at Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5415.127.P8498 2016 Full Article
at Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
at Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
at Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
at The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
at El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Rotch Library - HF5430.6.L29 D38 2016 Full Article
at Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak By library.mit.edu Published On :: Sun, 29 Apr 2018 06:26:49 EDT Online Resource Full Article
at Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
at Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
at Field study handbook / Jan Chipchase ; illustrated by Lee John Phillips By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Hayden Library - HF5415.2.C457 2017 Full Article
at Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
at Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
at Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
at Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi By library.mit.edu Published On :: Sun, 20 May 2018 06:31:31 EDT Online Resource Full Article
at Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Online Resource Full Article
at Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
at Market design: auctions and matching / Guillaume Haeringer By library.mit.edu Published On :: Sun, 17 Jun 2018 06:31:29 EDT Dewey Library - HF5476.H24 2017 Full Article
at Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
at Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
at Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
at Superconsumers: a simple, speedy, and sustainable path to superior growth / Eddie Yoon By library.mit.edu Published On :: Sun, 30 Sep 2018 07:16:27 EDT Dewey Library - HF5415.127.Y66 2017 Full Article
at What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
at Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.) By library.mit.edu Published On :: Sun, 4 Nov 2018 07:06:58 EST Online Resource Full Article
at The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon By library.mit.edu Published On :: Sun, 25 Nov 2018 07:06:10 EST Online Resource Full Article
at Escaping the build trap: how effective product management creates real value / Melissa Perri By library.mit.edu Published On :: Sun, 2 Dec 2018 06:56:36 EST Online Resource Full Article
at Consuming Hong Kong / edited by Gordon Mathews and Tai-lok Lui By library.mit.edu Published On :: Sun, 9 Dec 2018 07:03:00 EST Online Resource Full Article
at A concise guide to market research: the process, data, and methods using IBM SPSS statistics / Erik Mooi, Marko Sarstedt By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
at Brand hate: navigating consumer negativity in the digital world / S. Umit Kucuk By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
at Teaching Business Discourse / Cornelia Ilie, Catherine Nickerson, Brigitte Planken By library.mit.edu Published On :: Sun, 23 Dec 2018 11:29:19 EST Online Resource Full Article
at Strategic management of market niches: a model framework / by Gorazd Ocvirk By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
at Pop-up retailing: managerial and strategic perspectives / Gary Warnaby, Charlotte Shi By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
at Marketing transformation: marketing practice in an ever changing world: proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / edited by Patricia Rossi, Nina Krey By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
at Consuming life in post-bubble Japan: a transdisciplinary perspective / edited by Katarzyna J. Cwiertka and Ewa Machotska By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Dewey Library - HF5415.33.J3 C66 2018 Full Article
at Digital influence: unleash the power of influencer marketing to accelerate your global business / Joel Backaler ; foreword by Peter Shankman By library.mit.edu Published On :: Sun, 6 Jan 2019 11:32:48 EST Online Resource Full Article
at The experience logic as a new perspective for marketing management: from theory to practical applications in different sectors / Tonino Pencarelli, Fabio Forlani, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry / Ranga Chimhundu By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Customer Relationship Management: concept, strategy, and tools / V. Kumar, Werner Reinartz By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Market research: the process, data, and methods using Stata / Erik Mooi, Marko Sarstedt, Irma Mooi-Reci By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Loyalty schemes in retailing: a comparison of stand-alone and multi-partner programs / Nicolas Hoffmann ; sponsored by the WU Vienna University of Economics and Business ; cover design, Atelier Platen By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Advances in national brand and private label marketing: Fifth International Conference, 2018 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Alexander Chernev, editors By library.mit.edu Published On :: Sun, 13 Jan 2019 11:21:18 EST Online Resource Full Article
at Corporate social responsibility in Poland: strategies, opportunities and challenges / editors, Aneta Długopolska-Mikonowicz, Sylwia Przytuła and Christopher Stehr By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
at Product lifecycle management to Support Industry 4.0: 15th IFIP WG 5.1 International Conference, PLM 2018, Turin, Italy, July 2-4, 2018, Proceedings / Paolo Chiabert, Abdelaziz Bouras, Frédéric Noël, José Ríos (eds.) By library.mit.edu Published On :: Sun, 20 Jan 2019 11:12:50 EST Online Resource Full Article
at Multichannel Management: A Normative Model Towards Optimality / Gottfried Gruber By library.mit.edu Published On :: Sun, 27 Jan 2019 11:17:01 EST Online Resource Full Article
at Project management in product development: leadership skills and management techniques to deliver great products / George Ellis By library.mit.edu Published On :: Sun, 3 Feb 2019 11:13:59 EST Online Resource Full Article
at Effective complaint management: the business case for customer satisfaction / Bernd Stauss and Wolfgang Seidel By library.mit.edu Published On :: Sun, 17 Feb 2019 11:26:32 EST Online Resource Full Article
at Distribution strategy: the BESTX method for sustainably managing networks and channels / Livio Moretti By library.mit.edu Published On :: Sun, 3 Mar 2019 11:33:01 EST Dewey Library - HF5415.129 M67 2019 Full Article
at Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making / Rajagopal By library.mit.edu Published On :: Sun, 31 Mar 2019 07:11:50 EDT Online Resource Full Article
at Finding New Ways to Engage and Satisfy Global Customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / editors, Patricia Rossi and Nina Krey By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
at Advances in national brand and private label marketing: sixth International Conference, 2019 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Anne Roggeveen, editors By library.mit.edu Published On :: Sun, 19 May 2019 07:03:34 EDT Online Resource Full Article
at Advertising: what everyone needs to know / Mara Einstein By library.mit.edu Published On :: Sun, 30 Jun 2019 08:09:03 EDT Dewey Library - HF5821.E395 2017 Full Article
