en Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu By library.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
en Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig By library.mit.edu Published On :: Sun, 30 Apr 2017 06:21:34 EDT Online Resource Full Article
en The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones By library.mit.edu Published On :: Sun, 18 Jun 2017 06:23:06 EDT Dewey Library - HF5718.22.N49 2016 Full Article
en The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt By library.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Online Resource Full Article
en Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt By library.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Online Resource Full Article
en The battle for the High Street: retail gentrification, class and disgust / Phil Hubbard By library.mit.edu Published On :: Sun, 25 Jun 2017 06:20:26 EDT Rotch Library - HF5429.6.G7 H86 2017 Full Article
en Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en Energy branding: harnessing consumer power / Friorik Larsen By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en Strategic Innovative Marketing: 5th Ic-sim, Athens, Greece 2016. By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey By library.mit.edu Published On :: Sun, 23 Jul 2017 06:27:25 EDT Online Resource Full Article
en The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker By library.mit.edu Published On :: Sun, 30 Jul 2017 06:24:35 EDT Online Resource Full Article
en Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos By library.mit.edu Published On :: Sun, 30 Jul 2017 06:24:35 EDT Online Resource Full Article
en Handbook of marketing decision models Berend Wierenga, Ralf van der Lans, editors By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
en Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
en Powering content: building a nonstop content marketing machine / Laura Busche By library.mit.edu Published On :: Sun, 27 Aug 2017 06:29:00 EDT Online Resource Full Article
en Competitive advantage of customer centricity / by Sathit Parniangtong By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
en The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
en Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors By library.mit.edu Published On :: Sun, 24 Sep 2017 06:27:55 EDT Online Resource Full Article
en Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska By library.mit.edu Published On :: Sun, 1 Oct 2017 06:26:43 EDT Online Resource Full Article
en Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel By library.mit.edu Published On :: Sun, 15 Oct 2017 06:30:59 EDT Online Resource Full Article
en The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
en Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar By library.mit.edu Published On :: Sun, 22 Oct 2017 06:24:23 EDT Online Resource Full Article
en Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia By library.mit.edu Published On :: Sun, 24 Dec 2017 06:40:37 EST Dewey Library - HF5415.32.C658673 2017 Full Article
en Order at the bazaar: power and trade in Central Asia / Regine A. Spector By library.mit.edu Published On :: Sun, 7 Jan 2018 06:32:08 EST Rotch Library - HF5475.K982 B57 2017 Full Article
en Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
en Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer By library.mit.edu Published On :: Sun, 14 Jan 2018 06:37:15 EST Online Resource Full Article
en Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.) By library.mit.edu Published On :: Sun, 28 Jan 2018 06:34:01 EST Online Resource Full Article
en Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish By library.mit.edu Published On :: Sun, 4 Feb 2018 06:47:04 EST Dewey Library - HF5718.22.S349 2016 Full Article
en The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
en Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5415.127.P8498 2016 Full Article
en Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Online Resource Full Article
en Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg By library.mit.edu Published On :: Sun, 11 Mar 2018 06:44:57 EDT Dewey Library - HF5438.25.W29295 2015 Full Article
en The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells By library.mit.edu Published On :: Sun, 1 Apr 2018 06:28:33 EDT Online Resource Full Article
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en Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Dewey Library - HF5415.H74155 2017 Full Article
en Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard By library.mit.edu Published On :: Sun, 6 May 2018 06:26:01 EDT Online Resource Full Article
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en Great customer experience starts with product management. / Matt LeMay By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
en Navigating the organizational landscape / Lois Kelly and Carmen Medina By library.mit.edu Published On :: Sun, 13 May 2018 06:28:36 EDT Online Resource Full Article
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en Toyota's global marketing strategy: innovation through breakthrough thinking and kaizen / Shozo Hibino, Koichiro Noguchi, Gerhard Plenert By library.mit.edu Published On :: Sun, 3 Jun 2018 06:31:40 EDT Dewey Library - HF5415.13.H48 2018 Full Article
en Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors By library.mit.edu Published On :: Sun, 24 Jun 2018 06:27:13 EDT Online Resource Full Article
en Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank By library.mit.edu Published On :: Sun, 29 Jul 2018 07:15:31 EDT Online Resource Full Article
en J.C. Penney: the man, the store, and American agriculture / David Delbert Kruger By library.mit.edu Published On :: Sun, 12 Aug 2018 07:15:19 EDT Hayden Library - HF5465.U6 P454 2017 Full Article
en What is product management? / Richard Banfield, Martin Eriksson, and Nate Walkingshaw By library.mit.edu Published On :: Sun, 7 Oct 2018 06:54:12 EDT Online Resource Full Article
en Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
en City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth By library.mit.edu Published On :: Sun, 21 Oct 2018 07:07:44 EDT Online Resource Full Article
