k Essential guide to marketing planning / Marian Burk Wood By prospero.murdoch.edu.au Published On :: Wood, Marian Burk Full Article
k E-commerce coming into its own / Blanton K. Nescott, editor By prospero.murdoch.edu.au Published On :: Full Article
k E-marketing : applications of information technology and the internet within marketing / Cor Molenaar By prospero.murdoch.edu.au Published On :: Molenaar, Cor Full Article
k The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald By prospero.murdoch.edu.au Published On :: Bradley, Anthony J Full Article
k No bullshit social media : the all-business, no-hype guide to social media marketing / Jason Falls, Erik Deckers By prospero.murdoch.edu.au Published On :: Falls, Jason Full Article
k Services marketing / William Chitty, Andrew Hughes, Steven D'Alessandro By prospero.murdoch.edu.au Published On :: Chitty, William Full Article
k Integrated marketing communications / William Chitty ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
k The market research toolbox : a concise guide for beginners / Edward F. McQuarrie By prospero.murdoch.edu.au Published On :: McQuarrie, Edward F Full Article
k Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne By prospero.murdoch.edu.au Published On :: McDonald, Malcolm Full Article
k Brainfluence : 100 ways to persuade and convince customers with neuromarketing / Roger Dooley By prospero.murdoch.edu.au Published On :: Dooley, Roger, 1952- Full Article
k Web marketing for dummies / by Jan Zimmerman By prospero.murdoch.edu.au Published On :: Zimmerman, Jan Full Article
k Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
k Marketing / Paul Baines, Chris Fill, and Kelly Page By prospero.murdoch.edu.au Published On :: Baines, Paul, 1973- Full Article
k Marketing research : tools & techniques / Nigel Bradley By prospero.murdoch.edu.au Published On :: Bradley, Nigel, 1958- Full Article
k Strategic marketing : creating competitive advantage / Douglas West, John Ford, and Essam Ibrahim By prospero.murdoch.edu.au Published On :: West, Douglas C Full Article
k Marketing research / Carl McDaniel, Jr., Roger Gates By prospero.murdoch.edu.au Published On :: McDaniel, Carl D Full Article
k The old rules of marketing are dead : 6 new rules to reinvent your brand & reignite your business / Timothy R. Pearson By prospero.murdoch.edu.au Published On :: Pearson, Timothy R Full Article
k Leading edge marketing research : 21st-century tools and practices / editors, Robert J. Kaden, Gerald Linda, Melvin Prince By prospero.murdoch.edu.au Published On :: Full Article
k Marketing strategy & competitive positioning / Graham Hooley, Nigel F. Piercy, Brigitte Nicoulaud By prospero.murdoch.edu.au Published On :: Hooley, Graham J Full Article
k Brilliant marketing plans : what to know and do to make a successful plan / Ian Linton By prospero.murdoch.edu.au Published On :: Linton, Ian Full Article
k Social marketing casebook / Jeff French, Rowena Merritt and Lucy Reynolds By prospero.murdoch.edu.au Published On :: Reynolds, Lucy Full Article
k Sustainable marketing / Barry Emery By prospero.murdoch.edu.au Published On :: Emery, Barry Full Article
k Global marketing management : changes, new challenges, and strategies / Kiefer Lee, Steve Carter By prospero.murdoch.edu.au Published On :: Lee, Kiefer Full Article
k Introduction to marketing : theory and practice / Adrian Palmer By prospero.murdoch.edu.au Published On :: Palmer, Adrian, 1955- Full Article
k Marketing management / Philip Kotler, Kevin Lane Keller By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
k Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] By prospero.murdoch.edu.au Published On :: Walker, Orville C Full Article
k Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh By prospero.murdoch.edu.au Published On :: Hawkins, Del I Full Article
k The entrepreneur's guide to market research / Anne M. Wenzel By prospero.murdoch.edu.au Published On :: Wenzel, Anne M Full Article
k Brand management : principles and practices / Kirti Dutta By prospero.murdoch.edu.au Published On :: Dutta, Kirti Full Article
k Foundations of marketing / John Fahy and David Jobber By prospero.murdoch.edu.au Published On :: Fahy, John, 1962- Full Article
k Marketing concepts and strategies / Sally Dibb ... [et al.] By prospero.murdoch.edu.au Published On :: Full Article
k The Facebook era : tapping online social networks to market, sell, and innovate / Clara Shih By prospero.murdoch.edu.au Published On :: Shih, Clara Chung-wai Full Article
k Facebook marketing : leveraging Facebook's features for your marketing campaigns / Brian Carter, Justin Levy By prospero.murdoch.edu.au Published On :: Carter, Brian, 1973- Full Article
k Social media marketing : strategies for engaging in Facebook, Twitter & other social media / Liana "Li" Evans By prospero.murdoch.edu.au Published On :: Evans, Liana Full Article
k Social media metrics : how to measure and optimize your marketing investment / Jim Sterne By prospero.murdoch.edu.au Published On :: Sterne, Jim, 1955- Full Article
k Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
k Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
k Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
k International marketing / Pervez Ghauri and Philip Cateora By prospero.murdoch.edu.au Published On :: Ghauri, Pervez N., 1948- Full Article
k Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
k YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
k E-marketing : capitalizing on technology / Brad Alan Kleindl By prospero.murdoch.edu.au Published On :: Kleindl, Brad Alan, 1955- Full Article
k Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
k Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla By prospero.murdoch.edu.au Published On :: Full Article
k MKTG6 / Lamb, Hair, McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W Full Article
k Ten key customer insights : unlocking the mind of the market / Robert Schieffer By prospero.murdoch.edu.au Published On :: Schieffer, Robert Full Article
k Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
k Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
k As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
k Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
