Podcasts exploded in 2020. People created nearly 900,000 new podcasts last year, according to Chartable, and hungry listeners couldn't get enough. Listenership in the U.S. grew 90%, and it grew even faster in other countries tracked by the podcast measurement company.

One thing that stood out in Chartables data is how dominant Spotify has become, thanks to its strategic podcasting acquisitions. And despite the ongoing consolidation in the industry, it may have built an insurmountable lead in most areas of podcasting from the creative, advertising, and listening sides of the equation.

Every year at this time, Edison Research and Triton Digital publish the results of a study called The Infinite Dial that tracks the use of digital audio and related media in the United States. It’s a study that dates back over 20 years—it got its name from the digital radio that was introduced at that time—and is well-respected for the rigor and consistency of its methodology. This year’s study shows how the pandemic has changed digital audio consumption habits. It also shows a few surprises in the streaming music sweepstakes.

The 2021 Infinite Dial results show that the use of online audio—including digital radio, AM/FM internet streams, podcasts, and music services—has plateaued at 68% of Americans ages 12 and up. But there are clear winners and losers, and they don’t merely reflect pandemic-related factors such as people staying at home.

One big winner is podcasting. Growth in podcast listenership shows no signs of tapering off, as monthly listenership continues its linear growth path to 41% penetration, up from 37% in 2020. Growth is particularly high in the 12-34 age bracket, more than half of whom now listen to podcasts regularly (while the 35-54 bracket levels off around 40%). Podcast listenership is also getting more racially diverse, with nonwhite listeners now at 43%, up from 37% last year.

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Although podcasting is new, it is well on its way to becoming a mainstream communication medium. Podcasting, simply put, is audio files that are delivered via RSS. Many people believe that podcasting is solely for the distribution of music files, but really, nothing could be further from the truth. This emerging method of audio file distribution has opened an array of marketing and communication opportunities to businesses. Currently, most who are familiar with podcasting are technically savvy, but it is clear that podcasting will be more than a passing fad as many businesses are adopting podcasting and employing it in unusual yet powerful ways. Podcasting can be used for talk shows, tutorials, music demos, educational training, stories, comedy clips, debates or even foreign language tutorials.


While RSS has had the capacity to include audio files for a few years, only recently have entrepreneurs made the conceptual leap, taking advantage of the new power held within this communication medium. In reality, podcasters cover the gamut; some are professional broadcasters, while others are obvious amateurs.

RSS, or Really Simple Syndication as it is commonly known, is a technology that gives webmasters the ability to easily distribute and publish syndicated content on the Internet. It seems like all Internet businesses now have RSS feeds available; at least your competitors do. You have finally made the decision that you have to have one. Where do you start?

Steps to Creating & Promoting an RSS feed

Blogs vaulted RSS into the limelight but are unlikely to be the force that sustains RSS as a communication medium. The biggest opportunities for RSS are not in the blogosphere but as a corporate communication channel.

Even now, businesses that were initially reluctantly evaluating RSS are beginning to realize the power and benefit of the RSS information avenue. The inherent capacity for consumers to select the content they wish to receive will be the driving mechanism for keeping advertisements to a minimum and content quality consistent.

Well, you've joined the others and have created a blog. It is time to tell the world about your online journal. Most blog services generate an RSS feed.

Promote A Blog

It is important to remember that podcasting is a relatively new technology and not everyone understands or knows what podcasting is. It is particularly important to educate users if your audience is not technical. Not only is it important to explain what a podcast is, but it is equally important to explain how your podcast will help listeners.

Tips for Promoting Podcasts

Notepage, Inc. has just developed a social bookmarking tool that will help web designers create bookmarking chicklets with ease. This tool allows users to enter the title, description and URL of their website and it creates bookmark chicklets that can be inserted into their website.

Social bookmarking has quickly become a popular way for frequent internet users to share their favorite websites with the public. Having a website added to a bookmark directory can increase traffic significantly. Bookmark chicklets are a newer creation that help remind those viewing a website to add it to the social bookmarking directories. It makes the bookmarking process easier for those who have found a website that is a good source of information or services. Another advantage of the tool is that the website description that goes into the bookmark is written into the script, allowing creators of the chicklet to choose how their website will be described in the directory.

The tool is easy to use for even novice web designers. It can also be used to add chicklets to blogs. Creating the chicklets is instantaneous when using this tool. It is a free service available to anyone. For more information or to use the tool visit http://www.feedforall.com/social-bookmarks.htm.

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It is difficult to have a conversation about technology these days that does not involve RSS. In the age of the Internet, communication is expected to be instantaneous. RSS offers instant real-time distribution in an on demand world.

What is RSS?
RSS is a standard format for syndicating information or content over the Internet. Once a visitor subscribes to an RSS feed, they receive the new information each time the feed is updated.

RSS Does Not Equal Email
RSS is not email, nor is it designed to be a replacement for email. RSS is a supplemental communication channel that can be used to deliver content. Email newsletters have had an increasing problem with spam. Email open rates have plummeted, filtering systems have become increasingly complex and with the complexity and volume even "approved" messages have been unable to get through.

What RSS is Not!

There are a wide variety of things you can do in regard to blog promotion. Here are just a few...

1. Optimize

Optimize the blog using standard search engine optimization techniques, so that it performs well in the organic rankings of the various search engines.

Blog Promotion Tips

If you are spending the time and energy to publish a regular podcast, make sure to give it the exposure it deserves.

How Do I Promote My Podcast?

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Thoughts ==> Here's another great place to ping when you podcast, complete with resources. Hopefully Pingomatic and Feedburner will support this soon. Link ==> Freshpodcasts.com.

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Ninjalane Podcast: In this episode Darren brings up the topic of next gen consoles including what games will be available for the PS4 and XB1 and Dennis reminds us that Ninjalane does motherboard reviews.

Admittedly as enthusiasts we often look for motherboards that offer the most expandability because we want to run multiple graphics cards, custom network controllers and the best audio card money can buy. These are the things that make a good gaming system and just happen to be available on the Gigabyte G1 Sniper A88X.

COVID-19 caused a lot of changes in the workspace over the past few years, especially when it comes to remote work. Many companies had no choice but to allow employees who didn’t absolutely need to be physically present in the office to work from home. While this is something...

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The post Remote Job Hunting 101: Strategies for Success appeared first on Home with the Kids Blog.

Remote job interviews are becoming more common as the trend towards remote work continues to gain traction. If you’re looking for a remote job, you must prepare for your remote job interviews just as you would for in-person interviews. Remote job interviews may occur over the phone, video conference,...

The post Preparing for Remote Job Interviews: Tips and Strategies appeared first on Home with the Kids Blog.

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