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What kids buy and why : the psychology of marketing to kids / Dan S. Acuff with Robert H. Reiher

Acuff, Dan S., 1942-




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Brandchild : remarkable insights into the minds of today's global kids and their relationship with brands / Martin Lindstrom with Patricia B Seybold

Lindström, Martin, 1970-




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The business of children's entertainment / Norma Odom Pecora

Pecora, Norma Odom




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Creating ever-cool : a marketer's guide to a kid's heart / Gene Del Vecchio ; [illustrations by Damian Fulton]

Del Vecchio, Gene




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Married to the brand : why consumers bond with some brands for life : lessons from 60 years of research into the psychology of consumer relationships / by William J. McEwen

McEwen, William J




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Predictive analytics, data mining and big data : myths, misconceptions and methods / Steven Finlay

Finlay, Steven, 1969-




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The aisles have eyes : how retailers track your shopping, strip your privacy, and define your power / Joseph Turow

Turow, Joseph, author




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Social media management : persuasion in networked culture / Ben Shields

Shields, Ben Ryan, author




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Entertainment celebrity human brands : the complex role of celebrities' attributes and consumer-celebrity relationships upon consumers' aspirations and buying behaviour / Marcela Quartim de Moraes

Moraes, Marcela Quartim de, author




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HBR's 10 must reads on strategic marketing




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Service design : 250 essential methods / Robert Curedale

Curedale, Robert, author




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Service design : from insight to implementation / Andrew Polaine, Lavrans Løvlie, and Ben Reason

Polaine, Andrew, author




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The service innovation handbook : action-oriented creative thinking toolkit for service organizations : templates, cases, capabilities / Lucy Kimbell

Kimbell, Lucy, author




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Wired to care : how companies prosper when they create widespread empathy / Dev Patnaik with Peter Mortensen

Patnaik, Dev, 1970- author




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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne

Kim, W. Chan, author




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Integrated marketing communications / Chitty, Luck, Barker, Sassenberg, Shimp, Andrews

Chitty, William, author




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Advanced introduction to consumer behavior analysis / Gordon Foxall (Distinguished Research Professor, Cardiff Business School, Cardiff University, UK)

Foxall, Gordon R., author




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Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia ; foreword by Philip Kotler




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Marketing research : a concise introduction / Bonita Kolb

Kolb, Bonita M., author




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Marketing research / William Zikmund, Steven D'Alessandro, Ben Lowe, Hume Winzar, Barry J. Babin

Zikmund, William G., author




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Marketing / Greg Elliott, Sharyn Rundle-Thiele, David Waller, Sandra Smith, Liz Eades, Ingo Bentrott

Elliott, Greg, author




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Marketing for competitiveness : Asia to the world! in the age of digital consumers / Philip Kotler (Northwestern University, USA), Hermawan Kartajaya (MarkPlus, Inc., Indonesia), Hooi Den Huan (Nanyang Technological University, Singapore)

Kotler, Philip, author




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Marketing : real people, real choices / Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

Solomon, Michael R., author




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6 Months After Google Reader Shut Down

6 months ago this day Google Reader shut down and the voices of millions of blog posts were suddenly silenced. Although there was a huge outcry before Google reader disappeared, on the actual day it went away it seemed to pass many users by without a word.

Part of the reason was that by this time a few groups had come out with alternative apps for the service so it was easy to miss but also many tweets and blog posts had been written venting their frustration. But 6 months on and the picture has changed a lot. The internet (at least for nerds) looks very different than it did before.

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5 Free RSS Readers

In this list, we will be talking about 5 free RSS Reader apps for Windows 8. RSS feeds have quickly become the growing trend, by keeping you updated about the latest posts on various websites. Fetch the RSS feeds of a news website in an RSS Reader app.

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10 RSS Readers for Macs

Most people use the internet for obtaining information and keeping up-to-date with things. Internet information is delivered in different forms such as forum discussion, blogs and news. A great way of getting the latest information from your favorite websites or channels is through the use of RSS feed readers. With it, you can get automatic updates from channels and websites that are important to you. Below are a few of the best the best RSS feed readers for Mac.

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SquareSpace Adds Stats for RSS Feeds

We provide further context about your audience with a breakdown of where your subscribers are coming from. People who manually add your feed to an RSS reader will be classified as Individuals, people who use popular feed clients such as Feedly or Google Feedfetcher will be labeled as such.

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Unread RSS Reader

Unread is a RSS reader that understands that, keeps things simple, and provides you with a ton of gestures so you can get around the app quickly.

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Increase Your Web Traffic with RSS

There are all kinds of ways to get more traffic to your blog or website, but one that often gets overlook is the use of real simple syndication feeds.

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Social Media You are Doing it Wrong

The mistakes that make crazy are avoidable. Sometimes, people do not realize it is wrong. Other times, people do not think it is a quick fix.

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RSS to Create a Photo Tweet

IFTT Recipe  for an RSS Feed to create a tweet with photo.

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8 Creative Ways To Use RSS Feeds

If you have a blog created with WordPress, TypePad, or Blogger, you can use Blog2Print to create a book directly from your blogs RSS feed. The book can include photos, comments, and be printed in black and white or color.

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Tips for Setting Up a Web Store

Setting up a retail outlet on the web is not an easy process. There is plenty you need to be aware of when it comes to launching an online store, from the initial site design, to the often-overlooked extras that will have customers knocking down your virtual door.

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How to Use RSS Feeds to Download Torrents

There is a lot of content available on BitTorrent these days. Normally you would go to a torrent site, look for the torrent you want to download, download the torrent file and then add it to your torrent client for download.

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Optimize Your Social Presence With These App-on-App Strategies

But you might be wondering: Do we really need all of these burgeoning apps? With hundreds of options to choose from, it can sometimes feel like social media overkill.

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5 Reasons Your Social Media is Not Working

Common sense pretty much tells us most of what we need to know to get our fans and followers engaged with our social media content.

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Backup RSS Feed to Google Spreadsheet

Backup your RSS feed to a Google spreadsheet using an IFTTT recipe




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Podcast RSS Feed Survey Results

Checkout the Podcast RSS Feed Survey Results

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Add RSS To Increase Touch Points

Would you like to reach your site visitors again and again after they visit your blog?

One way that businesses and organizations can increase readership of their blog posts and the touch points they have with visitor after the visit is by encouraging those visitors to subscribe to get new post alerts via email.

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Increase Sales on Ebay with RSS Feeds

As eBay sellers continue to try to crack the code of Cassini, one suggestion coming from the eBay team is to refresh RSS feeds. If you are not familiar, an RSS feed is a technology where a web feed is used to distribute information, or to distribute content to a large number of people at one time. RSS stands for Really Simple Syndication. eBay sends an RSS feed to Google. Sellers do not have to do anything to make this happen - eBay automatically sends information about each listing to Google using RSS feeds.

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Teens, Social Media and the School System: Misunderstood or Toxic Relationship?

The education system has its flaws. You do not have to be a researcher to know that. Am I biased? Of course I am, but so is everyone else who has ever been to school.

The education we have in this country is incredible compared to some countries that do not. I am not disregarding them; I have the perspective of a student who has had the luxury of going to school my entire life and a pretty good one at that. Schools all over the world have flaws. Some are small but some are quite substantial.

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Two Easy Tips To Manage Your Unread RSS Feeds Better

You may have RSS feeds accumulating dust over time, but that unfortunately does not mean the number of unread items will kindly reduce for you.

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Torrent Enable RSS Feeds

RSS feeds are a great tool for keeping up to date with the latest information across the web, whether that be plain news updates or other fresh content. Now a new website allows users to transform any RSS feed into a torrent-enabled RSS feed which can be imported into a torrent client for automated downloads of a limitless array of content.

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Create Clicks to Tweets

How to Create Click to Tweets for Easy Sharing of Your Podcast

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Content Marketing: The 4 Most Critical Components to Measure & Analyze

Content marketing has gained much traction over the last 18 months and for good reasons. It is becoming an important part of any organizations marketing mix and can have an immediate impact on how companies are perceived, as well as their success online.

Content marketing also has an immediate impact on search.

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3 Best RSS Readers for Android

If you are using an Android phone or tablet, then there are numerous RSS reader apps available on Google play store that you can use to follow your favorite sites and blogs, all in one place.
Here are some of the best free RSS reader apps to get you started.

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Evernote and Feed.ly Servers were Hit by DDoS Attacks as Criminals Tried to Extort Money

Earlier this week, popular notetaking app Evernote, and RSS feed service Feed.ly were taken down by multi-hour DDoS attacks.
Evernote managed to stay active with major lag and issues while Feedly was rendered unavailable.

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Feedly RSS Reader Taken Down By Attackers

Internet consumers used to getting their news from the popular RSS reader Feedly were left in the dark Wednesday morning after the service was taken down in what was described as a denial of service attack that included an attempt to extort money from the company, according to the website Verge.

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Turn Gmail Into an RSS Reader With IFTTT

IFTTT is one of our favorite Web services, allowing users to plug different online apps and sites together with no coding required. Through a simple step-by-step interface you can create customized recipes —each one involves a trigger if this and a resulting action then that. You can use it to get SMS weather alerts, duplicate status updates, back up your photos, control your home lighting and a whole lot more.

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Pinterest RSS Feed Widget

Collection of WordPress Plugins for Pinterest - complete article