One thing that seems to be disrupting the traditional beverage alcohol market is innovators who are finding new avenues to deliver alcohol to imbibing consumers.

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.

As demand for energy drinks continues to rise across the globe, Mintel highlights how evolving consumer trends are impacting the global market.

As more Gen Zers reach the legal drinking age, experts highlight how this younger generation is driving variety and innovation in the beverage alcohol market.

Given the rise of ready-to-drink RTD cocktails, Upgraded Points recently released a study unveiling the most popular canned cocktails and mocktails in each U.S. state. 

With Sober October kicking off, here are a few non-alcohol options to get in the spirit, sans spirit.

Driven by opportunity and a belief that strong community, family and friends are paramount to leading a purposeful life, Golden Eagle Vodka’s Co-Founder and CEO Dakota Blaze Rader shares how the brand aims to reinvigorate the premium vodka segment by blending American heritage with modern luxury.

With consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed. 

The latest addition to EndFlex’s lineup of case and tray packing machines is the PKR modular pick and place cell with delta robot. 

As beverage-maker’s need to do more with today’s filling equipment, original equipment manufacturers are prioritizing changeover speeds, safety and efficacy in their solutions.

With market trends, SKU proliferation and more, experts highlight how flexible can filling and seaming equipment works to fill a variety of container sizes, while ensuring product safety.

Packaging machinery manufacturer Deitz Co. has produced a neck banding machine that automatically applies tamper-evident shrinkbands onto tiny bottles. 

Experts weigh in on the various forms of packaging inspection equipment used in the beverage industry.

As sustainability is a driving force for change in labeling materials for beverage packaging, experts highlight how labeling equipment is evolving to support these trends.

As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.

Inflation has accelerated the trend of higher-income consumers shopping at dollar stores, experts report.

As consumers’ purchasing behaviors continue to impact the U.S. on-premise, experts note that the channel remains resilient amid fluctuating trends.

Experts note how the direct-to-consumer channel is impacting beverage categories and sales.

The restaurant industry is poised to hit a milestone this year as sales are project to exceed $1.1 trillion, according to the National Restaurant Association’s “2024 State of the Restaurant Industry Report.”

The value proposition presented by warehouse clubs — offering lower average costs per item through bulk buying — prompts a jump in sales share for major warehouse club stores, research shows.

Consumers are adapting their shopping strategies to include more flexibility as they attempt to control their grocery spending heading into the fall, according to the latest survey conducted by FMI – The Food Industry Association and The Hartman Group.

The performance of the convenience store channel is ever-changing, thanks to consumer trends and economic factors.

Whole Foods Market’s Trends Council unveiled their Top 10 anticipated food and beverage trends for 2025 in the retailer’s 10th annual Trends predictions report. 

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.

With growing awareness of the connections between individual health and that of nature or the environment, such interests are prompting more consumers to seek out clean label and non-GMO beverages.

Experts note that shifts in consumer behavior have caused beverage brands to find new ways to deliver on fortification and personalization.

Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.

Natural sweeteners are looking to deliver sweet solutions while accommodating consumer demands for less sugar content.

Experts note how more and more consumers — not just athletes — are striving to live healthier lives and making conscious decisions about their health.

Experts share insights on why consumers are drawn to clean label and non-GMO beverages, as well as what beverage-makers can do to appeal to such preferences.

Breckenridge Brewery, a subsidiary of Tilray Brands, unveiled its Oktoberfest Lager.

Bruichladdich Distillery announced the release of its next Octomore series: Octomore 15. 

Beverage Industry has selected eight new beverage products introduced in October 2024. Vote below to let us know which new product is your favorite!

Through its new global brand platform and U.S. ad campaign, White Claw is inspiring even more people to seek out genuine, real-world connections — and “Grab Life By The Claw.” 

From offering consumer insights, enhancing product development to supply chain optimization, experts weigh in on how AI solutions are transforming the beverage industry. 

On the heels of Kathy Hilton’s musical debut in SMASH TEA PARTAY: A Smirnoff ICE Musical, the reality TV star and Smirnoff ICE are back to spill the tea on the brand’s latest flavor offerings of Smirnoff ICE SMASH Tea.

The highly anticipated Season 3 of FX’s “The Bear” is just days away, and Stella Artois is returning for its starring role at the dining table.

Consumers have hit the road and air this summer, creating more eyeballs on out-of-home ad campaigns. Clear Channel Outdoor offers insights on how beverage brands can create campaigns to help support their summer sales goals.

Piper-Heidsieck, Reims, France, announces the launch of its Twist the Script campaign, a tribute to the brand’s creativity and history, it says.

Mango Shotta, a brand of Sazerac, Louisville, Ky., announced its latest initiative, inspired by Arturo, the brand’s eerie skeleton dog mascot. In the spirit of Halloween fun and commitment to shelter dogs, Mango Shotta unveiled its search for the “Scariest Spokesb*tch."

With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challenges.

This year’s State of the Industry report on dairy drinks and alternatives notes that total milk, comprised of dairy, plant and all other milks, looks to stabilize volume declines.

Chobani LLC, New Berlin, N.Y., launched its first-ever shelf-stable low-fat dairy milk: Chobani Super Milk. This latest product innovation is nutrient rich and is made specifically to be donated to support people impacted by disasters as well as help some of the most vulnerable in Chobani’s hometowns, the company says.

The Los Angeles-based THC beverage brand Nowadays offers alternatives to alcohol with similar buzz.

Global technology and engineering company Emerson recently launched a compact valve position indicator.

In beverage warehouses, the rise of automation has prompted conveyor manufacturers to continue to make advancements to ensure that the speed and pace are in sync and processes are running efficiently.

Global technology and software company Emerson unveiled the new PACSystems IPC 2010 Compact Industrial PC (IPC).

The challenges of today’s labor market have made automated guided vehicles (AGVs) a growing solution for beverage warehouses.

From SKU proliferation to employee safety and retention, experts highlight how lift truck solutions are working to transform beverage warehousing.