al Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos By library.mit.edu Published On :: Sun, 30 Jul 2017 06:24:35 EDT Online Resource Full Article
al Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
al Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
al Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred By library.mit.edu Published On :: Sun, 10 Sep 2017 06:27:47 EDT Dewey Library - HF5721.O53 2016 Full Article
al The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
al Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska By library.mit.edu Published On :: Sun, 1 Oct 2017 06:26:43 EDT Online Resource Full Article
al Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel By library.mit.edu Published On :: Sun, 15 Oct 2017 06:30:59 EDT Online Resource Full Article
al The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
al Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
al Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors By library.mit.edu Published On :: Sun, 19 Nov 2017 06:25:11 EST Online Resource Full Article
al Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay By library.mit.edu Published On :: Sun, 10 Dec 2017 06:32:00 EST Online Resource Full Article
al Social media analytics strategy: using data to optimize business performance / Alex Gonçalves By library.mit.edu Published On :: Sun, 31 Dec 2017 06:29:12 EST Online Resource Full Article
al Shopping mall / Matthew Newton By library.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Hayden Library - HF5430.3.N49 2017 Full Article
al Order at the bazaar: power and trade in Central Asia / Regine A. Spector By library.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Rotch Library - HF5475.K982 B57 2017 Full Article
al Style and Statistics: The Art of Retail Analytics / Brittany Bullard By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
al Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
al Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
al Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.) By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
al Beginning Salesforce developer / Michael Wicherski By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
al Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein By library.mit.edu Published On :: Sun, 18 Feb 2018 06:34:00 EST Rotch Library - HF5459.B5 G65 2016 Full Article
al The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
al Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5415.127.P8498 2016 Full Article
al Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5438.25.W29295 2015 Full Article
al Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
al Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
al The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
al Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
al El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
al Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
al Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
al Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
al Introduction to Google Analytics: A Guide for Absolute Beginners / by Todd Kelsey By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
al Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
al Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
al Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
al Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
al Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
al Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
al Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
al What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
al City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
al Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
al Social media management: persuasion in networked culture / Ben Shields By library.mit.edu Published On :: Sun, 11 Nov 2018 07:06:37 EST Dewey Library - HF5415.1265.S5334 2017 Full Article
al The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
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al Wake up Your Call Center: Humanize Your Interaction Hub. By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
al Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
al Market Driven Political Advertising: Social, Digital and Mobile Marketing / by Andrew Hughes By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
al Saving face in business: managing cross-cultural interactions / Rebecca S. Merkin By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
al Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
