In our latest interview series, we talk to brands to understand how they are coping with the new normal and their strategies towards navigating these difficult times.We speak to Aalok Bhan, Director & Chief Marketing Officer, Max Life Insurance about the impact of the lockdown on the brand, and the life insurance industry in general and all that they have been doing to minimize business impact and ensure business continuity.The recent Covid-19 lockdown has impacted different sectors in different ways. Hospitality, travel, retail and aviation are perhaps the most impacted. With the lockdown now extended by another 2 weeks, its still some time till we understand what things look like in the post-Covid world. At the same time, there are a few sectors like FMCG, Telecom, Healthcare and Life insurance

Top White House officials shelved expert guidance to reopening America from the Centers for Disease Control and Prevention, despite the report being greenlit by the CDC director, the Associated Press reported.The first 17 pages of the report — which spanned more than 60 pages — was initially released by the AP on May 7, after the White House killed its release on April 30, the day federal social distancing guidelines were set to expire.Following the AP report on Thursday, the White House subsequently fast-tracked the approval for release of the guidance.White House spokeswoman Kayleigh McEnany told reporters Friday that the report was not released because CDC director Robert Redfield had not approved of it. However, internal emails obtained by the AP suggest a different timeline.Visit Business

Carrie Bickmore caught up with the judges from Masterchef on Tuesday, where they donned her popular Beanies 4 Brain Cancer head wear.

Carrie Bickmore, host of Australian talk show The Project has released a new range of headwear called Carrie’s Beanies 4 Brain Cancer to raise money for brain cancer research.

Bianca Dye has offered an impassioned response to Lisa Wilkinson's editorial about Melbourne comedian Eurydice Dixon, who was raped and murdered on Wednesday.

Carrie Bickmore's pregnancy announcement came as a shock - even to the people she sees for several hours every day.

He has appeared in some of Hollywood's biggest blockbusters, including Jaws, Close Encounters of the Third Kind and American Graffiti.

Waleed Aly has launched a scathing attack on Prime Minister Malcolm Turnbull for his views on African gang violence in Melbourne. He called on politicians 'to be honest' on The Project on Thursday.

TV host Carrie Bickmore has leaped to the defence of American singer Pink after the rocker cancelled yet another Sydney concert, this time due to gastroenteritis.

NBA basketball superstar Ben Simmons, 22, has opened up on what it's like to deal with being spotted everywhere he goes amid rumoured romance with Kendall Jenner.

She's currently on an Australian promotional tour with affordable footwear brand Windsor Smith.

Tennis star Serena Williams recently sang a rendition of the Divinyls classic song I Touch Myself as part of a breast cancer awareness campaign.

The 56-year-old reality star flaunted her impeccable physique wearing a black bra and matching bottoms while prancing around her bedroom to the song S&M from Rihanna's fifth studio album Loud.

Rihanna continued to delight her admirers when she put in a surprise appearance at the Legado x Faberge x Rome de Bellegarde VIP party, hosted in Londonm.

The Rude Boy songstress, 31, posted a snap of herself pouting and revealed alongside that she's failed 'to get back to' her friends, family and coworkers, and explained that she'll 'be right back'

The Rude Boy artist was accompanied to the awards show by friend and collaborator Jahleel Weaver, who she recently thanked on Instagram, crediting him as her 'gusband' (gay husband).

The show marked the first time the rapper had performed in Sweden following his month long incarceration and subsequent assault conviction.

Rihanna teased fans awaiting her ninth studio album with a video of a little white dog dancing to Jump Around by House Of Pain: 'Update: me listening to R9 by myself and refusing to release it.'

The 11-carat egg-shaped light brown diamond is estimated to cost around $400,000. It's the first time Johansson has worn the rock in public since accepting Jost's proposal in May.

The SNL head-writer admitted he was scared of marriage for a long time, before proposing to the star

Scarlett Johansson and her fiance Colin Jost are soaking up the last few weeks of summer sunshine in the Hamptons.

Scarlett Johansson and her fiancé Colin Jost were spotted out in the Hamptons on Wednesday. The couple were dressed casually and picked up litter at the beach they've been visiting recently.

Scarlett Johansson has been very private about her fiance, Saturday Night Live regular Colin Jost. But when at the Elle Women In Hollywood event on Monday, the Lucy actress opened up.

Scarlett Johansson was spotted on a date night with her fiance Colin Jost on Monday night. The pair walked around New York City following her appearance on Jimmy Fallon's talkshow.

Colin Jost joked that Ryan Reynolds is 'one of his best friends' during the actor's surprise appearance on Saturday Night Live this weekend. 

The 35-year-old actress detailed her Thanksgiving holiday with the 37-year-old funnyman during her appearance on Live With Kelly And Ryan on Tuesday morning.

Scarlett Johansson struggled to wipe the smile off her face when she was spotted attending the SNL after-party in New York City on Saturday night, after hosting the show for the sixth time.

The Lucy star - who looked stunning in an emerald green satin gown - was with fiance Colin Jost of Saturday Night Live fame.

Robert Downey Jr is remaining tight-lipped over his rumored appearance in Marvel's Black Widow.

The 35-year-old actress bundled up in a heavy wool coat as she left a grocery store with her main man amid reports that Saturday Night Live postponed its next three shows due to coronavirus.

Scarlett Johansson and her fiance Colin Jost were spotted grabbing some takeaway in The Hamptons on Wednesday morning after they left New York City amid the coronavirus outbreak.

They're a match made in Hollywood heaven, but the fact still remains that nothing is ever perfect. Scarlett Johansson and fiance Colin Jost like different baseball teams!

Actress and singer Lea Michele recently became engaged to her boyfriend Zandy Reich. Here's all you need to know about who he is, who Lea Michele is, what her net worth is and more.

Singer-songwriter John Mellencamp and actress Meg Ryan recently announced their engagement. Here's all you need to know about him, including his relationship with her.

The Born This Way hitmaker, 32, joined her fiancé Christian, 50, following A Star Is Born's snub at the 25th annual SAG Awards, held at Los Angeles' Shrine Auditorium on Sunday.

The stars of Crazy Rich Asians are nominated for Outstanding Performance by a Cast in a Motion Picture at the 2019 Screen Actors Guild Awards.

Peter Facinelli stepped out on Saturday evening to co-host the magazine's Pre-SAG Awards launch party alongside Riverdale's, Mädchen Amick, at the Choo Choo Club in West Hollywood.

Come Sunday, things were looking up for the star, who looked to be in good spirits as she stepped out in satin at the SAG Awards.

Andrea, who's battled cancer since 2015, was seen sitting with husband Scott and singer Selena Gomez, 27, at the Microsoft Theater in Los Angeles taking in the big night for the singer.

Investors have lost almost $1 million after two accused scammers convinced them to finance the career of a young Australian singer trying to make it big in Nashville.

The show kicked off its 2019 final in spectacular fashion on Saturday night, with Taylor Swift taking to the stage to perform.

The singer, 30, performed her hit single Lover while playing the piano on the show but some fans were convinced she was actually lip synching.

She hit out at Scooter Braun  and male privilege as she accepted Billboard's first-ever Woman of the Decade award last week.

It's Miss Americana (without her Heartbreak Prince.)Taylor Swift graced Utah with her presence while out on Main Street ahead of the premiere of her Netflix documentary, Miss Americana.

After three years of remaining quiet about her relationship with Joe Alwyn, Taylor Swift spills the details of her secret romance in upcoming documentary Taylor Swift: Miss Americana.

The lavish property, which has been dubbed a 'Mini-Versailles', is located in San Francisco's high-end Presidio Heights neighborhood.

Sponsor Capital One tweeted Thursday: 'In the interest of our cardholders, artists, staff and fans, the Capital One #JamFest2020 will not take place.'

The pop stars have both been praised for donating money to those who have lost their jobs or face eviction as Americans begin to feel the financial ramifications of the health crisis.