Time is an entrepreneurs most valuable and elusive resource. Seizing the day seems like an impossible task, and staying organized is a constant battle. Many software solutions have tried to solve the eternal entrepreneurial bottleneck, and some of them have succeeded in creating effective solutions

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Unlike traditional news feeds that invade user privacy, show ads, and track users across the web, Top Bottom Center is a new content feed that bursts filter bubbles by providing the smartest, funniest, and most flexible news feed ever. Private content feeds give the best information and entertainment, all in one feed.

Content is pulled from a variety of diverse, top-tier sources to give broader perspectives directly from the world's leading thinkers, entertainers, and content producers. Stories feature information from politically and socially diverse sources right next to each other to remove the echo chamber and ideological bubbles of social media.

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How did Mark Zuckerberg change the world? He built a global community that brings people closer together. The origins of Facebook are available to the general public. Everyone is familiar with the story of building social network platform that will greatly impact human relations and economy. Mark's vision of community opened a door to many variations of social media network platforms that today exist. Jack Dorsey created Twitter in March 2006. Rome may not have been built in a day, but Twitter was built in just two weeks, says Jack.

A few years later Kevin Systrom and Mike Krieger built a pared - down photo app today known as Instagram.

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2018 is only four months away, and brands have to prepare to take advantage of the opportunities social media presents -- or their competitors will.

When it comes to reaching audiences, effectively distributing your content, and building a following around your brand, social media offers a wealth of possibilities. It's where your audiences already live and engage with content, which makes it a convenient platform for brands. Its built-in analytics allow you to track and improve your efforts over time. Plus, all the free social-media tools make it easy to use and maintain an active presence.

As you look ahead to 2018 and begin planning for ways to strengthen your social strategy, it is important to keep a pulse on trends.

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It is important for entrepreneurs to understand how social media is evolving and changing -- 2.8 billion people use social media. In terms of advertising new products and services, there are few things more potent and ubiquitous than social media.

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Have you tweeted, posted an Instagram photo or just generally engaged in social media before? Then it’s possible you have been part of a research experiment of sorts. Think that raises some ethical questions? You are not the only one.

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With more and more brands trying to connect with audiences across an array of social channels, the attention span of people is on a decline.

Businesses need to quickly figure out what’s best for their audiences in order to generate better engagement and increased brand loyalty.

Here are five crucial social media trends that will have the maximum impact on your social media strategy in 2018 and ahead.

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Those of you who are in a habit of maintaining an RSS reader to consume information from worldwide publications, authors and people you’re interested in hearing from, here is a tool to help you do so on Twitter.

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For a growing number of people, their activities online have become their real jobs. Achieving influencer status on Instagram or YouTube can help a onetime enthusiast who filmed videos from his childhood bedroom earn a legitimate six-figure salary. Today, social-media stardom is no longer a springboard to a mainstream career but a career in and of itself. For these tech-savvy self-promoters, there’s a lucrative world of freebies, sponsorships and other moneymaking opportunities at their fingertips.

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What if users did not have to come to your WordPress site in order to read your articles? That would certainly make it easier for users since they would not have to navigate to ten of their favorite blogs and news sources to get their daily information. It would also be nice for the website owners, since it would allow you to distribute your content in a more efficient manner, delivering the content to where the customers want it to be.

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For retailers, the line between online and offline shopping experiences no longer exists. Todays consumers expect consistent branding and service across all platforms, whether they are physically in a store, browsing products on a website or reaching out on social media.

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Instagram is starting to roll out recommended posts directly into users’ home feeds, according to TechCrunch.

Previously, the home feed was dedicated to posts from accounts that users follow as well as ads, whereas recommended posts were located solely in the Explore tab.

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Writing sells.

You don’t have to be the worlds foremost wordsmith to produce effective content, but improving your writing will make you more successful at work.

Here are some tips:

1. Know your audience.

You are not just writing for yourself, are you? You should be creating content for others, and it’s imperative to understand the people you are writing for. Whats useful for them? What might help them in their jobs?

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Just how dominant a business tool was social media in 2017? Despite being involved in an investigation by Congress, Facebook reported its highest earnings ever in Q3, up nearly 50% from a year ago.

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Google News will be deprecating their old RSS feed subscription URLs by December 1, 2017. That means if you have Google News RSS feed subscriptions from a year or so ago, you will need to go through all those subscriptions and update them.

To update your RSS feeds, you need to go to https://news.google.com and select the section you want or create a custom section. At the bottom of the section’s page, click RSS. This will make the feed appear. Copy the URL from the address bar to get the new URL for the RSS feed.

Google told us the old RSS URLs will no longer work effective December 1, 2017.

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RSS is now competing for my time with Twitter, Reddit, internal Verge chats, and other news sources

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CJ Marple wanted to teach his young students how quickly information can spread on the Internet.

So earlier this year, the third-grade science teacher wrote up a tweet with the help of his students, asking for other users to retweet the message, or even reply to the message with their location.

The Kansas teacher says he expected 1,000 or so retweets, but within days the tweet went viral and gained more than 227,000 retweets and 75,000 replies from users all over the world. His students, who are probably a little too young for their own social media accounts, learned a lot that week about the power of social media.

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RSS is no more gone than email, JavaScript, SQL databases, the command line, or any number of other technologies that various people told me more than a decade ago had numbered days

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Of course using something like IFTTT you can convert this RSS feed into a different format if you prefer: send the feeds to a read-it-later service or a Google Sheet, for example. The beauty of the RSS format is you can queue up all of your web search hits in the background and then check in on them when you’ve got the time.

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Nothing lasts forever, I suppose. In what could be construed as a cruel joke, Digg is pulling the plug on Digg Reader, the company’s answer to the demise of popular RSS service Google Reader. Digg Reader will shut down on March 26th, 2018, giving you just enough time to export your data before the service goes dark.

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Generally speaking, there are two main ways that you can store your RSS feed:

1) On Your Own Website (self-hosting your RSS)
2) On Your Media Host’s Website (the place where you store your files)

The reason why I have often elected for self hosting (option 1 above) is a simple one: 100% control.

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In another blow to RSS fans everywhere, Digg announced that it would soon be shuttering Digg Reader.

As of March 26, the RSS service will no longer work on the web or in Digg's mobile apps. The company didn't say why it was closing the service, which it started in response to Google killing off its own RSS service in 2013.

Naturally, the news was pretty upsetting to Digg Reader fans who had turned to the service as a replacement for the once beloved Google Reader.

But if you are one of the many folks still clinging to RSS feeds in 2018, you are not entirely out of luck. There are a number of capable alternatives out there. Here are five of our favorites.

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As Facebook fights its own fake news problem, Twitter looks like it's interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

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Facebook began testing a  breaking news label for developing stories back in November, and now the social network is expanding the option to more publishers. Starting this week, the company says 50 more outlets in North America, Latin America, Europe and Australia will be privy to the tag. That is in addition to the small group of local and national publishers that are already using it. If all goes well, Facebook said it may offer the option to even more publishers in the future.

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Have you ever seen someone on social media, maybe someone in your profession, with a hundred thousand followers and wondered, how the heck did they get so popular?

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Qu Toutiao, which means Fun Headlines in Chinese, is reportedly making its own fun headlines these days, telling sources that it is eyeing an initial public offering that could value it as high as $3 billion.

If successful, it would be an extraordinary valuation for a company, a news and video aggregation mobile app popular in mostly rural areas of China, that was launched less than 2 years ago. The company is considering an IPO in New York as soon as early this year, people familiar with the matter told Bloomberg News.

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Techmeme, the online aggregator of record for technology industry news, is adding some audio in the form of a podcast: the Techmeme Ride Home.

Beginning today, the site’s new podcast will appear at 5 p.m. every weekday. Over 20 minutes, host Brian McCullough (from The Internet History podcast) will summarize the day’s top tech news and commentary from around the web and social media.

Plain-vanilla news aggregation is unusual in podcasts. Even in tech, podcasts tend to be personality-driven, more often involving hosts providing commentary on the big news of the week rather than just the news itself. McCullough thinks Techmeme can offer something different.

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RSS stands for Really Simple Syndication (or Rich Site Summary) and it was first stitched into the tapestry of the open web around the turn of the millennium. Its aim is straightforward: to make it easy to track updates to the content of a given website in a standardized format.

In practice, and for your purposes, that means it can give you a comprehensive, regularly updated look at all of the content your favorite sites publish throughout the day.

Time for an RSS Revival

Instagram announced some changes to user feeds today, but before you get too excited, no it is not a return to the chronological feed.

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Reading the RSS Feeds is a way to keep track of all your favorite blogs and websites. No matter how many websites you have subscribed to, the RSS Feeds bring all the updates in one location for you to read. On the other hand, for the bloggers and website owners, RSS Feeds are the great marketing tool to spread their content to the readers and potential customers. It helps them get a loyal readership and grow their website and businesses.

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Facebook announced a new initiative today aimed at improving its policies and the role its platform plays in elections. The company acknowledged that it was slow to respond to election interference efforts that took place on its site and says it wants to learn more about social medias role in elections around the world. To do that, it's putting together a group of researchers that will then develop a research plan, get proposals for projects that address issues defined in its plan and manage a peer review process that will determine who will receive funding and access to Facebook data for their research.

The commission of experts will initially work for one year and Facebook says membership will be determined soon.

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Amy Porterfield is a social media and content creation mastermind and top speaker, trainer and consultant for young entrepreneurs and professionals looking to maximize their social media reach and engagement.

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What predicted Facebook’s FB, +1.63%   scandal involving data firm Cambridge Analytica and the private information of 50 million user profiles without their consent?

How about the 2010 film The Social Network?

The movie, directed by David Fincher and written by Aaron Sorkin, was a fictionalized account of how Facebook founder Mark Zuckerberg messily developed the social-networking site while at Harvard.

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Facebook purged  583 million fake accounts in the first three months of 2018, demonstrating the amount of spam, violent content and hate speech that gets smeared across the social network.

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There are some new products and services that are very obviously good  — a cure for a deadly disease, for example, or some other type of medical innovation. But other innovations have value that is more uncertain, such as an unproven technology. In her latest research paper, Wharton management professor Valentina Assenova examines the role of social networks, both online and offline, in the spread of these complex innovations.

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Against the backdrop of social media controversy — remember Facebook, of course, and 87 million users’ data exposed to Cambridge Analytica — oversight is tightening in Europe.

The regulatory gaze become more fully trained on social media as in Germany, intelligence official Hans Georg Maassen said last week that regulation may be needed for social media companies if the European Union finds that more transparency is needed.

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Most organisations believe social media has a role to play in their marketing communications, but, equally, most would struggle to explain exactly what that role is. There’s little doubt that social media takes up a significant amount of consumer time and attention but without understanding the influence and quantifying the commercial benefits for brands and businesses, no marketing activity should be above question.

Like every other marketing activity, a social media strategy must be judged on its positive impact on business or brand metrics.

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In 2015-16, roughly four-in-ten adults across the emerging nations surveyed by Pew said they used social networking sites, and as of 2017, a majority (53%) use social media. Whereas, over the same period, social media use has generally been flat in many of the advanced economies surveyed.

Internet use and smartphone ownership have also stayed level in developed markets over the same period vs rising in emerging economies.

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Today, seven out of 10 Americans use social media. Despite the opportunity (and in spite of the lip-service paid to social), more marketers are skimping on their approach. Reposting 30-second TV spots to YouTube and uploading billboard or print ads to Instagram are commonplace, and a detriment to your brand.

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According to the same Kaplan survey mentioned above, the percentage of college admissions officers using social media for admissions criteria went down from 40 percent in 2015, to 35 percent in 2016, to 29 percent in 2017. Students seem to be making it more difficult for college admission personnel to check them out on social media.

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Why would these companies pay when so many of us are willing to do it, as you say, for free? When big tech wants the public to generate a new set of data for them, they design a fun new device designed to train us to do it. And we pay them for the privilege! More and more people have either the Apple, Amazon, or Google home assistant, which we know is already recording our passive conversation for use in improving each company’s voice recognition software and AI.

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As Facebook fights its own fake news problem, Twitter looks like its interested in finding more ways to push news content to its microblogging service. According to a report at BuzzFeed, Twitter has confirmed that it is testing new algorithm-curated timelines when big events happen, then putting tweets from news organizations and other users at the top of your timeline. So far, Twitter says humans are involved in story selection, but a Twitter spokesperson told BuzzFeed that it could be come only algorithmic in the future.

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Mozillas current plan aims for a removal of both features in Firefox 63 or Firefox 64, out October or December 2018. The change won't affect the current Firefox 60 ESR version but the next Firefox ESR after Firefox 60 ESR won't support both features anymore as well.

We published an overview of Live Bookmarks in 2014, but Firefox supported the feature for much longer. Live Bookmarks allowed Firefox users to subscribe to a site's RSS feed so that new articles would be displayed in a bookmarks folder in the web browser.

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A good way to go about automated tweeting is to use Google News. However, that should be used only if you’re in for a niche subject. If you use a keyword like technology, there will be too much chaos and a too high frequency of content going out.

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The ever-expanding size of the world wide web has caused an explosion of content in different horizons. Be it the case of videos, music, or text-based content, billions of netizens gobble loads of content every day.

There is an uncountable number of websites ready to feed you with the daily dose of their interesting articles. You can count us in the list if you want. But how would single human visit tons of websites to slurp all the information? Thankfully, there are ways to so.

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As social media use has risen, I am not surprised that reports show a growing trend among millennials to trust influencers less and less. The hype, bragging and self-aggrandizing make it hard for any of us to believe it is authentic. While there is no harm in a little bragging, Harvard Business Review reports that too much of it or the wrong type of bragging can hurt your chances of getting a job, being trusted or being liked by strangers.

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The conventional thinking is that social media conversations about brands are representative of broader consumer sentiment in the overall market. However a new study from Engagement Labs, appearing in the Journal of Advertising Research, finds online discussions and sentiment are not necessarily predictive of offline brand outcomes.

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However, social media marketing efforts can span far beyond the core four: Facebook, Twitter, Instagram and LinkedIn. In fact, these popular platforms see such high users yet have such stringent algorithms that it can be hard to ensure your followers see your organic content, much less that your content helps you capture new consumers.

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Take time to organize your social media updates and create a social media calendar before you schedule them.

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Some social media-content is easy to evaluate. Cute cat pictures? Great. Helpful how-to videos? Perfect. Unfortunately, parsing posts gets a lot more complicated when the content flowing through the tubes of social media involves news. Earlier this week, the House Judiciary Committee brought in representatives from Twitter, YouTube, and Facebook to discuss the companies policies and practices for evaluating and moderating content (mostly political in nature) and the internet scourge that is fake news.

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