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Up Your Social Media Game By Answering These 8 Branding Questions

To excel at social media, you must be a social media expert, right? While this is true in some respects, having narrow social media knowledge can also be limiting. A social media-only focus can actually hold back your social media strategy from reaching its full potential. You are building more than a social media presence -- you are building a brand. Social media is not an end unto itself. Vanity metrics -- followers and likes -- may be early indicators of good content, but the true test of social media is business impact. Management will eventually stop paying for social media activity that does not lead to bottom line action.

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6 Tips for Hiring Your First Social Media Manager

Tip:
A good social media manager will be able to adapt to your brand’s voice and understand how to connect with your ideal audience on social media.

Is this person capable of managing multiple channels?
If you want your business to make a big splash on multiple social media channels, you will need a social media manager who can juggle multiple different accounts. An effective social media manager will not rely just on a sharp memory and good multitasking skills; this person should be familiar with the tools that will make his or her social media management more productive.

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The IRS wants help scouring social media for clues on tax cheats

Entrepreneurs who are cheating taxes with online stores, beware: The IRS is looking for new ways to catch suspected tax cheats over social media.

Specifically, the IRS wants a new tool to help it check public social media feeds and websites for details on people already suspected of not complying with the tax code, the tax-collecting agency said in a Dec. 18 request for information from vendors.

Social media could provide investigators with a treasure trove of data, showing where taxpayers live, what they drive and what they are selling online. That data could be useful to the IRS as it tries to catch people cheating on their taxes — if the agency can figure out how to collect and use it without running afoul of its own internal rules.

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Socrates ancient philosophy shows why moral posturing on social media is so annoying

Social media offers the chance to carefully curate a public image and, while some choose to broadcast their professional success or vacations, others are keen to make a show of their moral worth.

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House of Representatives report concerning the registration and declaration of members' interests during 2018 / Committee of Privileges and Members' Interests

Australia. Parliament. House of Representatives. Standing Committee of Privileges and Members' Interests, author




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2019-20 budget cycle. Part 1, Estimates hearings and related matters / Standing Committee on Estimates and Financial Operations ; presented by Hon Alanna Clohesy MLC (Chair)

Western Australia. Parliament. Legislative Council. Standing Committee on Estimates and Financial Operations




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Advisory report : Commonwealth Electoral Amendment (Lowering Voting Age and Increasing Voter Participation) Bill 2018 / Joint Standing Committee on Electoral Matters

Australia. Parliament. Joint Standing Committee on Electoral Matters, author, issuing body




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Bioinformatics and biomedical engineering: proceedings of the 9th International Conference on Bioinformatics and Biomedical Engineering, Shanghai, China, 18-20 September 2015 / editors: James J. Chou, Harvard Medical School, USA; Huaibei Zhou, Wuhan Unive

Online Resource




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Bioinformatics and biomedical engineering: 4th International Conference, IWBBIO 2016, Granada, Spain, April 20-22, 2016, Proceedings / Francisco Ortuño, Ignacio Rojas (eds.)

Online Resource




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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

Online Resource




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Bioinformatics and biomedical engineering: 6th International Work-Conference, IWBBIO 2018, Granada, Spain, April 25-27, 2018, Proceedings. / Ignacio Rojas, Francisco Ortuño (eds.)

Online Resource





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Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




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Powering content: building a nonstop content marketing machine / Laura Busche

Online Resource




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Advanced methods for modeling markets / Peter S. Leeflang, Jaap E. Wieringa, Tammo H.A. Bijmolt, Koen H. Pauwels, editors

Online Resource




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Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




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Customer Segmentation and Clustering Using SAS Enterprise Miner, Third Edition / Randall S. Collica

Online Resource




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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The green bundle: pairing the market with the planet / Magali A. Delmas with David Colgan

Dewey Library - HF5413.D45 2018




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[ASAP] Exploring the Parameter Space of <italic toggle="yes">p</italic>-Cresyl Sulfate Adsorption in Metal–Organic Frameworks

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04203




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[ASAP] Blood Group Antigen Shielding Facilitated by Selective Cell Surface Engineering

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c00914




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[ASAP] Polyhedral Oligomeric Silsesquioxane-Incorporated Gelatin Hydrogel Promotes Angiogenesis during Vascularized Bone Regeneration

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c00714




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[ASAP] Response of pH-Sensitive Doxorubicin Nanoparticles on Complex Tumor Microenvironments by Tailoring Multiple Physicochemical Properties

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c05724




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[ASAP] Genetic Engineering-Facilitated Coassembly of Synthetic Bacterial Cells and Magnetic Nanoparticles for Efficient Heavy Metal Removal

ACS Applied Materials & Interfaces
DOI: 10.1021/acsami.0c04512




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In a bid to sell their produce during lockdown, farmers establish direct link with consumers

Hit by lockdown but aided by technology, fruit growers in Bengaluru reach out to city residents in apartment complexes and gated societies to sell their produce




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Remembering the 1857 uprising: Portraits of resistance

On the anniversary of the 1857 revolution, a look back at how that pivotal moment in Indian history lives on in literature




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Enduring Principles

Send them an E-Gift Card

Visit us online at www.loc.gov/shop

 

 

 




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Hand-Rearing Birds, 2nd Edition


 
This book presents a detailed guide to hand-rearing techniques for raising young birds, providing complete coverage of a wide variety of avian species and taxonomic groups for all avian care professionals. Chapters are written by expert rehabilitation, aviculture, and zoo professionals, and include useful references and bibliographies for further reading and research. Each chapter provides valuable information on appropriate intervention, housing,

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[ASAP] Parallel Reaction Monitoring-Mass Spectrometry (PRM-MS)-Based Targeted Proteomic Surrogates for Intrinsic Subtypes in Breast Cancer: Comparative Analysis with Immunohistochemical Phenotypes

Journal of Proteome Research
DOI: 10.1021/acs.jproteome.9b00490




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Study of the surface species during thermal and plasma-enhanced atomic layer deposition of titanium oxide films using in situ IR-spectroscopy and in vacuo X-ray photoelectron spectroscopy

Phys. Chem. Chem. Phys., 2020, 22,9262-9271
DOI: 10.1039/D0CP00395F, Paper
Sofie S. T. Vandenbroucke, Elisabeth Levrau, Matthias M. Minjauw, Michiel Van Daele, Eduardo Solano, Rita Vos, Jolien Dendooven, Christophe Detavernier
By the powerful combination of in situ FTIR and in vacuo XPS, the surface species during ALD of TDMAT with different reactants could be identified.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Photonic crystal enhancement of Raman scattering

Phys. Chem. Chem. Phys., 2020, 22,9630-9636
DOI: 10.1039/D0CP00781A, Paper
Matin Ashurov, Alexander Baranchikov, Sergey Klimonsky
Inverse opal films impregnated with a methylene blue dye were prepared by a template route. Photonic stop band governs amplitude of spontaneous Raman scattering peaks for metal-free photonic crystals, enhancement factor being over 50.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Composition, crystallography, and oxygen vacancy ordering impacts on the oxygen ion conductivity of lanthanum strontium ferrite

Phys. Chem. Chem. Phys., 2020, 22,9723-9733
DOI: 10.1039/D0CP00206B, Paper
Tridip Das, Jason D. Nicholas, Yue Qi
The oxygen conductivity map for LSF illustrates the impact of aliovalent doping, crystal structure, and oxygen vacancy interactions on conductivity.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Synthesis and Photophysics of Gold(I) Alkynyls Bearing a Benzothiazole-2,7-Fluorenyl Moiety: A Comparative Study Analyzing Influence of Ancillary Ligand, Bridging Moiety, and Number of Metal Centers on Photophysical Properties

Phys. Chem. Chem. Phys., 2020, Accepted Manuscript
DOI: 10.1039/D0CP01539C, Paper
Joseph J Mihaly, Alexis Phillips, David J Stewart, Zachary M Marsh, Christopher McCleese, Joy E. Haley, Matthias Zeller, Tod Grusenmeyer, Thomas Gray
Three new gold(I) alkynyl complexes (Au-ABTF(0-2)) containing a benzothiazole fluorenyl moiety, with either an organic phosphine or N-heterocyclic carbene as ancillary ligand, have been synthesized and photophysically characterized. All three...
The content of this RSS Feed (c) The Royal Society of Chemistry




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[ASAP] <italic toggle="yes">De Novo</italic> Synthesis of the DEF-Ring Stereotriad Core of the <italic toggle="yes">Veratrum</italic> Alkaloids

The Journal of Organic Chemistry
DOI: 10.1021/acs.joc.0c00685




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[ASAP] Asymmetric Synthesis of a Bacteriochlorophyll Model Compound Containing <italic toggle="yes">trans</italic>-Dialkyl Substituents in Ring D

The Journal of Organic Chemistry
DOI: 10.1021/acs.joc.0c00608




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[ASAP] Synthesis of <italic toggle="yes">ent</italic>-Cleistanthane Diterpenoid Spruceanol: Construction of an Aromatic C Ring <italic toggle="yes">via</italic> Lewis Acid-Controlled Regioselective Diels–Alder C

The Journal of Organic Chemistry
DOI: 10.1021/acs.joc.0c00713




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[ASAP] Synthesis of a Pseudodisaccharide Suitable for Synthesis of Ring I Modified 4,5-2-Deoxystreptamine Type Aminoglycoside Antibiotics

The Journal of Organic Chemistry
DOI: 10.1021/acs.joc.0c00743




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Direct Identification of Fish Species by Surface Molecular Transferring

Analyst, 2020, Accepted Manuscript
DOI: 10.1039/D0AN00510J, Paper
Mingke Shao, Hongyan Bi
With the expanding of the aquatic market and the large quantity of seafood consumption, the issues on safety, traceability and authenticity of seafood are becoming more and more important. Herein,...
The content of this RSS Feed (c) The Royal Society of Chemistry




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An enzyme inhibition-based lab-in-a-syringe device for point-of-need determination of pesticides

Analyst, 2020, Advance Article
DOI: 10.1039/D0AN00382D, Paper
Limin Yang, Jinxin Wang, Linjiao Qu, Zhen Liu, Lei Jiang
An enzyme inhibition-based lab-in-a-syringe (EI-LIS) device was developed by integrating a 1-naphthol-linked bi-enzymatic reaction (sensor core) into the LIS (sensor device) for point-of-need monitoring of pesticide residues.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Ferguson analysis of protein electromigration during single-cell electrophoresis in an open microfluidic device

Analyst, 2020, Advance Article
DOI: 10.1039/C9AN02553G, Paper
Kristine Y. Tan, Amy E. Herr
Ferguson analysis of protein electromigration from single-cell lysate in an open microfluidic device to inform optimal assay design.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Enzyme-activated anchoring of peptide probes onto plasma membranes for selectively lighting up target cells

Analyst, 2020, Advance Article
DOI: 10.1039/D0AN00487A, Paper
Julan Xia, Sujuan Sun, Xianhua Wu, Yan Huang, Chunyang Lei, Zhou Nie
Enzyme-activated membrane insertion peptide probes were developed for selectively lighting up target cells.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Portable surface-enhanced Raman scattering analysis performed with microelectrode-templated silver nanodendrites

Analyst, 2020, Accepted Manuscript
DOI: 10.1039/D0AN00484G, Paper
Joshua Raveendran, Aristides Docoslis
Using a handheld Raman spectrometer, we demonstrate how silver nanodendritic substrates formed on microelectrode platforms can be used for ultrasensitive detection of target analytes, such as cocaine and melamine. The...
The content of this RSS Feed (c) The Royal Society of Chemistry




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A signal cascade amplification strategy based on RT-PCR triggering of G-quadruplex DNAzyme for a novel electrochemical detection of viable Cronobacter sakazakii

Analyst, 2020, Accepted Manuscript
DOI: 10.1039/D0AN00270D, Paper
Yuanyuan Yuan, Xianyong Wu, Zhanmin Liu, QIqi Ning, Liqiang Fu, Sujuan Wu
Cronobacter sakazakii is an important opportunistic food-borne pathogen, and it can cause severe diseases with main symptoms including neonatal meningitis, necrotizing enterocolitis, and sepsis. For the achievement of practical and...
The content of this RSS Feed (c) The Royal Society of Chemistry




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Time-resolved in situ monitoring of photocatalytic reactions by probe electrospray ionization mass spectrometry

Analyst, 2020, 145,3313-3319
DOI: 10.1039/D0AN00305K, Paper
Zhongbao Han, Xiaoyu Gu, Shirong Wang, Liyan Liu, Ying Wang, Zhen Zhao, Zhan Yu
We report the application of PESI-MS to in situ monitoring of photocatalytic reactions of cationic dyes in suspensions in real-time.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Removing interference-based effects from infrared spectra – interference fringes re-revisited

Analyst, 2020, 145,3385-3394
DOI: 10.1039/D0AN00062K, Paper
Thomas G. Mayerhöfer, Susanne Pahlow, Uwe Hübner, Jürgen Popp
Substantial refractive index mismatches between substrate and layers lead to undulating baselines and changes of band intensity, shape and position. For proper spectrum interpretation, all of these effects must be removed.
The content of this RSS Feed (c) The Royal Society of Chemistry




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[ASAP] Efficient and Reproducible Multigene Expression after Single-Step Transfection Using Improved BAC Transgenesis and Engineering Toolkit

ACS Synthetic Biology
DOI: 10.1021/acssynbio.9b00457




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[ASAP] Engineering Prokaryotic Transcriptional Activator XylR as a Xylose-Inducible Biosensor for Transcription Activation in Yeast

ACS Synthetic Biology
DOI: 10.1021/acssynbio.0c00122




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[ASAP] Determinants for Efficient Editing with Cas9-Mediated Recombineering in <italic toggle="yes">Escherichia coli</italic>

ACS Synthetic Biology
DOI: 10.1021/acssynbio.9b00440




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[ASAP] Engineering Stable <italic toggle="yes">Pseudomonas putida</italic> S12 by CRISPR for 2,5-Furandicarboxylic Acid (FDCA) Production

ACS Synthetic Biology
DOI: 10.1021/acssynbio.0c00006




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[ASAP] Analyzing and Engineering the Product Selectivity of a 2-Methylenebornane Synthase

ACS Synthetic Biology
DOI: 10.1021/acssynbio.9b00432