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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

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Powering content: building a nonstop content marketing machine / Laura Busche

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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Competitive advantage of customer centricity / by Sathit Parniangtong

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The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

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Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

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Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

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Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

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Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

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Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

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Shopping mall / Matthew Newton

Hayden Library - HF5430.3.N49 2017




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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

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Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

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Beginning Salesforce developer / Michael Wicherski

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Simply said: communicating better at work and beyond / Jay Sullivan

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The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

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Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

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Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

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Navigating the organizational landscape / Lois Kelly and Carmen Medina

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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

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What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

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Escaping the build trap: how effective product management creates real value / Melissa Perri

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Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui

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A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt

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