Why Should I care about RSS Feeds SPAM and viruses have wreaked havoc with a communication medium and reduced its value. Users have become admittedly paranoid about privacy issues and have begun "tuning out" and mentally filtering mail. What this means is that vendors really ought to begin exploring alternatives means of communciation in order to be heard. One of these alternatives is RSS or Really Simple Syndication.

Due to the dynamic nature of blogs, the bloggers with their laptops could report in real time, thus getting their stories online long before the morning newspapers would hit the streets. Commentators even mentioned that many of the breaking news stories had been reported first by bloggers.

Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

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