en

Social media marketing in BRIC countries : examining case studies of BMW, Adidas and NIVEA / Elena Trost

Trost, Elena




en

Consumer behavior and culture : consequences for global marketing and advertising / Marieke de Mooij

Mooij, Marieke K. de, 1943-




en

Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill

Keegan, Warren J




en

Qualitative consumer & marketing research / Russell Belk, Eileen Fischer and Robert V. Kozinets

Belk, Russell W




en

International marketing / Masaaki Kotabe, Kristiaan Helsen

Kotabe, Masaaki, author




en

Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz

Lovelock, Christopher H, author




en

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier

Neumeier, Marty




en

Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others]




en

Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton

Kaufman, Ira Morton, 1947- author




en

E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver

Laudon, Kenneth C., 1944- author




en

Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler

Armstrong, Gary (Gary M.), author




en

Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin

Aaker, David A




en

Strategic marketing / David W. Cravens, Nigel F. Piercy

Cravens, David W




en

The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




en

Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




en

Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




en

Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport

Rappaport, Stephen D., 1952-




en

Marketing management / Philip Kotler, Kevin Lane Keller

Kotler, Philip, author




en

Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




en

Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge

Berridge, Eric, author




en

Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook

Wright, Travis, author




en

Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




en

Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




en

Visual content marketing : leveraging infographics, video, and interactive media to attract and engage customers / Stephen Gamble

Gamble, Stephen, author




en

Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




en

Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




en

The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




en

Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




en

Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




en

Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




en

Introduction to neuromarketing & consumer neuroscience / Thomas Zoëga Ramsøy, PhD

Ramsøy, Thomas Zoëga, author




en

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




en

An introduction to service design : designing the invisible / by Lara Penin

Penin, Lara, author




en

Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author




en

Social media strategy : a practical guide to social media marketing and customer engagement / Julie Atherton

Atherton, Julie (Business strategist), author




en

Social media marketing / Tracy L. Tuten & Michael R. Solomon

Tuten, Tracy L., 1967- author




en

Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




en

Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




en

Twitter Buys Patents From IBM

IBMs the biggest patent holder of all time, and when it comes to defending them, it tries to work things out amicably. That is exactly what is happened with Twitter, after the social giant today announced it has bought 900 patents from Big Blue and entered into a cross-licensing agreement to limit the threat of future lawsuits.

complete article




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20 Experts on Finding Engaging Content

In order to engage your followers, we all know you need to share interesting content with them regularly. Of course, there are plenty of tools that help you schedule and share content, such as Buffer, Hootsuite, and SproutSocial. But what about finding content your audience will love?

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How to Use RSS Feeds to Download Torrents

There is a lot of content available on BitTorrent these days. Normally you would go to a torrent site, look for the torrent you want to download, download the torrent file and then add it to your torrent client for download.

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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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Teens, Social Media and the School System: Misunderstood or Toxic Relationship?

The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school.

The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial.

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Torrent Enable RSS Feeds

RSS feeds are a great tool for keeping up to date with the latest information across the web, whether that be plain news updates or other fresh content. Now a new website allows users to transform any RSS feed into a torrent-enabled RSS feed which can be imported into a torrent client for automated downloads of a limitless array of content.

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans

Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share.

Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share

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What To Say When You Do Not Like Social Media

Interesting:

I do not use social media. Some of my friends keep asking me to join social media and interact with them that way. I tell them I consider social media to be a waste of time and that I have more important things to do. Yet they continue bugging me to join social media. What can I tell them to convince them it is better for me not to be on social media?

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Feedly RSS Reader Taken Down By Attackers

Internet consumers used to getting their news from the popular RSS reader Feedly were left in the dark Wednesday morning after the service was taken down in what was described as a denial of service attack that included an attempt to extort money from the company, according to the website Verge.

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Proven High Quality RSS Feed Aggregators

RSS feed aggregators require precision, user-friendliness, and overall quality to win the hearts of those who live by them.

These RSS feed aggregators can be difficult to come by, but there are a few out there that have withstood the test of time.

With the departure of Google Reader, it has become important to see who has survived and who was flushed away with this move as collateral damage.

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Social Media Feeds into Munchausen by Proxy

Experts say the case of a mother accused of poisoning her 5-year-old son to death with salt appears be an example of how social media feeds into Munchausen by proxy, a disorder in which caretakers purposely harm children and then bask in the attention and sympathy.

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