Christmas is not an official holiday in Japan, nor a widely observed religious holiday, but it is celebrated nonetheless in its own unique way. Here's some data that highlights Christmas in Japan.

Luis Spencer Freitas, digital marketing director at Pernod Ricard USA, explains what will drive greater innovation in display advertising next year.

Radoslaw Dobrolecki, US business development director at RTB House, discusses how artificial intelligence can help predict customer behavior at scale.

Joshua Summers, CEO of linear television supply-side platform clypd, discusses the major advanced targeting trends expected to infiltrate traditional TV ad buying within the next year.

Michael Tiffany, co-founder and president of ad verification and fraud prevention firm White Ops, discusses the next evolution of fraudulent practices for 2018.

Patrick Jones, global vice president and general manager of partnerships for Oracle Data Cloud, discusses how he expects agencies and brands to evolve their use of audience data sets this year.

Omer Golan, founder and CEO of Outernets, discusses how artificial intelligence can improve the digital out-of-home industry.

Dan Greenberg, co-founder and CEO of native advertising solutions provider Sharethrough, discusses how buyers’ increased desire for contextual targeting and native advertising will benefit premium publishers in 2018.

William Bao Bean, managing director of Chinaccelerator, explains how investments in artificial intelligence and machine learning are helping marketers improve user targeting and return on investment.

February 20, 2020 (New York, NY) –For the first time, eMarketer is estimating the number of people who watch Twitch on a regular basis in its latest forecast.  Twitch hosts streaming […]

Amazon’s share of US ecommerce approaches 40% February 24, 2020 (New York, NY) — Target’s increased focus on building its ecommerce business has been paying off. The big-box retailer, which […]

Spotify will gain more than 10 million US listeners in 2020   February 25, 2020 (New York, NY) – Pandora is no longer the most popular music streaming service in the […]

eMarketer cuts forecast for total media ad spending by 6.2%   March 17, 2020 (New York, NY) – Just months after the first case was reported, it is already clear […]

Despite strong growth, D2C companies are facing more headwinds   April 2, 2020 (New York, NY) — For the first time, we are breaking out direct-to-consumer (D2C) ecommerce sales. We define […]

TV time among adult viewers up 10 minutes per day in 2020 April 23, 2020 (London, UK) – The UK’s social distancing measures due to coronavirus are having a measurable […]

Our Estimate for Time Spent with TV in 2020 Is Revised Upward by 5 Minutes April 24, 2020 (New York, NY) – Over the course of just a few months, […]

Pandemic gives TV viewership boost, but will be short-lived   April 28, 2020 (New York, NY) – As stay-at-home orders remain in effect due to COVID-19, TV viewership and time […]

May 6, 2020 (New York, NY) – “Insider Intelligence” is being announced today as the brand name of the newly-formed parent company of eMarketer and Business Insider Intelligence (BII), both […]

I’m excited to introduce something I’ve wanted to do for quite a long time — private one-on-one calls between me and my readers! This new product is a way for us to have private one-on-one conversations tailored to whatever you want. I got into this business is because I wanted to help women achieve their …

INTRODUCING One-on-Ones with Adventurous Kate! Read More »

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This is not where I thought I’d be. If things had gone to plan, I would now be on a bus moving through the Peruvian countryside, smiling at the memory of my meals at Central and Maido, looking forward to sandboarding in Huacachina, seeing Machu Picchu, and exploring the Galapagos a few weeks after that. …

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Before I start recapping the month, let me begin with a greeting: “Hey, Kate from the future! Hey, people who were curious! I knew you’d look up this post! How are you doing? By the way, just how long is this going to last?!” Because this is the recap for March 2020 — a month …

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After spending two months living in Mérida and years of trips traveling through the Yucatán Peninsula, I’ve finally put together the best itinerary for two weeks in Mexico. Most travelers go to Mexico to lie on the beach for a week, maybe go on an excursion to a ruin or a cenote, and head straight …

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Since starting this blog, I’ve shared hundreds of books with you. Books have been the second topic on this site as long as I can remember, and sharing books with you has been one of my great pleasures. And it goes both ways — you guys have introduced me to some truly wonderful reads as …

Introducing Adventurous Kate’s Book Club! Read More »

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Right now we all need comfort — more than we’ve ever needed it. When times are stressful, sometimes relaxing with comforting TV shows is a way to relax and escape for awhile. As a TV connoisseur, I’m excited to share my favorite uplifting and comforting TV shows with you: comedies where you fall in love …

Which of These Comforting TV Shows is Right for You? Read More »

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Is it just me, or did this month majorly speed up? March 2020, the month that coronavirus ramped up enormously, was the longest month of my life. I know it was for many of you, too. By comparison, April seemed to go by in 10 days. This month the hardest decision of my life — …

AK Monthly Recap: April 2020 Read More »

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The endangered Guatemalan Black Howler (Alouatta pigra) (sometimes called the Yucatan Howler or Yucatan Black Howler) is one of many species of howler monkey, which is what is known as a ‘New World’ monkey. Its range is throughout the Yucatan Peninsula, and includes the areas of Mexico, Belize, and of course Guatemala. The Guatemalan Black Howler prefers to live in very lush areas, mostly sticking to all types of rain forests such as the semi-deciduous, lowland and evergreen. Of its cousins and relatives, the Guatemalan Black Howler is the largest, and is also one of the largest ‘New World’ monkeys (which include marmosets, owl monkeys, sakis, spider, and woolly monkeys). It weighs in at 25 lbs on average in males (11-12 kg) and 14 lbs for the females (6-7 kg). Their fur is usually black and their tails are very long, and prehensile (meaning it can grab and be used to hang from branches with). They also have specialized teeth for their diet of mostly leaves, along with the males possessing a larger hyoid bone located near the vocal chords, which enables their loud calls.

The Guatemalan Black is a diurnal howler, which means it is active during the day and it sleeps at night, as well as being arboreal, meaning it dwells in the trees most of its life. They are a social species that lives in groups up to ten members strong, which helps in alerting, foraging, and general upkeep through grooming. Some groups can be as large as sixteen, while larger groups are plausible, however at these sizes it is unlikely to function as well as a smaller group. Their diets consist of mostly leaves, and fruits, however they will snack on a flower here and there and their favorite tree of all is the breadnut, which provides most food during some seasons.

Not a particularly active species, the Guatemalan Black Howler would rather lounge about during the day; eating takes up a quarter of the day while moving locations for eating consists of only about a tenth of their daily activity. The rest of the day is devoted to socializing and grooming, with some other random antics. Females are old enough to have offspring by four years of age, while males may take up to eight years to reach maturity, and their total life-spans are an average of twenty years.

The Guatemalan Black Howler’s binomial name (its species and genus) is Alouatta pigra, the Alouatta’s as a genus make up most of the Howler Monkeys, which are the largest of the New World Monkeys with but a few possible exceptions. Alouatta is home to all of the howler monkeys (ten species and ten subspecies), and belongs to the subfamily Alouattinae. Alouattinae belongs to the family Atelidae which is one of the four families of New World Monkeys; this includes the howler monkeys, along with spider monkeys, woolly monkeys, wooly spider monkeys, and Yellow-tailed Woolly Monkeys. Atelidae belongs to the Parvorder Platyrrhini, which contains all New World Monkeys, and includes Marmosets and Muriquis. Platyrrhini belongs to the infraorder Simiiformes, or ‘higher primates’, and this includes all New World and Old World monkeys from South America and Africa, and includes gibbons, great apes, and the family Hominidae of which we are members. Simiiformes belongs to the Suborder Haplorrhini, otherwise called dry-nosed primates; this includes all of the higher primates as well as Tarsiers. Haplorrhini belongs to the Order Primates, which is all related apes, monkeys, lorids, galagos, lemurs and human ancestors. Primates are in the class of Mammalia of the phylum Chordata in the Kingdom of Animalia.

Fact

The Guatemalan Black Howler is sympatric with another species, the Mantled Howler. Sympatric means that they share the same niche and territory, and encounter each other in the wild, they are also closely related.

Warning

The Guatemalan Black Howler is an Endangered Species, and is close to being classified as Critically Endangered if nothing is done to curb the loss of the species. In the next 30 years the IUCN expects to see a population loss of over 60%, making this species on the more endangered alive today. Major threats are habitat loss, poaching, and capture for use as ‘pets’.

For those long, long travel days when you can't be bothered to change your socks ... you need the odorless, antibacterial MP Magic Socks.

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Passport renewal isn't quite simple, but it is straightforward. You just need to prepare with the right forms, supporting documentation, and some patience.

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From better campsite cooking to car maintenance to smartphone-free communication, here are 12 gadgets to up your car camping game.

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If you've never had enough room to take your bike road-tripping, Oyama's origami-inspired folding electric bike is here to change your mind.

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By choosing the right brands and most versatile fabrics, you can pack the same men's travel clothes no matter where you're headed.

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We love to cook. But RV kitchens are notoriously — almost impossibly — small. The limited workspace can challenge even the most skilled food truck chefs. The key to actually enjoying cooking in such a confined space is finding the right tools that pack maximum versatility into a compact, lightweight, and durable package. Here are seven of our favorite RV kitchen gadgets. The Best RV Kitchen Gadgets for Every On-the-Go Chef Flexible Wood Cutting Board The easiest way to keep […]

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Perhaps you've read somewhere or other that there are over 3,000 traditional Peruvian festivals held throughout the year? It's a popular claim that pops up time and again in guidebooks and on websites, and though we ourselves haven't verified the number, it certainly wouldn't surprise us! Peru is a country that holds onto its traditions while increasingly embracing innovation as well, a perfect storm for festivals and fiestas of all types to flourish and to grow.

If you're planning to visit Peru, you might find yourself intrigued by the prospect of observing, or even participating in, one of these many different Peruvian festivals. If that's the case, you're in luck--we've taken the liberty to compile a list of some of our favorite Peruvian festivals, including one for each month of the year in hopes that you'll find something that corresponds with the dates of your trip. Keep in mind that this is very much just the tip of the iceberg--all of these Peruvian festivals are fantastic, but there are many more that we've had to leave out simply due to the nature of our list. If we haven't included any options that work out with your travel itinerary, don't fret--get to researching and we're sure you'll find the festival for you.

So without further ado, let's get to it! Here is our list of twelve awesome Peruvian festivals, one for each month of the year:

1. January--Trujillo Marinera Festival

Trujillo, a coastal city in northern Peru, is the traditional home of the marinera, an elegant couple's dance making use of handkerchiefs as props. Since 1986 it's been the official national capital of this dance, a status celebrated annually in a month-long marinera festival held throughout the city! The Festival de Marinera, as it's known in Spanish, features dance competitions, parades, and even exhibitions of the Peruvian Paso, a breed of horse also recognized as part of the cultural patrimony of the Trujillo region. One of our favorite Peruvian festivals, this one is a can't miss if you find yourself in the area during January.

2. February--Fiesta de la Candelaria

The Fiesta de la Candelaria is not only the largest and most famous festival in Peru, but also one of the largest in South America as a whole--in fact, throughout the continent, it's only dwarfed by the world-famous Carnival in Rio de Janeiro and the Carnaval de Ouro in Bolivia. The first of many religious Peruvian festivals on our list, the Fiesta de la Candelaria celebrates the Virgin of Candelaria, the patron saint of the town of Puno where the festivities are held. Music and dance are at the core of this festival, all of it performed by elaborately-costumed participants numbering well over 40,000. An incredible two week-long synthesis of indigenous and Catholic traditions, this is one of the most iconic Peruvian festivals.

3. March--Festival Internacional de la Vendimia

Depending upon where Easter falls during a given year, the month of March can either be very busy or very quiet as far as major Peruvian festivals are concerned. That said, we figured we may as well take a break from the religious festivals to focus on something else with a different sort of appeal--wine! The Ica Region of Peru is famous for a number of things, the Nazca Lines and the desert oasis of La Huacachina among them, but those in-the-know also recognize it as the finest wine-producing region in the country. This role has been celebrated annually in March since the 1950s during the Festival Internacional de la Vendimia, or the International Harvest Festival, in which a queen is famously chosen to ceremoniously stomp the first grapes of the season.

 4. April--Festividad del Señor del los Temblores del Cusco

El Señor de los Temblores, or the Lord of the Earthquakes, is the patron saint of Cusco and the celebratory focus of this major Holy Week celebration. The story goes that during an earthquake here in 1650, a canvas image of Jesus Christ was held to the sky as prayers were offered, causing the tremors to subside and saving the town from ruin. Since then, this statue commemorating the original image has become the focal point of an important annual celebration. Each Easter Monday at 7 PM, the statue is removed from Cusco's cathedral and paraded throughout the city. Amazingly, it's said that the statue was not originally black, but rather that its color is due to years of exposure to smoke from incense during religious ceremonies.

5. May--Fiesta de las Cruces

First of all, let's be clear: the Fiesta de las Cruces, or the Festival of the Crosses, is not a uniquely Peruvian celebration. However, the way the Peruvians celebrate it does make it one of the most important Peruvian festivals. You see, the Festival of the Crosses is not held in just one spot in the country. Rather, the festival is celebrated in towns and cities throughout Peru, each putting their own unique spin on things. Though the name may conjure up solemn images, don't worry--festivals throughout the Peruvian highlands include music, dancing, and even events such as bullfighting as part of the celebrations.

6. June--Inti Raymi

Inti Raymi, the ancient Inca Festival of the Sun, is one of the most traditional Peruvian festivals on our list, indigenous in design and untouched by Catholic tradition. Held annually on June 24th, Inti Raymi is meant to celebrate the Winter Solstice--remember that we're in the Southern Hemisphere here! Banned by the Spanish and the Catholic Church after 1535, the modern incarnation of the celebration began in 1944 based on the few historical records of the festivities that managed to survive. Since then it has grown in size and scope, and though sometimes derided as tourist pageantry by detractors, its historical and cultural significance definitely make it worth checking out among the many Peruvian festivals.

7. July--Fiesta de la Virgen del Carmen

Another fine example of traditional Andean culture blended with Catholicism, the Fiesta de la Virgen del Carmen is held annually around the 16th of July in the relatively small town of Paucartambo, some four hours outside of Cusco. This three or four day festival is nominally religious but also one of the biggest and wildest parties in Peru, drawing visitors from all over the country, many of whom pass the nights sleeping under the stars as there's simply not enough space in town! If you know what you're looking for, you'll actually notice some serious Peruvian history depicted in the festival's songs, costumes, and dance--for example, black-masked dancers represent African slaves imported to work the silver mines here during the colonial era.

8. August--Día de Santa Rosa de Lima

Santa Rosa de Lima was the first native-born American saint canonized by the Catholic Church, and her legacy is celebrated throughout the world. However, it should come as no surprise that the grandest festivities take place in her home country of Peru. On August 30th, the anniversary of her death, celebrations and memorials take place throughout the country, the most famous being in Santa Rosa de Quives just outside of the capital city itself.

9. September--Mistura Culinary Festival

As you should know by now, Peruvian cuisine is some of the world's best and Lima in particular features what is probably South America's most impressive culinary scene. And as if the food wasn't enticing enough year round, the prospect of eating your way through Peru becomes even more appealing each September when the Mistura Culinary Festival rolls around. Featuring over 200 restaurants and bars not to mention plenty of outdoor vendors and food carts, well over half a million visitors stop by to enjoy the festival's offerings over the course of some ten days in mid-September. Though certainly not one of the most traditional Peruvian festivals on our list, this is without a doubt the most delicious.

10. October--Procesión del Señor de los Milagros

The story might sound a bit familiar--an 18th Century earthquake destroyed a good part of town leaving only this iconic image of Jesus Christ standing. This was considered a miracle, the image became even more venerated, and with time the celebration of its feast day became the largest religious celebration in Peru featuring one of the longest processions of any religious gathering in the world. If you're just looking to have fun, this one probably isn't for you--however, this considerably more solemn celebration is one of the most important Peruvian festivals and we couldn't leave it off our list.

11. November--Puno Week

Perhaps the name Puno rings a bell? If so, you've got a good memory--this is the same city where our February festival choice of the Fiesta de la Candelaria took place! Puno Week takes place during the beginning of November and centers around November 5th, also known as Puno Day. The purpose of Puno Day, and by extension Puno Week, is to celebrate the legendary birth of one Manco Cápac, said to be the first Inca. This involves a very interesting reenactment of his arrival on the shores of Lake Titicaca bordering the city--and it's also just a great excuse to party the whole week long.

12. December--Santuranticuy

As we wind down our list, a few things should by now be obvious: the first is that Peruvians love their festivals, and the second is that many of these Peruvian festivals feature religious--and here that means Catholic--themes. The final entry on our list is of course no exception--Santuranticuy is held exclusively in the city of Cusco each year on Christmas Eve, December 24th, and is essentially a massive outdoor marketplace set up to celebrate the holiday. The festival's name, which means "sale of saints," is quite appropriate, as the primary draw here are dolls, sculptures, and figurines used to decorate the nacimientos, or Catholic nativity scenes, found in many Peruvian homes during the Christmas season. However, even if you aren't religious, you're sure to find something of interest at this most shopper-friendly of Peruvian festivals.

When someone mentions “Peru,” images of bucolic mountain pastures, ancient Incan ruins, and verdant Amazonian jungle are probably the first thing that pop into your mind. But this beautiful South American nation boasts miles and miles of gorgeous Pacific coastline, and it is also home to some amazing beaches. Let’s take a look at some of best beaches Peru has to offer.

Cabo Blanco: Arguably the most famous beach along Peru’s 2,500 kilometers of coastline, Cabo Blanco is routinely hailed as one the best surf spots in the world. When Peruvian surfer Gordo Barreda was scouting the area for great waves, he randomly paid a visit to the village, where he stumbled upon the now famous Peruvian Pipeline. A hollow, powerful left-hanging wave, it is arguably one of the best places to catch a wave on the continent’s entire Pacific coastline. Even before Barreda’s famous discovery, this fishing hamlet long enchanted visitors with its small-town charm and thriving fishing industry. In the 1950s and 1960s, fishermen routinely made the trek to Cabo Blanco in search of the area’s legendary large marlin. The famous writer Ernest Hemmingway spent several months here during the filming of the movie adaptation of his novel “The Old Man and the Sea.” During his stay, he reportedly caught a 700-pound marlin.

Mancora: Once a quaint fishing village, Mancora has exploded onto Peru’s backpacker scene as a major hub in the last decade or so. Located right in the middle of Peru’s sunniest and warmest region, you can relax on beautiful beaches during the day and then party the night away. Mancora is great for travelers on a budget, and cheap hostels abound.

Vichayito: If you want great beaches without a slew of rowdy partiers, Vichayito is an excellent option. Situated about 7 kilometers to the south of Mancora, this is an ideal spot for families. The water is ideal for swimming and kite surfing, and the beaches are clean and quiet.

Punta Hermosa: Just an hour drive from Peru’s capital, Punta Hermosa is popular with Limeños looking for a summer retreat from the city. While not as spectacular as the beaches of Paracas or Mancora, Punta Hermosa’s proximity to Lima makes it a great option for looking for a quick weekend escape from the city.

Asia: Peru’s most opulent beach, Asia is all about glitz and glamour. The upper echelons of Peruvian society have luxurious summer homes at this beach resort town, making it a hub of wealth. The beaches are great, but what really make Asia stand out are its high-end restaurants, luxury shopping center, and dazzling nightclubs.

Paracas: The Paracas National Reserve boasts some of Peru’s most dramatic desert landscape. Here, enormous sand dunes and dramatic sandstone rock formations meet the azure waters of the Pacific. The reserve, which consists of a total of 335,000 hectares of tropical desert on the Paracas Peninsula, is intended to preserve the area’s rich marine ecosystem as well as protect its unique cultural heritage (the site was of great significance to the Paracas, a pre-Colombian indigenous group that inhabited the area between roughly 800 BC and 1000 BC). There are no formal hotels within the reserve, though there are many sites popular with beach campers.

If you are looking for more luxurious accommodations, they can certainly also be found. Though beach destinations to the north of the country often attract the majority of tourist attention, it is Paracas where you will find the most luxurious beach vacations Peru has to offer. Just a few miles from the park’s entrance, you will find Hotel Paracas, a Luxury Collection Resort complete with 5-star accommodations, three pools, and a luxury spa.

Marcona: For those really looking to get off of Peru’s beaten tourist trail, we recommend a visit to the rugged, windswept beaches of Marcona, located roughly 8 hours south of Lima. The waters here can be quite cold year-round thanks to the Humboldt current, which brings water up from Antarctica along the Pacific coast of Chile and southern Peru. But the cold temperatures mean that waters are teeming with marine life. With any bit of luck, visitors might catch a glimpse of one of the zone’s enormous seal colonies. The beaches are known for their dramatic rock formations and rough surf, but they are a great place for those looking for options totally free of tourists.

So they you have it, our pick of the best Peruvian beaches. Happy adventuring in Peru!

So you've decided to hike Machu Picchu? Well great! There's no doubt that you're in for the experience of a lifetime. However, the truth of the matter is that now you've got some additional decisions to make. You see, there's more than one route to arrive to the world-famous Inca site, and even once you've arrived there are a few choices to make as well.

But don't fret! If you're looking to hike Machu Picchu, we've got the information you need to start planning your trip.

Hike Machu Picchu: Arriving to the Site

1. Classic Inca Trail

The Classic Inca Trail is a four-day trek stretching some 42 kilometers along an ancient road built by the Incas themselves. This is undoubtedly the most famous route to Machu Picchu, and it's the one way that offers the opportunity to enter the city through its storied Sun Gate. Frankly, we've got tons of information on the Inca Trail on other pages of our site, so we won't waste too much space being redundant here. Check out these pages for more information on the trail's itinerary as well as for access to an Inca Trail map.

2. One-Day Inca Trail

Whether you're crunched for time or simply don't feel physically up to four full days of trekking, don't fret--a small taste of the world-famous Inca Trail is still available to you! A number of tour companies offer an abridged version of the trek, either one full day of hiking or a shortened day followed by a night of camping and a dawn arrival at Machu Picchu. Besides the Inca Trail's famed destination, the one-day version of the trek also takes you past Wiñay Wayna, another favorite ruins along the trail. The bad news here is that you'll still need to reserve one of only a few hundred daily Inca Trail passes, meaning that, just like the full Inca Trail, you'll need to book this trek months in advance.

3. Lares Trail

Just north of the world-famous Sacred Valley sits the comparatively lesser-known Lares Valley, and whereas the former can be swarmed with tourists especially during the high season, life in the Lares Valley continues humming along relatively unchanged. So whether you're looking for a simpler, more culturally-immersive experience or if you just didn't book an Inca Trail pass in time, the Lares Trail is an excellent option! Lucky for you, we've already gathered plenty of information on the Lares Trail including the trek's daily itinerary and a side-by-side comparison of the Lares and Inca Trails if you're struggling to decide how to hike Machu Picchu.

4. Vilcabamba Traverse Route

Warning--this option is neither for the faint of heart nor the out of shape! The Vilcabamba Traverse Route is one of the newest on the Peru trekking circuit, clocking in at nearly 100 kilometers over the course of a week of trekking. Though very difficult, the route is especially rewarding--think a variety of diverse biomes and the ruins of Choquequirao, often compared to Machu Picchu although less than 40% of the site has been excavated (pictured above). Though visited by only 5,000 or so brave trekkers last year, be warned--the local government is pushing a plan to build a cable car to the site! If you want to see the ruins in their current, undisturbed state, it would be best to go sooner than later.

Hike Machu Picchu: Once You're There

5. Huayna Picchu

Just because you've finally arrived at Machu Picchu doesn't mean your hiking experience has to end! The famous mountain soaring in the background of most iconic Machu Picchu photos is possible to hike, and the experience is certainly recommended. The views from the top are great, and on the way down you can even take a back route to the storied Temple of the Moon. For more information on Huayna Picchu, you can check out this past post on our site.

So that's it for today! If you're planning to hike Machu Picchu and have any questions you'd like to ask us, feel free to reach out in the comments section below. And, if you've already done one of these hikes, feel free to share your experience as well. We appreciate all of your comments!

*Guest Post* Many of my followers ask me how I travel so frequently and how do I manage my budget. I book my flight and hotel through FareoAir deals, I have been using this website for quite some time and I find their deals pretty good and economical. Anyhow, here is a collection of a few destinations which I find the best in terms of cuisine and suggest that you visit them if you are a food lover too.

Morocco

Want to know where you will find the best Berber cuisine? Well go to Morocco as it’s the best place on the planet for Berber cuisine. This means you get to eat your food in ancient medina towns served in tagine fragrant pots with delectable herbal teas. Plus you get to taste some of the North Africa’s freshest sea food.

India

Have you ever tried the spicy veggie Biryani? If no then a visit to India is must in Southern Kerala you will find delicious spicy veggie biryani. In Uttar Pradesh the thali platters of different food will amaze your taste buds and the smoked fish of Nagaland is scrumptious. Indian cuisine is without any doubt the most varied and has the most use of spices in it. It’s the perfect place to tease your taste buds.

Jamaica

We all like fresh food – and honestly speaking who doesn’t like fresh food? If you love fresh food too then Jamaica is the place to be. Stroll down in the Negril early morning an pick fresh plums from the branches of the trees before you settle at a rustic bamboo island hut for some fried salt water fish and ackee with a shot of rum. Delicious isn’t it.

New Zealand

Well the phrase surf and turf is perfect for New Zealand, it’s a strange combination of the finest Oysters from the Pacific Ocean and the highlander lamb cuts in the high-class restaurants of New Zealand with their traditional Maori style cooking. And yes how can I forget their wines, visit the cellars of Otago and you will never want to leave the place again.

Peru

Peruvian food is a true melting pot of multicultural flavors and cultures. In the last few years it has gained a reputation for being one of the finest fares on the culinary list of international favorites. Peruvian food is a little bit chinese, a little bit Japanese, Inca and Spanish thanks to the varied immigrant population of Japanese in this country - even Peru's leader is of Japanese descent. In Peru you can try many dishes like Cuy Asado (guinea pig), Lomo Saltado (the dish below) and Aji de Gallina (a thick testy chicken stew) from our Peruvian Food You Can't Miss on Your Machu Picchu Trip article.

Thailand

No food-lover will forget the food street of Bangkok, with its delicious variety of street food Thailand is another attraction that attracts many food lovers. They sell everything from coconut masaman, to Thai noodle soup and barbequed critters on sticks. Thailand is a place with a very different yet enticing food.

Italy

Yes at last my most favorite destination Italy. There is simply no denying that the Italians gave us the best food in the world Pizza and Pasta. Those crispy cheesy bases from the wooden ovens of Napoli are the best there is no denying in that. The roman kitchens also produce the finest cheese, aromatic coffees, fresh smoked fishes, and ligurian pesto and saffron risottos. All these dishes make Italy one of the best food destinations on the planet.

One of the most popular hikes in South America, the Inca Trail is definitely the experience of a lifetime. A centuries-old trail, it begins in the ancient Incan capital of Cusco and winds some 88 kilometers to some of the world’s most iconic ruins: Machu Picchu. Of course, the entirety of Inca Trail is absolutely stunning, from stunning snowcapped Andean peaks to centuries-old ruins situated in bucolic river valleys. However, these 5 highlights are truly bound to make your jaw drop.

Wayllabamba. The endpoint of the first day’s trek along the Inca Trail, Wayllabamba, which means “grassy plain” in Quechua, is the perfect spot to watch the sunset behind the dramatic Andean peaks. This grassy plain overlooks a stunning spot of Andean scenery, with centuries-old Incan terraces winding through the surrounding mountainsides. There is even a village nearby where travelers can mingle with local villagers.

The Valley of Llulluchapampa. Trekkers will start off the first portion of day two of the journey hiking through the picturesque Valley of Llulluchapampa. As you gradually ascend in altitude, you will even be afforded perfect views of stunning snowcapped cliffs.

Runkuracay: This unique oval structure, sometimes colloquially know as the “Egg Hut,” is believed to have been a kind of rest stop for Incan travelers, called a tambo, providing them with a place to spend the night and rest their animals. It is the perfect place to enjoy a mid-hike break and marvel at the beauty of Incan architecture.

Sayacmarca: First discovered by the famous Hiram Bingham when he wandered along a road extending from Machu Picchu, the dramatic Sayacmarca is situated at a fork in an old Incan road in a dense subtropical forest full of butterflies and hummingbirds. Quechua for “Dominant Town,” these unique ruins have an almost mystical air about them and are arguably the most impressive along the Inca Trail (except for Machu Picchu itself, of course!). It is believed that Sayacmarca was actually built by the Colla, a major enemy of the Incas, and that the Incas took over the site following their conquest of the group.

Phuyupatamarca: Dubbed “La Ciudad entre la Niebla” (“The City above the Clouds”), this major archeological site is situated a staggering 3,200 meters above sea level. Apropos to the nickname, Phuyupatamarca is very often surrounded by dense, white clouds. The ruins, dramatically constructed into a steep cliffside, contain five stone baths that fill up with freshwater during the rainy season. It is believed that these baths were used for religious ceremonies. Visitors can also check out the site’s elaborate hydraulic system, a true testament to impressive capabilities of Incan engineering. Of all of the Incan ruins in the region, Phuyupatamarca is arguably the most intact and therefore a truly spectacular site for trekkers passing through.

Huiñay Huayna (Wiñay Wayna): Huiñay Huayna (traditionally spelled Wiñay Wayna in Quechua, the language of the Incas) was constructed into a steep hillside overlooking the Urubamba River. In addition to the site’s ancient houses and temples, it also boasts an incredibly complex system of Incan terraces, formerly used for agriculture. The name of the site roughly translates to “Forever Young,” and many trekkers report that these ruins are the most beautiful found along the trail.

These are just some of what you will see along the Inca Trail: Learn more about popular Inca Trail itineraries here

My flight was booked! My dream of hiking the Inca Trail, and walking through the sun gate to Machu Picchu was finally becoming a reality. But then, the reality hit me. I have never done an overnight hike before! What do I pack? How do I get into shape? Is it safe? Do I go alone or with a group? As excited as I was, I realized I had a lot of planning ahead of me, but every moment of preparation (and sometimes extreme anxiety) was all worth it. Here are a few tips and tricks that helped me not only survive the Inca Trail, but have the trip of a lifetime!

1. Find an Incredible Tour Group

Before booking my trip, I was not sure how I felt about going with a tour group. I was worried that traveling with a group of strangers would take away from the trip. However, after plenty of research, I decided to go with Active Adventures on the Ultimate Peru Adventure.

Our trip leader was not only full of helpful and interesting information, but became a friend who gave local tips, and made me feel comfortable and safe. I became close friends with my small tour group of 10 people, and still keep in touch with them. Picking a quality tour group like Active Adventures not only helped take the stress out of travelling logistics, but is truly what made my trip an enjoyable experience. (And for all the foodies out there, our Inca Trail chefs were incredible).

2. Get Fit

On the Inca Trail we had people of all ages, sizes, and fitness levels. However, I highly recommend preparing your body a little, and familiarizing yourself with how your body reacts to high altitude. But, don’t worry, you don’t need to an extreme amount of training. To prepare, I went on one to two hikes a week, and did plenty of dog walking. My hikes on average ranged from 3 to 7 miles.

However, as fit as you are, everybody reacts differently to altitude. Try finding a hike in your area that has somewhat of a higher altitude. I only had the opportunity to do one higher altitude hike. It was not as high as the Inca Trail, but it still gave me an idea of how my body feels in high altitude. But don’t stress out too much! Your tour leader has helped many people hike the Inca Trail, and will be there to help you if you start to feel sick, or simply need a little extra motivation.

3. Technology Tools

I am a firm believer in digital detoxing when traveling, but when hiking in the wilderness, it is comforting to know that I have helpful resources at my fingertips if I ever need it. When hiking or traveling, there are always a few resources and apps I like to have on my phone or iTouch to stay safe.

As a traveler, we are more vulnerable to security threats or identity theft on public computers and Wi-Fi. I choose to use a VPN when traveling for Wi-Fi security in hotels, to avoid computer viruses, and to gain access to content that is geo-blocked. For my Inca Trail trek I downloaded the MotionX GPS app. The app supports GPS navigation without the need for cell service. Thankfully our guides kept us on track, but it was comforting knowing that if anything happened, I could use my phone as a backup for navigation help.

4. Make a Visit to Your Doctor

When traveling anywhere, it is important to check in with your doctor. Different regions of the world may require various vaccinations, or medication. Before visiting your doctor, it is also helpful to do a little bit of your own research as to what medications or vaccinations are needed for travel. Your doctor may be familiar with vaccinations needed for Peru, but you are the only person who knows what your trip will consist of. Be sure to mention to your doctor if you are going to the Peruvian Amazon, or high altitude.

For the Inca Trail I recommend packing the following medications:

-Altitude sickness medication (Acetazolamide)

                       -Imodium

                       -Antibiotics (Ciprofloxacin)

                       -Bug spray (not technically a medication, but important to bring as well)

                       -Ibuprofen (always good to have)

This list is most likely what your doctor will recommend as well, but be sure to do your own research as well. You may need malaria pills or certain vaccinations depending on where else your trip is going, or personal previous medical history.

5. Pack Light

The hardest part of my trip (aside from trekking up the stairs of the Inca Trail) was packing! There are several limitations on how much you pack on the Inca Trail in order to maintain that porters are being treated fairly and respectfully. Each porter is limited to carrying 20kg. This includes all blankets, clothes, and the porter’s personal belongings. Talk to your Active Adventure tour guide before leaving on your trip to find out up to date information on how much you are able to pack, and information on sleeping bags and pads.

Aside from packing light, there are of course certain items you will want to pack, depending on the time of year your trek is. I used Her Packing List, along with the information provided by Active Adventures to help me in packing everything I need.

6. Have the Time of Your Life

Last, but not least, be ready to have incredible experiences and memories that will last a life time. When I first booked my trip to Peru and the Inca Trail I had certain expectations and ideas of what the trip would be like. I was looking forward to seeing Machu Picchu, but what I found was that the most memorable and exciting parts of my trip were not necessarily seeing the big tourist spots like Machu Picchu, but the journey getting there, and the unexpected surprises that came along the way. Peru and its people exceeded all expectations, and opened my mind in ways I did not know were possible.

Hi, my name is Jess Signet. My parents were travelers since before I was born. Even in the womb, I was able to travel all over the place! Boy, did things NOT change as I grew older!
Knowing there’s more to the world than the bubble I live in made me want to travel even further. Traveling is my drug and I’m addicted. (Please, no intervention!)

 

Machu Picchu, Peru

Although it's one of the most well-known archaeological wonders of the world, Machu Picchu still holds plenty of secrets and is on our shortlist of must-see destinations on a Peru trip.

Add picture with a caption showing actual clients with names linking to review.

Machu Picchu is an enigma, some would say a paradox because it is known as both the best known yet least known about of the Inca sites. Since its discovery on July 24, 1911, by North American Hiram Bingham, Machu Picchu has been considered one of the world's greatest architectural and archaeological monuments, due to its extraordinary magnificence and harmonious structure. Machu Picchu is definitely one of the most fascinating sites in Peru.

At 2,400 meters above sea level, in the province of Urubamba, department of Cusco, Machu Picchu surprises us because of the way its stone constructions are spread over a narrow and uneven mountain top, bordering a sheer 400 meter cliff side of the Urubamba River canyon.

Why and how was Machu Picchu built?

Machu Picchu is a citadel shrouded in mystery, and to this day archaeologists have not definitively uncovered the purpose of this city of stone. The site covers an area of about one square mile, and stands in a region that the Incas considered to be magical, due to the meeting of the Andes mountains with the mighty Amazon river. When 135 bodies were discovered while exploring the site, 109 of which were female, some believed that Machu Picchu could have been a monastery where acllas (young girls) were trained to serve the Inca and the Willac Uno (High Priest). Others said it may simply have been an advance settlement for further expansions planned by the Incas. Perhaps the mystery may never be fully explained.

The surprising perfection and beauty of Machu Picchu's walls, built by joining stone to stone without using any cement or adhesive whatsoever, has led to many theories developing around how the city was constructed as well. It is said that a bird by the name of Kak'aqllu knew the formula for softening rock but by command, perhaps by the ancient Inca gods, had its tongue torn out. Others say there was a magic plant that could dissolve and compress stone. Nonetheless, mysteries and myths aside, the obvious wisdom and skill of the city's ancient builders -- evidenced by Machu Picchu's many squares, aqueducts, watchtowers, observatories and its sun clock -- is quite clear.

Many people may be drawn to Peru by Machu Picchu, yet it is considered by many of our guests, to be just one of many of the ruins featuring on the "highlights reel"of their trip. See reviews to read more

How to get to Machu Picchu - One day or multi day trails

You can take a one day trip to Peru from Cuzco or Lima, and walk up to this citadel in the clouds high in the Andes, or you can take some time to get acclimatised and trek via several trails that lead to Machu Picchu, most taking around 4 to 5 days to complete. Alot of people begin their Peru trip with the intent of visiting Machu Picchu, but don't know how much more there is to see and do in and around Machu Picchu.

After all, if you are going to Peru to experience a South American trip of a lifetime, why not learn about all the activities and other ruins there are to discover.

Popular activities on our Peru trips (including Machu Picchu):

1. Hiking the Lares or Classic Inca Trail
2. Exploring Machu Picchu - facts about Machu Picchu
3. Hiking in the Amazon jungle
4. Sea kayaking on Lake Titicaca
5. Staying with a local family on Amantani Island
6. Hiking Sacsayhuamán fortress
7. Hiking and cycle in the Sacred Valley of the Incas
8. Exploring Cuzco
9. Cycling through Andean villages and La Raya Pass
10. Hiking Amantani and Taquile Islands

[link to above pages Will]

You may be surprised at the number of activities you can do in Peru, in fact it's a surprise to alot of people that it is possible to enjoy these "non Machu Picchu focused" activities at all. Our philosophy is a little different to many tour companies, we believe that if you are going to travel all the way to a new country to experience a whole new culture, why not experience as many perspectives, local cultures and ruins as you can while you are there.

Obviously the most popular trail chosen by visitors wanting to visit Machu Picchu is the Inca Trail. Some people prefer the Lares trail because it offers a much more immersive experience in Peruvian village culture. If you wants to experience some of the traditions and village life the early Inca's enjoyed, you can stay with their descendants in one of the many villages along the Lares Trail.

If you want to hike the traditional route,  take a sneak peak below at some of what the Inca Trail has to offer.

Hike to Machu Picchu on the ancient Inca Trail

The Inca Trail between the Sacred Valley of the Urubamba River and the mysterious abandoned citadel of Machu Picchu is one of the world's classic treks. Climbing out of the river valley, crossing rugged mountain passes over 13,000 ft high, the trail winds through the Andes, passing numerous significant Inca ruins en route before descending through the Sun Gate to the silent stone city of Machu Picchu. To hike the Inca Trail is a thrilling experience and a great privilege. You need a permit from the Peruvian government to set foot on it, and there are strict limits on the number of permits issued each year.

But the Inca Trail is much more than a great hike. It is one small portion of an incredible network of such trails crossing high mountain ranges, bleak deserts, and raging Andean rivers, tying the Inca Empire together. At its peak expansion, Tahuantinsuyo (or The Four Corners as the empire was known) extended from what is now southern Colombia in the north, to central Chile in the south, covering a distance of about 5500 km (3400 mi). To rule such a vast domain, the emperor, or Inca, forged a remarkable communications system of approximately 18,600 miles of trails, paved through much of its length, stepped where need be, through tunnels where necessary, and using gossamer suspension bridges built of straw ropes to cross rivers unfordable in the wet season.

The roads served to move the conquering Inca armies, and were generally wide enough for a minimum of two warriors to travel abreast. A system of runners stationed at rest houses known as tambos sped messages along the roadways, much like the Pony Express mail of the old American West. The Inca, at his empire's capital in Cuzco, could receive news from far away Quito as rapidly as a letter crosses between the two cities in today's mail.

As remarkable as this highway system was in the days when it was built, used and maintained, it is an astounding testimony to its construction that so many segments remain serviceable today, after half a millennium of neglect. Clearly the Inca highway system ranks as one of the greatest engineering achievements of pre-industrial man.

The full Inca Trail is approximately 40km long. Spread over 4 days, this amounts to about five hours walking per day, although you can walk at your own pace - you are not forced to walk with your group the whole time. It is not a difficult walk, although there are a couple of high passes, and a steep climb on the second day, so a basic level of fitness is required.

Alternative Routes To Get To Machu Picchu other than the Inca Trail (link to another page how to get to machu picchu)

Lares Trail (link)

Inca Trail (link)

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History of Machu Picchu

Archaeological evidence uncovered around the site suggests that the area was first used for agricultural purposes back in 760 B.C.

The war of Vilcambamba Pachacutec in 1440 established the first settlement at the site. It was called the Tahuantinsuyo Empire which was later followed by the formation of the government of Manco Capac.

It is thought that Machu Picchu was first inhabited by 300-1000 inhabitants, who were of the highest Class or "llactas".

The valleys around these areas were important for their agricultural contribution, however after death of the Emperor Pachacutec, it lost it's importance, with the establishment of new sites like Ollaytantambo and Vilcambamba. The building of these new sites by his successors, in more accessible terrain made Machu Picchu less appealing.

From 1527 to 1532, two brothers Huáscar and Atahualpa fought against each other in a civil war over the Inca Empire. Their father, Inca Huayna Capac had given each brother a section of the empire to manage, one in Huáscar in Cuzco and Atahualpa in Quito. When Huayna Capac and his heir, Ninan Cuyuchi, died somewhere between 1525 and 1527, the two brothers Atahualpa and Huáscar went to war over who should rule.  The population who had come to live in the Machu Picchu area from rural or remote locations left after the war ended to return to where they came from. Later another brother, Manco Inca was sent into exile in Vilcambamba, and Machu Picchu was deserted.

Antonio Raimondi was an Italian geographer and scientist from Milan who visited Machu Picchu in 1851. In 1867 Augusto Berns arrived to mine the site.

Hiram Bingham re-discovered the ruins in 1911. He documented and publicised his "discovery".

Hiram Bingham

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