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Mandy Michael turns the corner on our variable font adventure and stumbles into a grotto of wonder and amazement. Not forgetting the need for a proper performance budget, Mandy shows how variable fonts can free your creativity from bygone technical constraints.

If you read Jason’s introductory article about variable fonts, you’ll understand the many benefits and opportunities that they offer in modern web development. From this point on we’ll assume that you have either read Jason’s introduction or have some prior knowledge of variable fonts so we can skip over the getting started information. If you haven’t read up on variable fonts before jump over to “Introduction to Variable Fonts: Everything you thought you knew about fonts just changed” first and then come join me back here so we can dive into using variable fonts for interactivity and animations!

Creative Opportunities

If we can use variable fonts to improve the performance of our websites while increasing the amount of style variations available to us, it means that we no longer need to trade off design for performance. Creativity can be the driving force behind our decisions, rather than performance and technical limitations.

My goal is to demonstrate how to create interactive, creative text on the web by combining variable fonts with CSS and JavaScript techniques that you may already be familiar with. With the introduction of variable fonts, designs which would have previously been a heavy burden on performance, or simply impossible due to technical limitations, are now completely possible.

The tone and intent of our words can be more effectively represented with less worry over the impacts of loading in “too many font weights” (or other styles). This means that we can start a new path and focus on representing the content in more meaningful ways. For example, emphasising different words, or phrases depending on their importance in the story or content.

Note: using variable fonts does not negate the need for a good web font performance strategy! This is still important, because after all, they are still fonts. Keep that in mind and check out some of the great work done by Monica Dinculescu, Zach Leatherman or this incredible article by Helen Homes.

Variable Fonts & Animations

Because variable fonts can have an interpolated range of values we can leverage the flexibility and interactive nature of the web. Rather than using SVG, videos or JavaScript to accomplish these effects, we can create animations or transitions using real text, and we can do this using techniques we may already be familiar with. This means we can have editable, selectable, searchable, copy-pastable text, which is accessible via a screenreader.

Grass Variable Font Demo

This effect is achieved using a font called Decovar, by David Berlow. To achieve the animation effect we only need a couple of things to get started.

First, we set up the font-family and make use of the new property font-variation-settings to access the different axes available in Decovar.

h1 {
  font-family: "Decovar";
  font-variation-settings: 'INLN' 1000, 'SWRM' 1000;
}

For this effect, we use two custom axis – the first is called “inline” and is represented by the code INLI and the second is “skeleton worm” represented by the code SWRM. For both axes, the maximum value is 1000 and the minimum value is 0. For this effect, we’ll make the most of the full axis range.

Once we have the base set up, we can create the animation. There are a number of ways to animate variable fonts. In this demo, we’ll use CSS keyframe animations and the font-variation-settings property, but you can also use CSS transitions and JavaScript as well.

The code below will start with the “leaves” expanded and then shrink back until it disappears.

@keyframes grow {
  0% {
    font-variation-settings: 'INLN' 1000, 'SWRM' 1000;
  }
  100% {
    font-variation-settings: 'INLN' 1000, 'SWRM' 0;
  }
}

Once we have created the keyframes we can add the animation to the h1 element, and that is the last piece needed in order to create the animation.

h1 {
  font-family: "Decovar";
  font-variation-settings: 'INLN' 1000, 'SWRM' 1000;
  animation: grow 4s linear alternate infinite;
}

What this demonstrates is that typically, to accomplish effects like this, the heavy lifting is done by the font. We really only need a few lines of CSS for the animation, which if you think about it, is pretty incredible.

There are all sorts of interesting, creative applications of variable fonts, and a lot of incredible fonts you can make the most of. Whether you want to create that “hand-writing” effect that we often see represented with SVG, or something a little different, there are a lot of different options.

Duos Writer: Hand Writing

Decovar: Disappearing Text

Cheee: Snow Text

Variable Fonts, Media Queries and Customisation

It’s not that these are just beautiful or cool effects, what they demonstrate is that as developers and designers we can now control the font itself and that that means is that variable fonts allow typography on the web to adapt to the flexible nature of our screens, environments and devices.

We can even make use of different CSS media queries to provide more control over our designs based on environments, light contrast and colour schemes.

Though the CSS Media Queries Level 5 Spec is still in draft stages, we can experiment with the prefers-color-scheme (also known as dark mode) media query right now!

Dark Mode featuring Oozing Cheee by OhNoTypeCo

The above example uses a font called “Cheee” by OhNoTypeCo and demonstrates how to make use of a CSS Transition and the prefers-color-scheme media query to transition the axis of a variable font.

h1 {
  font-family: “Cheee"
  font-variation-settings: "TEMP" 0;
  transition: all 4s linear;
}

@media (prefers-color-scheme: dark) {
  h1 {
    font-variation-settings: "TEMP" 1000;
  }
}

Dark mode isn’t just about changing the colours, it’s important to consider things like weight as well. It’s the combination of the weight, colour and size of a font that determines how legible and accessible it is for the user. In the example above, I’m creating a fun effect – but more practically, dark mode allows us to modify the contrast and styles to ensure better legibility and usability in different environments.

What is even more exciting about variable fonts in this context is that if developers and designers can have this finer control over our fonts to create more legible, accessible text, it also means the user has access to this as well. As a result, users that create their own stylesheets to customise the experience to their specific requirements, can now adjust the pages font weight, width or other available axis to what best suits them. Providing users with this kind of flexibility is such an incredible opportunity that we have never had before!

As CSS develops, we’ll have access to different environmental and system features that allow us to take advantage of our users unique circumstances. We can start to design our typography to adjust to things like screen width - which might allow us to tweak the font weight, width, optical size or other axes to be more readable on smaller or larger screens. Where the viewport is wide we can have more detail, when its smaller in a more confined space we might look at reducing the width of the font—this helps to maintain the integrity of the design as the viewport gets smaller or, to fit text into a particular space.

We have all been in the situation where we just need the text to be slightly narrower to fit within the available space. If you use a variable font with a width axis you can slightly modify the width to adjust to the space available, and do so in a way that the font was designed to do, rather than using things like letter spacing which doesn’t consider the kerning of the characters.

Variable Fonts, JavaScript and Interactive Effects

We can take these concepts even further and mix in a little JavaScript to make use of a whole suite of different interactions, events, sensors and apis. The best part about this is whether you are using device orientation, light sensors, viewport resizes, scroll events or mouse movement, the base JavaScript doesn’t really change.

To demonstrate this, we’ll use a straightforward example – we’ll match our font weight to the size of our viewport – as the viewport gets smaller, the font weight gets heavier.

We’ll start off by setting our base values. We need to define the minimum and maximum axis values for the font weight, and the minimum and maximum event range, in this case the viewport size. Basically we’re defining the start and end points for both the font and the event.

// Font weight axis range
const minAxisValue = 200
const maxAxisValue = 900

// Viewport range
const minEventValue = 320px
const maxEventValue = 1440px

Next we determine the current viewport width, which we can access with something like window.innerWidth.

// Current viewport width
const windowWidth = window.innerWidth

Using the current viewport width value, we create the new scale for the viewport, so rather than the pixels values we convert it to a range of 0 - 0.99.

const windowSize = (windowWidth - minEventValue) / (maxEventValue - minEventValue)
// Outputs a value from 0 - 0.99

We then take that new viewport decimal value and use it to determine the font weight based on viewport scale.

const fontWeight = windowSize * (minAxisValue - maxAxisValue) + maxAxisValue;
// Outputs a value from 200 - 900 including decimal places

This final value is what we use to update our CSS. You can do this however you want – lately I like to use CSS Custom Properties. This will pass the newly calculated font weight value into our CSS and update the weight as needed.

// JavaScript
p.style.setProperty("--weight", fontWeight);

Finally, we can put all this inside a function and inside an event listener for window resize. You can modify this however you need to in order to improve performance, but in essence, this is all you need to achieve the desired outcome.

function fluidAxisVariation() {
  // Current viewport width
  const windowWidth = window.innerWidth

  // Get new scales for viewport and font weight
  const viewportScale = (windowWidth - 320) / (1440 - 320);
  const fontWeightScale = viewportScale * (200 - 900) + 900;

  // Set in CSS using CSS Custom Property
  p.style.setProperty("--weight", fontWeightScale);
}

window.addEventListener("resize", fluidAxisVariation);

You can apply this to single elements, or multiple. In this case, I’m changing the paragraph font weights and different rates, but also reducing the width axis of the headline so it doesn’t wrap onto multiple lines.

As previously mentioned, this code can be used to create all sorts of really amazing, interesting effects. All that’s required is passing in different event and axis values.

In the following example, I’m using mouse position events to change the direction and rotation of the stretchy slinky effect provided by the font “Whoa” by Scribble Tone.

We can also take the dark mode/colour schemes idea further by making use of the Ambient Light Sensor to modify the font to be more legible and readable in low light environments.

This effect uses Tiny by Jack Halten Fahnestock from Velvetyne Type Foundry and demonstrates how we modify our text based by query the characteristics of the user’s display or light-level, sound or other sensors.

It’s only because Variable fonts give us more control over each of these elements that we can fine-tune the font characteristics to maximise the legibility, readability and overall accessibility of our website text. And while these examples might seem trivial, they are great demonstrations of the possibilities. This is a level of control over our fonts and text that is unprecedented.

Variable Fonts offer a new world of interactivity, usability and accessibility, but they are still a new technology. This means we have the opportunity to figure out how and what we can achieve with them. From where I stand, the possibilities are endless, so don’t be limited by what we can already do – the web is still young and there is so much for us to create. Variable fonts open up doors that never existed before and they give us an opportunity to think more creatively about how we can create better experiences for our users.

At the very least, we can improve the performance of our websites, but at best, we can make more usable, more accessible, and more meaningful content - and that, is what gets me really excited about the future of web typography with variable fonts.

About the author

Mandy is a community organiser, speaker, and developer working as the Front End Development Manager at Seven West Media in Western Australia. She is a co-organiser and Director of Mixin Conf, and the founder and co-organiser of Fenders, a local meetup for front-end developers providing events, mentoring and support to the Perth web community.

Mandy’s passion is CSS, HTML and JS and hopes to inspire that passion in others. She loves the supportive and collaborative nature of the web and strives to encourage this environment through the community groups she is a part of. Her aim is to create a community of web developers who can share, mentor, learn and grow together.

More articles by Mandy

Amy Hupe prepares a four bird roast of tasty treats so we can learn how the needs of many different types of users can be served through careful implementation of components within a design system.

Design systems help us to make our products consistent, and to make sure we’re creating them in the most efficient way possible. They also help us to ensure our products are designed and built to a high quality; that they’re not only consistent in appearance, and efficiently-built, but that they are good. And good design means accessible design.

1 in 5 people in the UK have a long term illness, impairment or disability – and many more have a temporary disability. Designing accessible services is incredibly important from an ethical, reputational and commercial standpoint. For EU government websites and apps, accessibility is also a legal requirement.

With that in mind, I’ll explain the four main ways I think we can use design systems to promote accessible design within an organisation, and what design systems can’t do.

1. Bake it in

Design systems typically provide guidance and examples to aid the design process, showing what best practice looks like. Many design systems also encompass code that teams can use to take these elements into production. This gives us an opportunity to build good design into the foundations of our products, not just in terms of how they look, but also how they work. For everyone.

Let me give an example.

The GOV.UK Design System contains a component called the Summary list. It’s used in a few different contexts on GOV.UK, to summarise information. It’s often used at the end of a long or complex form, to let users check their answers before they send them, like this:

Users can review the information and, if they’ve entered something incorrectly, they can go back and edit their answer by clicking the “Change” link on the right-hand side. This works well if you can see the change link, because you can see which information it corresponds to.

In the top row, for example, I can see that the link is giving me the option to change the name I’ve entered because I can see the name label, and the name I put in is next to it.

However, if you’re using a screen reader, this link – and all the others – will just say “change”, and it becomes harder to tell what you’re selecting. So to help with this, the GOV.UK Design System team added some visually-hidden text to the code in the example, to make the link more descriptive.

Sighted users won’t see this text, but when a screen reader reads out the link, it’ll say “change name”. This makes the component more accessible, and helps it to satisfy a Web Content Accessibility Guidelines (WCAG 2.1) success criterion for links which says we must “provide link text that identifies the purpose of the link without needing additional context”.

By building our components with inclusion in mind, we can make it easier to make products accessible, before anyone’s even had to think about it. And that’s a great starting point. But that doesn’t mean we don’t have to think about it – we definitely do. And a design system can help with that too.

2. Explain it

Having worked as the GOV.UK Design System’s content designer for the best part of 3 years, I’m somewhat biased about this, but I think that the most valuable aspect of a design system is its documentation.

(Here’s a shameless plug for my patterns Day talk on design system documentation earlier this year, if you want to know more about that.)

When it comes to accessibility, written documentation lets us guide good practice in a way that code and examples alone can’t.

By carefully documenting implementation rules for each component, we have an opportunity to distribute accessible design principles throughout a design system. This means design system users encounter them not just once, but repeatedly and frequently, in various contexts, which helps to build awareness over time.

For instance, WCAG 2.1 warns against using colour as “the only visual means of conveying information, calling an action, prompting a response or distinguishing a visual element”. This is a general principle to follow, but design system documentation lets us explain how this relates to specific components.

Take the GOV.UK Design System’s warning buttons. These are used for actions with serious, often destructive consequences that can’t easily be undone – like permanently deleting an account.

The example doesn’t tell you this, but the guidance explains that you shouldn’t rely on the red colour of warning buttons to communicate that the button performs a serious action, since not all users will be able to see the colour or understand what it signifies.

Instead, it says, “make sure the context and button text makes clear what will happen if the user selects it”. In this way, the colour is used as an enhancement for people who can interpret it, but it’s not necessary in order to understand it.

Making the code in our examples and component packages as accessible as possible by default is really important, but written documentation like this lets us be much more explicit about how to design accessible services.

3. Lead by example

In our design systems’ documentation, we’re telling people what good design looks like, so it’s really important that we practice what we preach.

Design systems are usually for members of staff, rather than members of the public. But if we want to build an inclusive workplace, we need to hold them to the same standards and ensure they’re accessible to everyone who might need to use them – today and in the future.

One of the ways we did this in my team, was by making sure the GOV.UK Design System supports users who need to customise the colours they use to browse the web. There are a range of different user needs for changing colours on the web. People who are sensitive to light, for instance, might find a white background too bright. And some users with dyslexia find certain colours easier to read than others.

My colleague, Nick Colley, wrote about the work we did to ensure GOV.UK Design System’s components will work when users change colours on GOV.UK. To ensure we weren’t introducing barriers to our colleagues, we also made it possible to customise colours in the GOV.UK Design System website itself.

Building this flexibility into our design system helps to support our colleagues who need it, but it also shows others that we’re committed to inclusion and removing barriers.

4. Teach it

The examples I’ve drawn on here have mostly focused on design system documentation and tooling, but design systems are much bigger than that. In the fortuitously-timed “There is No Design System”, Jina reminds us that tooling is just one of the ways we systematise design:

…it’s a lot of people-focused work: Reviewing. Advising. Organizing. Coordinating. Triaging. Educating. Supporting.”

To make a design system successful, we can’t just build a set of components and hope they work. We have to actively help people find it, use it and contribute to it. That means we have to go out and talk about it. We have to support people in learning to use it and help new teams adopt it. These engagement activities and collaborative processes that sit around it can help to promote awareness of the why, not just the what.

At GDS, we ran workshops on accessibility in the design system, getting people to browse various web pages using visual impairment simulation glasses to understand how visually impaired users might experience our content. By working closely with our systems’ users and contributors like this, we have an opportunity to bring them along on the journey of making something accessible.

We can help them to test out their code and content and understand how they’ll work on different platforms, and how they might need to be adjusted to make sure they’re accessible. We can teach them what accessibility means in practice.

These kinds of activities are invaluable in helping to promote accessible design thinking. And these kinds of lessons – when taught well – are disseminated as colleagues share knowledge with their teams, departments and the wider industry.

What design systems can’t do

Our industry’s excitement about design systems shows no signs of abating, and I’m excited about the opportunities it affords us to make accessible design the default, not an edge case. But I want to finish on a word about their limitations.

While a design system can help to promote awareness of the need to be accessible, and how to design products and services that are, a design system can’t make an organisation fundamentally care about accessibility.

Even with the help of a thoughtfully created design system, it’s still possible to make really inaccessible products if you’re not actively working to remove barriers. I feel lucky to have worked somewhere that prioritises accessibility. Thanks to the work of some really brilliant people, it’s just part of the fabric at GDS. (For more on that work and those brilliant people, I can’t think of a better place to start than my colleague Ollie Byford’s talk on inclusive forms.)

I’m far from being an accessibility expert, but I can write about this because I’ve worked in an organisation where it’s always a central consideration. This shouldn’t be something to feel lucky about. It should be the default, but sadly we’re not there yet. Not even close.

Earlier this year, Domino’s pizza was successfully sued by a blind customer after he was unable to order food on their website or mobile app, despite using screen-reading software. And in a recent study carried out by disability equality charity, Scope, 50% of respondents said that they had given up on buying a product because the website, app or in-store machine had accessibility issues.

Legally, reputationally and most importantly, morally, we all have a duty to do better. To make sure our products and services are accessible to everyone. We can use design systems to help us on that journey, but they’re just one part of our toolkit.

In the end, it’s about committing to the cause – doing the work to make things accessible. Because accessible design is good design.

About the author

Amy is a content specialist and design systems advocate who’s spent the last 3 years working as a Senior Content Designer at the Government Digital Service.

In that time, she’s led the content strategy for the GOV.UK Design System, including a straightforward and inclusive approach to documentation.

In January, Amy will continue her work in this space, in her new role as Product Manager for Babylon Health’s design system, DNA.

More articles by Amy

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Cambridge, Mass. : National Bureau of Economic Research, 2020

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Cambridge, Mass. : National Bureau of Economic Research, 2020