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The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard

Rotch Library - HF5429.6.G7 H86 2017




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Marketing and customer loyalty: the extra step approach / Mauro Cavallone

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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

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Energy branding: harnessing consumer power / Friorik Larsen

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Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016.

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Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

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Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

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The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

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Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors

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Powering content: building a nonstop content marketing machine / Laura Busche

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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Competitive advantage of customer centricity / by Sathit Parniangtong

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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

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Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

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Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

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Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




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Order at the bazaar: power and trade in Central Asia / Regine A. Spector

Rotch Library - HF5475.K982 B57 2017




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Style and Statistics: The Art of Retail Analytics / Brittany Bullard

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Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

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Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

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Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




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Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

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The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

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El mall: the spatial and class politics of shopping malls in Latin America / Arlene Dávila

Rotch Library - HF5430.6.L29 D38 2016




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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

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Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

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Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

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Product manager vs. project manager: what's the difference and which one do I need? / Bruce McCarthy

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Great customer experience starts with product management. / Matt LeMay

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Navigating the organizational landscape / Lois Kelly and Carmen Medina

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Data mining and market intelligence: implications for decision making / Mustapha Akinkunmi

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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

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Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert

Dewey Library - HF5415.13.H48 2018




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

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Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

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Parametric and Nonparametric Statistics for Sample Surveys and Customer Satisfaction Data / Rosa Arboretti, Arne Bathke, Stefano Bonnini, Paolo Bordignon, Eleonora Carrozzo, Livio Corain, Luigi Salmaso

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What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw

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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018