Strategic approach and guidelines for fitness professionals to significantly improve their Google Maps ranking, enhancing local visibility and attracting more clients. Positioning your business as a top choice for fitness services in your area as well as building a supportive, engaged local community.

Your basement can be more than just a storage space. Learn how to transform it into a personalized home gym with these simple steps and tips.

Ayurveda is rich in self-care practices and medicinal rituals and Abhyanga massage is one of those modalities gaining popularity. Learn what it is here.

Knowing the steps to take when injuried at the gym and having the support of a qualified personal injury lawyer can ensure that your rights are protected and you receive the proper injury compensation.

Yoga provides a deep route to healing and change, nourishing the mind, body, and soul. Embracing yoga philosophy, incorporating yoga therapy into your life, exploring the mind-body connection, and mastering the power of breath, you can tap into yoga's transforming potential and build a deeper feeling of well-being and vigor.

Tips for new busy moms to regain pre-pregnancy shape by listening to your body and focusing on a safe and gradual approach to exercise routines and realistic fitness goals during postpartum period.

Recognizing the role of exercise presents a promising approach to enhancing patient outcomes, controlling symptioms and inproving overall quality of life. Healthcare professionals, particularly advanced practice registered nurses, can tailor fitness programs to meet individual needs more effectively towards a holistic approach to chronic disease management.

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I guess it's now official. The real estate bubble has burst. When the inventory figures for homes show they are going up nationwide AND it's in the national media, you can be sure that it's already been happening for a few months now. The NY Times and Jouranl and just about every other news outlet decided today that it was a story - so I guess it's official.

Those of us in the real estate business have known it for the last 3 months and we could have told you so. We have sales figures and "time on market" statistics that can back up our claims. We have been telling successful sellers what's happening and how to price their homes accordingly. Now - 3 months later, the media is catching on.

The story is that the supply of homes on the market is rising and the number of buyers isn't. What that means to you is that your home will sit on the market longer without selling. In fact, two of the articles I've read state simply that it would take over 6 months to sell all the homes currently for sale. What they leave out is that more homes come on the market every day, further increasing the glut.

As the number of homes on the market increases, it takes further price reductions to get some of those homes to sell quicker, which, in turn, lowers the reflected market price of all homes. Sellers will wait and wait and then lower their price - too late. What they don't realize is that they are chasing the market down.

The market price of their home goes down and then they lower their price just above the market price and wait. While they wait, the market price goes down further, putting them farther and farther away from the market value, until they lower the price again.

So, as a seller, what should you do right now?

Simple, lower your price to a point that is BELOW the current market value. Ask your agent to take some time and do a good market analysis to get a feel for what your home is worth right now. Then, price it below that number. If you do this, you will have hungry and willing buyers lining up to make offers on your home... but only for a short time in a falling market. If you wait too long, and the market coninues to drop, then you will be priced above the market again and have to reassess the situation.

The smart thing to do is price your home low and let the market come to you, rather than chasing the market down. One strategy results in buyers, the other results in foreclosures. But you have to decide which strategy to persue.

The last thing you want to have happen when you have your home up for sale is for people to drive up and have a look, and then drive off...nver to return again. Why did they leave?

Your home could have been the wrong style or have the wrong exterior finish. But in all likelihood, it was curb appeal.

Curb appeal is one of those magic phrases used by real estate people that means a lot of things. It could be the home itself, or they could be referring to the landscaping. Curb appeal, in is simplest form means the overall balance and harmoney of everything the eye beholds while sitting at the curb and viewing the property. If it is eye appealing and alluring, they will want to come inside and have a look around.

The amount of curb appeal your home has will determine how much inside traffic you get to the home (outside traffic doesn't count). Inside traffic into the home is what it takes to sell it. So, curb appeal will ultimately effect how much your home sells for...or if it will sell at all.

So what makes up curb appeal and how do you get it?

The Structure

Your home must appear to be in top condition and well maintained. The paint must look fresh and unblemished. Gutters must be straight and in good repair. Doors should be square and fit in their frames perfectly. Anything that looks out of the ordinary needs to either be removed, repainted, or fixed.

The Yard

The lawn should be mowed and edged, and GREEN in the spring, summer and fall. Everything that blocks the view of the home needs to be trimmed or removed. This includes bushes, shrubs, trees, etc. If people cannot see the home, they will not want to come inside. All shrubs and bushes should be manicured and shaped. Flowers and bark or mulch needs to be new and replanted if necessary. Your job is to make the yard look picture perfect BEFORE you put it up for sale. Trim all low hanging branches that interfere with the street view of your home.

If you do not want to do all of the work, hire a landscaping contractor to come up with a plan. You will be more than rewarded for what you spend in the eventual sales price of your home.

Curb appeal increase the traffic to the inside of your home. And, if people don't come inside, they won't buy it. Your agent can get people to at least take a drive by your home. It's up to you to make them want to come inside.

(Birmingham, AL) The most recent fallout from the mortgage crisis that began last summer is now rearing it's ugly head in the form of Fannie Mae approved loans that cannot get insured by Mortgage Insurance companies.

Mortgage insurance companies, spurred on by recent recommendations in congress, are tightening their credit standards for providing insurance. Without mortgage insurance, borrowers are forced to provide a down payment equal to 20% of the purchase price of a home - something very few home buyers can afford to do. Just this past week, mortgage insurance companies raised their credit score requirement to 620, effectively cutting out 50% of home buyers from the home buying market. The move came unnanounced and without any notice to lenders or to Fannie Mae.

In fact, lenders are still approving loans that meet Fannie Mae guidelines for purchase in the secondary market, but then find, just before closing, that there is no mortgage insurance available to insure the loan. Without insurance on money loaned that is over 80% of the value of the property, the loan is declined. Buyers that have a "loan approval" from a lender should immediately ask their lender if the lender can get their loan insured. Otherwise, homebuyers could spend hundreds and even thousands in the days leading up to the closing only to find, at the last minute, that loan insurance is not available to them.

This move by the Mortgage Insurance companies will only add fuel to the fire that is the current US Housing market. By effectively eliminating more home buyers from the market, at a time when the housing market needs more buyers, not fewer, the mortgage insurance companies have put another nail in the coffin of the housing market. The resulting effect on the market will be an even bigger drop in home prices. The immediate impact of this new policy will be felt quickly in the market, not over time as has been the case with loan defaults, adjusting loan interest rates, and foreclosures.

Be forewarned: if you are a seller, drop your price now before the market itself forces an even larger price reduction. If you are a home buyer, your credit score must be above 620 or you cannot get a loan.

The Veterans Housing Act allows the Department of Veterans Affairs to guarantee a home or mobile home loan. While eligibility is still determined by VA, the benefits vary depending on when you served in the military and the type of service. While those currently or previously on active duty are allowed benefits after serving anywhere between 90 days to 24 months, depending on the year, reservist and national guard members never called to duty, will need to contact VA to determine eligibility.



While most consumers feel VA gives a borrower a loan, VA only guarantees loans in case of default. Loan approvals are made on their behalf by approved lenders. VA does require all homes be appraised by a VA roster appraiser and there are only special circumstances in which VA reviews a loan for credit determination.



VA Home financing allows 100% financing, 4% seller contribution, limits what a borrower can pay in the form of closing costs, provides excellent interest rates and does not require perfect credit. A VA loan will consider approval for a borrower with no credit. It is by far the best loan program available, and it is only for veterans.

The volume of REO properties hitting the market has increased dramatically and there doesn't seem to be an end in sight.

There is now a source to buy these REO houses, in bulk or in "packages", at prices that will blow your mind.

A service called REO BLACK HOLE offers packages of houses for as little as $2500 each. No kidding.

Check out the website for the full story at www.REOBlackHole.com

The Interactive Advertising Bureau and PwC released their third annual study of advertising revenue in podcasting last week. Although the studys headline is yet another year of steep growth, the numbers show that growth has peaked and is slowing down. The numbers show that podcasting will need to find other sources of revenue if its commercial viability is ever going to be proportional to its growing listenership.

The study indicates that podcast advertising brought in $479 million in 2018 and estimates that it will scrape past $1 billion by 2021. Last year's revenue is a 53% increase over 2017, but growth is expected to slow down to about 20% in a couple of years.

These numbers are much lower than those from other forms of ad-supported online audio content. PwC's Global Entertainment and Media Outlook last year estimated $1.65 billion in ad revenue for internet streams of AM/FM radio stations in 2018, growing to $2.2 billion by 2021.

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Podcasting Insights estimates that there are currently 750,000 podcasts in existence, with a combined archive of over 30 million episodes. That begs the question: Does the world really need another podcast?

The answer: yes!

The audience for podcasts is insatiable, always hungry for new insights, new experiences and new voices. And for the people on the other end of the earbuds -- the creators -- podcasts offer a ton of rewards, including bolstering their credentials as an expert, creating new revenue streams, building brand awareness for their business and, honestly, podcasting is just really fun to do.

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As of writing, there are more than 750,000 podcasts in existence and more than 30 million episodes in circulation. This jaw-dropping statistic isn't all that surprising considering podcasts are great resources for new and varied insights, staying educated and informed and a fascinating avenue for entertaining content. That's why a lot of people want to get in on the trend. Not only do they get to share their ideas with a massive audience, but podcasting also allows for raising brand awareness and generating revenue.

With that said, it's not easy setting up your own show.

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Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

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Audiobooks and podcasts have been sky-rocketing in popularity over the past three or four years. In 2019, the number of Americans who had listened to an audiobook passed 50%, a first for the medium. Podcasts are also on the rise, with investments from companies like Spotify and Pandora further encouraging a virtious cycle of audience growth and a broadening pool of podcasters.

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NPR is projecting that podcast sponsorship revenues will surpass revenues from broadcast sponsorships next year for the first time.

During NPR’s membership meeting Sept. 5, Chief Financial Officer Deborah Cowan told public radio station leaders that the network has budgeted about $55 million in corporate sponsorship revenues from podcasts in fiscal year 2020.

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Meanwhile, the biggest advantage management holds up for growing podcasts is improved engagement on the platform. But since Spotify doesn't disclose average time spent per user on its platform, investors may be left guessing how the company is doing. So, what is the best indication of whether or not the podcast investments are paying off?

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Podcasts are now produced by commercial broadcasters, individuals and companies with no connection to broadcasting. In fact anyone with something to say, and a few pounds to spend on the equipment to say it, can get involved.

The digital audio files are cheap to produce and, thanks to the internet, easy to distribute.

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Think about it. When was the last time a new podcast came out that was a mass, mainstream hit? Something that was such a hit that it changed things: brought in masses of new listeners, garnered tons of press, or really altered the perception of what podcasting can be?

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To be a well-rounded business owner today, one must master not only business and finance, but other areas like mental and physical health, family, spirituality and sustainability. And as we approach the next decade, it seems like every self-proclaimed successful entrepreneur has a new weekly podcast offering guidance on these and other topics. So how do you sort through the fluff to find real, honest, useful advice that will help you on your own path?

20 Podcasts That Will Help You Grow in 2020

Today, the board of the much-esteemed Pulitzer Prize announced that it’s adding Audio Reporting as a new category for its journalism prizes in the next cycle.

Podcasts Can Win Pulitzers Now

On a recent rainy afternoon, a panel featuring a mixture of hip young creatives took place at YouTube’s Manhattan studio space. The topic of discussion? Podcasting. Organized by New York-based podcast hosting platform Simplecast, the event drew a crowd of young creators with a hunger to learn how to produce and distribute their own podcasts.

How Podcasting Became the Next Content Medium Race

Last Friday, a group of podcast publishers and related operatives announced the formation of something called the Podcast Academy, which they described as a nonprofit organization dedicated to “elevating awareness and excitement for podcasts as a major media category and advancing knowledge and relationships in and around the business.”

Its various activities will involve things like holding educational webinars, organizing networking events, and publishing white papers. But its flagship endeavor seems to be an awards program to be called the Golden Mics — or, as people are already calling it, the Oscars of podcasting.

Podcasting Is Getting Its Own Oscars. Will It Work?

Spotifys continued investment in podcasts appears to be paying off, after the company reported that podcast listening has increased by 200 percent year-on-year in its fourth quarter earnings today. The company says it now has over 700,000 podcasts on its platform, and that over 16 percent of its users now listen to podcasts. Spotify says the amount of users paying for its premium tier increased to 124 million.

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Podcasting is becoming the fastest growing audio platform in the world, with new shows created each week.

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Apple Podcasts reported to have 800,000 shows and over 30 million episodes as of December 2019. According to Edison Research and Triton Digital, there are currently 62 million Americans who listen to podcasts each week.

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Like so many people throughout the country, we at NPR's Student Podcast Challenge are working from home right now. And after months of teaching students how to make a homemade podcast, we put our skills to the test: The latest episode of our podcast was recorded from our bedrooms.


Host/producer Lauren Migaki recorded a podcast from her home/pillow fort studio.

We used pillow forts (just like in our how-to video!), bulky headphones and special, professional-grade microphones. But don't let the equipment discourage you — with just a couple tweaks you can use essentially the same setup: Replace the headphones with earbuds, and the mics with a mobile device like a cell phone or tablet, and you are ready to go!

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Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

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Over the last five-plus years of my podcast, I have turned down a number of interview offers with artists who were not able to meet face to face. I know a lot of folks who do great podcasts remotely, and I have even done a few (relatively okay) ones myself. But there is really no replacement for being able to do an interview face to face. So much nuance is lost amongst the cloud compression algorithms.

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That podcasting is on the rise should come as a surprise to no one. But the Jacobs Media Tech Survey 2020 gives this trend some granularity. According to their research, more than one in four now listen to podcasts weekly, or more often.

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There are now more than one million podcast shows on Apple Podcasts, according to Apple.

Let me reiterate: we do not mean episodes. We’re talking more than one million individual podcast shows: As in the shows which then release their episodes. That’s a lot of podcasts.

Apple confirmed in an email to Mashable that Apple Podcasts hit more than one million podcasts and that this milestone was reached on Monday, April 20.

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With commuting on hold and everybody Zooming all the time, podcast consumption has taken a bit of a hit as listeners look for new ways to fit shows into their daily routines.

Last month, the analytics firm Chartable released research suggesting that podcast downloads were 10% lower on March 25 than they were on February 26.

Those numbers deserve to be taken with a grain of salt. Chartable, like Podtrac and other podcasting analytics services, is an opt-in analytics service, and many different podcast networks, ranging from Entercom to Vox Media, showed increased listening last month.

The podcast industry as a whole is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB).

With that much money floating around, you have to wonder what is stopping you from getting your share.

Since many people are still stuck at home, craving connection and entertainment, there is really never been a better time for podcasting. And, contrary to what you might think, getting your own podcast off the ground is not just possible, it’s quite easy thanks to resources like

In order to understand how to start a podcast for your business, there are a few key elements to keep in mind.

Podcasting is a disruptive technology that has found acceptance in the present-day global digital market. From storytelling to interviews, there are podcasts for everything. And, if used correctly, podcasting can give your business a major boost by ensuring better customer and market reach, showcasing your industry expertise and forming extensive networks.

The popularity of podcasts is universal. In the U.S., about 40% of Americans above the age of 12 listened to a podcast in the year 2017. Imagine the potential channels and benefits the medium of podcasting can create for you if used correctly.

However, starting a successful business podcast is not a piece of cake. You need to be appropriately prepared before venturing into this project, especially if you plan on doing it without the help of a professional podcaster. There are certain technical and other related requirements you must take care of before you can even air your first podcast episode. But fret not; here are the crucial steps to start a podcast for your business.

Humanity has been telling stories since long before the written word. Not to mention, audio fiction is a great choice when you can’t look at a book, like during a commute, while doing chores, or working out. And audio fiction is on the rise.

In comparison to other media formats, podcasting is still under-monetized, according to Tech Crunch. Short fiction podcasts still need crowdfunding backers and paid subscribers. Deep-pocketed newcomers bankroll high production value, or already have name recognition. But podcasting continues to have a low cost of entry, and the prospects for earning a little revenue may be improving.

Podcast measurement company Podtrac has recorded mostly negative week-over-week download and unique audience growth since social distancing measures began. The declines were most severe in mid-March when major cities began shelter-in-place requirements and nonessential American workers began working from home. As of the week of April 27, however, weekly download and audience growth are slowly ticking back up.

But it is not all bad news: Podtrac found that for the shows it measures, year-to-date growth overall is still positive with major download growth in categories like news, comedy and business.

Podcastings growth took a dip during the pandemic as listeners adopted new routines guided by social distancing. Despite the drop, streaming and other music industry players that have made significant investments in audio entertainment–including podcasters themselves–remain hopeful that the decline is temporary, and that podcasts will continue to be a significant source of business growth.

Starting a new business can be exhausting. From crafting an effective content marketing strategy to making sure the whole SEO is perfect, if you do it all yourself without some guidance you will soon find taking the marketers role full time, and doing no actual work.

There is no denying that creating adding-value content like blog posts, videos, e-books, webinars, or anything that allows you to share your experience and knowledge, can surely help you jump-start your business. The options are seemingly endless, and there are thousands of pieces on the kind of content that works best for your specific niche.

However, there is one solid format that’s been proven to increase conversion, boost sales, and drive more qualified leads to almost any kind of website.

I am talking about podcasts.

The dent COVID-19 put in podcast advertising hasn’t stopped the market from growing.

Revenues in the podcast advertising market are projected to grow 14.7% year over year to nearly $1 billion in 2020, according to the IAB and PricewaterhouseCooper’s full year podcast ad revenue study, released Monday. IAB surveyed 19 podcast publishers and ad networks prior to the pandemic and followed up in mid-April with another survey about COVID-19’s impact on the industry.

That 14.7% projection is a downgrade from the IAB’s pre-pandemic expectations of 29.6% growth in 2020, 55% growth in 2021 and 36% growth in 2022. Those figures were based on podcast advertising’s growth to $708 million in 2019 (48% year over year).

But 2020s decelerated growth is still a positive given how the pandemic has decimated other mediums, said Zoe Soon, VP of consumer experience center at the IAB.