Any kind of marketing approach that gives you a deeper insight into your customers has the potential to help you make stronger connections with them. Psychographic segmentation is a perfect example. Unlike demographic or behavioral segmentation, it goes into depth about what makes your customers tick, which means you can better understand how to reach...

The post What Is Psychographic Segmentation and How Can It Boost Engagement? appeared first on noupe.

Hiya fans,

For my general photography site (including personal photography, please visit

Rick Wezenaar Photography

For my official Portfolio, please visit

Rick Wezenaar Portfolio

For my flickr site, please visit

Rick Wezenaar Photography on Flickr

Enjoy !

~ Rick

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Psychotherapy is as effective treatment for PTSD patients after multiple traumatic events.

A multi-institutional team of investigators has discovered that targeting a specific neural circuit through noninvasive neuromodulation may help reduce symptoms in patients with posttraumatic stress disorder (PTSD), according to a recent study published in Nature Neuroscience. Jordan Grafman, PhD, professor of Physical Medicine and Rehabilitation and of Psychiatry and Behavioral Sciences and director of Brain Injury Research at the Shirley Ryan AbilityLab, was a co-author of the study.

For many people, it’s a ray of hope rooted in research. Recent research is presenting a new way of thinking about suicide prevention, and both experts and patients believe it’s already saving lives.

New research data offers much-needed hope for veterans wrestling with combat-associated posttraumatic stress disorder (PTSD). The study explores the use of hyperbaric oxygen therapy (HBOT) to address symptoms that persist despite standard treatments.

Solar eclipses are magical. What is more magical about solar eclipses are the different moments within them, including the Baily’s Beads. During a total solar...

The post Capturing Bailey’s Bead: top tips from an award-winning astrophotographer appeared first on DIY Photography.

In a significant recognition of her pioneering role in documentary photography, Susan Meiselas has been awarded the 2025 Outstanding Contribution to Photography by the Sony...

The post Susan Meiselas awarded Sony World Photography Awards’ Outstanding Contribution to Photography 2025 appeared first on DIY Photography.

As a portrait photographer, you know that the heart of your business beats in the rhythm of capturing souls through lenses. But here’s something not many will tell you: there’s an art to portrait photography pricing too.

Just think about it. How do you put a price on immortalizing someone’s personality in a snapshot? You’re not just pressing buttons; you’re creating magic!

You might be wondering, “How can I create my own masterpiece when it comes to setting prices?” Or perhaps thinking, “I don’t want to undersell myself or scare away potential clients.”

Understanding Portrait Photography Pricing

If you’re a professional photographer or someone considering getting into the photography business, it’s essential to grasp portrait photography pricing. Figuring out portrait photography pricing may appear complicated at first, yet with some knowledge of the business’ fundamental principles and procedures it will all start to become clear.

The number one thing to avoid when pricing your photography is spending more than you make. You need to price your images based on time spent behind the lens and editing them post-shoot as well as the market value of your work.

Just imagine, you’ve launched a brand-new online store filled with products that you know are just perfect for your target audience. You’re excited and ready to make those sales, but there’s one piece of the puzzle missing – high-quality product images. And then it hits you: “How much is this going to cost me?”

No doubt, we all appreciate visually stunning product photos when shopping online. Have you ever considered what goes into producing those eye-catching product images? Or how their quality can dramatically impact your sales?

The truth is, professional-looking visuals can significantly influence purchasing decisions – upping conversion rates while fostering trust with customers. Yet finding an experienced product photographer within budget who also understands your vision isn’t always straightforward.

Let us help you.

Understanding Product Photography Pricing

Navigating the realm of product photography pricing can be like trekking through a jungle without a map. You’ll find rates that range from surprisingly affordable to astonishingly high-end, making it tough for businesses to get their bearings.

The cost of product photography is dependent on a variety of elements,

Picture a scene where the main act is not just what fills the frame, but also what doesn’t. That’s negative space photography, a technique that turns emptiness into expression and silence into storytelling.

In this deep dive, we’re peeling back layers to reveal how much weight nothingness can hold in your shots.

You’ll grasp why every photographer needs to give their subjects some breathing room and learn how empty areas are not missed opportunities but rather essential for creating balance and drawing attention right where you want it.

We’ll explore ways to use plain backgrounds or blurred surroundings as powerful tools that add feelings of calm, tension, or intrigue—all by letting less say more.

The Essence of Negative Space in Photography

Negative space photography, often seen as the quiet hero of composition, plays a crucial role in how an image is perceived. It’s not just about what you capture—it’s also about what you leave out. This technique can make your main subject pop by simply giving it more breathing room.

Defining Negative Space and Its Role in Visual Composition

Negative space refers to the area surrounding the main subject—or positive space—of a photograph.

Wave riders and shutterbugs alike, gather around. Mastering surf photography is a bit like surfing itself—it’s all about balance, timing, and having the right gear. I remember when I first waded into the ocean with my camera; each breaking wave was an invitation to capture something epic.

We’ll dive into picking cameras that won’t buckle under the saltwater spray and lenses that bring distant surfers up close. Think high-speed chases—you need a fast shutter speed for those action-packed moments where every droplet counts.

You’re set to discover composition tips that make viewers feel they’re riding along and advanced techniques for shots so sharp they cut through your viewer’s attention span. By the end of our journey together, you’ll be snapping surf photos worthy of magazine covers or at least some serious bragging rights.

Choosing the Right Camera and Lens for Surf Photography

If you’re looking to capture the raw power of a barreling wave or the finesse of a surfer shot, having top-notch gear is key. So, let’s talk about surf photography equipment.

Cropped Sensor vs. Full Frame Cameras

For starters,

Picture this. You’re hosting the event of a lifetime, and you want every magical moment captured perfectly. It’s no surprise that finding the right photographer is high on your list. But how do you navigate through event photography pricing?

You might assume that requesting a quote is as straightforward as dialing the number…but be prepared to be surprised! The cost can be influenced by factors like experience level or type of event – there’s more to consider than meets the eye. You can also use this guide as a new photographer to figure out how much you should charge for different types of events.

In this guide, we’ll delve into everything from understanding why photographers charge what they do, to examining costs associated with different types of events such as weddings or corporate gatherings. We’ll also take an exciting journey exploring common pricing structures used by photographers and breaking down additional services and costs that may sneak up on you when hiring an event photographer.

Understanding Event Photography Pricing

If you’ve ever wondered how event photography pricing works, this section will shed some light on it.

Hey there, fellow shutterbugs! It’s your favorite AI-obsessed photographer here, ready to spill the beans on how to use Artificial Intelligence to make money in photography. I know, I know – I used to be the loudest anti-AI voice in the room. But then I realized: if you can’t beat ’em, join ’em (and make some cash while you’re at it)!

So, I dove headfirst into the world of AI-generated/modified images, and let me tell you, it’s been a game-changer. No more hours spent editing and retouching – now, I can create stunning, sellable images with just a few clicks. And the best part? The money’s rolling in like never before.

Ready to join the AI revolution and start raking in the dough? Let’s get started!

How to Make Money with AI-Generated Photography

AI art is taking the world by storm. And if you’ve got a knack for creating stunning visuals with AI tools, you might be wondering how to turn your passion into profit. Well, I’ve got good news for you. There are plenty of ways to monetize your AI-generated photography skills.

There’s a dance of light and shadow you can’t quite grasp until you’ve seen a lighthouse cut through the fog. Mastering lighthouse photography means capturing that silent symphony between nature and human ingenuity, each photo telling its own epic tale.

I remember setting up my tripod on rocky shores, waiting for that perfect moment when the sun dips low enough to paint everything in gold. You’ll get why timing is crucial, how early morning or late afternoon gives your shots character with just the right color wash over stunning structures.

This journey will equip you with gear know-how—like picking out wide-angle lenses for grand scenes or telephoto ones for details—and dive into camera settings so those beams look as majestic in photos as they do slicing through ocean mist.

Capturing the Romance of Lighthouses Through Photography

Lighthouse photography captures more than just a structure; it seizes the tales of human ingenuity and nature’s raw beauty. These coastal sentinels have long stood against time, their beams slicing through fog and darkness, guiding sailors home.

The Allure of Coastal Sentinels

There’s something inherently romantic about lighthouses.

Imagine a photograph where time and space seem to bend and warp, creating surreal, elongated images that defy reality.  This is the world of slit scan photography, a fascinating technique that has captivated artists, filmmakers, and scientists for decades.

Slit scan photography is a unique method that captures motion over time, resulting in images that appear stretched or distorted. This technique first gained prominence in the nineteen sixties, most notably in Stanley Kubrick’s iconic film two thousand and one A Space Odyssey.  The mesmerizing Stargate sequence in that film was created using slit scan photography, introducing audiences to its mind-bending visual effects.

Slit scan photography is a captivating and unconventional technique that produces striking, abstract images that defy traditional photography. This method involves capturing a scene or subject through a narrow slit, which moves across the image sensor or film, creating a unique, distorted representation of reality.

​

History

Slit scan photography has a rich and fascinating history that spans over a century, with roots in early scientific and astronomical photography. From its humble beginnings to its modern applications,

Bokeh. Have you heard this term used in conversations while looking at a photo, listened while someone proclaimed that the bokeh in a photo was good or bad, but you’ve been too embarrassed to ask just what it is? Its something every photographer should understand because it affects your image. And whether you know it or not, you’ve probably evaluated the bokeh in your own photos.

Well hide your shame no longer. After reading this article, you will be able to hold your head high and raise your nose as you talk about the bokeh in your next photo.

Table Of Contents:

• What is Bokeh?
• Camera Lens Factors
• Camera Type Factors
• Interplay Between Lens and Camera
• Examples of Bokeh
• Common Mistakes When Trying to Achieve Good Bokeh
• Causes of Bad Bokeh in a Lens
• Fixing Bad Bokeh
• Using Bad Bokeh Creatively
• I’m on a budget. Can I still achieve good bokeh with cheaper lenses?

Paul Stamatiou on the role of motion in modern design:

Times are changing. Things like page transitions will still exist but involve more of the elements on each page. You’ll begin choreographing. In the next few years consideration for motion will be required to be a good citizen of your desktop/mobile/wearable/auto/couch platform. It will be an expected part of the design process just like people will begin to expect this level of activity and character in software.

Motion is becoming an essential component of design, and with the recent transition to a minimalist aesthetic across platforms animating the interface has become a whole lot simpler. With the advent of solid CSS animation support and speedy animation frameworks like Velocity.js I expect Web design to move in this direction as well.

Le Prix Picto pour la photographie de mode 2022 a dévoilé ses lauréats : Christopher Barraja remporte le Grand Prix, Camille Brasselet le deuxième et la dotation le19M et Antoine Henault le troisième prix ainsi que la dotation Filippo Roversi. La cérémonie de remise des prix a eu lieu le mardi 19 avril au Palais […]

Discover free, high-quality vector wings for your creative projects. Download royalty-free designs, from tribal wings to angel outlines. Elevate your tattoo ...

As per scientists around 90% of all information we perceive comes through our eyes. The visual side always has been quite important for humanity, we can see it from the culture of writings and visual art having very long history. The other suitable feature is laconism. We can experience the lack of time for finding […]

MIT offering both graduate and undergraduate level photography courses for free.

A publication used one of my images without license - Booo; they gave me credit for it - Yay; and Reuters?!?

Book review of "Mastering Landscape Photography" by David Taylor.

Photographing hockey for the first time. How hard can it be, right? Here's the story...

Announcing the release of PhotoNetCast #88, the ultimate filter episode.

Stand up paddling During August 2023 I visited Horsetooth Reservoir several times with Starboard Waterline SUP, the same board I paddled in the Missouri River 340 race. It was rather a relaxed paddling with a lot of photography since I […]

Save Your Camera! Use a Wrist Strap Vampires, monsters, zombies, dropping your camera. When it...

The post Save Your Camera! Use a Wrist Strap appeared first on Alphatracks.

Zebra Patterns: Every Mirrorless Photographer Needs Them. Most Sony Alpha Mirrorlesss Cameras have the option...

The post Zebra Patterns: Every Mirrorless Photographer Needs Them! appeared first on Alphatracks.

We want to thank the drama Gods for gifting us with this silly MGK vs. Corey Taylor feud. Rob gives the full rundown of what happened at the top of […]

The world is still in dire need of professional photographers, for everything from capturing the spirit of major events to artfully presenting meaningful moments in our personal lives.

In science fiction literature and films, holography has received much attention. These tales frequently depict holograms as entertainment, communication tools, or live creatures. Their depiction in these sources is typically far more sophisticated than what is now technologically feasible. Holography is beginning to play a more significant part in current communications and technologies as technology […]

If, like me, you are a fan of all things mid-century modern, then you won’t want to miss Oakland’s newest Lakeshore addition, Bardo Lounge and Supper Club. Like a vintage trip with Don Draper back in time, you’ll enjoy all the little touches that make for a perfect night out for some excellent cocktails along …

Continue reading "Cocktails with Don Draper, Dinner and Drinks at Oakland’s New Mid-Century Modern, Bardo Lounge and Supper Club"

“It seems to me that the subject of Bill Dane�s pictures is the discovery of lyric beauty in Oakland, or the discovery of surprise and delight in what we had been told was a wasteland of boredom, the discovery of classical measure in the heart of God�s own junkyard, the discovery of a kind of …

Continue reading "Bill Dane Pictures …it’s not pretty. 50 Years of Photographs I’m Still in Love"

As a photographer, I have been making photographs with my own cameras my entire life. From my first Kodak Instamatic camera as a child, to the Sigma film SLR that I received as gift in high school, to my first digital camera (a Sony Mavica in 1999 or so) to my current DSLR (a Canon …

Continue reading "Collecting Vernacular Photography"

Graphic Hunters: Pushing the Boundaries of Sports Visual Identity

Ten years ago today, I took this photo of a Blue Linkya sea star in our marine aquarium, my first with a DSLR: I have always had an interest in photography, and I’d even owned a crappy digital compact camera before this one, but once I saved up and bought the Sigma SD10 photography truly […]

From shadowing ice peaks to pristine rolling hills nature is conquering. It is the land, sky, water, and creatures that surround us. We are excited [...]

The post “Nature” Photography Exhibition appeared first on Photocompete.

Open theme. Prizes: IPE Award  /  £1000 and 1-year free membership to the RPS Under 30s Award  /  £1000 and 1-year free membership to the [...]

The post RPS International Photography Exhibition 2024 appeared first on Photocompete.

Finding the right typeface for a logo is a challenge and can be a very time-consuming process that requires both creativity and a practical approach. Levi Honing provides the essential background and tools to enhance your typography journey and apply this knowledge to your logo design. Let’s dive deep to learn how to create a logo that is not only expressive but also purposeful and well-thought-out.

Brand Builders Summit 2024 wins ‘Typography Honors’ at Awwwards for outstanding typography and design, attracting 60K+ visitors globally. 2025 waitlist open!

Save money (10-50%) on CorelDRAW software with these top discounts, sales & deals. See the best CorelDRAW discounts & special offers on Graphics Suite & more.

Christmas time is full of joy & stress trying to find the right gift. See our list of the best Christmas gift ideas for designers and be festive!

These beautiful 11th International Garden Photographer of the Year award-winning photographs irrefutably evidence diverse, tender and grand wonders to be found in our cultivated and natural environs the world over today. From Brazil to Canada, from China to Croatia, Hong … Continue reading →

So you want to make an awesome infographic, but you aren’t sure where to start. Capsicum Mediaworks has 27 (Secrets) on How To Create An Awesome Viral Infographic in 2023.

This is definitely and example of “Do what I say, not what I do”.

There’s some fantastic information here! Ironically, this is NOT a great infographic. Saving a bunch of text as a JPG file does not make a good infographic. This infographic design goes against some of their own best advice! More visuals, less text. Make it big, not gigantic. Highlight/focus on the important points.

We all know that beautiful infographics are much more interesting as compared to long, plain text. It is the basic human tendency to associate more with anything that explains the same point with more visual appeal and less jargon.

Which is why infographics have become such a big deal.

The pictorial representation of the data, colorful backgrounds, short, to-the-point text, and easy to understand themes, are just some of the reasons why infographics have surpassed other digital marketing strategies in terms of popularity. And they are definitely here to stay.

So if you haven't jumped on this bandwagon yet, it's high time you do!

Found on Capsicum Mediaworks.

Ten years ago today, the Cool Infographics book was released on October 28, 2013. I frequently lament that it’s nice to have written a book, but the actual process of writing a book was pretty difficult.

I never set out to write a book. Wiley publishing approached me in 2011, and convinced me to turn the talk I was presenting at conferences into the outline for a new book. I had started my infographics design company, InfoNewt, in 2010, and was giving almost monthly presentations about my process to design, publish and promote infographics. Turns out that the talk outline did lend itself nicely to the structure of what became the Cool Infographics chapters.

Looking back, there were a number of unique challenges that I had to solve while putting together the book, and some were also new issues for Wiley.

Permissions to include infographics

I didn’t design most of the infographics I included in the book, because this wasn’t a book of self promotion. My goal was to share the best designs from the world of infographics as examples, and that meant including designs from some of the best designers in the world.

Here was my challenge. Most infographics are meant to be shared and reposted as much as possible online. “Going viral” was the ultimate achievement of an infographic. However, legally reprinting an infographic in a book required the explicit, signed permission of each infographic’s copyright holder. I ended up including over 100 infographic examples in the book, which was a lot of negotiation and legwork.

For every design I included, I had to track down the designer or publishing company, and get them to sign an official permission form that allowed me to include their design. I wasn’t able to include many of the designs I wanted to share because either I couldn’t track down the original designer, or they refused to sign the permission form.

Infographics are large

The online infographics that I was writing about were much larger that what could effectively be shown on the 7.3 x 9.2 inch pages of the book. They had to be reduced to fit on the pages, which made the text in many of them unreadable when sized to the book’s pages. Wiley didn’t want to publish a larger format book, so I had to come up with another idea.

My solution was that every design I included, also included a link to view the original infographic online. The downside was that readers can’t click a link in a printed book. That meant they would have to manually type in the URL, and many of the links were really long and complicated addresses. So, I created over 100 shortened links for the book, using my hosting platform from the coolinfographics.com website.

For example:

Link in the book: Coolinfographics.com/Figure-5-19

Forwards to the long original URL: http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/03/McGraw-Hill-Connect-Handout-WHITE-Small.jpg

See what I mean? No one was ever going to try to type in that long URL.

I also created an index web page for all of the Figures that had clickable links for every design in the book that is available to see online: coolinfographics.com/figures

Making the book navigation visual

Infographics is a very visual topic. Not only do readers want to see the visual examples of every concept I discuss in the book, but I wanted the book itself to be visual too. This took some negotiating with Wiley to make happen. Every chapter has its own color, and I included that color on every page in a small tab that prints all the way to what is called the “fore edge” of the page. This makes the color visible at the edges of the pages even when the book is closed. These tabs are staggered down the page to provide an easy navigation to find the color you see in the Table of Contents.

Marketing was my job

It turns out that most book publishing companies are very focused on publishing, printing and distributing a book, but not so much on marketing them once they get printed. Once a book is published they move on to publishing the next book, and the majority of promoting my book fell to me. This was something I didn’t expect. I am constantly teaching people that designing and publishing an infographic isn’t enough, and you have to promote it too. I wrote a whole chapter about in the Cool Infographics book! Similarly, I expected a big book publisher to be good at the promotion process for books. I was wrong. They printed a beautiful color book and got it into Amazon and onto the shelves at bookstores like Barnes & Noble, but that’s where their effort mostly ended.

Most of the promotion for the book has come from me. Whether it was one of my talks, a guest appearance on a podcast, an article that mentioned the book (like this one) or someone using Google to search for infographics and finding the Cool Infographics website.

Where to go from here?

The book has done really well for 10 years, and sales continue. The concepts I wrote about in the book are all just as relevant now, as they were 10 years ago. However, some of the example designs are out-of-date, and some of the design tools aren’t around anymore.

Where do you think we should from here? As readers of the Cool Infographics website and book, what would you like to see as ongoing content exploring the design, publishing and promotion of infographics? Videos, workshops, articles, tutorials, online courses, etc. Post a question, comment, or idea and let me know how Cool Infographics can be relevant to you in the future.

I’d love to hear from you. Either post a comment below or send me a note through the CONTACT page.

Do you have a hard time with SEO on your photography website? If so, the tips below will help you rank higher in search results and drive more organic traffic to your website. So, what the heck is SEO? Is it snake oil? Kind of. Will it magically make your website start to rank higher? Sorry, but it won’t. I tend […]