveries and launched private labels, but still struggle with low margins.

Conversational commerce, as it is more popularly known, is any form of online communication that takes place during an e-commerce purchase.

Lalit Agarwal talks to Devika Singh about the infrastructural hurdles in tier III towns and beyond, the competition from marketplaces, and more.

"I find my job very exciting; every day is new, as we are creating a brand in the Indian market which is a challenge in itself," says Rahul Vira, CEO, Skechers, South Asia.

A look at how some companies in India are ambling towards sustainable packaging and products.

Geometry Global, WPP group’s shopper marketing and brand activation agency, is working towards devising communication that fits the non-linear, omnichannel shopping behaviour of consumers.

By 2022, the company hopes to have 2,000 operational stores. Interestingly, two thirds of these will be located in the tier III, IV, V and VI towns, in the smaller retail format — The Mini Raymond Shop.

In India, however, this is not likely to be a separate offering — Disney titles are being made available on the homegrown Hotstar, with no change in subscription plans, as of now.

From Apple to Lululemon and UNTUCKit are some of his favourite brands

According to a report by InMobi, usage of mobile gaming apps has grown by 110% since then

According to a report by Nielsen, in March 2020, the demand for honey was up by 35%, for chyawanprash by 81%, and turmeric by 38% in modern trade stores

Lionel Messi and company took the fields at Joan Gamper training centre for individual sessions, for which the players arrived alone in kit and took to the three pitches without passing through the...

The Orlando Magic have approval from the NBA to begin testing players for the deadly virus after getting written approval from area health officials, according to the report.

Kobe and Gianna Bryant were among nine people who died in the January 26 helicopter crash in the mountains west of Los Angeles.

Narinder Batra will continue to hold his post as International Hockey Federation's (FIH) annual congress was postponed due to the coronavirus pandemic.

Alejandro Dominguez, president of the South American football body, CONMEBOL said that he was surprised by FIFA's decision to allow five substitutes when the sport resumes after coronavirus pandemic.

"Such coercive and forcible extraction of personal information from an individual is unheard of in a democratic and republic setup and it is attribute of a dictatorial system," the petition said.

YouTube's Video Watch Page gets a new design with larger thumbs and prominently visible comment box. YouTube music adds explore section and lyrics to the video.

The move comes a day after California allowed manufacturers in the state to reopen operations, shut due to coronavirus-led lockdowns, which drew an enthusiastic "Yeah!!" on Twitter from Tesla Chief...

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have...

The US Department of Commerce is close to signing off on a new rule that would allow US companies to work with China's Huawei Technologies on setting standards for next generation 5G networks, people...

Zoom has gained immense popularity in India despite the government warning against it, and advising users to opt for other alternatives. According to app intelligence firm Sensor Tower, India...

Google said on Friday it has asked employees to take a day off on May 22, to address work-from-home-related burnout during the coronavirus pandemic.

Redmi Note 9 Pro Max first sale date has now been revealed. The phone was launched alongside the Redmi Note 9 Pro in India back in March. The sale of the Redmi Note 9 Pro began in the same month, but...

World Health Organization (WHO) plans to launch an app this month to enable people in under-resourced countries to assess whether they may have the novel coronavirus, and is considering a...

WhatsApp tricks 2020 for iPhone includes some advanced tips such as how to schedule WhatsApp messages, how to hide online status, and how to send WhatsApp message without adding a contact.

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