With the extension of the nation-wide lockdown due to the coronavirus pandemic, we are all compelled to stay in our respective homes. People are trying to come up with various ideas to kill boredom during this COVID-19 outbreak and

Do you remember those initial days of your marriage when you and your spouse used to find ways to be around each other or make each other special? During those days going for work seemed to be too cruel

Some women do experience both physical and emotional stress during pregnancy. When your hormones are going haywire and when you suffer fever and indigestion problems, no one can tell you to calm down or be cool. One of the most

Being pregnant is an important and life-changing part in every woman's life that opens the doors of joy, happiness and responsibilities. The first trimester is very crucial for pregnant women as there's a higher risk of miscarriage and other complications. Therefore,

With the start of the second trimester, you will probably feel relaxed and away from the troubles of exhaustion and morning sickness. During the second trimester of pregnancy, the foetus will start growing and developing rapidly. The genitals of the baby

Pregnancy changes the life of any woman. In more ways than one. In addition to preparing oneself mentally and emotionally to take care of another being, the process of pregnancy is in itself a journey unique to each woman.

Proper hydration is very important during pregnancy. Water is especially needed by the body for many different kinds of functions. Flushing out the toxins, making amniotic fluid, building up body tissues, there is a lot that your pregnant body will require

Parenting is challenging any time but all the more at times like this. Both parents and children are scared about the things going on in the world right now and worried when will it end. Parenting during a pandemic can be

Pregnancy can be quite a life-transforming experience for a woman, especially if it is her first pregnancy. From being handed down unsolicited advice to being told to be extra cautious of diet, there is a lot that a woman has to

Singer Justin Bieber along with his entourage were detained at the Brisbane airport during a drug search conducted by customs agents. A member of his entourage was reportedly carrying weed, reports tmz.com. While customs agents searched for drugs, they asked Bieber

The Grammys 2020 was special for Demi Lovato fans, the singer came back on stage for the first time since 2018, after the near-fatal drug overdose in the summer two years ago. Demi made her public appearance last night first time

Lady Gaga has made her return to the pop music genre after three years. Stupid Love is a part of her upcoming sixth studio album. While no title or release date yet has been announced yet, fans are already waiting, since

Karpagam Institute of Technology, Coimbatore has opened engineering admissions for various streams under the BE and BTech degrees. Here are the list of courses for the academic year 2018 to 2019 that are open for application currently: BE Mechanical Engineering

Manav Rachna University has opened admissions for its engineering courses in BTech for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you

Sanskriti University has opened admissions for its BTech courses for the academic year 2018 to 2019. The application process has started and those interested can make use of the online platform for applying. Here are the details you need before you

Chennai based motorcycle manufacturer, Royal Enfield, has registered 91 units in sales for the month of April 2020, even with a suspension in production activities because of the Covid-19 pandemic.

TVS Eurogrip has announced a new feature of an e-ordering facility in its retailer app 'TVS Eurogrip Bandhan', which can be downloaded on both Android and iOS platforms. This new feature in the app will provide a comprehensive e-commerce experience with features that help place and track orders.

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

Pregnancy can be quite a life-transforming experience for a woman, especially if it is her first pregnancy. From being handed down unsolicited advice to being told to be extra cautious of diet, there is a lot that a woman has to

There must be times when you would have wished to stay alone at your home, relax and do some fun things. After all, who doesn't want to spend some ‘me-time'? There are actually many perks of being all alone by yourself

Lord Buddha who is often referred to as Gautam Buddha was the founder of Buddhism. He enlightened the people with his wisdom and knowledge during the 4th century. Gautam Buddha was initially born as Siddhartha Gautam in a royal clan to

Bollywood actress Shraddha Kapoor has been mesmerising us with her stunning sartorial picks. She has been seen making fashionable statements more with her western outfits than ethnic numbers. Though the diva's ethnic fashion moments have been few in the past

As of today, the total number of confirmed COVID-19 cases in India is 59662, with 17847 recovered cases and 1981 deaths. The concerns related to COVID-19 pandemic is increasing day by day. The WHO and CDC along with many healthcare institutions

Both national and local governments have stopped crews from disembarking in order to prevent new cases of COVID-19 in their territories. Some of the ships, including 20 in US waters, have seen infections and deaths among the crew. But most ships have had no confirmed cases.

Coronavirus pandemic has put the world in lockdown. The life as we know it has been put on hold. Your skincare, however, can not be put on hold. Skincare is an everyday thing. If you want great skin, you have got

This unusual period of quarantine has been a productive time for many. With life forced to be put on hold, we are investing time to brush up our skills. Things are not that pretty in every sphere though. Many of us

Urvashi Rautela has been filing up her Instagram handle with such stunning make-up looks that we sometimes feel envious. When it comes to make-up, Urvashi definitely knows what she is doing. Her high regards for all things beauty need no introduction.

With plans to remove classification according to plan and non-plan expenditures, Shaktikanta Das says the government has already started conducting dry runs of a budget without plan and non-plan expenditures.

According to Vikram Ahuja, co-founder, Talent500 by ANSR Consulting, a recruitment platform, there is a huge demand for a full stack developer as firms are now looking at doubling their product development.

Hyundai India has announced that they have resumed production operations at their facility in Sriperumbudur, Chennai. The manufacturing facility of Hyundai has been shut since the 23rd of March 2020, amidst COVID-19 pandemic.

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India

Tarun Katial, CEO, ZEE5 shares insights into the kind of content Indians have been consuming during lockdown and how the entertainment industry has managed work from home

Animation studio Cosmos Maya has recently produced three shows including Guddu, Bapu and Gadget Guru Ganesha

Under the PM-KISAN (Pradhan Mantri Kisan Samman Nidhi) scheme, each farmer gets Rs 6,000 in a year in three equal installments directly in bank account.

Industry body Assocham on Tuesday demanded to bring petrol and diesel under the Goods and Services Tax (GST) to ensure uniformity in automobile fuel in the country.

A week packed with U.S. economic data is likely to provide investors with more evidence of the extent to which the coronavirus pandemic has hit growth, sharpening the debate on whether a rebound in stocks has been justified amid an unprecedented slowdown.

10 B2B Tech Categories Gaining Interest Because of COVID-19
Telemedicine, electronic signature, online conferencing, and mobile app development were the most swiftly-rising B2B technology software categories, according to recently-released report data, showing rises of as much as 613 percent since the global health crisis began. MarketingProfs

Magnifying the Massive Growth of B2B Marketplaces
87 percent of B2B buyers and 97 percent of millennial B2B buyers purchase through online marketplaces, according to recently-released report data, also showing that millennials have preferred review websites and web search as top pre-purchase research resources. G2

Exclusive: Mary Meeker's coronavirus trends report
Mary Meeker, publisher of the Internet trends report since 1995, recently released a special coronavirus trends update, which found that on-demand platforms and online marketplaces have been seeing big numbers and high growth, among other items of interest to B2B marketers. Axios

LinkedIn Is Working on Polls and a New Hashtag 'Presentation Mode
Microsoft-owned LinkedIn (client) has been testing poll and hashtag presentation mode features, items that could eventually become part of the professional social network for its 675+ million members. Social Media Today

Marketing Benchmarks and Trends Overview: The Surprising Impact of COVID-19 on Organic Search Traffic
Some 63 percent of marketers said that they are increasing their focus on SEO due to the ongoing global health crisis, while organic search traffic for overall B2B industries grew by 11 percent during the first quarter of 2020, according to new survey data of interest to digital marketers. Skyword

How Different Generations of Consumers Use Social Media [Infographic]
Gen Z is most likely to use Instagram to follow brands, while millennials and Gen X prefer Facebook, according to recently-released business and consumer survey data, which also showed that when it came to making purchasing decisions, YouTube was the leading social media platform for members of all three demographics. Social Media Today

Millennials, Gen Z Want Distraction—and Action—From Brands During Crisis
During the pandemic, baby boomers say that they want brands to support their employees and donate to the needy, while younger generations say they are paying more attention to how brands are advertising, according to recently-released survey data. Adweek

Facebook Is Testing Longer-Lasting Stories, With an Option to Keep Stories Active for 3 Days
Facebook has been testing an option that allows ephemeral stories to extend their traditional publishing lifespan from 24-hour to three days, a feature that could eventually attract more brands to Facebook Stories. Social Media Today

Google Ads Data Hub testing audience lists for display campaigns, adding new features
Google has begun testing an array of new features within its Google Ads Data Hub — changes that could bring marketers the ability to work with same-day impression data, new sand-boxing options, and more, the search giant recently announced. Marketing Land

Strength in Customer Journey Mapping A Distinguishing Factor for B2B CX Leaders
Mapping out customer journeys to learn key touch-points is the primary characteristic of B2B marketing customer experience (CX) leaders, according to newly-released survey data, followed by collecting and acting on Net Promoter Scores. MarketingCharts

ON THE LIGHTER SIDE:

A lighthearted look at urgency without clarity on digital transformation by Marketoonist Tom Fishburne — Marketoonist

Facebook Employee Wastes Whole Day on Facebook Again — The Hard Times

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — Why Personal Branding Is More Important Than Ever For The C-Suite — Forbes
• Lee Odden — 28 Social Media Experts to Learn From (Listed by Platform and Skill) — Social Agency Scout
• Joshua Nite — 10 Tips for Changing Business Strategies During Times of Crisis — Small Business Trends
• Lee Odden — Up next on Live with Search Engine Land: Content marketing during COVID-19 — Search Engine Land

Do you have your own top B2B content marketing or digital advertising stories from the past week? Please let us know in the comments below.

Thank you for taking the time to join us, and we hope you'll return next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: The B2B Categories Rising During Crisis, New Search Traffic Data, B2B Marketplaces See Growth, & Google’s New Ad Features appeared first on Online Marketing Blog - TopRank®.

How to use LinkedIn Ads’ new company targeting options to boost B2B lead generation
LinkedIn (client) recently rolled out additional targeting options for advertisers, allowing LinkedIn Ad users access to new Company Category B2B data comprised of Forbes, Fortune and platform data, along with the addition of growth rate targeting information. Search Engine Land

Report: Majority of B2B Marketers to Continue Investment in Data Quality in 2020
75 percent of B2B marketers plan to up their investment in data quality during 2020, while 90 percent said they view such investment leading to improved marketing and sales performance — two of the numerous findings of interest to digital marketers contained in recently-released Dun & Bradstreet report data. Chief Marketer

How COVID-19 Is Impacting Marketing Budgets at Enterprise Companies
B2B marketers expect to shift investment primarily to virtual events (78%), web content (72%), webinars (67%) and social media (66%) because of the pandemic, according to recently-released April enterprise-level company survey data. MarketingProfs

How COVID-19 has changed social media engagement [Report]
Sprout Social’s new pandemic-era data shows that LinkedIn posts perform the best on Wednesdays at 3pm, Thursdays from 9-10am, and Friday from 11am to noon, and that the media and entertainment industry has been publishing almost 9 more posts daily, according to new social media engagement data on interest to marketers. Sprout Social

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19
Twitter increased its monetizable daily active users (mDAUs) by 23 percent during the quarter, and saw video view rates that rose by 5.5 percent, two of the findings in newly-released brand COVID-19 trend data. Social Media Today

Facebook Adds New 'Animate' Option to Add Motion to Still Images in Facebook Stories
Facebook has released new zoom, pan and other animation modes that bring marketers a variety of additional Facebook Stories options, and has also begun testing several new mood-based content reaction options, the social media giant recently announced. Social Media Today

YouTube Influencer Engagement Rate Benchmarks: What Are Good Rates?
Various YouTube channel categories sport a wide range of differing engagement benchmarks, according to recently-released YouTube influencer engagement rate report data, which also reveals that micro-influencers on the video platform can often achieve high engagement marks. MarketingCharts

LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform
LinkedIn has released new content trend engagement data, including a breakdown by global regions that shows what the platform’s audience is looking for and engaging with, with pandemic-related content having seen some of the biggest increases in quantity, the firm announced. Social Media Today

Coronavirus reshapes consumer habits, creating 4 new segments, report finds
25 percent of consumers said they would pay more to buy from trusted brands and 23 percent from ethical brands — two of numerous findings of interest to digital marketers in newly-released Ernst & Young pandemic marketing report data. Marketing Dive

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts
Facebook recently announced a variety of video-related updates to its numerous social communications properties, including a change which will allow up to 8 people to have WhatsApp video calls, while Messenger video received new virtual background options, among several other video feature updates. Social Media Today

ON THE LIGHTER SIDE:

A lighthearted look at our brand promise by Marketoonist Tom Fishburne — Marketoonist

Chiquita lets Spotify users unlock music playlists, branded prizes — Mobile Marketer

TOPRANK MARKETING & CLIENTS IN THE NEWS:

• Lee Odden — 10 Expert Tips for Marketing During a Crisis — Oracle (client)
• Lee Odden — 4 takeaways for content marketers in the time of COVID-19 — Search Engine Land
• Lee Odden — 5 Hours of Content Marketing - Break Free of Boring B2B with Influential Content Experiences — SEMrush

Have you got your own top B2B content marketing or digital advertising stories from the past week of news? Please let us know in the comments below.

Thanks for taking time to join us, and we hope you will join us again next Friday for more of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news. Also, don't miss the full video summary on our TopRank Marketing TV YouTube Channel.

The post B2B Marketing News: B2B Marketers Invest in Data Quality, Top Times to Post During Pandemic, LinkedIn’s Engagement Trends, & Facebook’s Video Updates appeared first on Online Marketing Blog - TopRank®.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

With a home office like no other, when Red Bull mountain biker Fabio Wibmer 'works', you can expect an array of insane tricks and stunts to keep his roommates company.

The coronavirus outbreak has forced many dentists and orthodontists to hang up their drills. But a father-and-son practice in Sacramento is getting ready to see patients again.

Indian troops killed four militants in gun battles in Kashmir on Wednesday, including the commander of the biggest separatist group fighting New Delhi, a police official said, triggering clashes across the disputed region that left dozens injured.

Priest Don Giuseppe Castelvecchio hasn't been able to conduct services in his San Fiorano church for two months. In the town where restrictions are easing, his sermons delivered from a loud speaker in a car are a welcome relief. Joe Davies reports.

Staging this year's Ryder Cup without fans is not in the event's best interests but it might have to "take one for the team" and proceed that way amid the COVID-19 crisis, Team Europe captain Padraig Harrington told The Times newspaper.

Europe captain Padraig Harrington let slip that former world number one Luke Donald is one of his vice-captains at this year's Ryder Cup during a live broadcast on Tuesday.

The British government is looking at the option of restarting sports leagues behind closed doors, foreign minister Dominic Raab said on Tuesday.

People pre-book vehicles during Navratri, while some take deliveries on Navratri, most prefer Dussehra.

The order has been issued under the Epidemic Diseases Act and is aimed at containing the spread of coronavirus.

73 cases are about hate speech over social media.