es

'Lord Ram' sees Ramayan for the first time!

'Not a single central or state government that has come to power since the telecast of the Ramayan in 1987 has given me a single award or bestowed me with any recognition.'




es

Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Online Resource




es

Soar: How the Best Airline Brands Delight Customers and Inspire Employees / Shashank Nigam ; with Matthew Sharpe

Dewey Library - HF6161.A38 N55 2016




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Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari

Dewey Library - HF5415.55.C86 2015




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Vintage marketing differentiation: the origins of marketing and branding strategies / Robert L. Williams, Jr., Helena A. Williams

Online Resource




es

Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




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SAP Flexible Real Estate Management: Guide for Implementing and Optimizing SAP Flexible Real Estate Management Solution / Jayant Daithankar

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es

Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




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Mastering Technical Sales: The Sales Engineer�s Handbook, Third Edition / John Care, Aron Bohlig

Online Resource




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The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Dewey Library - HF5718.22.N49 2016




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The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




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Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




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Advances in Advertising Research VIII: challenges in an sge of dis-engagement / Vesna Zabkar, Martin Eisend, editors

Online Resource




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Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




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The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




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Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




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Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




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Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




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Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




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Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

Online Resource




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The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

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Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

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Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




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Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




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Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




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Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




es

Beginning Salesforce developer / Michael Wicherski

Online Resource




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Better presentations: a guide for scholars, researchers, and wonks / Jonathan Schwabish

Dewey Library - HF5718.22.S349 2016




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Publicités à la carte: pour un choix stratégique des médias publicitaires / Jacques Dorion, Jean Dumas

Online Resource




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Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




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Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




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Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




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Social media marketing: emerging concepts and applications / Githa Heggde, G. Shainesh, editors

Online Resource




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The tech professional's guide to communicating in a global workplace: adapting across cultural and gender boundaries / April Wells

Online Resource




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Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




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Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




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Aligning MDM and BPM for Master Data Governance, Stewardship, and Enterprise Processes / by Chuck Ballard

Online Resource




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Salesforce Marketing Cloud for Dummies / by Chester Bullock, Mark Pollard

Online Resource




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Consumer data research / [edited by] Paul Longley, James Cheshire and Alex Singleton

Online Resource




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Market design: auctions and matching / Guillaume Haeringer

Dewey Library - HF5476.H24 2017




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Integrated business planning: how to integrate planning processes, organizational structures and capabilities, and leverage SAP IBP technology / Robert Kepczynski, Raghav Jandhyala, Ganesh Manikandan Sankaran, Alecsandra Dimofte

Online Resource




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Japanese at work: politeness, power, and personae in Japanese workplace discourse / Haruko Minegishi Cook, Janet S. Shibamoto-Smith, editors

Online Resource




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Practical Guide to Salesforce Communities: Building, Enhancing, and Managing an Online Community with Salesforce Community Cloud / Philip Weinmeister ; foreword by Paul Stillmank

Online Resource




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Shopping for pleasure: women in the making of London's West End / Erika Diane Rappaport

Online Resource




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City center to regional mall: architecture, the automobile, and retailing in Los Angeles, 1920-1950 / Richard Longstreth

Online Resource




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Digital transformation: challenges and opportunities: 16th Workshop on e-Business, WeB 2017, Seoul, South Korea, December 10, 2017: revised selected papers / Wooje Cho [and four others] (eds.)

Online Resource




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Bullseye marketing: how to grow your business faster: with 100s of best practices & actionable tips to increase your revenue / Louis Gudema

Dewey Library - HF5415.13.G83 2018




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Pricing done right: the pricing framework proven successful by the world's most profitable companies / Tim J. Smith

Dewey Library - HF5416.5.S584 2016




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The Business Value of Developer Relations: How and Why Technical Communities Are Key To Your Success / Mary Thengvall ; with a foreword by Jono Bacon

Online Resource