es Services marketing : an Asia-Pacific and Australian perspective / [Christopher H.] Lovelock, [Paul] Patterson, [Jochen] Wirtz By prospero.murdoch.edu.au Published On :: Lovelock, Christopher H, author Full Article
es The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
es Integrated marketing communications : success story : komunikasi pemasaran di Indonesia / editor: Totok Amin Soefijanto, Ika Karlina Idris ; penulis: A.G. Eka Wenats [and 8 others] By prospero.murdoch.edu.au Published On :: Full Article
es Brands with character / [idea and concept by Basheer Graphic Books ; curated, edited and designed by Working Title & Co.] By prospero.murdoch.edu.au Published On :: Full Article
es Digital marketing : integrating strategy and tactics with values : a guidebook for executives, managers, and students / written by Ira Kaufman & Chris Horton By prospero.murdoch.edu.au Published On :: Kaufman, Ira Morton, 1947- author Full Article
es An introduction to social media marketing / Alan Charlesworth By prospero.murdoch.edu.au Published On :: Charlesworth, Alan, 1956- Full Article
es International marketing research / V. Kumar By prospero.murdoch.edu.au Published On :: Kumar, V., 1957- author Full Article
es E-commerce : business, technology, society / Kenneth C. Laudon, Carol Guercio Traver By prospero.murdoch.edu.au Published On :: Laudon, Kenneth C., 1944- author Full Article
es Principles of marketing / [Gary] Armstrong, [Stewart] Adam, [Sara] Denize, [Philip] Kotler By prospero.murdoch.edu.au Published On :: Armstrong, Gary (Gary M.), author Full Article
es Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R Full Article
es Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin By prospero.murdoch.edu.au Published On :: Aaker, David A Full Article
es The business of children's entertainment / Norma Odom Pecora By prospero.murdoch.edu.au Published On :: Pecora, Norma Odom Full Article
es Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen By prospero.murdoch.edu.au Published On :: McEwen, William J Full Article
es Listen first! : turning social media conversations into business advantage / Stephen D. Rappaport By prospero.murdoch.edu.au Published On :: Rappaport, Stephen D., 1952- Full Article
es MKTG 10 : principles of marketing / Lamb + Hair + McDaniel By prospero.murdoch.edu.au Published On :: Lamb, Charles W., author Full Article
es Customer obsessed : a whole company approach to delivering exceptional customer experiences / Eric Berridge By prospero.murdoch.edu.au Published On :: Berridge, Eric, author Full Article
es The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow By prospero.murdoch.edu.au Published On :: Turow, Joseph, author Full Article
es Digital sense : the common sense approach to effectively blending social business strategy, marketing technology, and customer experience / Travis Wright, Chris J. Snook By prospero.murdoch.edu.au Published On :: Wright, Travis, author Full Article
es Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes By prospero.murdoch.edu.au Published On :: Moraes, Marcela Quartim de, author Full Article
es Service design : 250 essential methods / Robert Curedale By prospero.murdoch.edu.au Published On :: Curedale, Robert, author Full Article
es Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason By prospero.murdoch.edu.au Published On :: Polaine, Andrew, author Full Article
es The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell By prospero.murdoch.edu.au Published On :: Kimbell, Lucy, author Full Article
es Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen By prospero.murdoch.edu.au Published On :: Patnaik, Dev, 1970- author Full Article
es Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK) By prospero.murdoch.edu.au Published On :: Foxall, Gordon R., author Full Article
es Marketing research : a concise introduction / Bonita Kolb By prospero.murdoch.edu.au Published On :: Kolb, Bonita M., author Full Article
es An introduction to service design : designing the invisible / by Lara Penin By prospero.murdoch.edu.au Published On :: Penin, Lara, author Full Article
es Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G., author Full Article
es Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott By prospero.murdoch.edu.au Published On :: Elliott, Greg, author Full Article
es Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore) By prospero.murdoch.edu.au Published On :: Kotler, Philip, author Full Article
es Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
es Educational Uses for RSS Feeds By www.rss-specifications.com Published On :: Thu, 2 Jan 2014 09:00:23 -0500 RSS feeds provide a convenient method for teachers and administrators to send important information to parents and students. complete article Full Article
es Zapier Integrates RSS an Tumbler By www.rss-specifications.com Published On :: Mon, 3 Feb 2014 09:00:00 -0500 How Can I Connect RSS with Tumblr? complete article Full Article
es SquareSpace Adds Stats for RSS Feeds By www.rss-specifications.com Published On :: Thu, 6 Feb 2014 09:00:00 -0500 We provide further context about your audience with a breakdown of where your subscribers are coming from. People who manually add your feed to an RSS reader will be classified as Individuals, people who use popular feed clients such as Feedly or Google Feedfetcher will be labeled as such. complete article Full Article
es Facebook Testing Highlights By www.rss-specifications.com Published On :: Mon, 24 Feb 2014 09:00:00 -0500 According to TechCrunch, three tabs reside within the People section, including Highlights, which displays your friends birthdays and important life events. complete article Full Article
es Optimize Your Social Presence With These App-on-App Strategies By www.rss-specifications.com Published On :: Tue, 8 Apr 2014 09:00:00 -0400 But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill. complete article Full Article
es 7 Best Feeds For RSS Weather Updates By www.rss-specifications.com Published On :: Wed, 9 Apr 2014 09:00:00 -0400 These days, there are a lot of really useful ways that you can use RSS feeds. They are the fastest and most efficient way to receive alerts and updates from anywhere. You can serve those updates up on the sidebar of your website or blog, in your RSS reader or on your mobile phone. complete article Full Article
es Podcast RSS Feed Survey Results By www.rss-specifications.com Published On :: Thu, 17 Apr 2014 09:00:00 -0400 Checkout the Podcast RSS Feed Survey Results complete article Full Article
es Increase Sales on Ebay with RSS Feeds By www.rss-specifications.com Published On :: Mon, 21 Apr 2014 09:00:00 -0400 As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds. complete article Full Article
es 3 Best RSS Readers for Android By www.rss-specifications.com Published On :: Mon, 26 May 2014 09:00:00 -0400 If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place. Here are some of the best free RSS reader apps to get you started. complete article Full Article
es Buffer Introduces RSS Feeds And Handpicked Content Suggestions For Its Paid Plans By www.rss-specifications.com Published On :: Wed, 28 May 2014 09:00:00 -0400 Buffer is about sharing content, and now also a little about content curation. The social scheduling and sharing application announced two new features that could save you the trouble of searching for content to share. Buffer feeds has just been introduced for users on the Awesome and Business plans. Users on the free Individual plan can try out Feeds by signing up for a trial of Buffer for Business. Users on both these paid plans can connect their preferred feeds from websites to their social accounts on Buffer and create a continuous stream of content ready to be share complete article Full Article
es Google Looks to Shed 'Geek' Glass with Designer Chic By www.rss-specifications.com Published On :: Mon, 9 Jun 2014 09:00:55 -0400 Google Glass Makeover - The company noted that the new Google Glass designs build on the Titanium Collection released this past January. The designer collection will include five new frames and eight new shades. complete article Full Article
es Roost Takes on Twitter with RSS By www.rss-specifications.com Published On :: Mon, 16 Jun 2014 10:00:07 -0400 A new Y Combinator-backed startup called Roost wants to succeed where RSS readers perhaps failed with the introduction of a new service that lets consumers subscribe to websites using browser-based push notifications. However, unlike a browser plug-in system such as PageMonitor, for example, Roost is based on an upcoming standard for web push, which is built into Safari and is coming soon to Google Chrome and Firefox. complete article Full Article
es Pinterest RSS Feed Widget By www.rss-specifications.com Published On :: Mon, 7 Jul 2014 09:00:00 -0400 Collection of WordPress Plugins for Pinterest - complete article Full Article
es Talking Social Strategy and Branding on iTunes By www.rss-specifications.com Published On :: Wed, 16 Jul 2014 09:36:27 -0400 Podcasting is big business and currently there are 1 billion subscribers on iTunes listening to podcasts on the go. Podcasting gives you another platform to share your social voice, ideas and thoughts, blog posts, ecourses and so much more. complete article Full Article
es SiriusXM Just Made Podcasts and Other Music Services More Relevant By www.rss-specifications.com Published On :: Thu, 17 Jul 2014 10:08:17 -0400 With the firing of Anthony Cumia from the Opie and Anthony Show, SiriusXM has started down a very dangerous path that could ultimately help other audio entertainment mediums gain traction from ex-SiriusXM subscribers. In the early days of satellite, the concept was novel and engaging. In the early days of satellite, the concept was novel and engaging. complete article Full Article
es Apple Acquires Podcasting App Swell By www.rss-specifications.com Published On :: Mon, 4 Aug 2014 09:00:00 -0400 Apple has officially acquired Pandora-for-talk-radio app Swell. The purchase price for the two-year-old startup was around $30 million. As part of the acquisition, Swell is to shutter its iOS app this week. complete article Full Article
es 25 Ways to Grow Your Social Media Presence By www.rss-specifications.com Published On :: Mon, 29 Sep 2014 14:11:27 -0400 Having a good, or great, social media presence can help your business grow like wildflowers. But, this will only happen after you develop a large following and learn how to give them what they really want. Here are some great ways any business owner or marketer can increase their social media presence and help their business grow. 1. Identify Goals and Objectives The first step in growing your social media presence is to identify your goals and objectives. This means make sure you know what you are going after – before you start posting. Ensure you know how each platform works, what audiences you can reach where, and what your objectives are and you will be off to a great start. complete article Full Article
es 3 Ways to Get Business Recognition on Social Media By www.rss-specifications.com Published On :: Wed, 1 Oct 2014 09:00:00 -0400 In our increasingly competitive world -- one in which we clamor for the right kind of attention for our companies -- the pursuit of likes can become an obsession. While experts work to define the return on investment, or ROI, of social-media attention and quantify the financial value of social media-fans and followers, entrepreneurs have an innate sense that there is power in gathering a following of likes for our brands. If being liked is an important goal, and if we measure our likeability by what our social-media fans are saying, how can we effectively gather that evidence of our likeability? complete article Full Article
es 7 Social Media Security Tips To Protect Your Business By www.rss-specifications.com Published On :: Fri, 3 Oct 2014 09:00:00 -0400 Many small businesses recognize the benefits of having a social media presence for customer service and long-term marketing purposes. However, many are slow to recognize social medias security issues and how employees own social presence can add to the companys security issues. Some companies restrict internal access. Others may prevent employees from having any corporate association outside of work on their own social platforms. This is due to the fact that whatever an employee says outside of work publicly can have a significant impact on the organization. complete article Full Article
es Google RSS death creates $1.3M business By www.rss-specifications.com Published On :: Mon, 6 Oct 2014 09:00:00 -0400 Because Feedly sold life-time memberships for a short period last year to the first 5,000 customers, the number of Pro users on a monthly or annual subscription is probably close to 30,000. At $45 each, that is revenue of $1.35 million each year. complete article Full Article