Global Accessibility Awareness Day (GAAD) is May 16, 2024! GAAD was created to help bring attention and awareness to digital inclusivity. No matter your role on a project team, digital accessibility should always be a priority from start to finish. Why is accessibility so important?

• Over 1 billion people worldwide have a disability, and that number is growing every day
• 15% of people with disabilities say they never go online, compared to 5% of people without disabilities, according to Pew Research Center
• According to a survey by Click-Away Pound, 71% of disabled users are forced to leave a website if they find it difficult to use

Digital accessibility directly impacts people’s ability to access information, buy products, apply for jobs, engage in discussion, and everything else that people do online that is becoming critical for modern life. Accessible spaces even benefit people without disabilities, as it allows anyone to take in content though their preferred method (reading the captions on a video instead of listening in a noisy environment, for example), and often breeds innovation as engineers work to find the best way to be sure everyone can access information equally.

The World Wide Web Consortium (W3C) has developed the Web Content Accessibility Guidelines (WCAG) in an effort to standardize digital accessibility. However, many websites unfortunately fail to meet these standards, leading to a lesser-quality user experience. WebAIM’s yearly report has highlighted some surprising statistics about WCAG across the top 1,000,000 home pages:

• The most common accessibility failure across home pages is low contrast text
• 98.1% of home pages have at least one WCAG 2.0 failure
• On average, there are 56.8 accessibility errors per page (this increased 13.6% from 2023!) 
• 16.8% of home pages had more than one <h1> tag

As you can see, there is still a lot of work that needs to be done to create a more accessible web for everyone. If you’re interested in learning more about digital accessibility and how to improve accessibility on your own projects, there are plenty of resources and online courses available. Resources range from free, to paid courses, to professional certifications. Below are some courses and resources that we recommend.

Free Courses and Resources

If you’re looking to introduce yourself to digital accessibility, these free resources are a great place to start:  

• A11ycasts with Rob Dodson - A series of video tutorials on YouTube that highlights topics including semantics, focus, the correct way to use a button, and a11y testing
• The Beginner’s Guide to Web Accessibility - An article by Dequeue University that summarizes why digital accessibility should be a priority, and how to determine if your website is accessible
• Common Mistakes with Using Colour in Accessibility - Digital designer Andrée Lange provides insights into how to take color contrast into consideration when designing for the web
• Deque Accessibility Resources - Dequeue offers a variety of free accessibility resources, including webinars, blog posts, and their accessibility testing browser extension, axe DevTools
• HTML Semantics and Accessibility Cheat Sheet - WebAIM provides a list of the most common HTML tags that have an impact on digital accessibility
• MDN Accessibility Tutorials - MDN is an open-source project documenting web technologies, which also includes an informative section on web accessibility documentation and best practices
• Section 508 ICT Testing Baseline - Outlines minimal accessibility testing requirements for federal agencies subject to Section 508
• WCAG 2.2 Quick Reference - WCAG are a series of web accessibility guidelines released and maintained by the W3C, with 2.2 being the current version of the guidelines. This page provides a reference to standards that websites should meet in order to meet current accessibility standards
• Web.dev Learn Accessibility Course - A series of informative articles ranging from beginning a11y topics, to more advanced topics including animation and motion

Deep Dives with Paid Tutorials

If you’re a developer who has experience in accessibility and want to dig more into the topic, these comprehensive tutorials will help you improve your a11y knowledge:

• Accessible Web Academy - Accessible Web Academy includes more focused a11y courses for designers, developers, content creators, and marketers looking to target specific topics 
• Inclusive Components - There is a free online summary of Heydon Pickering’s Inclusive Components, but you can also purchase an eBook on the topic. Heydon’s blog provides examples of a pattern library that bakes accessibility into each component
• Practical Accessibility by Sara Soueidan - Sara Souedien is a prolific front-end developer who specializes in accessibility. Her course, Practical Accessibility, is a comprehensive guide for all developers, from those looking to familiarize themselves with accessibility, to experienced developers looking to expand their a11y knowledge.

Advanced Knowledge with Certifications

• If you want to take the next step and become a certified professional in accessibility, IAAP offers professional certifications in digital accessibility:
  • IAAP offers five certification options, CPACC, WAS, CPWA, ADS, and CPABE
  • Deque University offers a curriculum to help prepare for IAAP certification exams
• The Department of Homeland Security also offers a “Trusted Tester” certification for Section 508 compliance
• W3C offers a free Digital Accessibility Foundations course, with an optional verified certificate ($99) upon course completion

As the world’s population and number of disabled users continues to grow, it’s clear that implementing digital accessibility in your products is more important than ever. By implementing the information from these lists, you can help users of all abilities access the content that you share, ensuring a better internet for everyone.

We just celebrated 24 years of Viget. That’s two dozen years! This year, our Spring TTT in celebration of “Viget24” was a virtual extravaganza. We’ve put on a lot of virtual events over the years. Some with really strong themes and swag bags; some that focus on simple, meaningful time together; and others that let us enjoy learning something new as a team. Regardless of the rest of the experience, a key component of all of our virtual events is joy, achieved often through intentional levity. We think it’s important to laugh together! We see laughter as a way to expedite connection, and connection leads to rapport which makes us better at collaborating — and in turn leads to more quality products for our clients. 

Experimenting and iterating is a critical way we try to continually get delight right. We’re pretty pleased with one of our experiments from Viget24 that we called “Lovely Spring Day”.

A Lovely Spring Day

As we were brainstorming for this TTT, we thought about how to throw some joyful levity pizzazz into the pieces of our virtual events puzzle that have become pretty standard. How do we add lots of delight without adding lots of time to the action-packed schedule? We zeroed in on the virtual backgrounds we’ve been creating for every event — they add a layer of specialness. Of place. This isn’t any old virtual meeting. This is a TTT! 

Another key consideration for our team is figuring out creative ways to tie in inspiration from our industry and our work. AI has been an obvious contender —  we’ve discussed it and tied it in to some extent for the past several TTTs. But this time, we wanted to see how we could use AI for delight — marrying it with virtual backgrounds felt obvious. And so, a ”Lovely Spring Day” was born. 

The TL;DR is that we generated custom virtual backgrounds for every Viget employee that encapsulates their “ideal spring day.” We then played a 15-minute guessing game where people tried to guess who the background “belonged to.” Then, people had access to the full folder of AI-generated virtual backgrounds to look through. Vigets could then choose the background that spoke to them most and set it as their background. 

Read on for more on how we put this together!

Pre-Event Survey

To support all of our TTTs, we send out thoughtful pre-event logistics surveys 2-3 weeks before the big day. The survey lets us know where folks are joining from (where can we send their activity + snack packages?) and gives folks a chance to provide input on how the People Team can help folks enjoy and be present for TTT. This time, we also snuck in three questions, just “for giggles.”

• In one sentence, describe your ideal spring day.
• List three things that spark joy.
• What color do you think suits you best?

We did not share why we asked these questions. Sneaky, sneaky! When it’s low-key like this, the element of surprise is often a quick way to level up the delight.

Asking for a Friend

With rich data in hand about what makes people happy in spring, we were ready to generate the backgrounds. I was stoked! I’ve been experimenting with ChatGPT for some time, so it was fun to be able to use the DALL-E 3 side of OpenAI’s GPT-4 model. 

Who knew Prompt Engineering would be part of my role as a recruiter-who-helps-support-TTT-planning? I played around with a couple different prompts to generate these background images. Ultimately, my goal was to create backgrounds that were meaningfully different from one another but still felt good (i.e., something you might feasibly want to set as your virtual background and nothing freakily AI, like uncanny valley hands).

Here are the prompts I landed on that got me to our set of virtual backgrounds:

• Please generate an image (dimensions of a virtual meeting background) that encapsulates the vibe of a day with [ BLANK ].
• Please generate an image (dimensions of a virtual meeting background) that features [ BLANK ].

In the blanks, I wrote the things people included in their surveys. Those blanks were filled with everything ranging from dogs, cats, and friends to beverages, specific temperatures, yard games, carbohydrates, hammocks and more! Sometimes, I’d include a detail I knew about that person myself, even if it wasn’t in their survey. Yes, I occasionally editorialized for both clarity and whimsy! This was for delight purposes, but also helped serve my goal of having the backgrounds be “meaningfully different from one another.” It’s amazing how many people’s ideal spring day is as simple as having 1) moderate temperatures and 2) no pollen!

I generated 55 images. Throughout the process, DALL-E nailed it. I only needed to regenerate 2 or 3 images with clarifiers (and only because they included AI-specific outliers like disembodied hands). Huzzah!

Here are some of my favorites, along with their prompts in the captions. Can you guess who they belong to?

IRL

Ok, so for the actual activity we had the images ready to go in a private Google Folder. I took twelve of the images and put them in a very simple deck. I shared my screen, introduced the activity, and invited people to guess who they think each image belonged to in Slack. It was so fun seeing people throw out guesses and then narrow in with any verbal hints I gave!

Each image took about a minute. Then, we shared access to the Google Folder, gave folks a couple minutes to choose a background that called to them (their own image or someone else’s), and set it as their background. It felt like a magical moment to witness people finding and resonating with their own image or delighting in the ridiculousness of their coworkers’. We saved about 5 minutes for this piece, which felt right.

The whole Lovely Spring Day activity took just over 15 minutes! It was a perfect way to transition from a long meal break into our next grouping of content. And, we got to see the different backgrounds throughout the rest of the meeting.

Oh, the humanity!

I think this activity was successful for a couple of reasons.

1. People laughed! 

2. People felt seen. Some of these backgrounds were incredibly on point. Some of that was due to key folks having well-documented interests and a Slack-Famous Dog. 

But some of it was due to the People Team knowing about our people — our coworkers — beyond the sentence they wrote in. This uniquely human involvement helped me call an audible as needed and tweak prompts slightly to make the backgrounds feel even more relatable.

3. We could commiserate about our eventual AI overlords. (Did you notice that I say “please” in my prompts?!) Listen, Viget has plenty of practical, healthily skeptical people who are dubious about AI. GenAI is not always a fun, lighthearted thing. But using it in a fun, lighthearted way to do something it’s really good at was a nice use case and thought-provoking exposure even for people who are not into it.

4. We could see where we all align, and where we differ! It was amazing to see just how many people love picnics, covet their caffeine, and appreciate a bike ride. It was also cool to see some unique folks who simply crave a rainy spring day, or some beloved Buc-ee’s. What a rich tapestry of individuals — literally!

Users expect a website to load fast. An average web page loads in about 2.5 seconds. The longer the user has to wait, the higher the user bounce rate. There are a lot of factors that go into site speed, but images account for about 75% of the page weight on an application or website. Google’s Core Web Vitals uses several metrics to rank sites. Visual site speed or largest contentful paint affects ROI as slower sites have fewer repeat users and fewer sales.

Without properly sized images, both site speed and image quality are affected. Accordingly, we use several methods to deliver properly sized images. Our primary solution is imgix because it is easy to implement and saves managers and clients time and effort. 

Imgix Key Features

Imgix provides a lot of features — some we consistently use on projects, and others we use in very specific situations. 

Responsive Images

Setting up responsive images can be complex. As the variety of devices and their screen resolutions continue to expand, managing all the different image requirements is increasingly challenging.

Consider this scenario: a website’s images look crisp and clear on a high-resolution monitor. When that same page is viewed on a mobile device, the images are so large the page takes forever to load. A solution could be to upload a smaller image for mobile, right? It's not quite that simple. We need eight or more different sizes of the same image to account for different screen sizes and retina screens. Keeping track of all the image sizes and saving each size gets complex and would be nearly impossible to do manually on a site that has hundreds or thousands of images. 

One of our clients, National Park Foundation (NPF), wanted to clarify its message to better target major donors. Their gorgeous, large scenic images are essential to their website strategy.  NPF needed the images throughout their site to be crisp and clear at all screen sizes. Using imgix, NPF content managers can load high-resolution images to the CMS and not worry about the site's speed or performance. They rely on imgix to deliver the correctly resized image for any user's screen.

Imgix does this with their Device Pixel Ratio and Client Hints which automatically sets the pixel density for the image based on the user's device. Those API parameters can be easily set in the URLs for the image’s `srcset`. This allows developers to set an image width for an image `srcset` and then imgix delivers the right pixel ratio image to the user. We use `srcset` with imgix on other client sites like Bezos Earth Fund and Human Rights Campaign as well.

Resize and Cropping

Imgix allows you to crop images in addition to setting an image’s focal point. So, only one image needs to be uploaded and it can be used at multiple sizes and croppings throughout the site. Let's say we upload a large landscape image, but on some pages we only need to use a portion of the image cropped as a square. Imgix will crop the image and deliver the smaller versions on the pages we need while persisting the larger versions on other pages.

At Viget we use resizing and cropping on our own website, including our articles, to crop the staff photo to a smaller size at the top of the articles. This makes it possible for us to upload the staff photo once and the article image gets created automatically. 

Color Palette 

Another feature that we've used on client sites is the Color Palette API which allows you as many colors as you want from an image. For example, the Shedd Aquarium website that we built uses this feature by pulling a vibrant color from the image and setting it as the background color for the page hero. Aside from taking the manual work out of closely aligning photography with a page’s design, there’s an additional benefit: if you are on a slow connection, you will see a dynamic colored banner at the top before the image loads.

Image Upscaling

Another valuable feature is the ability to upscale images. Even if you upload an image that is low resolution, it can still be used at a higher resolution. This is especially useful for e-commerce sites or applications where users are uploading their images.  The upscale feature uses Generative AI to take a pixelated image and create a higher-resolution image. The final image will not be perfect, but it looks more professional. See the upscale demo on imgix.

PDF Preview Images

There is also a PDF page to image option in imgix. The API enables the generation of a page-specific image preview from the PDF, which can serve as both a thumbnail and a full-size preview. When we built AHIP.org, they had a resources section for their members containing quite a few PDFs. To help with clarity and findability, we used imgix to show previews of the PDF documents to non-members. This feature allows AHIP to upload resource PDFs without having to also upload any thumbnail images. 

Face Detection

Another nice feature is a face detection parameter that you can pass to the API. This allows you to upload a photo and no matter the cropping or size it will keep the face as the focal point of the image. We used this feature on NEA for their team member page. It's great for user profile images that are used in different contexts throughout the site. 

Video Streaming

Videos have become a key design element on websites. However, determining which service to use for embedding those videos is an ongoing topic of discussion. Video platforms enable you to integrate the video onto the page, yet they introduce scripts that may impede page loading speed. Imgix offers a video embed service that allows content managers to keep all the images and videos in one place. The videos are automatically encoded to Adaptive Bitrate Streaming to get the best compression and video quality. So, videos load fast and look great on mobile and desktop. 

Performance 

A lot of CMSs have image transformations built in. An image transformation encompasses everything for that image including responsive sizes, cropping, resizing, and face detection from the original. This is great for small sets of images, but transformations quickly get out of hand the more images there are on a site. For example, the homepage of the National Park Foundation has a minimum of 96 image transformations. 

Processing all of those image transformations uses a lot of server resources. Imgix saves the images and delivers them through their CDN. The imgix image CDN has an average of 0.15 milliseconds return on requests which enables images to load as quickly as possible. The CDN also caches the images on CDN edge nodes making them immediately available for future requests. 

Flexibility

Imgix is flexible enough to work with almost any site structure; including WordPress, Craft CMS, Shopify, React, Ruby on Rails, Python, and more (see the full list). So, whether a site is a WordPress site or a Rails application, imgix fits right into the ecosystem. And, even better: you don’t have to rebuild your web app or website to gain the benefits of image performance, which can save you a lot of time and money.

Setting up imgix on an existing website is easy. Imgix can connect to existing asset storage sources like AWS, Azure, or a web folder on the same domain. Once the image source is set up, a developer can start passing parameters to the API. 

Cost

Imgix is free for 1,000 images which makes it easy to integrate and grow with your site. Pricing goes to $750/yr for 5,000 images and $3,000/yr for 25,000 images. In their pricing structure, “images” are categorized as origin images, so the count only includes original images and not transformed ones. So, you could have hundreds of images and thousands of image transformations all being delivered through a CDN for free.

Conclusion

Ensuring fast site speed isn't just important. It is vital. It's the cornerstone of a successful online presence, directly influencing search engine rankings, user satisfaction, and ultimately, your return on investment. Properly sized and optimized images are key to ensuring your site loads quickly and displays correctly for users across various devices.

We have found that imgix enables our team to efficiently create projects with diverse image options, saving managers and developers valuable time. Our clients benefit from reduced server space and an increased site speed. Imgix’s API is comprehensive, so you can use one tool for all features and options around site images — from cropping and resizing to face detection and automated color palettes, to video and beyond. Having used imgix for the past five years to support the wide-ranging needs of our clients, we feel confident recommending it and using it again and again. 

Users expect a website to load fast, and imgix is a reliable way to make sure that happens. 

When onboarding a new partner to redesign your website, take over maintenance, or rescue a project going sideways, you'll need to carefully transition access to a variety of critical systems and tools. And if you're navigating a contentious relationship or onboarding into a new organization without documentation, you might not know where to start.

Does that sound scary? It doesn't have to be. 

Here's a comprehensive checklist to ensure that you retain full control of your website and avoid any potential hiccups during a transition.

1. Codebase access. Ensure you have ownership or administrative access to the existing codebase or code repository. Popular platforms like Bitbucket and GitHub are often used for this purpose.
2. Content Management System access. Ensure you have the highest level of access (super admin) for your Content Management System (CMS). 
3. Hosting information and access. Gather all hosting information and ensure you have access to the account that owns the workspace. This is crucial to prevent unauthorized updates or changes to your site. For hosted platforms, you’ll need Owner access, not just Administrator access. 
4. Additional services information and access. This might include your domain registrar (e.g., GoDaddy), DNS settings, email services, your content delivery network (CDN), if applicable. This could also include any third-party services that are integrated with your website. Common examples might include: Algolia, Hubspot, Stripe, etc. 
5. Analytics and Data. Make sure you have access to all analytics tools used to monitor your website traffic and user behavior. This might include both old Google Universal Analytics data and current GA4 data, Google Tag Manager, or any other analytics services used on your website (e.g., Mixpanel, Hotjar, Adobe Analytics, etc.). 
6. Backups. Secure a full backup of your site, including the file system. Plugins like UpdraftPlus for WordPress can be very helpful for this process. Also, ensure you have backups of shared files, such as those in Google Drive, Box, or Dropbox.
7. Design Assets. Retain copies of raw design assets (e.g., Figma files). We always transfer ownership of Figma files to our client teams to ensure they have the ability to extend the design system in the future.
8. Licenses. Make sure you own any required licenses, such as font/photo licenses, CMS licenses, API keys, or premium plugins. We insist that our client teams purchase any required licenses/subscriptions using their corporate information so we’re never blocking access to those critical resources.

Transitioning website partners can be a smooth process with foresight and preparation. While ideally there would never be gaps in access to these critical resources and services, by following this checklist, you can ensure that you’re not missing anything when offboarding old partners or getting your bearings with a new team or organization. 

Do you need help figuring out how this checklist might apply to your situation? Be in touch, and we’d be happy to discuss your current status and suggest next steps for your website transition. 

For agencies like ours, success doesn’t come from being an expert at everything—a big part of it is complementing our expertise and working hand-in-hand with like-minded partners who share our values and standards.

These partnerships haven't just boosted what we can do, they've created opportunities for us to engage with new clients. Here's how these collaborations have made us—and our partners—stronger:

1. Incremental Value: We have a deep respect for expertise. We believe If you try to be an expert at everything, it’s difficult to be exceptional at anything. By teaming up with partners who bring different skills and services to the table, we get access to all sorts of proficiencies we wouldn't have on our own, adding value to prospective and existing clients. Instead of “That’s not our area of expertise”, now it’s “Yes, we can help with that.” These alliances empower us to deliver a higher level of service and comprehensive results for our clients.
2. Mutual Scalability: Sometimes, there’s a ton of demand for what we do, and it's hard to keep up. Strategic partnerships mean we can call in reinforcements when we need them. By tapping into our partners' talent pools, we can handle even the most time-sensitive client demands without sacrificing quality or speed. And it’s mutual. When our team has time available, we are the reinforcements instead.
3. More Leads, More Growth: In a crowded market, having a steady stream of clients is crucial. Naturally, every knock on our door can’t be a great fit. Through our partnerships, we've built a network of agencies that share our values, quality standards, and culture. By working closely together and passing leads back and forth, we've created a symbiotic ecosystem where projects flow smoothly, keeping all of us busy and growing.
4. Reaching New Frontiers: Exploring new markets or industries can be risky, especially if you don't know the terrain. That's where partnerships come in handy. With an experienced partner on your team, it cracks open a door to reach new customers that may have otherwise been too difficult to open on your own. By teaming up with others who know the ropes in different areas (e.g. machine learning, hardware prototyping, reputation management, etc.), we can expand our reach, and establish ourselves in new segments with confidence.
5. Getting Creative Together: Innovation flourishes when different minds come together under a set of constraints. By teaming up with partners who bring fresh ideas to the table, whether through smaller things like adding feedback to a partner’s open-source library, or bigger things like discussing AI’s impact on the web, we create a space where new approaches can flourish. (And, well, it’s our namesake after all).
6. Professional Development: Values like “learn & grow” are part of a rewarding career at Viget. The symbiotic ecosystem created in our partner network provides opportunities for knowledge sharing. Partners help us solidify new skills including teaching others. Our own expertise shared with our peers gets reciprocated—each agency broadening the other’s horizons and leveling up one another’s teams. 

In the end, strategic partnerships are an important ingredient in our recipe for success. They give us access to all sorts of perks we wouldn't have on our own, and they help us build a community of successful agencies and contractors who all value the power of teamwork.