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Givewith Aims To Improve Social Impact Through Digital Advertising

CBS EcoMedia CEO Paul Polizzotto's latest company wants to make donating to nonprofits easier




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Amobee's New Service Optimizes Targeting for Brands Like Del Monte

With Sales Accelerator, Del Monte can 'tweak the levers' during a campaign to boost reach and revenu




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Net Neutrality R.I.P.

A look back at our recent coverage, as net neutrality vanishes — temporarily we hope — into the dustbin of history




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One on One: What's a Digital Team? Matt Harris Explains

If you don't know about the role and make-up of a digital team, and how it can impact customer experience and brand success, Matt Harris of Sendwithus has the answers




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Cartoon: What is Instagram in Martian?

Its five-year mission: to explore strange new worlds, to seek out new life and new Kardashians, to boldly market...




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Finding the Audiences for Healthcare Marketing

DeepIntent applies AI to data to identify medical and patient audiences for healthcare marketing, track them across devices, and deliver impactful messages




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Cartoon: Sponsored Smart Replies

If this isn't real yet, surely it soon will be...




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One on One: Championing Digital Assets With Luke Beatty, Brandfolder

Your digital assets are the building blocks for brand voice. Use them wisely




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FlowState Marketing: How A Retail Startup Built A Brand Agency

In 2013, three best friends followed their passion to build a clothing company. Their journey took them in a whole new direction




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Complete Lockdown In Kerala Today, Only Essential Services Allowed

Kerala will go into complete lockdown on Sunday, the state government said on Saturday. Nothing will be allowed to open except essential services, it said. "With a view to prevent the spread of...




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Kerala Rents Chopper To Carry Heart Of Brain Dead Woman For 220 Km

Amid massive exercises to contain the COVID-19 pandemic in Kerala, the state police on Saturday operated its rented helicopter to transport the heart of a brain dead patient from Thiruvananthapuram to...




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Valuable Lessons From Mother Shaped My Political Life: Pinarayi Vijayan

Kerala Chief Minister Pinarayi Vijayan remembered his mother on Mother's Day and said that the courage and determination with which his mother faced the life, taught him valuable lessons and laid the...




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Realme Narzo 10 will be powered by MediaTek Helio G80 SoC




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Google Lens gets new features including the ability to copypaste handwritten notes to your computer




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Data Can Be a Marketer's Dream—or a Persistent Nightmare [Infographic]

Too many B2B marketers are sleeping on the job when it comes to maintaining the consistency and quality of their data.




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Is Data Security Only a Myth? [Infographic]

Data protection appears to be many companies' Achilles' heel.




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Is Personalized Content Just What the Doctor Ordered? [Infographic]

For most marketers, personalization is the cure for ineffective content.




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Companies' Investments in Email Marketers Vary Widely [Infographic]

The median salary for male email marketers is $15,000 more than that of females'.




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Marketing Is Aging Like a Fine Wine [Infographic]

The discipline is projected to mature into a rich blend of social media and mobile engagement.




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Does Your Data Management Need Some Spring Cleaning? [Infographic]

Poor data quality and integration can cause a marketing mess.




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Which U.S. Cities Are Ignoring Your Ads?

A study by AdRoll and Priceonomics breaks down which cities and states are most and least likely to click.




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The Advancement of Ad Blockers

69.8 million Americans will use an ad blocker this year, according to eMarketer.




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Infographic: Even Back-to-School Marketing is Increasingly Digital

Back-to-school serves as a reminder that digital channels not only drive digital purchases, but in-store purchases too




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Agriculture infrastructure funding pegged at Rs 1.68 lakh cr for 2020-25: Govt task force

Even agri-exports as a share of GDP is fairly lower for India relative to the rest of the world despite being one of the largest producers of agri-commodities globally.




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PM Modi finds ways to attract foreign investors to India; suggests ministries to do this

PM Modi said that the action should be taken for a more proactive approach to handhold the investors.




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Graded opening of economy needed to protect livelihood: Niti Aayog CEO

The Centre on Wednesday gave clear indications that the ongoing nationwide lockdown will be extended beyond May 3 but with "considerable relaxations" to people and services in "many districts". 




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Coronavirus in India: Lockdown, global recession, changes in consumer behaviour to shape economic activity, says D&B report

According to Dun & Bradstreet's latest Economy Forecast, the changes in consumer behaviour will determine the segments that are likely to flourish after the pandemic is brought under control.




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Flight of foreign investors continues in April: FY21 starts on a bad note as FPIs pull out more

After a lifetime high FPI withdrawal in the month of March, the foreign portfolio investors have once again pulled out nearly Rs 15,000 crore from the country's capital market in April.




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Massive LPG price cut: Check how much cheaper your gas cylinder just got

With the latest cut in prices, a 14.2 kg non-subsidised LPG cylinder would cost Rs 581.50, instead of Rs 744 with effect from today.




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Coronavirus: Month of May brings reopenings around the globe as grim economic toll from Covid-19 pandemic ticks higher

The number of Americans filing for unemployment benefits surpassed a staggering 30 million and the European economy shrank a record 3.8% in the first quarter as hotels, restaurants, construction sites and manufacturing were frozen by lockdowns.




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End of lockdown not end of trouble for migrant labour; here’s what workers may face when economy opens

The end of lockdown will likely start a new phase of problems for migrant workers, as labour exploitation may rise significantly in the pockets where there is an oversupply of workers.




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Tarun Bajaj takes over as Economic Affairs Secretary

Prior to taking over this post, he was the Additional Secretary in Prime Minister's Office. Bajaj, a 1988 batch IAS officer, replaces Atanu Chakraborty, who retired on Thursday.




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Lockdown led to subdued economic activity but saved India from lot of agony: SBI chairman Rajnish Kumar

Kumar said as long as the lockdown continues, economic activity will remain tepid, but "demand should be there in the economy" and the question of logistics can be taken care of. The SBI chairman also said complete easing of the curbs is still some time away.




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Commerce Minister Piyush Goyal calls upon missions to promote India as investment destination

He added that the Department for Promotion of Investment and Internal Trade is working to create a genuine single window for setting up factories and manufacturing units.




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Forex reserves fall $113 mn to $479.45 bn

In the previous week, the reserves had increased by USD 3.09 billion to USD 479.57 billion.




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Coronavirus lockdown effect: Govt defers release of April GST collection data

The government had last month extended the deadline to file GST returns for March to May 5, from April 20. As per convention, the government releases GST revenue collection number on the basis of cash collection in a particular month.




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Privatisation enters agri market: For the first time, farmers will have option other than govt

MP CM Shivraj Singh Chouhan has announced that exporters, traders, food processors, etc, can open a private mandi and can buy the agriculture produce by visiting the farmer’s land or house.




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Coronavirus crisis: Govt must ensure food for all, prevent more people from falling into poverty

While our immediate priority must be to protect people from the pandemic and contain its spread, ensuring food security and preventing more people to fall below poverty line (BPL) should also be on focus.




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PM Modi discusses reforms in agriculture sector

The challenges of the Model Agricultural Land Leasing Act, 2016 and how to protect the interest of small and marginal farmers was discussed in detail.




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GSTN Helpdesk handles over 56,000 taxpayer issues in one month of lockdown

According to data from GSTN, over 19,552 tickets raised by taxpayers were resolved between March 25 and April 24.




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GST audit guidelines need to be reviewed to include video conferencing: Experts

As per the current goods and services tax (GST) audit guidelines, taxpayers have been broadly categorised into three groups based on their annual turnover -- large, medium and small.




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Manufacturing activity drops to all-time low on record; PMI shrinks for first time in nearly 3 years

Manufacturing PMI stood at a mere 27.4 in April, which was 51.8 in March.




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Record sales of fertilisers in lockdown period; govt ensures full availability before kharif sowing

The sale of fertilisers shot up by 45.1 per cent on-year in April 2020.




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BHEL invites coronavirus-hit global firms to make in India; says, don’t make everything at one place

BHEL has released an Expression of Interest (EOI) inviting global companies to leverage its facilities and capabilities for setting up a manufacturing base in the country.




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How much economy will lose from coronavirus and what to expect from economic relief package 2.0

The economic impact of the pandemic on India is likely to be around Rs 7-8 trillion with sectors such as trade, textiles, aviation, transport, and MSMEs facing the brunt of the impact.




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Icra expects GDP to contract by 20 pc in June quarter; 2 pc fall in FY21

The agency's earlier economic forecast was a range, according to which the GDP may either expand by 1 per cent or contract by 1 per cent in 2020-21.




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Petrol, diesel sales recover as govt eases lockdown restrictions; demand back to normal by June

As most of the small and medium scale industries have started operations from 20th April, the normal consumption level of petrol and diesel is likely to be achieved by July 2020.




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Your salary hike might not be canceled, most firms across the globe plan to stick to increment budgets

In what could be seen as a silver lining for employees, as many as 50% of the organisations have reported no change in the planned salary hike budgets despite the headwinds that the novel-coronavirus pandemic has brought.




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Covid crisis: RBI Governor Shaktikanta Das meets NBFCs and MFs sector; reviews liquidity situation

Sectoral meetings, held separately in two sessions through video conference, were also attended by Deputy Governors and other senior officers of RBI, the central bank said in a statement.




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Abhijit Banerjee talks to Rahul Gandhi: Don’t give money to people now, it’s useless; do this instead

While the government reportedly prepares a second economic relief package to mitigate the fallout of coronavirus, handing out direct cash to people amid the ongoing lockdown is not a desired solution.