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West Bengal and Odisha shift lakhs of people to cyclone shelters and relief camps ahead of cyclone Dana’s landfall

Cyclone Dana, formed over the east-central Bay of Bengal, is expected to affect six to seven districts of Benga




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Pawar vs. Pawar in Baramati once again: NCP (Sharad Pawar) announces candidates for Maharashtra assembly elections

During the last Lok Sabha polls, Ajit Pawar’s wife, Sunetra Pawar, secured 573,979 votes in Baramati but was defeated by her sister-in-law, Supriya Sule, Sharad Pawar’s daughter, who garnered 732,312 votes




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Serentica Global plans to set up 10 GW renewable energy projects in Andhra Pradesh

“This was disclosed in a meeting of AP Minister for Education, IT and Electronics Nara Lokesh with representatives of the Vedanta Group subsidiary at the company’s office in Mumbai on Thursday” 




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ADB commits $434.25 million loan for solar facility in Assam

The project will support the development of a grid-connected battery energy storage system to ensure grid stability and meet peak power demand




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Andhra Pradesh joins hand with EESL for powering 1.5 lakh houses with energy efficient appliances

Naidu reviewed the ongoing projects in the department of Energy, Panchayati Raj, Rural Development, Housing, Municipal & Urban Development and Women & Child Development




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Baramati turns battlefield as Sharad Pawar declares war on nephew Ajit

After decades of mentoring his nephew Ajit Pawar, Sharad has now called upon his loyal Baramati voters to reject Ajit, who recently rebelled against the family patriarch to align with the BJP. In a symbolic and powerful move, Sharad Pawar has fielded Ajit’s nephew Yugendra Pawar, as the new face of the family, signalling signaling a generational shift with a pointed message: Baramati needs new leadership. 




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Indian Railways, Swiss Rail ink MoU for tech, track & infra upgrades

The MoU will cover areas such as track maintenance, tech collab and infrastructure modernisation of the Railways




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Tamil Nadu Green Energy Corp’s request to revise solar energy slot timings faces industry backlash

Limiting solar power usage at night may deter investors from pursuing new projects, say experts




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Andhra Pradesh CM Naidu rolls out free cooking gas cylinder supply scheme

Three LPG cylinders per year will be supplied free of cost under the scheme which was formally launched under `Deepam 2 in Eedupuram in Srikakulam district, Andhra Pradesh today




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Indian Army begins patrolling at Demchok but not at Depsang in Ladakh

Indian Army sources stated patrolling at Depsang is expected to resume shortly




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Amit Shah unveils Gujarat’s largest waste-to-energy project in Ahmedabad

The ₹375 crore plant in Piplaj is set up by Ahmedabad Municipal Corporation (AMC) under the PPP model with Jindal Urban Waste Management Limited




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Maratha leader Manoj Jarange-Patil withdraws supporters from Maharashtra assembly polls

Contesting without strong political backing might undermine our cause, says Maratha reservation leader Manoj Jarange-Patil




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Andhra Pradesh Assembly to present full Budget for FY25 on November 11

Notably, this marks the first time in the state’s history that two vote-on-account budgets were introduced for the initial eight months of the current fiscal year. 




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Andhra Pradesh to call fresh tenders for Amaravati Capital Project soon: Minister Narayana

“A technical committee comprising the chief engineers has been constituted on July 24 only to formulate the norms to resolve such issues with regard to pending bills of the past tenders and close the matter permanently”




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Maharashtra’s Political Turmoil: Voters head to polls amid uncertain alliances and shifting loyalties

The last five years of the state’s political landscape, marked by defections and power struggles, have left voters wary. The roller-coaster twists in Maharashtra’s politics have sparked both intrigue and doubt, with alliances hanging by a thread and loyalties as uncertain as ever.




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Lead in turmeric can cause severe health consequences in kids, adults: Experts




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Australian-German research finds world-first cure for deadly skin disease




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This common heart drug may be unnecessary, lead to depression in some patients: Study




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The many shades of aspiration — from the utilitarian to the romantic

A new book by Rama Bijapurkar provides fascinating insights into India’s consumption story




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Marketing Mantras | Never Follow the Leader, Try and Disrupt the Market: Rajeev Juneja




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The national creators awards: Padma 2.0!

The award show underlined the power of regional digital content creators in shaping new, transparent narratives and inspiring millions




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Unveiling Arcadia: The roll of bespoke luxury

Rolls-Royce unveils Arcadia, the third custom-made ‘Coachbuild Droptail’ in the world




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‘Never follow a leader, be a disruptor’

Home-grown wisdom: Challenger brand strategies from Rajeev Juneja, Vice-Chairman and MD of Mankind Pharma




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The changing tone and language of job ads

The right-fit revolution: Recruitment ads are evolving to meet the modern workforce’s quest for flexibility and purpose




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Brands and billboards: Will marketers rethink outdoor advertising?

The Mumbai billboard crash has shaken up the advertising industry. Will brands be reluctant to spend on the outdoor medium now? 




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Rise of joyful surrealism, adaptability and de-influencing

Creative ground: Amid the champagne, music and partying, the shifting sands of advertising finds solid ground in this year’s Goafest




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Disney+ Hotstar launches pause ad feature for Connected TV feed

Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising




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‘It is time we manufacture vertical TV sets’ says Ram Madhvani

Lights, Camera, action: Ace ad film maker and movie director on creative trends and changing technology




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Adrian Mendonza joins Rediffusion

Adrian Mendonza has joined Rediffusion as a senior national creative resource. He will oversee creatives for the agency’s North India operations. He will be based in Delhi.




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An adman and a philanthropist

Bobby Sista’s legacy lives on through Laadli campaign promoting gender equality, impacting society long after his passing




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Z for Zari: Threads of aspiration

The star of the show in wedding outfits, they steal the show




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A ‘Hearty’ addition to the exploding pet food market

From dry food to fresh meals, Hearty from HUFT is on a path to elevate pet nutrition. In an interview with businessline, CEO Samarth Narang discusses the trends in pet food market, their innovative marketing methods, and more.




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Ad Club launches The TAC Academy

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.




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Get rich or die trying: A marketer’s guide to day trading

The marketing playbook frowns upon short-term gains — unless backed by sound research 




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Diwali ads: Breaking the tradition of festive tropes and formulaic scripts

A pick of video ads — past and present — that raised the bar during the festival of lights 




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Improvements in low-level radionuclide measurement capability through use of the Apex Q sample introduction system combined with ICP-MS/MS

J. Anal. At. Spectrom., 2024, 39,2929-2936
DOI: 10.1039/D4JA00216D, Paper
Ben Russell, Frankie Falksohn, Alexandre Tribolet, Hibaaq Mohamud, Olivia Pearson, Emma Braysher, Saskia Burke, Anu Bhaisare
Improvement in sensitivity and interface removal capability for radionuclide measurement using desolvating sample introduction combined with ICP-MS/MS.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Sodium nanoferrite-based solid phase extraction: a green method for the simultaneous determination of cadmium, copper, and lead

J. Anal. At. Spectrom., 2024, 39,2884-2892
DOI: 10.1039/D4JA00210E, Paper
Saima Perveen, Aysen Hol, Jameel Ahmed Baig, Syed Tufail Hussain Sherazi, Khalil Akhtar, Sajjad Hussain, Fahad Abbasi
A solid phase extraction (SPE) methodology utilizing sodium ferrite nanoparticles (Na2Fe4O7-NPs; SF-NPs) is presented for the simultaneous determination of heavy metals (HMs) via flame atomic absorption spectrometry (FAAS).
The content of this RSS Feed (c) The Royal Society of Chemistry




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An ensemble model for rapid quantitative determination of vanadium (V) in petroleum coke by laser-induced breakdown spectroscopy

J. Anal. At. Spectrom., 2024, 39,2841-2855
DOI: 10.1039/D4JA00300D, Paper
Hongkun Du, Tengfei Sun, Shaoying Ke, Dongfeng Qi, Wei Zhang, Juan Wei, Bing Yang, Hongyu Zheng
Precise detection and analysis of trace elements in materials are critical for various industrial applications.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Efficient preconcentration of ultra-trace rhenium from geological materials via induced adsorption for accurate isotope analysis

J. Anal. At. Spectrom., 2024, 39,2748-2755
DOI: 10.1039/D4JA00295D, Paper
Yumeng Liu, Tianyu Chen, Tao Li, Weiqiang Li, Qingquan Hong, Jiubin Chen
Preconcentration via induced adsorption achieves the quantitative recovery of Re and facilitates Re isotope analysis.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Atomic spectrometry update: review of advances in the analysis of metals, chemicals and materials

J. Anal. At. Spectrom., 2024, 39,2617-2693
DOI: 10.1039/D4JA90052A, Atomic Spectrometry Update
Eduardo Bolea-Fernandez, Robert Clough, Andy Fisher, Bridget Gibson, Ben Russell
This review covers advances in the analysis of advanced materials, metals, fuels and lubricants, nanostructures, ceramics, refractories, chemicals, catalysts and nuclear materials by a range of techniques including ICP-MS, non-destructive surface ablation and X-ray.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Combined enhancement of fiber-optic laser-induced breakdown spectroscopy coupling spatial confinement and double-pulse irradiation

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00291A, Paper
Yan Qiu, Jinghui Li, Bowen Lu, Jian Wu, Xinyu Guo, Yuhua Hang, Yongdong Li, Xingwen Li
The mechanism of double-pulse laser irradiation under spatial confinement remains unclear due to complex plasma plume dynamics and multiple shock wave interactions.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Applying standard addition to determine antimony isotopes in low-Sb samples using HG-MC-ICP-MS

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00333K, Paper
Honggang Zhu, Jian-Ming Zhu, Decan Tan, Zhuo Lu, Hongfei Liao, Yiwei Ma
The δ123Sb value of BCR-2 obtained by the standard addition (SA) method.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Tough times ahead

If prices are not reduced to affordable levels the industry will get into a comatose state.




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Hyderabad is most affordable to buy and rent




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IT made life easier

A look at how Karnataka progressed on the infrastructure and other fronts in 2015




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The year ahead for home loan borrowers

The interest rate is most likely to keep oscillating, and prudence in investment is advocated.




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Government proposal to provide affordable medicines faces roadblocks

The system should ensure medicines reach both the middle class and the poor who depend on the government healthcare sector.




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Diabetes drug may raise bladder cancer risk: study

Compared with no thiazolidinedione use, pioglitazone associated with an overall 63 p.c. increased risk




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Made-in-India leprosy vaccine to be launched

It will be introduced in five districts of Bihar and Gujarat first.




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Data | Will BA.2 lead to another surge in India?

Data show that the rise in cases recorded between December 2021 and mid-January 2022 in India (dubbed as the Omicron wave) was in most part due to the BA.2 sub-lineage