The Wayback Machine has a cool new feature for looking at the historical changes of a web page.

The color scale shows how much a page has changed since it was last cached & you can select between any two documents to see how a page has changed over time.

You can then select between any two documents to see a side-by-side comparison of the documents.

That quickly gives you an at-a-glance view of how they've changed their:

• web design
• on-page SEO strategy
• marketing copy & sales strategy

For sites that conduct seasonal sales & rely heavily on holiday themed ads you can also look up the new & historical ad copy used by large advertisers using tools like Moat, WhatRunsWhere & Adbeat.

Google Gets Out of China

In March of 2010 Google announced they would no longer censor their search results for China:

earlier today we stopped censoring our search services—Google Search, Google News, and Google Images—on Google.cn. Users visiting Google.cn are now being redirected to Google.com.hk, where we are offering uncensored search in simplified Chinese, specifically designed for users in mainland China and delivered via our servers in Hong Kong.

While the move was pitched as altruistic, it came only after the state put their thumb on the scales to promote domestic competitor Baidu in part by periodically blocking Google search from working.

The Value of Leaving China

By leaving China on their own accord, Google controlled the narrative for investors. They didn't "lose" a market, they chose to not operate in a market.

If you are destined to lose due to political interference, you may as well look principled in the process. The idea of staying the course (being highly compromised while also losing) would have lowered Google's leverage (over publishers and governments) as well as their brand value elsewhere.

Think of how long Google has kept the EU at bay in terms of their anti-competitive practices in search.

Countries like France and Australia are just now beginning to require payment to publishers from Google.

In spite of being in fifth place with about 2% search marketshare in China, one could easily argue that today Google is *still* being censored by China, except now it is global.

Official != Legitimate

Whenever there is a crisis Google has the ability to adjust their news algorithms (and rankings on other sources like YouTube) to prefer authoritative sources. If China lies but gives a direct quote that is an official response which can be reported in the media. Speculating, on the other hand, is not news, and thus is not likely to be done at scale on official sources.

The WHO parroted the official line of the Chinese Communist Party for months before sending in a team to begin investigating the virus which was quietly spreading globally in the background. This is evil (or, more charitably, ill-informed) their advice was:

Tedros said there was no need for measures that “unnecessarily interfere with international travel and trade,” and he specifically said that stopping flights and restricting Chinese travel abroad was “counter-productive” to fighting the global spread of the virus.

Evidence is Backward Looking

Promoting "consistent, evidence-based" risk control is utterly stupid because the evidence that you are dead only appears after you die.

It is not a game of 50/50 chance.

One outcome is death. And at the other end of the spectrum you spent $15 needlessly on a facemask.

How lowly must you view the value of a human life to determine a $15 spend on risk mitigation is reckless behavior?

Don't exceed the global standards based on China's misinformation. OR ELSE!!!

WHO can hold countries to account when they needlessly exceed these global standards. This is critical to ensuring the international response is evidence-based, measured & balanced to protect human health in ways that are neither over-reactive nor under-reactive.

- Dr Houssin pic.twitter.com/HaRMNXpmOb— World Health Organization (WHO) (@WHO) January 30, 2020

Evidence is backward looking even if the sources are not lying scum. When lying is vital to maintaining political power many people die while waiting on the true.

Can anyone who followed official anti-warnings get a refund on their death?

Better luck next life?

Evidence

• Later, as evidence emerged, we find that wearing a facemask is a great idea, in spite of early media reports they would not help you.
• Later, as evidence emerged, we find the WHO sponsored doctors who published studies which showed official Chinese numbers were bogus.
• Later, as evidence emerged, we learn that the CCP are lying, jackbooted thugs. They had coronavirus research destroyed, arrested doctors who mentioned the issue, and held secret internal meetings discussing human to human transmission even as the WHO stated the risk was low & there was no clear evidence of human-to-human transmission, so there should be no restrictions on international travel.
• Later, as evidence emerged, we find that closing borders is a great idea - even China does it. Of course early media reports were to not be xenophobic or racist and accept this global problem: "Ultimately some pandemic responses will require opening borders, not closing them. At some point the expectation that any area will escape effects of COVID-19 must be abandoned: The disease must be seen as everyone’s problem."
• Later, as evidence emerged, we learn that Taiwan warned the WHO of human to human transmission last December.
• Later, as evidence emerged, we learned that WHO representatives Bruce Aylward hung up on a journalist who brought up the topic of Taiwan. This problem got "solved" by the news organization being reprimanded.
  

  ‼️WOW‼️ Bruce Aylward/@WHO did an interview with HK's @rthk_news & when asked about #Taiwan he pretended not to hear the question. The journalist asks again & he hangs up!
  
  She calls back & he said "Well, we've already talked about China."
  
  ENJOY+SHARE THE MADNESS! #CoronaVirus pic.twitter.com/jgpHRVHjNX— Hong Kong World City (@HKWORLDCITY) March 28, 2020

While China's CCP was lying to the world, the WHO shared appreciation for their commitment to sharing info.

Not Just China

Health officials the world over were guilty of the same sort of "evidence-based" stupidity.

Here is a video from February of NYC health commissioner Dr. Oxiris Barbot advising people to go out and take the subway and live their lives, noting that city preparedness is high, their personal risk is low, and casual contact was not a large risk.

How much of a risk is the new coronavirus to New York City?

Health Commissioner Dr. Oxiris Barbot explains to @InsideCityHall how likely it is to transmit the virus. #NY1Politics pic.twitter.com/mUbU8F0p3N— Spectrum News NY1 (@NY1) February 7, 2020

You can see the stupidity in the circular logic here: "we also know that if it were likely to be transmitted casually we would be seeing a lot more cases."

Yes we would!
Or soon would be.
And did.

Time shift that statement a couple months and lawmakers are asking her to be fired.

May you enjoy a happy Lunar New Year:

“We are very clear: We wish New Yorkers a Happy Lunar New Year and we encourage people to spend time with their families and go about their celebration,” Dr. Barbot said.

Later, as evidence emerged, we learn from serological studies that around 24.7% of people in New York City & 14.9% of New York state had antibodies for the coronavirus that causes COVID-19.

If you are a poor minority you are more likely to die as you have less of a cushion to do things like taking time off work and AVOID TAKING THE SUBWAY.

Thank you Dr. Oxiris Barbot!

"New York politicians are seeking answers on how to handle the growing number of corpses left by the coronavirus pandemic, after dozens of bodies were discovered decomposing in rental trucks outside a Brooklyn funeral home."
- Ben Chapman, WSJ

Even the New York Times warned against quarantines, virtually guaranteeing the city would get one.

And for a cherry on top of the stupidity cake, New York City only closed their subway system during off hours from 1AM to 5AM for daily cleanings on April 30th, *AFTER* months of letting the virus spread across the city & many blog posts like this one were published. A quarter of their population had to contract the virus before cleaning the subway regularly seemed like a good idea.

We should always in all cases everywhere blindly trust the experts:

just last year, the National Institute for Allergy and Infectious Diseases, the organization led by Dr. Fauci, funded scientists at the Wuhan Institute of Virology and other institutions for work on gain-of-function research on bat coronaviruses . ... Many scientists have criticized gain of function research, which involves manipulating viruses in the lab to explore their potential for infecting humans, because it creates a risk of starting a pandemic from accidental release.

Protecting Yourself from Dr. Oxiris Barbot & the CCP

How many billions of dollars do people spend buying lotto tickets?

A high-quality facemask was a $15 lotto ticket that might save you from death. But buying one was ill-informed & xenophic & antisocial and and and.

Back in January I saw a video on Twitter of a guy walking down the street in Wuhan and then just fall over and die. Upon seeing that, I quickly ordered facemasks for my wife, our babysitter, my wife's parents, my mom, and my siblings.

My mom thought I was crazy for spending hundreds buying so many masks, but it was a fairly simple calculation. Whatever China was saying was hot garbage as they were literally welding apartment complexes shut.

Ongoing Disinformation Campaign

The CCP accosted doctors who warned of the pending pandemic, locked down millions of people, and held internal briefs about human to human transmission was happening while lying externally about it. China then pushed some garbage about how the US Army created the coronavirus which caused COVID-19, then they both claimed it was racist to state the disease came from China while also claiming it originated in Italy.

That's the CCP - literally zero shame.

You can be against the jackbooted CCP while not hating Chinese people. I would rather be wrongly called a racist and not die of coronavirus than virtue signal my way to death via Italy's "Hug a Chinese" day.

As a general rule of thumb, life is more important than the feelz.

My wife took a DNA test and a big part of her ethnic background is Chinese. When she and I are in the Philippines many people think she is a foreigner. When I was walking with my wife in Hong Kong years ago a local street vender started talking to her in Chinese thinking she was a local. And there's nobody in the world I love more than her, but that does not mean she or I are planning a trip to Wuhan anytime soon or wanted to end up as statistics as a side effect of virtue signaling.

To this day China is using their ability to purchase foreign debts & infrastructure across weaker European countries to push the EU to understate the culpability of the CCP:

"Bowing to heavy pressure from Beijing, European Union officials softened their criticism of China this week in a report documenting how governments push disinformation about the coronavirus pandemic, according to documents, emails and interviews. Worried about the repercussions, European officials first delayed and then rewrote the document in ways that diluted the focus on China, a vital trading partner ... China moved quickly to block the document’s release, and the European Union pulled back. The report had been on the verge of publication, until senior officials ordered revisions to soften the language."

Maintaining The Illusion of Stability

The doom scenario for China would be one where the disease spread widely across their society while not directly impacting other economies. Currencies float and trade can eventually be re-routed if supply chains are unreliable. If a place where repeated coronavirus outbreaks happen has massive hidden debts in their shadow economy the propped up currency peg would likely fall as those debts go bad and their economy crashes. Hot money has been rushing out of China for years: their companies buying foreign companies, individuals buying foreign real estate, short domain names, Bitcoin, life insurance policies, etc.

China already faced sharp food price inflation last year as African Swine Flu killed a lot of their herd. When people can't afford to eat they are more likely to push for political change. Hyperinflation is the reciprocal of political stability. Maintaining a stable food supply is a core requirement of staying in power.

Masks might make no difference, but if I spend a fraction of a percent of my income protecting my immediate and extended family even slightly then that is a good investment.

What is the price of a single needless death?

That is the calculation one should use when adopting simple & cheap life changes that can protect their families and society as a whole.

The mainstream media not only downplayed Covid-19 to pitch Trump as xenophobic & neurotic, but after the most important story they got entirely wrong was revealed as the disaster it was, they also warned about the wrong people hoarding much needed supplies.

If people would have rushed to buy masks in January it would have sent the market signal to make more. Virtue signaling was considered more important than life.

Instead of any attempts at truth we got communist-fed false assurances to provide the illusion of stability. Lives lack value when compared against maintaining political power:

In 1989, when Chinese citizens raised a Goddess of Democracy on Tiananmen Square, some pinned their hopes on the People’s Liberation Army: Surely the people’s army would never fire on the people. In fact, PLA soldiers proved quite adept at firing on the people. And to this day Beijing refuses to come clean about how many it killed at Tiananmen.
...
Communism has always been far more about Lenin than Marx—that is, about getting and holding power, rather than any economic arrangement. And it’s extraordinary how consistent the lies and violence have been across time and geography, given the many different flavors of communism.

Fake News About Fake News

As China was lying to the world, setting hundreds of thousands of people up for death & destroying the global economy, we suggested the problem was not lies from the CCP or the disease that spread globally in part due to their lies, but rather we should fight "fake news"

The rise of “fake news” - including misinformation and inaccurate advice on social media - could make disease outbreaks such as the COVID-19 coronavirus epidemic currently spreading in China worse, according to research published on Friday.

The WHO shills for the CCP:

The lengths to which the WHO went to sacrifice its scientific- and health-related mission for political considerations relating to China were at times both absurd and trivial. For example, in the Coronavirus Q&A that was first posted to its website, the WHO maintained multiple versions. The original English language version of the Q&A counseled that there were four common myths about preventing or curing a COVID-19 infection: smoking, wearing multiple masks, taking antibiotics, and traditional herbal remedies. The original Chinese version omitted ‘traditional herbal remedies’ as a myth. Then the WHO took down ‘traditional herbal remedies’ in both languages. Politics over health. Politics over science. At even the smallest, silliest level.

As the WHO praises the CCP we learn fake news is anything which counters the WHO.

德情報局揭秘：習近平親自要求譚德塞壓下疫情訊息

German intelligence agency reveals Xi Jinping personally asked @DrTedros to downplay the severity of the #WuhanPneumonia outbreak in Chinahttps://t.co/PTu3e8mg3B— (@GEthba37Cgks) May 9, 2020

And to protect people globally and fight sources of fake news Google is working with ... the WHO:

WHO is also battling misinformation, working with Google to ensure that people get facts from the U.N. health agency first when they search for information about the virus. Social media platforms such as Twitter, Facebook, Tencent and TikTok have also taken steps to limit the spread of misinformation and rumors about the outbreak.

YouTube is also removing medically substantiated content about coronavirus.

Now that the coronavirus is widespread the idea of keeping the economy perpetually shut down with healthy people quarantined is idiotic & runs counter to science. Those who shelter in place have less exposure to viruses and bacteria from their surrounding environment, which over time leads to weakened immune systems. Add to that all sorts of other issues like: doctors and nurses furloughed while hospitals are idled awaiting a pandemic that never came to most places, economic incentives to misclassify deaths as COVID-19 while ignoring other issues, missing routine treatments that would have diagnosed other health issues that are going undiagnosed for months, loss of job, loss of income, loss of purpose/meaning/ability to provide for family, depression, raging alcoholism, increased domestic violence globally & increased divorce rates in China.

Doctors Dan Erickson and Artin Massihi expressed concerns about many of the above types of issues (video interview & presentation here) and were swiftly shot down as YouTube pulled the video.

Even the China Uncensored video about the CCP's coverup has a COVID-19 learn more banner redirecting attention back to official sources if you watch the video on YouTube.

Now there are some horrible and ridiculous official statements being made & a whole bunch of crazies spreading "eat aquarium cleaner, protect yourself from COVID-19." I even read a story about a guy who committed suicide because he feared he had COVID-19. All that stuff is horrible, but any and all attempts to defuse those horrible issues & clean them up should come with a note about how the CCP lied broadly, extensively, and is to not be trusted in any way, shape or form.

The AP report continues...

Chinese officials are increasingly speaking out.

And so should we! At least while we still can:

Where possible, China wants to criminalize any speech … any social media … that does not follow the official party line. Where it’s not possible to criminalize that speech, China wants to ban it through the cooperative censorship of global tech and media platforms. Where it’s not possible to ban that speech, China wants to shame it into the shadows by getting us to reject it as “fake news”.

And if you don’t see that the United States is about two minutes behind China in doing the same damn thing, then you’re just not paying attention.

And while the WHO has tech companies censor "fake news" the CCP releases puppet theatre cartoons about the coronavirus which has killed hundreds of thousands of people.

Once Upon a Virus... pic.twitter.com/FY0svfEKc6— Ambassade de Chine en France (@AmbassadeChine) April 30, 2020

Yes that video is real. And yes, they really are that scummy.

The puppet theatre video makes no mention of police going after doctors for mentioning the virus, Taiwan reporting the virus to the WHO, the WHO ignoring Taiwan, internal briefings to Xi while the public was left in the dark, or any of the other disconnects between inside and outside voices.

Anything that diminishes the power and prestige of the CCP is worse than death:

The biggest threat facing the U.S. is not the new virus, but rather right-wing populists who are intent on creating trouble with their strain of political virus.

The above statement only serves to confirm the following:

Communism has always been far more about Lenin than Marx—that is, about getting and holding power, rather than any economic arrangement. And it’s extraordinary how consistent the lies and violence have been across time and geography, given the many different flavors of communism.

Our programmer recently updated our SEO toolbar to work with the most recent version of Firefox.

You can install it from here. After you install it the toolbar should automatically update on a forward basis.

It is easy to toggle on or off simply by clicking on the green or gray O. If the O is gray it is off & if it is green it is on.

The toolbar shows site & page level link data from data sources like SEMRush, Ahrefs & Majestic along with estimated Google search traffic from SEMrush and some social media metrics.

At the right edge of the toolbar there is a [Tools] menu which allows you to pull in the age of a site from the Internet Archive Wayback Machine, the IP address hosting a site & then cross links into search engine cached copies of pages and offers access to our SEO Xray on-page analyzer.

SEO today is much more complex than it was back when we first launched this toolbar as back them almost everything was just links, links, links. All metrics in isolation are somewhat useless, but being able to see estimated search traffic stats right near link data & being able to click into your favorite data sources to dig deeper into the data can help save a lot of time.

For now the toolbar is still only available on Firefox, though we could theoretically have it work on Chrome *if* at some point we trusted Google.