Marketers are complicit in the toxicity of social media, they misunderstand its function and how brands should participate in it, and yet they appear to be held hostage by it. Those are some of the main paradoxes confronting brand marketers, according to a damning new report from the social media analyst at Forrester Research.

Brands continue to invest more in social media marketing each year. In fact, HubSpot found that 74% of global marketers currently invest in social media marketing. And with this adoption, theres been enormous amounts of data collected in an effort to measure the success of social media campaigns.

But for many marketing teams, its becoming a challenge to sift through the wide range of metrics to understand if their social media campaigns are effective. Thats why we’ve asked social media experts how they determine success and what metrics you should track that actually matter.

Verizon Business today released findings from a recent survey, Small Business Response to COVID-19 to better understand the impact small business owners and decision makers feel COVID-19 has had on their businesses. The survey, conducted by Morning Consult, focused on 500 small and medium businesses that are currently open or plan to reopen. One of the survey’s key results is that small businesses have renewed confidence, with 68% believing they can recoup COVID-19 related losses.

Key Survey Findings:

As businesses grapple with the economic impact of COVID-19, these responses highlight the assistance small businesses feel they need, the communities they feel most supported by, and the changes they have made to adjust to the new normal.

1. A Renewed Confidence
The small businesses that have weathered this pandemic to date express an overall optimism and the financial wherewithal to eventually reopen.

68% of small businesses believe they can recoup COVID-19 related losses
46% (nearly half) of small businesses that remain open say their businesses will be able to stay open for more than six months if the pandemic continues in the same way
48% of small businesses say it’s unlikely they will need to resume operations with a smaller staff
While 78% of small businesses indicate declining sales, less than a quarter (24%) say that they have missed or withheld any payments of bills (rent, utilities, etc.).

Social distancing measures amid the coronavirus pandemic have been rather difficult for everyone. While people remain locked indoors, social media companies offer huge respite from boredom that often becomes unbearable.

These companies have not only welcomed new users over the past couple of months but also have taken many steps to ensure engagement and good browsing experience. Let us thus take a look at how these companies have performed since the pandemic broke out and the factors likely to push them ahead.

3 Social Media Stocks That Gained Despite the Odds

Topping the list of social media companies are Facebook, Inc. FB, Twitter, Inc. TWTR and Snap Inc. SNAP that have fared well during the pandemic. Shares of these three giants have returned decently so far this year and year-over-year revenue growth impressed in recently released results.

Jeff Bezos calls social media a nuance destruction machine during antitrust hearing, with Mark Zuckerberg on the call.

A new study led by researchers at McGill University finds that people who get their news from social media are more likely to have misperceptions about COVID-19. Those that consume more traditional news media have fewer misperceptions and are more likely to follow public health recommendations like social distancing.

In a study published in Misinformation Review, researchers looked at the behavioral effects of exposure to misinformation by combining social media analysis, news analysis, and survey research. They combed through millions of tweets, thousands of news articles, and the results of a nationally representative survey of Canadians to answer three questions: How prevalent is COVID-19 misinformation on social media and in traditional news media? Does it contribute to misperceptions about COVID-19? And does it affect behavior?

Today, we have several modes and tools for consuming news. Browsers such as Opera, Chrome, and Microsoft Edge offer news integration right on their respective home screens. News providers are reaching more readers via social channels, which can get overwhelming at times. If you are an RSS feeds lover, like many others on the GT team, there are a few worthy RSS Feed reader apps for iPhone. Feedly and Reeder 4, which was launched last year, are two of the best RSS readers on iOS.

Facebook, Twitter and Snapchat get all the buzz in the social media investing world. But Pinterest has sharply outperformed them all in 2020.

French startup Yubo is the biggest social media app you have never heard of — unless you are a teen. With a focus on young people under 25, the company has managed to attract 40 million users. A fraction of them hang out every day in live-streaming rooms, meet new people and spend money for more features.

That is right, the company isn’t betting on ads. You can pay to unlock items or subscribe to the app. Yubo  expects to generate $20 million in revenue this year — that’s twice as much revenue than it generated in 2019.

During a hearing before the Senate Judiciary Committee, a discussion was being held about the content moderation policies of various platforms and the impact of the recent US General Election. When Senator Lindsey Graham asked both Jack and Mark about their opinion whether their platforms can become addictive for the users, both answered differently.

As per Jack Dorsey, (like any other tech) social media platforms including Twitter and Facebook can make users addicted to continue using them. His opinion is in line with the opinions of several psychologists also who say that these social media networks give the users a sense of well-being by giving them a feeling of connection with others. One post after the other, and the urge of users to keep returning to these platforms to see newer posts one after another is like a trigger for their dopamine centers in the brain. And that is why psychologists believe that all social media platforms tend to become addicting for their users.

However, Mark Zuckerberg is of a different opinion. He stated in front of the Senate Committee that he believes that all the research regarding this matter is still inconclusive, and no one can say for sure if the social media platforms are addicting or not.

As social media companies increasingly take on the role of free speech arbiters, they need to ensure their policies offer transparency and the types of checks and balances government relies on.

Social media companies do not want to moderate speech. They want to show you ads. Mark Zuckerberg famously told Senator Orrin Hatch as much in 2018 when asked about how Facebook makes money. But as advertisers and the people populating these ad-based platforms began to demand an online experience that was more heavily regulated to mitigate abusive behavior, platforms like Facebook were thrust into a quasi-governmental role. That’s a huge expansion in responsibilities for a company that just wants to show users ads. Predictably, it has not been a smooth transition.  

This Might Be What Finally Makes Me Quit Facebook in 2021. It is an Example of What No Company Should Ever Do.

There are a lot of reasons that might persuade someone to quit using Facebook. There are privacy concerns, data leaks, and incendiary content, not to mention the monetization of your personal data. Any one of those reasons should be enough, but most people aren't persuaded to quit Facebook. Most people just keep using it--almost three billion of them every month, in fact.

The real problem, however, is that Facebooks primary goal is to seduce you into spending more time on Facebook through a variety of different features and notifications. Then, it makes it harder and harder to find the setting to opt-out of those features, even if you have no desire to use them.

That, by the way, is my main complaint with Facebook. The company isn't trying to build features that make it better or more convenient for you to use. Instead, it's designing its product solely to make it better and more profitable for Facebook, even when that results in a worse user experience.

Figuring out a strategy that improves social media engagement and conversion rates — and aligns with business goals — is a common challenge for marketers. There are many solutions for improving social metrics and business ROI, but no part of a digital-marketing plan works in isolation, and social media engagement and conversion rates are a perfect example. Despite being on different levels of the marketing funnel, they can improve simultaneously.

Jones has $23 million in injury guarantees on his contract for 2025.

Are the Bears on the verge of reshaping their offensive braintrust around Caleb Williams?

The Kansas City Chiefs fell to the Las Vegas Raiders at home in Week 16 of the 2023 NFL season -- and they haven't lost since.

The Bears can't get their effort to muster political support — and taxpayer money — for a new stadium off the ground.

GM Joe Schoen said that the injury guarantee in Daniel Jones' contract will not influence the Giants' decision about whether they bench their starting quarterback.

On Tuesday, the Bears dumped offensive coordinator Shane Waldron.

Brock Purdy still is amazed at rookie wide receiver Ricky Pearsall's first touchdown for the San Francisco 49ers.

The three man weave returns, as Nate Tice is joined by Matt Harmon & Charles McDonald for a special midseason awards show. The trio check in on their preseason takes, predict true Super Bowl contenders, give their biggest surprises & disappointments so far this season and much more.

NFL Commissioner Roger Goodell all but said this week that the league will play a game in Berlin next season.

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