Hi! I’m Igor Artiukhov, the Lead Designer at NIX United. During my nine years in IT, I’ve become acquainted with various domains and participated in the development of large products. In my current project, I regularly interact with the client’s team, so this article is written based on real experience and will be useful to […]

The post How to Design so That You Don’t Get the Phrase “That’s Not What We Need” appeared first on Usability Geek

DNA-testing company 23andMe (Nasdaq: ME), once an industry leader that attracted millions of customers, including rapper Snoop Dogg and investor Warren Buffett, has announced significant cuts to its operations, with plans to lay off 200 employees or roughly 40% of its workforce. The company also said it will discontinue development of its therapeutic programs. Here’s what to know about the latest development and what led up to it.

Board exodus

The latest move comes as the company looks to stabilize after facing significant challenges, including the resignation of all seven independent board members in October.

Data breach

Last year, 23andMe suffered a massive data breach when hackers accessed the personal information of 6.9 million users. The incident led to a class-action lawsuit, which, in September, 23andMe agreed to settle for $30 million.

The problem with SPACs

In 2021, 23andMe went public through a merger with a special purpose acquisition company, or SPAC. It later expanded into drug-discovery and weight-loss sectors. However, as DNA test kit sales declined, so did its financial health. By fiscal 2023, it reported a $312 million net loss, with its stock down 98% since going public, currently at about $4 after a reverse stock split in October 2024.

Separate reports have found that things have often not ended well for companies that took advantage of the pandemic-era SPAC boom, which led to billions in losses for investors and a number of bankruptcies for companies.

What’s next for 23andMe and its employees?

The layoffs are expected to result in $12 million in severance, termination, and transition-related costs and are part of a broader plan to streamline the business and achieve annual cost savings of $35 million.

The company says it is exploring various strategic options for its therapeutic programs, including potential licensing agreements and the sale of assets in its development pipeline.

“We are taking these difficult but necessary actions as we restructure 23andMe and focus on the long-term success of our core consumer business and research partnerships,” said Anne Wojcicki, cofounder, CEO, and chair of the board, in a statement.

Shares of 23andMe were up almost 6% to $4.87 on the news, which was announced late yesterday. The stock is down more than 73% year to date.

Shares of Shopify (NYSE: SHOP) are skyrocketing in early-morning trading after the company announced its Q3 2024 results, which beat expectations. As of the time of this writing, SHOP stock is up an impressive 23% to above $110 per share. 

However, Shopify’s stock isn’t on fire only because of its good Q3. There are some other reasons why Shopify is exciting investors this morning. Here’s what to know:

Shopify’s ‘outstanding’ results

Shopify would probably disagree with the statement that the company had a good Q3. As the company’s president, Harley Finkelstein, said in a press release, the results were “outstanding.”

Why was the quarter so outstanding? A big part of it was the company’s Q3 revenue, which came in at $2.16 billion. That represents a whopping 26% year-over-year growth rate from Q3 2023.

As Reuters notes, it even surpassed many analysts’ lofty expectations of $2.11 billion in revenue, leading to the ninth time in a row that the company has beat analyst expectations on sales.

Not only did Shopify beat analyst expectations again, but its 26% revenue growth for this quarter marked “our sixth consecutive quarter of greater than 25% revenue growth excluding logistics,” Shopify CFO Jeff Hoffmeister said.

In a slide deck, Shopify also announced that as of Q3 2024, the company had facilitated $1 trillion in global sales since the platform’s inception and that it now has a 10% share of the U.S. e-commerce market.

Okay, but why did Shopify have such a good Q3?

As also noted by Reuters, Shopify attracted more merchants to its online e-commerce platform this quarter. One of the attractions for the merchants seems to be a new artificial intelligence tool Shopify started rolling out in June called Sidekick.

Sidekick is an artificial intelligence assistant currently in early access for some merchants. Shopify says the AI bot “will act as your very own advisor, guiding you with tailored, skilled advice to make your business stronger.”

It does this by shouldering some of the mundane but necessary tasks that any businessperson needs to do to manage their business. Sidekick can help easily keep track of a merchant’s inventory, generate myriad reports that reveal new insights about your business, and even suggest ways to attract more customers to a storefront.

Sidekick is in addition to another AI tool Shopify offers, this one called Shopify Magic, which helps merchants create product images for their wares, write product descriptions, and even help them generate FAQs for their stores.

These AI tools are making it easier than ever for customers to manage their storefronts, and their availability is clearly a draw for some merchants.

The future looks promising, too

But Shopify’s stock isn’t only surging because the company had a terrific Q3. If anything, investors seem most excited about what the company has predicted will happen next.

Shopify’s current quarter, Q4, is arguably the most important of the year for the company and its merchants. This is the all-important holiday shopping quarter—and Shopify has anounced it has strong hopes for the period.

The key metric that Shopify has forecast is its revenue expectations for Q4, which the company says it expects will “grow at a mid-to-high-twenties percentage rate on a year-over-year basis.”

That’s music to investors’ ears, as it means Shopify expects it may do even better in Q4 than its just-completed outstanding Q3. That revenue growth estimate is also more than the 22.7% revenue growth many analysts were expecting, noted Reuters.

A resurgent stock

Shopify’s stock started 2024 with prices hovering in the high seventies before dropping to the low sixties over the summer. But since the beginning of the fall, SHOP shares have been on an upswing. Today’s 23% surge means SHOP shares are actually up over 38% year-to-date.

However, despite the resurgent stock, SHOP shares are nowhere near their all-time high of above $152 per share. Those highs were achieved in mid- to late-2021 when e-commerce was enjoying a pandemic boom as more people preferred online shopping over brick-and-mortar stores.

Something bad is happening in Oz.

Last week, fans of Wicked, the musical-soon-to-be-movie, headed to retailers including Target, Walmart, and Macy’s to pick up Mattel’s limited-edition Wicked Barbie dolls ahead of the film’s release on November 22. At first, it seemed like any other Mattel collaboration—until a few fans started searching the URL printed on the back of the box, which led not to the Wicked movie website, as intended, but to a parody porn site of the same name. 

Mattel has apologized for the mix-up and promised to “remedy” the error, but that hasn’t stopped fans from speculating about how such an egregious typo could’ve made its way to the box in the first place. One popular theory, which has garnered more than 62,000 likes on X, is that the mistake had something to do with AI.

In an email to Fast Company, Mattel’s Barbie & Dolls director of global brand communications wrote, “I can confirm AI was not used on packaging for Mattel Wicked collection dolls.”

Though AI has been the culprit of plenty of misguided marketing snafus, the tweet demonstrates a misunderstanding of how Mattel is actually using AI tools in its packaging development process—and shows that, even as AI gains popularity with creative teams as a production tool, human error is alive and well.

The official Mattel Wicked dolls link to a porn site on the box ???????? pic.twitter.com/iW4mNVAlPE

— just2good (Sarah Genao) (@just2goodYT) November 9, 2024

Can we blame a chatbot for this?

In June, Fast Company covered Mattel’s announcement that it planned to use Adobe Firefly, a generative AI software, as part of its packaging development process. At the time, Mattel’s chief design officer Chris Down clarified that the tech would be used to help visualize fantastical new concepts and speed up time-consuming processes, like fine-tuning a background in Photoshop. The company’s guidelines around generative AI tools specified that Firefly could not be used to generate subject matter itself, like the actual doll (or, in this case, the accompanying text). 

Nevertheless, an X user shared Fast Company’s original headline alongside the news of the Wicked typo with the caption “Smash cut to four months later.” One commenter under the post wrote, “how did I know this mistake happened bc they’re using AI.” Another added, “The future is so, so dumb.”

Mattel has previously been open about how it’s used AI for doll packaging. In early October, the first Mattel packaging featuring input from Adobe Firefly hit shelves. The company explained to AdAge at the time that its new Holiday Barbie and Sue Bird Barbie packages incorporated backgrounds generated by Firefly, which had then been touched up by human designers. It’s important to note that, for a brand as wide-reaching as Mattel, AI is not being used in the design process without guardrails around both IP and image quality. Any visuals provided by Firefly are vetted and edited by multiple human designers before they ever reach the actual box.

At this stage, it’s highly unlikely that Mattel would trust an AI software to write the final copy for their packaging. It appears that the Wicked Barbie typo was a plain old instance of human error—if a somewhat inconceivable one. As of this writing, Mattel hasn’t responded to Fast Company‘s request for comment on how the mistake may have been made during the design process.

The fallout

In a statement on the Wicked packaging misprint, Mattel shared, “We deeply regret this unfortunate error and are taking immediate action to remedy this. Parents are advised that the misprinted, incorrect website is not appropriate for children. Consumers who already have the product are advised to discard the product packaging or obscure the link and may contact Mattel Customer Service for further information.” 

While it’s unclear exactly what steps Mattel plans to take to “remedy” the issue, retailers including Target, Walmart, Amazon, Best Buy, Barnes & Noble, and Macy’s had already pulled the dolls from shelves as of midday Monday. 

Meanwhile, there are a few parties benefitting from the unfortunate situation. Variety reports that the mistakenly shared porn site has seen a 12-year surge in traffic after the incident, and several eBay users have taken this opportunity to massively mark up their Wicked dolls in original packaging. One pack of seven different dolls, advertised as “IN MISPRINT ERROR BOX,” is currently going for $3,500. 

Mattel is sure to take a financial and reputational hit from this incident. Still, the news pick-up, social media speculation, and pricey eBay reselling demonstrate how a simple mistake can turn a run-of-the-mill product drop into something fans will remember—for better or worse.

AARP has tapped Dr. Myechia Minter-Jordan as its new CEO while promising a “new chapter” of advocating for Americans who are 50 and older and their families, the group said on Tuesday. The organization, which claims nearly 38 million members, touted Minter-Jordan’s career as a physician and public health advocate, and as a business leader who has worked to improve the health and wellness of individuals and communities.

While AARP repeatedly touts its nonpartisan status—it neither supports nor opposes candidates for offices—it devoted a rather significant portion of its announcement to highlighting the voting trends of older Americans. Since last week’s election, AARP has been dissecting how voters ages 50-plus cast their ballots.

In a statement, Minter-Jordan pointed to the association’s legacy over the past 65-plus years of helping to improve the lives of older Americans, age on their terms, and live their lives to the fullest, while teasing some changes in its future. 

“This is a pivotal moment for AARP and the nation,” she said. “As AARP looks ahead, we have exciting opportunities to empower, uplift, and make a positive impact on the health, wealth, and wellness of the more than 110 million Americans ages 50 and older and the entire country.”

Working to protect Social Security and Medicare

AARP long ago distanced itself from a direct connection with retirees—in 1999, it officially rebranded as AARP in lieu of the American Association of Retired Persons—and has since opened up membership to adults 18 and older. But the core of its advocacy still focuses on older Americans, including to protect Social Security and Medicare, support family caregiving, lower the costs of prescription drugs, and shift public narratives on aging.

Minter-Jordan joins Washington-based AARP after serving in previous executive leadership roles at three Boston-based healthcare organizations. Most recently, she launched the CareQuest Institute for Oral Health in 2021 and served as president and CEO until July, according to her LinkedIn profile.

In September, a Boston Globe columnist included Minter-Jordan among an “alarming pattern” of at least 10 Black CEOs who had recently left prominent leadership posts in the past year. 

Minter-Jordan attended Brown University for her undergraduate studies and medical degree and completed an MBA at Johns Hopkins University. She succeeds Jo Ann Jenkins, who announced in March that she would be stepping down when her contract is up at the end of the year, after a decade leading AARP.

If hybrid cars can cut CO2 emissions on the road, can hybrid-electric planes do the same in the air? 

NASA is exploring that possibility, announcing this week two contracts to aviation startup Electra. The company claims it can meet NASA’s goal of reducing airliner fuel use by 60% to 80% by 2035 with a hybrid design that features generators powering motors to drive a large number of propellers. While this may sound like a convoluted way to power an airliner, the company claims it ultimately requires far less fuel than a traditional plane. 

Electra is already flying a two-seat test plane with this kind of system and will debut a nine-seater with a 380-mile range this week. It’s now partnering with American Airlines, Honeywell, Lockheed Martin, MIT, and the University of Michigan to guide the design and scale up the tech to airliners.

Electra’s grants, totaling about $3.5 million, are part of the $11.5 million, to four companies and one university for the first phase of its Advanced Aircraft for Sustainable Aviation (AACES) 2050 program. First announced in August 2023, AACES challenges companies to propose aircraft concepts that could help bring passenger and cargo plane emissions to zero by 2050.

The aviation industry has long touted zero-emission fuels (for example, jet fuel made from biomass, or hydrogen produced with green electricity) as the ultimate climate solution. It’s easier to make enough of these fuels if new planes need a lot less of them—hence NASA’s challenge to Electra and the other winners to develop radically more-efficient designs.

The case for electric-powered planes

A number of companies are developing electric airplanes, but most are for short-range air taxi services. Toyota-backed Joby Aviation, for example, promises to put a four-passenger plane into service as soon as 2025. Powered 100% by heavy batteries, packing about 1/40th as much energy per pound as jet fuel, Joby’s plane can fly 100 miles per charge.

Electra stands out as one of the few companies, alongside Sweden’s Heart Aerospace and Ampaire and Whisper Aero out of the U.S., testing different hybrid concepts to dramatically extend range. (NASA has also been testing hybrid tech with other companies.) Electra and its allies’ initial concept for NASA is a 114-seat airliner that can fly nearly 3,300 miles, says Electra’s vice president and general manager, JP Stewart. But he says the tech can scale to NASA’s largest target: carrying about 300 people up to around 8,600 miles.

Electra’s take on hybrid technology is called a “series hybrid.” On a traditional plane, each propeller (or jet engine) requires a big, expensive turbine that burns jet fuel. By using turbines to power generators instead, Electra can run more props using lightweight electric motors. Electra’s initial sketch has five propellers across each wing (plus three in the tail), which the company says can improve airflow and boost the wing’s ability to lift the plane—tech that’s already working on its two-seat prototype. For its NASA proposal, Electra envisions an airliner that uses this hybrid tech and a new design of the fuselage (the tube carrying passengers) to take off with smaller wings, which will produce less drag and save fuel in flight.

Another benefit of hooking a turbine to a generator, says Stewart, is that the turbine can run at its most-efficient speed throughout the flight. Airplane engines have to be very flexible, gunning it on takeoff and landing and running less intensely when the plane is cruising in the air. Turbines that power the propellers directly don’t have the flexibility to do both tasks efficiently; electric motors do. Finally, by adding batteries to the mix, the plane can use a smaller turbine that needs to produce just enough power for cruising, says Electra. For takeoff and landing, battery packs join in to provide the extra oomph only when needed.

Electra’s concept is just one of several ideas NASA has given the green light to. Another contract winner, JetZero, has proposed a liquid hydrogen-powered, “blended wing body” concept for a jetliner or cargo plane that ditches the traditional design of a metal tube with wings and a tail. Instead, it has a tail-less, triangular shape that looks a bit like a B2 Stealth Bomber and promises major fuel savings. 

Other winners include Georgia Institute of Technology, Pratt & Whitney (part of the RTX conglomerate), and Boeing-owned Aurora Flight Sciences, which are working on several engine and body technologies. (Aurora founder John Langford went on to found Electra in 2020.)

The task now for Electra, JetZero, and other winners is to produce a final airplane design in 18 months. Getting real planes in the air will take many more years.

Audiophiles have a new DAC for on-the-go use, in the form of the new cassette-inspired Fiio KA15 – which is small enough to be a keyring.

What it is: ClassPad is free online software that lets you digitize your math scratch paper. You can create original teaching materials for the math classroom quickly and easily. With ClassPad, you can quickly add mathematical formulas, graphs, spreadsheets, and geometry sheets to share with your students (and other teachers). ClassPad can be accessed from...

What it is: GeoGuessr is a fun map-based game where students get virtually “dropped” somewhere in the world, and must explore the landscape around them through Google Street View to determine where in the world they are. When they’ve determined where in the world they are, they click on the world map to make a...

It’s been a minute (or thousands) since I’ve blogged new technology finds. This year has us utilizing technology in new ways and in need of tools that support learning in new ways. I thought I’d drop back into the tech-tool blogging world with some of the technology that has kept us sane this year, but...

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View this post on Instagram A post shared by Festival of Dangerous Ideas (@festivalofdangerousideas) Thank you Roxane for giving words to this feeling we are all feeling: an age of inelasticity.

What a wonderfully refreshing talk.

The wearable tech industry is buzzing with rumors of Apple’s long-anticipated smart ring, as Samsung prepares to launch its Galaxy Ring 2. While Apple has not confirmed the existence of an “Apple Ring,” recent industry whispers and leaks suggest that the tech giant may still be developing the project. This follows years of speculation about […]

Apple has increased the base amount of memory in the M2 and M3 MacBook Air models, possibly to ensure optimal performance for Apple Intelligence.

Sharon Horgan's black comedy/drama "Bad Sisters" is back for a second season, but how does it compare to the first? Review.

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