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What is a user-first approach in wayfinding?

What is wayfinding?

Wayfinding is a design profession that requires multidisciplinary skills ranging from psychology, the study of human behavior, research in the built environment to strategy and design.

To develop a wayfinding scheme we start by looking at the end-user needs and requirements at each stage of the user-journey. The goal of a wayfinding scheme is to create a network of information, by showing the right information at the right time focused around the end-user.

How to map the user needs and requirements?

In order to understand the user in relation to the built environment, path and surroundings. We need to gather information from the user. What needs and requirements does the user have and how does the journey path look like.

In order to map the user-journey we look at the following steps to gather information:

  • Define the end-user groups, e.g. visitor, student, tourist, patient, commuter, supplier, guest, etc.
  • Field research, study the behaviour of the user(s) and map out their movements and modes of transportation
  • Identify issues in wayfinding and define potential opportunities for improving the user-experience
  • Look for accessibility issues and survey users to get a full understanding of their needs and requirements

Wayfinding strategy

The next step in the wayfinding approach is to define a information hierarchy. Show only what is needed and remove excessive information. Provide consistent information across all media and reveal options along the user-journey stages.

In this step the needs and requirements are put into the information hierarchy. To create a unique and seamless user journey experience by showing sorting the information in a logical order. This results in a comprehensive and bespoke wayfinding system where visitors can orientate, navigate and discover its surroundings.

Design for All concept

Accessibility is an important factor to consider this includes the following items to consider:

  • Respectful, the wayfinding should respect the diversity of users
  • Safe, it should be free of risks to all users
  • Functional, wayfinding should be able to orientate, navigate, identify and discover
  • Comprehensible, a integrated approach to wayfinding design
  • Appealing, emotional and socially acceptable
  • Sustainable, misuse of natural resources should be avoided

Key takeaways

By following these guidelines you will be able to map out the user needs and requirements. Focus the information at the end-user to create a unique and seamless experience.

  • Map the user journey and seek for issues and opportunities at every stage of the journey
  • Develop a wayfinding strategy focused at the end-user
  • Make use of the Design for All concept




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Information design: Research and Practice

Information design is used in many applications, forms and means of expression. Often in relationship with multidisciplinary design aspects to communicate information to people and environments.

Information design

The book Information Design: Research and Practice by Alison Black, Paul Luna, Ole Lund, and Sue Walker is one of the most complete works around information design.

The book covers everything related to information design from wayfinding, map reading, form design, layouts to instructions. This book combines design theories and methods with professional practical case studies from leading information designers around the world.

The book has 4 main parts each with sub-chapters on topics related to the main part. Each chapter is well written and illustrated to research, explain the topic.

Part 1: Historical perspectives

A brief overview of early visualizations of historical time. The invention of statistical graphs. Ship navigation and the history of technical and scientific illustrations. The history part continues with Isotype for information design. And Marie Neurath about designing information books for young people. This part closes off with documents, graphics and text about the history of information design.

Part 2: Theoretical approaches

This part shapes the mind for graphic literacies for a digital age. With a visual rhetoric in information design for multimodality and genre. Interesting chapters in this part are about Interactive information graphics and Social and cultural aspects of visual conventions in information.This part closes off with in-dept research about Textual reading on paper and screens. And how to apply science to design.

Part 3: Cognitive principles

This part goes deeper into understanding information design. Whereas chapters cover topics such as:

  • Does my symbol sign work?
  • Icons as carriers of information
  • Warning design
  • Diagrams Chapter
  • Designing static and animated diagrams for modern learning materials
  • Designing auditory alarms
  • Design challenges in helping older adults use digital tablets
  • On-screen colour contrast for visually impaired readers
  • Contrast set labelling
  • Gestalt principles
  • Information design research methods
  • Methods for evaluating information design
  • Public information documents

Part 4: Practical applications

The last part of this extensive work focusses more on design elements and sorting of information. All of the following chapters are interested if you are into wayfinding, urban design and information design in general.

The topics include: Choosing type for information design and how to design Indexing and information design. Interesting research about when to use numeric tables and why covers on how to communicate the information in a effective way for complex and large data sets.

For wayfinding the next chapters give insights on the following topics:

  • Wayfinding perspectives
  • Designing for wayfinding
  • The problem of ‘straight ahead’ signage
  • Park at your peril
  • Indoor digital wayfinding
  • Visualizing storyworlds
  • Exhibitions for learning
  • Form follows user follows form

The final part resumes on information design & values which explains the LUNAtic approach to information design.

The importance of information design in healthcare and medical information is explained and researched in the following chapters:

  • Information design as a (r)evolutionary educational tool and
  • Design + medical collaboration
  • Developing persuasive health campaign messages
  • Information design in medicine package leaflets
  • Using animation to help communication in e-PILs in Brazil
  • Medical information design and its legislation

For who is this book?

This is such an excellent resource. Covering the complete field of information design and its multidisciplinary aspects of it. Also referred as the Bible for Information Design.

This book is for everybody who wants to learn more about concise and comprehensive information design. How to design for complex applications, how to sort information, what to show and what not to show, and at what time.

From graphic design students to experienced designers, there are things to learn from the book.

Key take-aways include history of information design, understanding the theories behind information design and how to improve the way to communicate from simple to complex topics in a visual way.

Conclusion

The book is carefully researched and put together, a true bible for information design. A recommended buy if you are into learning more about information design, graphic design, wayfinding and structural layouts and design strategy.

There could be somethings said about the consistency of writing throughout the book, although it didn’t bother me while reading topics. From my person experience, I am reading topics upon required to learn something about a topic in information design.

Information

  • Publisher: Routledge
  • Language: English
  • ISBN: 9780415786324
  • Softcover, 766 pages

Information Design: Research and Practice

Learn more about information design with the bible and buy the book at Amazon.

Buy bij Amazon




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Essential Design Principles for Hospital Wayfinding [2023]

Wayfinding

Finding your way in a hospital setting can be tricky. The stress of finding a department or destination in a (unfamiliar) building can a challenging experience.

What is there was a way to make finding your way in a hospital easier? This is where design discipline wayfinding comes into play and has the potential to improve the patient experience.

Wayfinding is a multidisciplinary design field that combines principles of cognitive psychology and human behavior for a better understanding of the surroundings.

For hospitals, wayfinding aims to address the following critical issues:

  • How can we make it improve wayfinding for patients?
  • Which design principles can assist to enhance the visitors experience?
  • How can we create an accessible environment for all users, including people with disabilities?

In this article we will explore the importance of wayfinding principles in hospitals. The challenges we face along the way and the innovative solutions that will improve the way patients navigate healthcare settings.

By exploring the role of both traditional and digital wayfinding tools, we will highlight the potential of well-designed wayfinding to improve wayfinding in hospitals. The goal is an improved patient experience and ultimately to contribute to reduced stress when visiting a hospital.

The challenges of hospital signage

Orienting and navigating a hospital environment can be challenging for patients, visitors and even medical staff. With wayfinding research we can look through the 'eyes' of the users and understand the bottlenecks and success factors of effective wayfinding.

In this chapter we explore the main challenges of signage and take a closer look at why these problems can arise.

A. Complexity of buildings

Signage 'shows' people the way in buildings and environments. A hospital building is usually a large building with several floors, wings and departments. A hospital can have more than 100 different departments, from Emergency Department, Intensive Care Unit (ICU), Surgery, Internal Medicine to Orthopedics, Radiology and Oncology. This can include many subspecialties.
A hospital usually consists of many departments and specialists, located throughout the hospital building, connected by squares and corridors.

Why can a hospital building have a complicated or confusing layout?

  • Due to expansion and renovations, buildings can be adapted over time. Expansion of wings and/or, for example, an attached building can lead to a confusing layout.
  • Due to functional requirements of departments, part of the hospital may not be accessible. As a result, to reach a certain department, you can get there via a detour.

How does (building) complexity affect patients and visitors?

  • A complicated layout brings increased stress. Can I find the department? Am I on time?
  • Difficulty finding departments. Where is department xx? How do I get to the department?

Why are hospital environments naturally stressful?

  • Due to health problems and emotional nature, a hospital can be experienced as stressful. What do I have? Can the doctor help me?
  • Due to time-bound appointments and procedures in a hospital. Am I on time? Where is...?

How does this stress affect signage?

  • Due to increased stress, people (usually) have a reduced ability to process information. Where should I look?
  • Due to an increased reliance on intuitive references. How does the signage work?

What are the unique signage challenges that different users face?

  • Patients, visitors are not familiar with the layout of the building. Where's what?
  • Patients, visitors have cognitive or physical limitations. May have difficulty processing the information.
  • Non-native speakers and/or have difficulty reading the signage.

Why is it important to consider user needs when designing signage?

  • Ensuring accessibility and inclusiveness principles, design-for-all concept.
  • Reduce the risk of disorientation
  • On time for an appointment
  • Consistent information provision towards a patient and visitor gives peace of mind in orienting and navigating in an (unfamiliar) environment.

Why can it be difficult to maintain consistency in hospital signage systems?

  • Due to the variety of systems and information provision around patient information.
  • Information such as on the website, call letter, reception desk, ticket, referral letter and signage must be consistent for a clear picture towards the patient, visitor.

By examining these challenges in wayfinding research, we understand the user and thereby identify bottlenecks and success factors.

Wayfinding strategy for hospitals

In this chapter we discuss different ways of referring that can help improve orientation and navigation in the hospital. By implementing these strategies, hospitals become more user-friendly and accessible, reducing the stress associated with navigating healthcare facilities.

  1. Well-thought-out signage
    This includes clear, concise, and easy-to-understand signage at key decision points, such as at entrances, hallways, elevators, stairways, and wards. Ensure consistency in design, colors and typography for clear communication.

Example: A hospital can create a wing layout for different departments such as A, B, C, D, etc. making it easier for users to track their destination.

  1. Landmarks and Visual Recognition Points:
    Including landmarks and visual identifiers in the hospital environment can aid orientation and make it easier for users to remember the route.

Example: Placing distinctive artwork, architectural features or color schemes as landmarks in the hospital.

  1. Digital Wayfinding:
    Digital wayfinding, such as interactive kiosks, mobile apps and touchscreens, can provide real-time information and personalized directions to help users navigate the hospital more easily.

Example: Digital screens in the hospital for displaying relevant information for users. Where am I? Where can I find department xx? And how do I get there?

  1. Staff training and support:
    Ensuring that medical staff and employees are well aware of the signage system and tone-of-voice towards patients and visitors.

Example: A hospital could offer training sessions to employees to familiarize them with the signage and teach them how to effectively help visitors navigate the hospital.

  1. Inclusive Design and Accessibility:
    Hospitals should be accessible to everyone, including people with reduced mobility, the visually impaired or the hearing impaired.

Ensure that (digital) signage takes these groups into account by using clear, high-contrast fonts, tactile elements, Braille and audio signals where appropriate.

Example: Tactile markings on the floor or braille signs assist to the help the visually impaired to navigate the building and find the right department.

By implementing these signage strategies and addressing bottlenecks and success factors, healthcare facilities can significantly improve the user experience of patients, visitors and staff. This leads to less stress, increased satisfaction and ultimately better healthcare outcomes.

Digital wayfinding in hospitals

Digitization in signage is important for improving the overall user experience in a hospital. Digital tools provide real-time information, personalized routes and additional resources to assist patients and visitors in navigating complex hospital environments.

In this chapter we discuss examples and use cases for digital wayfinding.

  1. Real Time Information:
    Digital signage can provide real-time information and updates about, for example, waiting times, routes and where you are in a hospital.

Example: Digital information signs can display the current waiting times for departments and/or other hospital services.

  1. Integration with Social Media and Online Communication:
    A social media integration platform to assist patients and visitors plan their visit, receive (route) information and share feedback.

Example: A hospital can implement a (AI) chatbot to assist users for navigating questions, ask for directions, and for instance scheduling appointments.

  1. Digital Screens:
    Interactive screens can provide patients with real-time information about their destination, directions and additional services such as finding a nearby restroom or coffee corner.

Example: A hospital can place interactive screens or a kiosk at the entrance and install it on every floor, where visitors can receive personalized route information.

  1. Mobile Information :
    Show relevant information on digitale signage screens, such as routes and destinations in the hospital. Think about including a "you are here" on a map and/or use directory signs for an overview of departments.

Example: A hospital can display the information in a mobile environment, which is linked to the hospital's website.

  1. Augmented Reality (AR) Signage:
    AR technology could overlay digital information in the real environment, such as arrows and text, using a smartphone's camera.

Example: An overlay that guides users using digital cues that overlap with the real environment.

The implementation of digital signage in hospitals creates an integrated patient experience and approach. The starting point is to use technology for a more personalized route and real-time updates, resulting in an improved user experience.

Wayfinding scenarios

In this chapter we discuss different scenarios for referring users in a hospital building. A new or existing hospital building usually has an entrance, exit, atrium, floors, corridors and wards. Destinations in a hospital can be 'coded' by using a wayfinding strategy. By means of a reference key it is possible to easily reach destinations. Below are a few examples:

  1. Route numbers
    Organizing the hospital with route numbers. This means that each destination gets a route number. Patients, visitors use the route number to reach a destination. Route numbers can be ascending or linked to, for example, a floor.

Example: Route 142, where 1 stands for floor 1 and 42 is the sequential number. This way you can always find where you are in a hospital.

  1. Wing layout
    With wing layouts, lift points such as elevators or stairs are classified with a name or letters. For example A, B, C, D, etc. With wing layouts, the letters are usually followed by a number, which stands for the floor.

Example: C2, where C stands for the wing and 3 for the floor. An addition of a number can indicate even further specifications, such as C2-12. Where, for example, 12 is the waiting area on wing C floor 2.

  1. User-friendly (digital) additions
    This scenario adds tactile and auditory information to wayfinding scenarios for reaching foreign speaking people or for people who have difficulty walking or have reduced vision capacity.

Testing the wayfinding scenarios is important to gain feedback from users. A scenario is building, process and user-related. Implementing a clear and concise wayfinding scenario improves an intuitive way finding destinations in a hospital.

Main Takeaway Explanation
Importance of wayfinding principles An integrated approach in wayfinding contributes to the improvement of routing and hospital experience.
Challenges in hospital signage Hospitals face challenges due to the (complex) layout, time-sensitive and emotional nature of visits, and various user needs.
Wayfinding strategy An effective wayfinding strategy includes clear signage, landmarks, digital tools, and staff training focused on the (end) user.
Digital wayfinding solutions Digital wayfinding solutions, such as real-time information, integration with social media, digital screens, mobile apps, and AR, can enhance the overall user experience.
Wayfinding scenarios Different wayfinding scenarios, such as route numbers, wing layouts, and user-friendly digital additions, can be deployed to improve the patient journey in hospitals.

Conclusion

A wayfinding design strategy plays an important role in improving the user experience in a hospital.

Implementing a well-thought-out wayfinding strategy and scenarios, users can orientate and navigate more easily. The starting point is to improve the user experience, which contributes to a positive image of the hospital.

The roll-out of both fixed and digital wayfinding tools, such as signage and digital displays, can help provide an integrated approach and experience tailored to users' requirements and needs.

In conclusion, a wayfinding design and strategy are indispensable for creating an accessible, safe and user-friendly environment in hospitals. It is vital that hospitals and wayfinding design studios work together to implement effective solutions that help patients, visitors and staff navigate and feel comfortable in these complex environments.



Let's work together

More on hospital wayfinding, contact us →



FAQ


Why is wayfinding important in hospitals?

Wayfinding is an integrated approach for orienting and navigating in buildings, aimed at the (end) user. It provides an easy way to navigate, reduces stress and saves time.

What is a wayfinding design?

Signage is a physical or digital element which shows wayfinding information or a map. Multiple signs creates an information network for people to understand and navigate places, building or area.

What is a wayfinding strategy?

A wayfinding strategy involves creating an effective and user-friendly wayfinding system to help people navigate and orient themselves in complex environments such as hospitals.

How does wayfinding work in hospitals?

Hospital wayfinding uses both fixed and digital signage to provide an integrated experience tailored to users' needs and desires.

What are some challenges in implementing wayfinding in hospitals?

Some challenges in implementing wayfinding in hospitals include dealing with complex and changing building structures, ensuring accessibility for all users, and ensuring consistency and accuracy in the information provided.

Who is wayfinding for?

Wayfinding design is intended for everyone entering a hospital, including patients, visitors and staff. It helps them navigate the hospital more easily and improves their overall experience.




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What Is Psychographic Segmentation and How Can It Boost Engagement?

Any kind of marketing approach that gives you a deeper insight into your customers has the potential to help you make stronger connections with them. Psychographic segmentation is a perfect example. Unlike demographic or behavioral segmentation, it goes into depth about what makes your customers tick, which means you can better understand how to reach...

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Protecting Your Unique Presentation Designs: IP Strategies for Creators

The requirement of safeguarding original presentation designs has never been more crucial as presentations get increasingly interactive, visually appealing, and indispensable in both corporate and creative domains. Your work is valuable, whether you are a tech entrepreneur creating software that changes the way presentations are done or a designer creating fresh slide decks for customers. ...

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Two Upstart Search Engines Are Teaming Up to Take on Google

Ask the search engine Ecosia about “Paris to Prague” and flight booking websites dominate the results. Ecosia’s CEO Christian Kroll would prefer to present more train options, which he considers better for the environment. But because its results are licensed from Google and Microsoft’s Bing, Ecosia has little control over what’s shown. Kroll is ready for that to change.




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Top 10 reasons to select WordPress as the platform for your website development

1. Low Cost to start with: Its open source and thus the platform itself is free to use and develop on – starting on WordPress is like less than half the cost of custom developing from scratch or using any other robust CMS. 2. Additional Functionality with Plugins: WordPress community is huge and developing everyday […]




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Useful jQuery plugins

Easy List Splitter Easy list splitter can be very useful when you need to split some lists like some mega menu on the fly. It’s very easy to use  just follow the instruction on the site. To download the plugin go here. Wookmark jQuery Plugin If you are struggling on how to build this kind […]




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13 Essential Financial Risk Management Strategies for Small Business Owners

Are you prepared with the financial risk management strategies that can keep your business steady […]



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Why Data Professionals Choose Power BI Service for Data Analytics Needs?

Discover why you should choose Power BI Service for seamless data visualization, sharing, and collaboration. Ideal for data professionals, analysts, and teams.



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How to Choose the Right Home Design Software: Essential Tools for Real Estate Developers and Builders

Top home design software for real estate pros: explore features, benefits, and tips to streamline project planning, design, and budgeting.