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On the Campaign Trail.

The monsoon is still active across India, and equally it has rained campaigns. After a brief dry spell, brands have found their muse in Independence Day, Raksha Bandhan campaigns.




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On the campaign trail.

This fortnight has been marked by two films with standout storytelling that tug your heartstrings. Brands are also gearing up for festive times ahead with bold campaigns.




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On the campaign trail




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Diwali ads: Breaking the tradition of festive tropes and formulaic scripts

A pick of video ads — past and present — that raised the bar during the festival of lights 




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On the campaign trail

It’s that time of the year when brands are all about family – it could be friends as family, or your workplace as one big family. Festive vibes bring out the sentimental best among ad film makers – one has gone so far as to make a 24 minute ad film, perhaps the longest ever one has seen.




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Assessment of the metal grain size of 12Cr1MoV steel by LIBS coupled with acoustic wave information

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00285G, Paper
Feiqiang Tang, Meirong Dong, Junbin Cai, Zhichun Li, Kaiqing Chen, Weijie Li, Shunchun Yao, Jidong Lu
A modelling scheme that integrates spectral and acoustic data was put forth as a means of enhancing the precision of grain size detection in 12Cr1MoV steel.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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A new concept for correction of instrumental isotopic fractionation in MC-ICP-MS using a pair of monoisotopic elements: a critical evaluation

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00117F, Paper
Open Access
Andrii Tupys, Klaudia Tetfejer, Ludwik Halicz, Ewa Bulska, Jakub Karasiński
In this research work, we investigated the possibility of using mixtures of monoisotopic elements (93Nb/89Y, 165Ho/159Tb and 209Bi/197Au) as calibrators for accurate determination of isotope ratios by multicollector mass spectrometry (MC-ICP-MS).
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Calculating common maintenance charges

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm




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Less pain, less gain

If you believed that investing in residential developments was a path to high profits, think again




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It’s raining offers

Make the most of Diwali deals




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Hike in value due to the metro rail factor



  • Q & A

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Details of a power of attorney

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm




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Calculating maintenance costs

Your property-related legal queries answered by S.C. RAGHURAM, Partner, RANK Associates, a Chennai-based law firm



  • Q & A

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Waiting too long for a price correction?

Buyer indecisiveness is usually the result of confusion, not certainty




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China starts clinical trial to repair human spinal cord injury




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Cipla wins $189 m Global Fund tender for AIDS drugs

Contract is effective from January 1 and will run for 3 years




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Gorilla origins of two AIDS virus lineages confirmed: Study

Previous research found that groups M and N of the HIV-1 virus originated in geographically distinct chimpanzee communities in southern Cameroon, but origins of groups O and P remained uncertain till now.




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Spider venom may hold chemical keys to new painkillers




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Curcumin, a wonder drug in waiting




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Hallucinations linked to differences in brain structure

The effect was observed regardless of whether hallucinations were auditory or visual in nature, consistent with a reality monitoring explanation.




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‘India’s fight against TB lacks punch’




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Indians could face a higher risk of diabetes-induced lung ailments

High levels of insulin directly damage the lung structure, says global study.




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Diabetes drug may raise bladder cancer risk: study

Compared with no thiazolidinedione use, pioglitazone associated with an overall 63 p.c. increased risk




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SJM/After sustaining brachial plexus injury, youth regains near-normal movement (with photo)

The 19-year-old State-level gymnast from Madurai suffered shoulder dislocation twice




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Compulsory rural service: Nearly 2,000 senior resident doctors in Karnataka await specialist counselling and posting

They say they wrote their exams in May and have been living with uncertainty for the last two months




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Centre to give in-principle approval for AIIMS in Kozhikode: Union Minister

‘State government has to acquire land and hand it over to Centre’




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Kidwai institute to come up on PKTB campus in Mysuru

5 acres identified for establishing the cancer care centre next to Princess Krishnarajammanni Super Speciality Hospital on KRS Road




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Dakshina Kannada zilla panchayat offers free training to poor students for NEET, JEE, CET

The students are from government and government-aided pre-university colleges. The training is being given as part of the panchayat’s ‘Pragati’ programme




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Chikkamagaluru district hospital facilitates organ donation of 17-year-old brain-dead student

Rakshitha, a native of Somanahalli in Kadur taluk, suffered a head injury on September 18 after a fall while getting off a bus in Chikkamagaluru




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Despite 75-day free COVID vaccine campaign, precaution dose coverage still remains low

Although the campaign ended on September 30, sources said government hospitals will continue to administer free doses till further orders




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Explained | Why was former Theranos CEO Elizabeth Holmes given 11 years in prison?

Her blood-testing startup claimed to revolutionise testing by detecting hundreds of medical conditions from just a few drops of blood 




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Explained | Can psychedelics treat depression? A doctor explains.

Psychedelic substances have reinvigorated clinical and research interests, and have added to psychiatry’s ever-expanding therapeutic armamentarium.




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Explained | Why is the Centre promoting Medical Value Travel? A look at the billion-dollar industry & India’s growth

India aims to eliminate healthcare disparities across the globe via Medical Value Travel (MVT) under its G20 presidency this year. Here’s a look at India’s plan to become a medical tourism hub




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Rohini Nilekani Centre for Brain and Mind launched at NCBS Bengaluru

The centre is an outcome of a ₹100 crore grant to NCBS and NIMHANS for long-term research, and to build capacity for both research and practice in the mental health field




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Maithan Alloys Ltd. - Disclosures under Reg. 29(2) of SEBI (SAST) Regulations, 2011




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Vaibhav Global Ltd - Disclosures under Reg. 29(2) of SEBI (SAST) Regulations, 2011




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Asian Paints Ltd. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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Blockchain to Play Crucial Role in VR-Powered Social Media

Virtual reality media platform, Sensorium, has announced its membership in the Global Blockchain Business Council, or GBBC — a Swiss-based non-profit industry association for blockchain.

Sensorium will participate in GBBCs upcoming virtual forum on May 28, which will see the firms director of technology Alex Blagirev discuss his predictions for how virtual social media will change the way that people interact online.

Identity theft, fake accounts, etc. all will be to a large extent eliminated as human participants in the socially-virtual world will be required to verify their identity via the blockchain.




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Americans Who Mainly Get Their News on Social Media Are Less Engaged, Less Knowledgeable

The rise of social media has changed the information landscape in myriad ways, including the manner in which many Americans keep up with current events. In fact, social media is now among the most common pathways where people – particularly young adults – get their political news.

A new Pew Research Center analysis of surveys conducted between October 2019 and June 2020 finds that those who rely most on social media for political news stand apart from other news consumers in a number of ways. These U.S. adults, for instance, tend to be less likely than other news consumers to closely follow major news stories, such as the coronavirus outbreak and the 2020 presidential election. And, perhaps tied to that, this group also tends to be less knowledgeable about these topics.

Through several surveys over the last nine months, the Center’s American News Pathways project has been exploring the connection between Americans news habits and what they hear and perceive about current events. One important aspect of this project is taking a deeper look at the pathways, or platforms, Americans use most often to access news – such as news websites or apps, social media, local, cable and network TV, radio, or print.

As of late last year, 18% of U.S. adults say they turn most to social media for political and election news. That is lower than the share who use news websites and apps (25%), but about on par with the percent who say their primary pathway is cable television (16%) or local television (16%), and higher than the shares who turn to three other pathways mentioned in the survey (network TV, radio and print).




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Fashion brands should engage more proactively around sustainability on social media

Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.




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Fe-single-atom-coupled Fe3C multifunctional catalysts on P-, F-, N-doped carbon nanotubes for stable Zn–air batteries with ultra-high power densities

J. Mater. Chem. A, 2024, 12,30798-30809
DOI: 10.1039/D4TA04194A, Paper
Manigandan Ramadoss, Hesheng Yu, Anand Rajkamal, Gun Jin Yun, Ziheng Zhang, Chengtao Yang, Fei Ma, Yu Wu, Chen Daiqian, Yuanfu Chen
Fe-single-atom-coupled Fe3C multifunctional catalysts on P-, F-, N-doped CNT deliver comparable OER behavior to RuO2, better ORR performance than Pt/C, and better ZAB performance than Pt/C–RuO2, due to the nanoarchitecture and abundant active sites.
The content of this RSS Feed (c) The Royal Society of Chemistry




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The composition/field-induced octahedral tilt, domain switching and improved piezoelectric properties of BF-BT ceramics during phase transition

J. Mater. Chem. A, 2024, 12,30420-30428
DOI: 10.1039/D4TA03949A, Paper
Jinyu Chen, Chao Chen, Chong Zhao, Na Tu, Yunjing Chen, Xin Nie, Xiaokun Huang, Jun-Ming Liu, Xiangping Jiang
The structural mechanism underlying the high piezoelectric activity of BF-BT was elucidated from the aspects of phase structure, domain dynamics, and octahedral torsion under an electric field.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Tailoring biobased polythiourethane crosslinking networks with flame-retardancy and remote ultrafast infrared “welding” performance

J. Mater. Chem. A, 2024, 12,30398-30408
DOI: 10.1039/D4TA05966B, Paper
Ning Ding, Yi Yang, Wei Zhou, Debora Puglia, Pengwu Xu, Deyu Niu, Weijun Yang, Piming Ma
Biobased polythiourethane/MXene nanocomposites with intrinsic flame-retardancy and remote ultrafast infrared “welding” performance.
The content of this RSS Feed (c) The Royal Society of Chemistry




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A sustainable redox-mediated pathway for improved transition metal organic framework activation and CO2 uptake performance

J. Mater. Chem. A, 2024, 12,30454-30464
DOI: 10.1039/D4TA02526A, Paper
Taylor Jade Self, Jiabin Niu, Wen Liu, Chaobin He, Mei Chee Tan
Sustainable substitutions in MOF fabrication and processing can confidently be made by employing redox engineering for synergistic valency and defect constitution, based on application, without sacrificing active site functionality.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Tailoring the electrocatalytic properties of novel microwave synthesized CuNd(2−x)GdxO4 nanoparticles for efficient total water splitting in alkaline media

J. Mater. Chem. A, 2024, 12,30850-30861
DOI: 10.1039/D4TA05919K, Paper
Anto Priyanka E, Sreenivasan Nagappan, J. Judith Vijaya, Angappan Sankaramahalingam, Subrata Kundu
CuNd(2−x)GdxO4 nanoparticles synthesized via microwave method as efficient OER and HER catalysts require low overpotentials exhibiting remarkable stability. Gd doping enhances charge transfer leading to optimized electrocatalysis.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Machine learning aided design of high performance copper-based sulfide photocathodes

J. Mater. Chem. A, 2024, Advance Article
DOI: 10.1039/D4TA06128D, Paper
Yuxi Cao, Kaijie Shen, Yuanfei Li, Fumei Lan, Zeyu Guo, Kelu Zhang, Kang Wang, Feng Jiang
With the help of machine learning algorithms, we developed software that can predict the performance of copper-based sulfide photocathodes and this system shows excellent accuracy of up to 96%.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Vertical Macroporous Chitosan Aerogel Adsorbents for Simple and Efficient Enhancement of Atmospheric Water Harvesting and Air Dehumidification

J. Mater. Chem. A, 2024, Accepted Manuscript
DOI: 10.1039/D4TA07005D, Paper
Zhiguang Guo, Changhui Fu, Yuxuan He, Anhui Yu, Guangyi Tian, Danyan Zhan, Huimin Zhang
Adsorption-based atmospheric water harvesting (SAWH) has become one of the effective methods to extract water from the air in arid regions due to its high efficiency and low energy consumption....
The content of this RSS Feed (c) The Royal Society of Chemistry




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Kyle Hamilton, Isaiah Likely not spotted at Tuesday practice

After defeating the Bengals last Thursday, the Ravens got back on the field for an extra practice on Tuesday in advance of their Week 11 matchup with the Steelers.




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Jerry Jones continues to insist that the blinding sun at AT&T Stadium is a home-field advantage, doesn’t want a curtain

Jones doesn't appear to be willing to concede that opposing teams are also aware of when and where the sun sets.




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Dolphins claim Tyrel Dodson, lose Austin Jackson to season-ending knee surgery

Dolphins head coach Mike McDaniel offered a couple of roster updates during a Tuesday press conference.