Latest s: news

Aldehyde Dehydrogenases: From Alcohol Metabolism to Human Health and Precision Medicine / Jun Ren, Yingmei Zhang, Junbo Ge, editors

By library.mit.edu
Published On :: Sun, 1 Sep 2019 09:33:23 EDT

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Bioethics, public health, and the social sciences for the medical professions: an integrated, case-based approach / Amy E. Caruso Brown, Travis R. Hobart, Cynthia B. Morrow, editors

By library.mit.edu
Published On :: Sun, 8 Sep 2019 09:38:10 EDT

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Hydrogenosomes and mitosomes: mitochondria of anaerobic eukaryotes / Jan Tachezy, editor

By library.mit.edu
Published On :: Sun, 15 Sep 2019 09:28:50 EDT

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Exploring sources of variability related to the clinical translation of regenerative engineering products: proceedings of a workshop / Meredith Hackmann, Theresa Wizemann, and Sarah H. Beachy, rapporteurs ; Forum on Regenerative Medicine, Board on Health

By library.mit.edu
Published On :: Sun, 15 Sep 2019 09:28:50 EDT

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Biophysics for beginners: a journey through the cell nucleus / Helmut Schiessel

By library.mit.edu
Published On :: Sun, 15 Sep 2019 09:28:50 EDT

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Developing norms for the provision of biological laboratories in low-resource contexts: proceedings of a workshop / Frances E. Sharples and Micah D. Lowenthal, rapporteurs ; Policy and Global Affairs, Board on Life Sciences, Division on Earth and Life Stu

By library.mit.edu
Published On :: Sun, 15 Sep 2019 09:28:50 EDT

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Biomedical fluid dynamics: flow and form / Troy Shinbrot

By library.mit.edu
Published On :: Sun, 29 Sep 2019 07:42:25 EDT

Hayden Library - QH513.5.S55 2019

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Biological clocks, rhythms, and oscillations: the theory of biological timekeeping / Daniel B. Forger

By library.mit.edu
Published On :: Sun, 29 Sep 2019 07:42:25 EDT

Hayden Library - QH527.F66 2017

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Optogenetics: from neuronal function to mapping and disease biology / edited by Krishnarao Appasani ; foreword by Georg Nagel

By library.mit.edu
Published On :: Sun, 6 Oct 2019 07:44:56 EDT

Hayden Library - QH642.O68 2017

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Radiation in bioanalysis: spectroscopic techniques and theoretical methods / Alice S. Pereira, Pedro Tavares, Paulo Limão-Vieira, editors

By library.mit.edu
Published On :: Sun, 13 Oct 2019 07:39:15 EDT

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Human epigenetics: how science works / Carsten Carlberg, Ferdinand Molnár

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Published On :: Sun, 13 Oct 2019 07:39:15 EDT

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Biomedical odysseys: fetal cell experiments from cyberspace to China / Priscilla Song

By library.mit.edu
Published On :: Sun, 27 Oct 2019 07:30:14 EDT

Hayden Library - QH588.S83 S665 2017

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Cell migrations: causes and functions / edited by Caterina A. M. La Porta, Stefano Zapperi

By library.mit.edu
Published On :: Sun, 17 Nov 2019 07:51:28 EST

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Genomic medicine in emerging economies: genomics for every nation / edited by Catalina Lopez-Correa, George P. Patrinos

By library.mit.edu
Published On :: Sun, 17 Nov 2019 07:51:28 EST

Hayden Library - QH447.G4666 2018

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Trends in biomathematics: mathematical modeling for health, harvesting, and population dynamics: selected works presented at the BIOMAT Consortium Lectures, Morocco 2018 / Rubem P. Mondaini, editor

By library.mit.edu
Published On :: Sun, 17 Nov 2019 07:51:28 EST

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Genomics, proteomics, and metabolomics: stem cells monitoring in regenerative medicine / Babak Arjmand, editor

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Published On :: Sun, 22 Dec 2019 07:46:07 EST

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Genome and genomics: from archaea to eukaryotes / K. V. Chaitanya

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Published On :: Sun, 22 Dec 2019 07:46:07 EST

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Autophagy: biology and diseases: basic science / Zheng-Hong Qin, editor

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Published On :: Sun, 22 Dec 2019 07:46:07 EST

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The Alpheidae from China Seas: Crustacea: Decapoda: Caridea.

By library.mit.edu
Published On :: Sun, 22 Dec 2019 07:46:07 EST

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Introduction to experimental biophysics: a laboratory guide / Jay L. Nadeau

By library.mit.edu
Published On :: Sun, 29 Dec 2019 07:51:14 EST

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Sounding Bodies Sounding Worlds: an Exploration of Embodiments in Sound / Mickey Vallee

By library.mit.edu
Published On :: Sun, 12 Jan 2020 08:09:51 EST

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Minimal cells: design, construction, biotechnological applications / Alvaro R. Lara, Guillermo Gosset, editors

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

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Everything flows: towards a processual philosophy of biology / edited by Daniel J. Nicholson and John Dupré

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

Dewey Library - QH331.E85 2018

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Mechanics of biological systems: introduction to mechanobiology and experimental techniques / Seungman Park and Yun Chen

By library.mit.edu
Published On :: Sun, 19 Jan 2020 07:42:04 EST

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Advances in biometrics: modern methods and implementation strategies / editor, G.R. Sinha

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Published On :: Sun, 19 Jan 2020 07:42:04 EST

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Decellularized extracellular matrix: characterization, fabrication and applications / editors: Tetsuji Yamaoka, Takashi Hoshiba

By library.mit.edu
Published On :: Sun, 26 Jan 2020 07:44:32 EST

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Peroxisomes: Biogenesis, Function, and Role in Human Disease / edited by Tsuneo Imanaka, Nobuyuki Shimozawa

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

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Stem cells: therapeutic applications / Mariusz Z. Ratajczak, editor

By library.mit.edu
Published On :: Sun, 16 Feb 2020 07:32:02 EST

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The structure of moral revolutions: studies of changes in the morality of abortion, death, and the bioethics revolution / Robert Baker

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Dewey Library - QH332.B25 2019

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Characterization of biological membranes: structure and dynamics / Edited by Mu-Ping Nieh, Frederick A. Heberle, John Katsaras

By library.mit.edu
Published On :: Sun, 23 Feb 2020 09:06:07 EST

Hayden Library - QH601.C43 2019

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Ecological Mechanics: Principles of Life's Physical Interactions.

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

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Genomics data analysis: false discovery rates and empirical Bayes methods / David R. Bickel, University of Ottawa, Ottawa Institute of Systems Biology, Department of Biochemistry, Microbiology and Immunology, Department of Mathematics and Statistics

By library.mit.edu
Published On :: Sun, 22 Mar 2020 07:24:15 EDT

Dewey Library - QH438.4.S73 B53 2019

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The future of low dose radiation research in the United States: proceedings of a symposium / Ourania Kosti, rapporteur ; Nuclear and Radiation Studies Board, Division on Earth and Life Studies, the National Academies of Sciences, Engineering, Medicine

By library.mit.edu
Published On :: Sun, 29 Mar 2020 07:25:05 EDT

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Stem cells: from hype to real hope / Khawaja Husnain Haider, Salim Aziz (eds.)

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Hayden Library - QH588.S83 S74 2019

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Membranes: from biological functions to therapeutic applications / Raz Jelinek

By library.mit.edu
Published On :: Sun, 19 Apr 2020 09:34:46 EDT

Hayden Library - QH601.J45 2018

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Stem cells: from myth to reality and evolving / Khawaja Husnain Haider (ed.)

By library.mit.edu
Published On :: Sun, 26 Apr 2020 08:31:05 EDT

Dewey Library - QH588.S83 S7456 2019

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Google Conversions: Highlights

By feedproxy.google.com
Published On :: Tue, 15 May 2018 00:00:00 +0000

Across several presentations at Google Conversions in Dublin, several speakers shared insights and best practices for conversion rate optimization. Here's a few highlights:

Confirmation Bias - Michael Aagaard

In the 18th century, tobacco smoke was considered very good for your heart and lungs. In particular tobacco enemas were quite popular so much that they were placed along the banks of the river Thames to help drowning victims. This is an example of confirmation bias at work.
Confirmation biases is our tendency to accept evidence we agree with at face value and dismiss information we don't agree with unless the evidence is overwhelming. Confirmation biases limits our ability to seek out and uncover the truth.
Torturing data: if you torture any data long enough it will confess to anything. High levels of correlation between things don't imply causation. We have to be careful to not see what we want in data.
Stopping A/B tests when they show the impact we want is an example of confirmation bias. Instead, let them run for an appropriate amount of time. Over time, tests are likely to show much less effects.
How to overcome confirmation bias: accept the fact that you could be wrong, seek out a different perspective. Find people who talk to customers/users. They have a bias toward end users.
Don't test your ideas, do detective work to find out what customers need and how they talk about it. Then your A/B test is simply the final test at the end to see if you did your detective work well.

CRO - Lina Hansson

Celebrate the discovery of weak spots. Don't take it as failure but instead be happy when you find something that can be improved.
The biggest missed opportunity in conversion rate optimization is usability testing. Move away from opinions and instead use user testing to identify issues.
A common pain point across retail sites is find-ability: both search and browse. When we move to mobile, many sites remove their top categories list in order to fit on smaller screens. This creates discoverability issues. One of the first things retail sites should test is adding categories visibly on their home page.
Value propositions for companies are usually cut for mobile. Instead of removing them, redesign them to make them work on mobile.
People can be classified into four behavior types. Methodical people read completely and analyze before making decisions. Humanistic people react strongly to the opinions of others. Competitive people move quickly and expect things to work. Spontaneous people are emotional and fast-paced. You can design experiences that are appropriate for each of these behavior types.
The companies that solve checkout on mobile are the ones that will win.

Meaningful Data - Simo Ahava

It's quite simple to get a service like Google Analytics set up but how do we use these tools to really understand what we're doing. How can data become meaningful?
Tactics (tool expertise) without a strategy (business expertise) are just party tricks and a strategy without tactics is just talk. What brings the two together is agility.
Tools must be customized for your organization's needs. We are not trying to optimize metrics but our businesses. Default metrics and reports need to be adjusted to work with your specific needs.

Landing Pages - Anna Potanin

Designers want to do their best and create unique interfaces but making things for the Web often requires understanding and using conventions. Only apply a unique visual design after you have followed best practices.
3 things all retail sites should have on their landing and home pages: call to action, value propositions, and visuals.
The more prominent you make your search bar, the more searches you get. Why do you want to do this? Conversion rates are usually much higher for people who search

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Conversions: PWAs, Payment Experiences and More

By feedproxy.google.com
Published On :: Tue, 06 Nov 2018 00:00:00 +0000

In her PWAs, Payment Experiences and More presentation at Google Conversions 2018 in Dublin Ireland, Jenny Gove talked through the new capabilities available on the Web to build fast and engaging products. Here's my notes from her talk:

The Web was built for desktop devices, not mobile. Native apps, in contrast, were built from the ground up for mobile. So it's no surprise that Web sites are still catching up in terms of experience. While there are great mobile Web experiences, most have a lot of work to do.
To help incentivize people to improve mobile Web experiences, Google added the "mobile-friendly" label to search results. When 85% of results in mobile search met this criteria, the label was removed.
Progressive Web apps bring richer experiences to the Web through a set of technologies that enable fast, installable, reliable, and engaging. They're the next step in making great Web experiences.
Speed is critical for mobile Web sites but it takes a mobile Web page a median time of 9.3 seconds to load on 3G. Pinterest reduced their time for interactive from 23 seconds to 5.6 seconds with their PWA. This resulted in a 60% increase in engagement and a 2-3% improvement over their native app.
You can improve speed with technical changes and design (to manage perception). Lighthouse is a tool from Google that shows time to meaningful paint and other relevant metrics for improving technical performance. You can manage user perception of speed using skeletong screens and gradual loading of content.
PWAs allow you to add mobile Web pages to your phone's home screens. On Android these apps show up in app switchers and setting screens.
Service workers in PWAs enable reliable experiences when there is no network or slow and intermittent network connections. Even in developed markets, slow network conditions often exist. Service workers are now available in all major Web browsers.
PWAs make use of Web technologies at the right time and place like app permissions, push notifications, payment request APIs, and better form interactions (autocomplete, input types, etc.)
42% of top sites in Europe don't show the appropriate keyboard for specific input types. 27% of the top site in Europe didn't identify which form fields are optional.
Google Search uses a PWA to enable offline queries and send results when people are back online using notifications. With a PWA they were able to use 50% fewer external JavaScript requests.
In the Starbucks PWA, daily & monthly active users have nearly doubled (compared ot the previous Web experience) and orders placed in the PWA are growing by more than 12% week over week.
While mobile has really driven PWA requirements, desktop devices also benefit from PWA app switching and integration. Service workers, push notifications, and other new Web technologies work on desktop as well.
It's possible to run PWAs on the desktop in app windows which can be themed. These apps need to use responsive design to adapt from small sized windows to full-sized screens.
What's next for PWAs? Support for Windows, macOS and Linux, Keyboard Shortcuts, Badging the launch icon, and Link capturing.
Watch the full video of Jenny's: PWAs, Payment Experiences and More talk

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Worldbeaters: the contrived grandeur of North Korea's Kim family

By feedproxy.google.com
Published On :: 2017-06-27T01:11:38-07:00

Kim Jong-un's headline grabbing aggressive irrationalism takes some beating (though he might have met his match in recent times...)

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Resident Foreigners: A Philosophy of Migration

By www.wiley.com
Published On :: 2020-04-13T04:00:00Z

From the shores of Europe to the Mexican-US border, mass migration is one of the most pressing issues we face today. Yet at the same time, calls to defend national sovereignty are becoming ever more vitriolic, with those fleeing war, persecution, and famine vilified as a threat to our security as well as our social and economic order.

In this book, written amidst the dark resurgence of appeals to defend ‘blood and soil’, Donatella Di Cesare challenges

Resident Foreigners: A Philosophy of Migration

By www.wiley.com
Published On :: 2020-04-13T04:00:00Z

Top employers: Breakthroughs, impact, and purpose

By www.sciencemag.org
Published On :: Fri, 25 Oct 2019 02:00:00 -0400

Innovation still drives top employer status, yet artificial intelligence (AI) is now on the minds of employers and employees alike.

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