Some of the problems we work on as UX researchers are simple and are easily solved by getting users in front of our product. But other problems can be complex and it's hard to know how to start solving them. In situations like that, a simple 2x2 diagram can cut through the 'what ifs', the 'how abouts' and the edge cases and provide a simple way of looking at the problem. Here are 10 examples of 2x2 diagrams to simplify UX research discussions.

Everyday consumer products continue to frustrate people. The failure of companies to fully embrace UX is partly to blame, but there is also another reason -- one that is seldom discussed. Consumer product companies pay too much heed to their retail customers and, in so doing, they prevent the development team from getting first-hand knowledge of end users.

We're familiar with awarding prizes for excellence, from the Oscars to The International Design Awards. But what if we started giving prizes to shame bad examples of design? Enter the Procrustes Awards.

Although the performance of today's speech recognition systems is impressive, the experience for many is still one of errors, corrections, frustration and abandoning speech in favour of alternative interaction methods. We take a closer look at speech and find out why speech recognition is so difficult.

If you compare the UX research methods we use today with the methods we used 16 years ago, something interesting emerges. We see that UX research is becoming increasingly remote and increasingly unmoderated. In other words, we're moving to a world where UX research is becoming automated. We can learn a lot from automated research. But it comes at the price of understanding our users.

When carried out in a lab, user experience research is gear heavy. You need technology to record audio, video and the screen of the device under test. In contrast, when carried out in the field, user experience research is more lightweight. Even so, there are a few non-obvious items of kit that I find essential on a field visit.

Doing UX research in a university is very different to doing UX research in a business setting. If you're an academic making the leap, what are the main differences you need to keep in mind?

Whether you call it a field visit, a contextual inquiry or a customer discovery interview, the goal of early stage research is the same: to uncover users' needs. Here are 5 mistakes I've seen crop up time and again in this kind of research.

Successful design manages cognitive load. Cognitive load is a technical term for “mental effort,” more specifically it’s the total amount of mental effort required for a given task. Completing any task requires some level of mental effort. This includes learning new information, analyzing stimuli, and working with short and long-term memory. Mental energy which has […]

The post What is cognitive load and why does it matter in web and interface design? appeared first on Psychology of Web Design | 3.7 Blog.

To design positive emotional experiences you must understand human emotion. The subject of emotions is complex largely because everything we do is either influenced by, or directly caused by, emotion. Factor in the range and capacity different individuals have for emotion, add in the fact most emotions occur subconsciously, and round this out with the […]

The post The Three Levels of Emotional Design appeared first on Psychology of Web Design | 3.7 Blog.

If you’re not familiar with cognitive load and how it impacts interface design, it’s worth reviewing our previous blog post. If you’re already convinced cognitive load is important, the next step is addressing it. Reducing cognitive load is accomplished by reducing or offloading mental effort (which are similar but different concepts.) Reducing mental effort is […]

The post 10 Design Principles to Reduce Cognitive Load appeared first on Psychology of Web Design | 3.7 Blog.

An overwhelming majority of websites incorporate the “hero image” design pattern. This is where a large, visually impactful image is used at the top of the page along with key messaging to emotionally engage the target audience. As one of the first elements one sees, the actual imagery used is often subject of attention during […]

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Are you a logical individual? Do you carefully consider all options before making a decision? Are opinions shaped primarily through facts and reasoning? If you answered yes to these questions, you’d be wrong. We are all emotional beings, and our emotions are the root cause of our thoughts and behaviors. Our logical, conscious thoughts simply […]

The post Fight or Flight: Which Emotion Does Your Website Evoke? appeared first on Psychology of Web Design | 3.7 Blog.

In early 2014 I had just gotten married and recently moved into a new home. With two major life events out of the way, I decided I was ready to lead a WordCamp. I originally planned to organize WordCamp Detroit. I was an organizer twice before and the event had missed a year and I […]

The post 5 Critical Lessons Learned Organizing WordCamp Ann Arbor for the Third Time appeared first on Psychology of Web Design | 3.7 Blog.

When I first started designing websites in the 1990s, I focused most of my attention on creating striking visuals. In my defense, I was typically designing gaming website with only the occasional local business… but my goal was always to design a site that looked “cool.” In the early 2000s I stumbled across a website […]

The post Does your website need to be beautiful? appeared first on Psychology of Web Design | 3.7 Blog.

You’re homepage is beautifully designed. It’s clear all the ways you can help. You’ve articulated why someone should hire you. You’ve validated your claims through case studies and testimonials, yet… You’re not getting the volume of leads you need. Sure they trickle in every month, but it’s not enough to grow your business. What are […]

The post Why Your Website Doesn’t Generate Leads (and how to fix it) appeared first on Psychology of Web Design | 3.7 Blog.

You have less than one second to make the right impression. Almost immediately after landing on your website users will make an uninformed, mostly subconscious judgment about what type of organization they’re interacting with. This initial judgment will largely be influenced by layout, design, and visual tone. It will not only influence the rest of […]

The post Hooked: How to engage your website audience in one second or less appeared first on Psychology of Web Design | 3.7 Blog.

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables, and the use of a membership website builder could be essential for this. Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or […]

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While most known for automotive, Michigan has a rich history in design. As a designer myself, I wanted to learn more about Michigan’s design roots. Not knowing what to expect, I found Michigan is home to many historic designers, several innovative design-forward companies, and top design schools. Automotive is a source of Michigan pride, but […]

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Personas are antiquated… this coming from someone who has relied on and written about them for years. For years at 3.7 Designs, we’ve created personas during the design discovery phase. I recently realized that the traditional marketing persona is no longer a relevant practice. The keyword here is “traditional.” At 3.7 we’ve adopted a practice […]

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Illustrations for Demetre's Winter Sweet Menu

NATGEO KIDS Branding Redesign Proposal

Intercellar - Accidental Anomalies of Particle Wallpapers

Designer Spotlight: Burnt Toast

Branding and Visual Identity for Potency Design

Rob Ball
Untitled, Margate, England, 2014
From the Dreamland series
Website - RobBall.co.uk

Rob Ball is a British photographer and academic working on self-initiated projects and commissions. His work has been shown at numerous institutions and festivals including The National Portrait Gallery, Ways of Looking Festival, Format Festival and Bonnington Gallery, Nottingham. Interested in areas including materiality, process, landscape and the archive, Rob produces a variety of outputs including the publications Unremarkable Stories and Beyond the View (2014). Rob is Deputy Director of The South East Archive of Seaside Photography (SEAS).

David Wolf
Oranges and Stones, , 2012
Website - DavidWolfPhotographs.com

David Wolf is a devoted film photographer, making both color and black and white prints by hand in the traditional darkroom. His work has been exhibited internationally at such venues as Aperture, The Griffin Museum of Photography, the Photographic Center Northwest, the Lishui International Photography Festival in China, and the Salon de la Photo during Paris Photo. David’s photographs have been acquired by a variety of private and institutional collections, including the Bibliotheque nationale de France, Paris; the Prentice and Paul Sack Photographic Trust of the Museum of Modern Art, San Francisco; the Santa Barbara Museum of Art; and the deCordova Sculpture Park and Museum, Lincoln, MA. He recently won top honors in both the International Photography Awards and the Grand Prix de la Decouverte, International Fine Art Photography Competition. His work has appeared in such publications as Harper’s, aCurator, and Fraction Magazine. A Boston native and Brown University graduate, David now calls San Francisco home, where his work is represented by Corden|Potts Gallery.

Abelardo Morell
Camera Obscura: Early Morning View of the East Side of Midtown Manhattan, , 2014
Website - AbelardoMorell.net

Abelardo Morell was born in Havana, Cuba in 1948. He immigrated to the United States with his parents in 1962. Morell received his undergraduate degree in 1977 from Bowdoin College and an MFA from The Yale University School of Art in 1981. In 1997 he received an honorary degree from Bowdoin College.

His publications include a photographic illustration of Alice’s Adventures in Wonderland (1998) by Dutton Children’s Books, A Camera in a Room (1995) by Smithsonian Press, A Book of Books (2002) and Camera Obscura (2004) by Bulfinch Press and Abelardo Morell (2005), published by Phaidon Press. Recent publications include a limited edition book by The Museum of Modern Art in New York of his Cliché Verre images with a text by Oliver Sacks.

His work has been collected and shown in many galleries, institutions and museums, including the Museum of Modern Art, The Whitney Museum of American Art, the Metropolitan Art Museum in New York, The Chicago Art Institute, The San Francisco Museum of Modern Art, The Houston Museum of Art, The Boston Museum of Fine Art, The Victoria & Albert Museum and over seventy other museums in the United States and abroad. A retrospective of his work organized jointly by the Art Institute of Chicago, The Getty in Los Angeles and The High Museum in Atlanta closed in May 2014 after a year of travel. Abelardo will be having his first show at the Edwynn Houk Gallery in New York opening October 23, 2014 and will run until December 20, 2014 featuring a selection of new pictures.

Mona Kuhn
AD 6309, Joshua Tree, California, 2013/2014 (winter)
Website - MonaKuhn.com

Mona Kuhn is best known for her large-scale, dream-like photographs of nudes. Her work often reference classical themes with a light and insightful touch. Kuhn’s approach to her photography is unusual in that she usually develops close relationships with her subjects, resulting in images of remarkable naturalness and intimacy, and creating the effect of people naked but comfortable in their own skin.

Kuhn was born in São Paulo, Brazil, in 1969, of German descent. She received her BA from The Ohio State University, before furthering her studies at the San Francisco Art Institute in 1996. She is currently an independent scholar at The Getty Research Institute in Los Angeles. Kuhn’s first monograph, Photographs, was debut by Steidl in 2004; immediately followed by Evidence (2007), Native (2010), and Bordeaux Series (2011). Mona's upcoming book is titled Private (release 2014).

Mona Kuhn's work has been exhibited and/or included in the collections of The Louvre Museum in France, The J.Paul Getty Museum, The Los Angeles County Museum of Art, The Pérez Art Museum in Miami, The Museum of Photographic Art in San Diego, The George Eastman House, the Griffin Museum in Boston, Miami Museum of Art, the Cincinnati Art Museum, North Carolina Museum of Art, Georgia Museum of Art, The International Center of Photography in NYC. In Europe, her work has been exhibited at the Royal Academy of Art in London England, Le Louvre in France, Deichtorhallen in Hamburg Germany, Musée de l'Élysée in Switzerland, Centre d'art Contemporain at Musée Chaleroi in France, the Leopold Museum in Vienna Austria, and the Australian Center for Photography in Sydney. Currently, Mona lives and works in Los Angeles.

You know you've made it BIGTIME when you're a face card in a WordPress card game! @angrycreative @Kickstarter https://t.co/tFbB4ROhKS #WordPress #WooCommerce pic.twitter.com/WMPf5sffkM — Magnus Jepson (@mjepson) December 13, 2017

Bikefinder is a startup that I’m and advisor and investor in. They are making an integrated GPS tracker for bikes with a sim card, so you can track it anywhere via web or app. The online store was setup on WooCommerce using the Storefront theme, and I made a new custom design for it. Instead […]

The yearly fishing trip, this year at the Bulkley river in British Columbia. Shot on the Panasonic GH-5, DJI Mavic 2 Zoom and some GoPro.

Family trip to London and Windsor.

A lot of nice family time during these Corona times.

Want to add a food menu to your restaurant website? Publishing your restaurant menu on your website comes in handy especially if you’re providing an online restaurant reservation or online food delivery. That way your users can figure out the available food options without having to walk into your restaurant. In this article, we’ll show […]

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Want to send SMS messages to your WordPress users? With automated SMS notification, you can keep your customers updated by sending order notification, shipment delivery status, cancellation notification, and more. In this article, we’ll show you how to send SMS messages to your WordPress users with ease. Sending Automated SMS Messages From WordPress SMS messages […]

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Want to create a full-screen optin form in WordPress? Love it or hate it… using a welcome mat is one of the easiest ways to capture your users’ attention. Even big brands like Forbes use a welcome mat to promote their campaigns. In this article, we’ll show you how to properly create a welcome mat […]

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Want to create “Google Forms style” forms for your WordPress website? A lot of publishers choose Google Forms to create a survey because it provides a distraction-free landing page dedicated to the form. If you want to create a distraction-free landing page specifically for your form, but don’t want to use a third-party app, like […]

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Want to create a wholesale order form in WordPress? If you’re a wholesaler looking to get online, but don’t want to manage a full-fledged eCommerce store, then you might want to consider adding a simple wholesale order form to your WordPress site. In this article, we’ll show you how to properly create a simple wholesale […]

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Are you looking for the best GoDaddy alternative for domain registration and web hosting? Without a doubt, Godaddy is one of the most popular names when it comes to registering domain names and hosting your business online. Over the last 22 years, GoDaddy has managed to establish a stronghold in the market. In this article, […]

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Are you looking for a good staging plugin to test your experiments before it goes live? A staging site is a replica of your website where you can experiment with new features, plugins, and updates before you push them to your live website. That way you can find and fix bugs without having to worry […]

The post 9 Best Staging Plugins for Your WordPress Website (Compared) appeared first on IsItWP - Free WordPress Theme Detector.

Are you looking for some good Divi plugins to extend your site features? While you can certainly use any plugins with the Divi theme and Divi Builder plugin, the Divi community has created some plugins specifically for the Divi users. In this article, we’ll show you some of the best Divi plugins that let you […]

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Looking to build an online form on your WordPress site? Not sure whether you should use WPForms or Google Forms? Both WPForms and Google Forms are two great options for small and medium scale businesses. But when you dig deeper, you’ll find a few key differences between these 2 form builders. To help you find […]

The post WPForms vs. Google Forms – Which One is Best? (Compared) appeared first on IsItWP - Free WordPress Theme Detector.

Whether taking classes online or finding a seat in a lecture hall that makes you feel safe, Adam shares ideas for vets with TBI and PTSD returning to school.

Returning to school as a veteran — especially with a brain injury — can be difficult. Adam suggests strategies like starting slowly or taking a smaller course load that balances better with work and life.

Receiving service-related disability compensation does not interfere with the funds veterans receive from the GI Bill, explains Adam.

Adam shares a message of hope to those diagnosed with TBI and/or PTSD: Your life may be different, but you are still the driver and in control.

Adam says that like drill and ceremony and calling cadence, which start with a first step, so does recovery from a brain injury and/or PTSD.

Adam talks frankly about his challenges keeping up with family and friends since his injury; he has good intentions but following through remains difficult.

Adam offers advice to caregivers of a loved one with TBI and/or PTSD — from simply trying to see how that person's life has changed to helping him get involved in confidence-boosting activities.