Actress turned politician Nagma has found herself in trouble as she has been accused of being anti-India for siding with journalists from Pakistan. The actress is now getting trolled on Twitter for her tweet supporting the journalists. More than 10,000 tweets

Actor Chitrangda Singh believes it is important to focus on the mental health of women during the lockdown and the whole family needs to come together to help her. The actor also urged women to not push themselves too hard to

Actress turned politician Nagma has found herself in trouble as she has been accused of being anti-India for siding with journalists from Pakistan. The actress is now getting trolled on Twitter for her tweet supporting the journalists. More than 10,000 tweets

A few days ago, Vijay Deverakonda expressed his anger against websites publishing fake news about him. For those who are unversed, in a recent video, angry Vijay revealed that some websites spread fake news against his charitable trust, which gained all

We recommend buying Petronet LNG above Rs 228 levels with a stop loss of Rs 203 for higher targets of Rs 275.

In Tata Motors, RSI had given a breakout by moving above 50 levels from below and then it made a high of 80 then after that it is moving lower or retracing towards the centre line placed at 50 level, this behavior calls for a ‘RSI Pull Back Buy’.

Tulsi Vivah is said to be an important festival for Hindus, especially for those who are married. Devotees observe the rituals with utmost dedication and belief. It is said that Tulsi and Lord Shaligram, one of the forms of

The World Health Organization (WHO) has advised people to wash their hands regularly with soap and water or rub them with alcohol-based sanitiser to prevent the spread of COVID-19. Maintaining good hand hygiene is the need of the time to limit

Probably the term 'mother' is more of a verb than a noun. It is not just who they are, but what they do. No one cany denies that how much we all find peace and comfort in the mother's

The minister also exhorted industry players to look into the possibilities of setting up clusters of leather, plastic, chemical and other products along the greenfield highway that is expected to cut down the travel time between Delhi and Mumbai to just 12 hours.

As far as May is concerned, HDFC Securities feels more Q4 earnings disappointments are likely to strain market during the month.

Two report cards that speak of the bad schooldays behaviour of ex-Beatle John Lennon, punished with detention for "fighting in class" and "sabotage" when he was 15 years old, were knocked down at auction for $13,804 each, TracksAuction.com reported Monday.The British

Singer Justin Bieber along with his entourage were detained at the Brisbane airport during a drug search conducted by customs agents. A member of his entourage was reportedly carrying weed, reports tmz.com. While customs agents searched for drugs, they asked Bieber

CBDT is examining the matter and a clarification regarding this would be ‘issued soon’

Australia climbed 0.2% and South Korea rose 0.3%. New Zealand shares slipped 0.6%.

Human Resource Development Dr Ramesh Pokhriyal Nishank has launched a web-portal YUKTI (Young India Combating COVID with Knowledge, Technology and Innovation). This unique portal will deal with the efforts and initiatives of MHRD during these difficult times caused by Novel Coronavirus

Honda Motorcycles & Scooters India (HMSI) has announced that the company has registered 0 units of domestic sales in the month of April 2020. The zero units of retail sales are due to the current COVID-19 pandemic, which has put the country under lockdown.

TVS Motor Company has announced that they have registered 0 units of sales in the month of April 2020. The company shut down all its operations on the 23rd of March 2020, just a day before the lockdown began.

Bajaj Auto has released its sales report for the month of April 2020 in India. Unsurprisingly, the company has announced 0 units of domestic sales in the country during the last month. This was due to the nationwide lockdown, amidst the COVID-19 pandemic.

Although 2020 is a lost year, in terms of trade, India can think long-term and build relations so that it can occupy the space vacated by China, Soumya Kanti Ghosh, Group Chief Economic Adviser, SBI, said in a report.

The financial position of these states is precarious as the coronavirus lockdown completely dried up this crucial liquidity tap for them in April.

A report by the Boston Consultancy Group (BCG), which focussed on the consumer sentiment in India during the period between April 30 and May 3, highlights that despite relaxations in the lockdown, concerns across health, economic situation and daily lifestyle continue at similar levels.

On 20 April, Moneycontrol first reported that ICICI Bank has an exposure of $100 million (about Rs 760 crore) to Hin Leong. 

The Joint Entrance Examination (Advanced) 2016, conducted by the seven zonal IITs under the guidance of the Joint Admission Board (JAB) declared important dates of JEE Advanced 2016. According to the scheduled dates, the exam will be conducted on May 22.

Probably the term 'mother' is more of a verb than a noun. It is not just who they are, but what they do. No one cany denies that how much we all find peace and comfort in the mother's

The meeting, held throught video conference, was the most recent of a series of dialogues planned by the ministry with various NSFs amid the coronavirus-forced national lockdown.

The Ministry of Health (MoH) said the foreign workers living in dormitories form the bulk of the cases of the new 768 new infections.

The H-1B is a non-immigrant visa that allows US companies to employ foreign workers from countries like India and China in speciality occupations that require theoretical or technical expertise.

The files also show that after the AP reported Thursday that the guidance document had been buried, the Trump administration ordered key parts of it to be fast-tracked for approval.

According to China#39;s National Health Commission (NHC), as for Friday 836 asymptomatic cases, including 63 from overseas, were still under medical observation.

The new restriction, which means travellers including Britons arriving in the UK would have to self-isolate at a private residence and fined up to 1,000 pounds or deported for flouting the rules, is expected to take effect at the end of this month.

Dolat Capital is bullish on Adani Ports and Special Economic Zone has recommended buy rating on the stock with a target price of Rs 360 in its research report dated May 06, 2020.

The M8 is now BMW’s flagship sportscar and gets two doors in addition to all the luxury that BMW offers inside two doors.

The remote-controlled, four-legged machine built by Boston Dynamics was first deployed in a central park on Friday as part of a two-week trial that could see it join other robots policing Singapore#39;s green spaces during a nationwide lockdown.

Dinesh Trivedi, Former Rail Minister, said: "If you don’t have a separate Budget for railways the importance for railways goes away. You don’t need a railway minister, merge it with surface transport."

"Allowing imports of cement from Pakistan, therefore, carried with it the additional risk in that it provides an effective cover for smuggling of contraband goods and harmful weapons and ammunition concealed in cement bags which comes in rakes and trucks, in the hands of disruptionist elements," he said.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Due to the COVID-19 pandemic, India is currently facing a nationwide lockdown till May 17. This crisis has affected almost all businesses across the nation. Public transport has been shut down to follow social distancing norms.

The court also suggested that the government should publicise the decision so that migrant workers learn about it.

Under the initiative, eligible beneficiaries under the National Food Security Act (NFSA) would be able to avail their entitled foodgrains from any Fair Price Shop in the country using the same ration card.

Crude inventories rose by 8.4 million barrels in the week to May 1 to 518.6 million barrels, compared with analysts#39; expectations for a build of 7.8 million barrels.

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The board has not recommended any dividend for FY2020 as per RBI direction to banks.

Why do B2B marketers need SEO?

For B2B marketers coping with the global health crisis, search engine optimization (SEO) is showing its strength, stability, and resiliency in many forms.

SEO has seen better performance and consistency than other marketing tactics during the pandemic, as we’ll explore with data from recent surveys and reports, and with more consumers than ever conducting business online and searching for best-answer solutions, many B2B marketers may find that the time is right to increase focus on SEO.

Here are five reasons why SEO is more important than ever for B2B marketers.

1 — SEO is Performing Better During the Health Crisis

63 percent of marketers believe SEO is more important during the pandemic, according to newly-released survey data.

Combined with the fact that during 2019 paid and organic search were the top performing online channels, as shown below, the increasing focus on SEO this year during the pandemic is understandable, as marketers turn towards the strongest and most stable tactics.

SEO can also represent a lower-cost channel, which has led some 34 percent of marketers to say that they plan to invest more in less costly marketing channels such as SEO, according to the same survey.

Data from another recent survey found that 65 percent of advertisers believe the health crisis will result in more spending on media that is able to show direct sales outcomes, making SEO a natural choice for many marketers in both B2B and B2C industries.

Among U.S. marketers paid search garnered both the greatest rate of budget retention and the smallest expected spending decrease in a recent eMarketer survey, faring significantly better than display advertisements, paid social media, and digital video. While what will play out in the long term remains to be seen, initial survey results such as these point to continued opportunities in SEO-centric marketing efforts.

This may be why Google has rolled out new SEO-related features to its Ads Editor that include a real-time optimization score, as the search giant seeks to improve one of the most-used ad tools, and why it has released a series of guides touting the benefits of SEO during the health crisis.

2 — SEO Helps as Pandemic Consumers Are Shopping Primarily Online

Both B2B and brick-and-mortar brands with shuttered physical locations during stay-at-home orders can benefit immensely from the benefits of SEO, as more business is moved online and more people are searching not only for goods and services, but for answers to new sets of questions brought about by the health crisis — questions your brand should be ready to answer in properly optimized content.

Marketer looking to create this type of optimized content can learn from our CEO Lee Odden, who asked 16 B2B experts for their top tips to optimize marketing performance in an article examining B2B marketing fitness.

As early reports have come in, both B2B and B2C brands have seen increased website traffic figures during the pandemic, up 13 percent in March 2020 compared to February, according to HubSpot benchmark data.

With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions. Providing best-answer content is a key part of SEO best-practices, as we’ve written about in the following articles:

• How B2B Marketers Can Win at Search with Best Answer Content
• The Science and Art of Best Answer B2B Marketing Content
• Trust Factors: How Best Answer Content Fuels Brand Credibility
• How A Best Answer Content Strategy Drives B2B Marketing Results
• Power Pages and Best Answer Content: Should You Go Long or Short Form?

[bctt tweet="“With more people visiting B2B websites, it’s never been more important to have online content that’s properly indexed, easily findable, and that swiftly answers customer questions.” — Lane R. Ellis @lanerellis" username="toprank"]

3 — SEO Platforms Help Maximize Remote Worker Efficiencies

There are perhaps more SEO platforms available now than ever, built to help businesses achieve successful ongoing search campaigns. During the best of times, using some of the top platform tools adds efficiency to teams tasked with SEO implementation. During the remote work boom caused by the health crisis, using such tools can provide even more efficiency to B2B firms that are increasingly turning to SEO.

Finding the right SEO platforms has been an ongoing challenge for B2B firms, which is why we recently researched nine of the top platforms, including how leaders at each is handling the pandemic both in their professional and personal lives, in “Best SEO Tips for Marketing During the Pandemic Plus 9 Top SEO Platforms.”

Even before the coronavirus hit, longtime SEO industry consultant Aleyda Solis predicted that SEO would play a major role in 2020 for B2B marketers, as she outlined in our annual “10 Top B2B SEO Trends & Predictions for 2020” roundup.

[bctt tweet="In 2020, I expect a growth in importance and usage of structured data, an increase in predictive search features, and a shift to a more technical SEO ecosystem. @aleyda" username="toprank"]

Recently Aleyda took to her video channel to discuss how SEO’s role will change during the health crisis, in “Coronavirus & SEO: Its Impact in traffic and business, and the actions to Take as an SEO Specialist.”

We've also explored how B2B marketers are successfully adapting to remote work, including the following recent articles:

• 6 Tips to Keep B2B Marketing Teams in Rhythm While Working Remotely
• Remote Communication Opportunities For B2B Marketers
• How Authentic Content Builds Brand Trust in Uncertain Times

4 — Doing SEO Now Will Strengthen Future Brand Efforts

As Patrick Reinhart, vice president of digital strategies at Conductor recently told Marketing Land’s Greg Sterling, “What a lot of businesses are doing right now is only talking about the virus and not talking about other ways to help their customers," Patrick said. "Right now is a great time to plant trees for SEO if you haven’t already. The trees you plant now will provide shade on sunny days in the future and there is nothing wrong with creating it along with content that addresses the current state of things,” he added.

While the pandemic has affected how SEO specialists both in-house and at agencies implement search strategies — as the following chart shows — businesses are continuing forward with SEO fundamentals that will help lay the foundation for expanded search success when the health crisis has passed.

[bctt tweet="“B2B marketers who continue forward now with SEO fundamentals will help lay the foundation for expanded search success when the health crisis has passed.” — Lane R. Ellis @lanerellis" username="toprank"]

5 — SEO’s Stability Is Important For B2B Brands

With 47 percent of B2B customers using search to find information, suppliers, and solutions, SEO has always been important for B2B brands, and now its stability in times of flux adds to its marketing strength.

The pandemic has brought fluctuations to all areas of marketing, just as it’s affected many parts of our lives, and while search results haven’t been entirely immune — as shown in the following Google desktop result chart from an interesting look at “16-straight days of rankings volatility: SEOs dig into the COVID-19 effects on search” — the strength and endurance of SEO has brought it into more focus than ever.

Best-Answer B2B Marketing Solutions Increasingly Feature SEO

As we've examined, the time may be right for many B2B marketers to increase focus on SEO, because it has seen better performance and stability during the health crisis as more consumers than ever are conducting business online.

Paired with it's ability to increase remote work efficiency when the right SEO platforms are used, and considering SEO's overall effectiveness as a long-term strategy, B2B brands can benefit from turning to SEO for providing best-answer solutions, even during the pandemic.

The post SEO Strategy: 5 Reasons Why It’s More Important Than Ever For B2B Marketers appeared first on Online Marketing Blog - TopRank®.

At a ceremony honoring nurses at the White House on Wednesday, U.S. President Donald Trump contradicted a New Orleans nurse who said the availability of personal protective equipment has been 'sporadic.'

Opera singer Victoria Robertson is accustomed to performing on stages much bigger than the five-foot wide front porch of her San Diego home. But with concert venues closed and work at a standstill due to the coronavirus pandemic, she decided to make the most of it.

Sri Lanka's central bank cut its benchmark interest rates by a further 50 basis points on Wednesday, its third reduction since the coronavirus crisis struck there in March.

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

A king kobra is spotted near a train station in Singapore, animal rescuers were alerted to catch it.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.