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Two Indicators: The fight over ESG investing

"ESG" investing – Environmental, Social, Governance – has attracted a lot of attention from investors, and from Republican politicians who call it "woke investing." On today's show, what the fight over ESG reveals about the potential and limitations of sustainable investing.

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The Rest of the Story, 2022

It's that time of year again! Our annual year-end tradition of checking in on previous stories to hear what happened after the microphones stopped running.

We'll hear from a CEO who was trying to get her company out of Russia amidst the war in Ukraine, check in with an organizer who was trying to turn his community into a city, follow-up on our experiment in polling, and get the latest from our record label — Planet Money Records. Plus, we learn of a romance sparked by a podcast episode!

Check out the original stories:

Eagles vs. Chickens
Escape from Russia
A tale of two cityhoods
Planet Money tries election polling
The $100 million deli
Planet Money Records Vol. 1: Earnest Jackson
Planet Money Records Vol. 2: The Negotiation

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The economics lessons in kids' books

All sorts of lessons (even about economics) can be learned from kids' books. On today's show, we visit an elementary school to try to teach third graders econ using some beloved childrens' classics. And, along the way, we learn a few things ourselves.

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Two Indicators: The 2% inflation target

If the Fed had a mantra to go along with its mandate, it might well be "two percent." We look into how that became the target inflation rate, why some economists are calling for a change and how the inflation rate becomes unanchored.

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The story of "Monopoly" and American capitalism

Monopoly is one of the best-selling board games in history.

The game's staying power may in part be because of strong American lore — the idea that anyone, with just a little bit of cash, can rise from rags to riches. Mary Pilon, author of The Monopolists: Obsession, Fury, and the Scandal Behind the World's Favorite Board Game.
But there's another origin story – a very different one that promotes a very different image of capitalism. (And with two sets of starkly different rules.) That story shows how a critique of capitalism grew from a seed of an idea in a rebellious young woman's mind into a game legendary for its celebration of wealth at all costs.

This episode was made in collaboration with NPR's Throughline. For more about the origin story of Monopoly, listen to their original episode Do Not Pass Go.

This episode was produced by Emma Peaslee, mastered by Natasha Branch, and edited by Jess Jiang.

The Throughline episode was produced by Rund Abdelfatah, Ramtin Arablouei, Lawrence Wu, Laine Kaplan-Levenson, Julie Caine, Victor Yvellez, Anya Steinberg, Yolanda Sangweni, Casey Miner, Cristina Kim, Devin Katayama, and Amiri Tulloch. It was fact-checked by Kevin Volkl and mixed by Josh Newell.

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To all the econ papers I've loved before

A great economics paper does two things. It takes on a big question, and it finds a smart way to answer that question.

But some papers go even further. The very best papers have the power to change lives.That was the case for three economists we spoke to: Nancy Qian, Belinda Archibong, and Kyle Greenberg.

They all stumbled on important economics papers at crucial moments in their careers, and those papers gave them a new way to see the world. On today's show - how economics papers on the Pentecostal church in Ghana, the Vietnam war draft, and the price of butter in Sweden shaped the courses of three lives.

This episode was produced by Sam Yellowhorse Kesler. It was edited by Keith Romer. Sierra Juarez checked the facts, and it was mastered by Natasha Branch with help from Gilly Moon. Jess Jiang is our acting executive producer.

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The ice cream conspiracy

Take a look in any supermarket ice cream freezer section and you may see a mystery. There are big containers of the typical ice cream brands: Breyers, Turkey Hill, and Edy's. And there are specialty brands that make gelato, low-fat and vegan ice creams. And then there are the fancy pints: which is mostly Ben & Jerry's and Häagen-Dazs.

Häagen-Dazs has flavors like vanilla, chocolate, pistachio—the sort of flavors that run smooth. And then Ben & Jerry's specializes in chunky flavors: Cherry Garcia, The Tonight Dough, Chunky Monkey, etc. The two hardly ever cross into the other's turf. Why?

It's possible they are experiencing something common to natural competition—they are specializing in what works best for them. But, as Christopher Sullivan of the University of Wisconsin-Madison suspects, the two companies may be engaging in what is known as "tacit collusion," where two parties silently agree to... stick to their own territory.

We try to get to the creamy core of what makes up a conspiracy, and how the consumer eventually loses out in this cold, cold war.

Today's episode was produced by Willa Rubin and Alyssa Jeong Perry. It was engineered by Josh Newell and fact-checked by Sierra Juarez. It was edited by Jess Jiang.

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Two Indicators: Inside the Fed, then and now

A lot of the time, economic policy can seem pretty impersonal — cold, hard, data-driven. But at the heart of the Federal Reserve are people: fallible, complicated people who are just doing their best to steer the economy in the right direction.

Often, we remember them just for their economic decisions. But today, we're airing two episodes from our daily economics show The Indicator that profile the people inside the Fed. First, we're heading back to the 1970s to revisit Arthur Burns' oft-criticized stint as Fed chair. Next, we have a conversation with Mary Daly, the current president of the San Francisco Fed, about her remarkable path from high school dropout to one of the most important economic voices in the nation.

These two Indicator episodes were originally produced by Viet Le and Brittany Cronin. They were fact-checked by Sierra Juarez and Dylan Sloan and edited by Kate Concannon. The Planet Money version was produced by Dylan Sloan, engineered by Josh Newell and edited by Dave Blanchard.

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CBOhhhh, that's what they do

If you are a congressperson or a senator and you have an idea for a new piece of legislation, at some point someone will have to tell you how much it costs. But, how do you put a price on something that doesn't exist yet?

Since 1974, that has been the job of the Congressional Budget Office, or the CBO. The agency plays a critical role in the legislative process: bills can live and die by the cost estimates the CBO produces.

The economists and budget experts at the CBO, though, are far more than just a bunch of number crunchers. Sometimes, when the job is really at its most fun, they are basically tasked with predicting the future. The CBO has to estimate the cost of unreleased products and imagine markets that don't yet exist — and someone always hates the number they come up with.

On today's episode, we go inside the CBO to tell the twisting tale behind the pricing of a single piece of massive legislation — when the U.S. decided to finally cover prescription drug insurance for seniors. At the time, some of the drugs the CBO was trying to price didn't even exist yet. But the CBO still had to tell Congress how much the bill would cost — even though the agency knew better than anyone that its math would almost definitely be wrong.

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The value of good teeth

As a kid, Ryanne Jones' friend accidentally hit her in the mouth with a hammer, knocking out her two front teeth. Her parents never had enough money for the dental care needed to fix them, so Ryanne lived much of her adult life with a chipped and crooked smile.

Ryanne spent a while as a single mom working low-wage jobs, but she had higher aspirations: she interviewed dozens of times a year for higher-paying roles that she was more than qualified for. But she never landed any of them. And to her, it really seemed like the only thing standing between her and a better job was her rotting, brown front teeth.

Our physical appearances can communicate a lot about our financial status. There are some things, such as clothing, that we have more control over. But there are other things that we don't — and they can have serious long-term economic consequences.

This episode was originally run as part of Marketplace's This is Uncomfortable podcast.

Reported by: Reema Khrais

Edited by: Micaela Blei.

Produced by: Zoë Saunders, Peter Balonon-Rosen, Megan Detrie, Hayley Hershman and Daniel Martinez. The Planet Money version was produced by Alyssa Jeong Perry.

Mastered by: Charlton Thorp

Music: Wonderly

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The battle over Osage headrights

Richard J. Lonsinger is a member of the Ponca tribe of Oklahoma, who was adopted at a young age into a white family of three. He eventually reconnected with his birth family, but when his birth mother passed away in 2010, he wasn't included in the distribution of her estate. Feeling both hurt and excluded, he asked a judge to re-open her estate, to give him a part of one particular asset: an Osage headright.

An Osage headright is a share of profits from resources like oil, gas, and coal that have been extracted from the Osage Nation's land. These payments can be sizeable - thousands or even tens of thousands of dollars a year. Historically, they were even larger – in the 1920s the Osage were some of the wealthiest people in the world. But that wealth also made them a target and subject to paternalistic and predatory laws. Over the previous century, hundreds of millions of dollars in oil money have been taken from the Osage people.

On today's show: the story of how Richard Lonsinger gradually came to learn this history, and how he made his peace with his part of a complicated inheritance.

This episode was produced by Willa Rubin with help from Alyssa Jeong Perry and Emma Peaslee. It was engineered by Brian Jarboe and fact-checked by Sierra Juarez. It was edited by Keith Romer, with help from Shannon Shaw Duty from Osage News.

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The safety net for banks

In the first half of March, three banks - Silicon Valley Bank, Signature Bank, and Silvergate - all had relatively classic bank runs and collapsed. Which sparked some major banking stress. As a result, the Federal Reserve got a lot of requests to use one of its oldest and most important tools for soothing such troubles: the discount window.

The discount window is like a safety net for banks. And recently, a lot of banks have needed it. So, what is the discount window, where did it come from, and how does it work? And, amidst all the recent banking turmoil, has it been working the way it should? In this episode, we crack open the discount window.

This episode was produced by Emma Peaslee with help from Willa Rubin. It was engineered by Katherine Silva. It was fact-checked by Sierra Juarez and edited by Sally Helm. Jess Jiang is our acting executive producer.

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The battle for Puerto Rico's beaches

Puerto Rico's beaches are an integral part of life on the island, and by law, they're one of the few places that are truly public. In practice, the sandy stretch of land where the water meets the shore is one of the island's most contested spaces.

Today we're featuring an episode of the podcast La Brega from WNYC Studios and Futuro Studios, a show about Puerto Rico and the Puerto Rican experience. On the island, a legal definition dating back to the Spanish colonial period dictates what counts as a beach. But climate change, an influx of new residents and a real estate boom are all threatening legal public access to some of Puerto Rico's most cherished spaces. The debate all comes down to one question: what counts as a beach?

You can listen to the rest of La Brega (in English and Spanish) here. They have two full seasons out, which explore the Puerto Rican experience through history and culture. Check it out.

This episode was reported by Alana Casanova-Burgess and produced by Ezequiel Rodriguez Andino and Joaquin Cotler, with help from Tasha Sandoval. It was edited by Mark Pagan, Marlon Bishop, and Jenny Lawton and engineered by Joe Plourde. The zona maritimo terrestre was sung as a bolero by Los Rivera Destino.

The Planet Money version was produced by Dave Blanchard, fact checked by Sierra Juarez, edited by Keith Romer, and engineered by Brian Jarboe.

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The life and possible death of low interest rates

Right now, the economy is running hot. Inflation is high, and central banks are pushing up interest rates to fight it. But before the pandemic, economies around the world were stuck in a different rut: low inflation, low interest rates, low growth.

In 2013, Larry Summers unearthed an old term from the Great Depression to explain why the economy was in this rut: secular stagnation. The theory resonated with Olivier Blanchard, another leading scholar, because he had made similar observations himself. Larry and Olivier would go on to build a case for why secular stagnation was a defining theory of the economy and why government policies needed to respond to it. They helped reshape many people's understanding of the economy, and suggested that this period of slow growth and low interest rates was here to stay for a long time.

But today, Larry and Olivier are no longer the duo they used to be. As inflation has spiked worldwide, interest rates have followed suit. Earlier this year, Larry announced that he was no longer on the secular stagnation train. Olivier, meanwhile, believes we're just going through a minor blip and will return to a period of low interest rates within the near future. He doesn't see the deep forces that led to a long-run decline in interest rates as just vanishing. Who's right? The future of the global economy could depend on the answer.

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The quest for the factory-built house

Imagine if we built cars the same way we build houses. First, a typical buyer would meet with the car designer, and tell them what kind of car they want. Then the designer would draw up plans for the car.

The buyer would call different car builders in their town and show them the blueprints. And the builders might say, "Yeah, I can build you that car based on this blueprint. It will cost $1 million and it will be ready in a year and a half."

There are lots of reasons why homes are so expensive in the U.S., zoning and land prices among them. But also, the way we build houses is very slow and very inefficient. So, why don't we build homes the way we build so many other things, by mass producing them in a factory?

In this episode, the century-old dream of the factory-built house, and the possibility of a prefab future.

This episode was produced by Emma Peaslee. Molly Messick edited the show, and it was fact-checked by Sierra Juarez. Brian Jarboe mastered the episode. Jess Jiang is our acting Executive Producer.

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The zoo economy (classic)

Note: This episode originally aired in September, 2014.

Zoos follow a fundamental principle: You can't sell or buy the animals. It's unethical and illegal to put a price tag on an elephant's head. But money is really useful — it lets you know who wants something and how much they want it. It lets you get rid of things you don't need and acquire things that you do need. It helps allocate assets where they are most valued. In this case, those assets are alive, and they need a safe home in the right climate.

So zoos and aquariums are left asking: What do you do in a world where you can't use money?

This episode was originally produced by Jess Jiang.

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Two Indicators: the influencer industry

When you were little, what did you want to be when you grew up? An astronaut, a doctor or maybe a famous athlete? Today one of the most popular responses to that question is influencer – content creators who grow their following on Tik Tok, Instagram and YouTube and monetize that content to make it their full-time job.

In a lot of ways influencing can seem like the dream job - the filters, the followers, the free stuff. But on the internet, rarely is anything as it appears. From hate comments and sneaky contracts to prejudice and discrimination, influencers face a number of hurdles in their chosen careers.

This week we're bringing you two stories from our daily show The Indicator on the promise and perils of the multi-billion dollar influencer industry.

This episode was produced by Corey Bridges and Janet Lee. It was engineered by Robert Rodriguez and Katherine Silva. It was fact-checked by Sierra Juarez and Dylan Sloan. Emily Kinslow was the podcast coordinator for this series. Viet Le is The Indicator's senior producer. Kate Concannon edits the show. Our acting executive producer is Jess Jiang.

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The Day of Two Noons (Classic)

(Note: this episode originally ran in 2019.)

In the 1800s, catching your train on time was no easy feat. Every town had its own "local time," based on the position of the sun in the sky. There were 23 local times in Indiana. 38 in Michigan. Sometimes the time changed every few minutes.

This created tons of confusion, and a few train crashes. But eventually, a high school principal, a scientist, and a railroad bureaucrat did something about it. They introduced time zones in the United States. It took some doing--they had to convince all the major cities to go along with it, get over some objections that the railroads were stepping on "God's time," and figure out how to tell everyone what time it was. But they made it happen, beginning on one day in 1883, and it stuck. It's a story about how railroads created, in all kinds of ways, the world we live in today.

This episode was originally produced by Alexi Horowitz-Ghazi and edited by Jacob Goldstein. Jess Jiang is Planet Money's Acting Executive Producer.


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Inflation and the Profit-Price Spiral

Economists say that inflation is just too much money chasing too few goods.

But something else can make inflation stick around.

If you think of the 1970s, the last time the U.S. had really high sustained inflation, a big concern was rising wages. Prices for goods and services were high. Workers expected prices to be even higher next year, so they asked for pay raises to keep up. But then companies had to raise their prices more. And then workers asked for raises again. This the so-called wage-price spiral.

So when prices started getting high again in 2021, economists and the U.S. Federal Reserve again worried that wage increases would become a big problem. But, it seems like the wage-price spiral hasn't happened. In fact wages, on average, have not kept up with inflation.

There are now concerns about a totally different kind of spiral: a profit-price spiral. On today's show, why some economists are looking at inflation in a new light.

This episode was produced by Sam Yellowhorse Kesler and engineered by Katherine Silva, with help from Josh Newell. It was fact-checked by Sierra Juarez and edited by Jess Jiang.

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How AI could help rebuild the middle class

For the last four decades, technology has been mostly a force for greater inequality and a shrinking middle class. But new empirical evidence suggests that the age of AI could be different. We speak to MIT's David Autor, one of the greatest labor economists in the world, who envisions a future where we use AI to make a wider array of workers much better at a whole range of jobs and help rebuild the middle class.

This episode was produced by Dave Blanchard and edited by Molly Messick. It was fact-checked by Sierra Juarez and engineered by Katherine Silva. Jess Jiang is Planet Money's acting executive producer.

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AI Podcast 1.0: Rise of the machines

We used to think some jobs were safe from automation. Though machines have transformed industries like agriculture and manufacturing, the conventional wisdom was that they could never perform what's called "knowledge work." That the robots could never replace lawyers or accountants — or journalists, like us.

Well, ever since the release of artificial intelligence tools like ChatGPT, it feels like no job is safe. AI can now write essays, generate computer code, and even pass the bar exam. Will work ever be the same again?

Here at Planet Money, we are launching a new three-part series to understand what this new AI-powered future looks like. Our goal: to get the machines to make an entire Planet Money show.

In this first episode, we try to teach the AI how to write a script for us from scratch. Can the AI do research for us, interview our sources, and then stitch everything together in a creative, entertaining way? We're going to find out just how much of our own jobs we can automate — and what work might soon look like for us all.

(And, in case you're wondering... this text was not written by an AI.)

This episode was produced by Emma Peaslee and Willa Rubin. It was edited by Keith Romer. Maggie Luthar engineered this episode. It was fact-checked by Sierra Juarez. Jess Jiang is Planet Money's acting executive producer.

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AI Podcast 2.0: The host in the machine

In Part 1 of this series, AI proved that it could use real research and real interviews to write an original script for an episode of Planet Money. Our next task was to teach the computer how to sound like us. How to read that script aloud like a Planet Money host.

On today's show, we explore the world of AI-generated voices, which have become so lifelike in recent years that they can credibly imitate specific people. To test the limits of the technology, we attempt to create our own synthetic voice by training a computer on recordings of former Planet Money host Robert Smith. Then we introduce synthetic Robert to his very human namesake.

There are a lot of ethical, and economic, questions raised by a technology that can duplicate anyone's voice. To help us make sense of it all, we seek the advice of an artist who has embraced AI voice clones: the musician Grimes.

This episode was produced by Emma Peaslee and Willa Rubin, with help from Sam Yellowhorse Kesler. It was edited by Keith Romer and fact-checked by Sierra Juarez. Engineering by James Willetts. Jess Jiang is our acting executive producer.

We built a Planet Money AI chat bot. Help us test it out:
Planetmoneybot.com.

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The Spider-Man Problem (update)

(Note: This episode originally ran back in 2022.)

This past weekend, Spider-Man: Across the Spider-Verse had the second largest domestic opening of 2023, netting (or should we say webbing?) over $120 million in its opening weekend in the U.S. and Canada. But the story leading up to this latest Spider-Man movie has been its own epic saga.

When Marvel licensed the Spider-Man film rights to Sony Pictures in the 1990s, the deal made sense — Marvel didn't make movies yet, and their business was mainly about making comic books and toys. Years later, though, the deal would come back to haunt Marvel, and it would start a long tug of war between Sony and Marvel over who should have creative cinematic control of Marvel's most popular superhero. Today, we break down all of the off-screen drama that has become just as entertaining as the movies themselves.

This episode was originally produced by Nick Fountain with help from Taylor Washington and Dave Blanchard. It was engineered by Isaac Rodrigues. It was edited by Jess Jiang. The update was produced by Emma Peaslee, with engineering by Maggie Luthar. It was edited by Keith Romer.

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The town that changed economics

In the early 90s, when a young economist named Michael Kremer finished his PhD, there had been a few economic studies based on randomized trials. But they were rare. In part because randomized trials – in which you recruit two statistically identical groups, choose one of them to get a treatment, and then compare what happens to each group – are expensive, and they take a lot of time.

But then, by chance, Michael had the opportunity to run a randomized trial in Busia, Kenya. He helped a nonprofit test whether the aid they were giving to local schools helped the students. That study paved the way for more randomized trials, and for other economists to use the method.

On today's show, how Busia, Kenya, became the place where economists pioneered a more scientific way to study huge problems, from contaminated water to low graduation rates, to HIV transmission. And how that research changed government programs and aid efforts around the world.

This episode was produced by James Sneed with help from Willa Rubin. It was engineered by James Willetts. It was fact-checked by Sierra Juarez and Emma Peaslee. It was edited by Molly Messick. Jess Jiang is our acting executive producer.

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Two Indicators: The economics of innovation

Innovation is crucial for game-changing advancements in society, whether it's treatments for serious diseases, developments in AI technology, or rocket science.

Today on the show, we're airing two episodes from our daily economics show The Indicator. First, a new paper suggests that breakthrough innovations are more likely at smaller, younger companies. We talk to an inventor who left a big pharmaceutical company to start afresh, leading to some incredible treatments for serious diseases.

Then, it's off to Mars — or at least, on the way. Elon Musk's company SpaceX did a first test launch of a rocket meant to go all the way to the red planet. The rocket made it up off of the launch pad and lumbered briefly through the sky before self-destructing over the Gulf of Mexico. Suffice it to say, it's not quite ready. NPR science correspondent Geoff Brumfiel walks us through SpaceX's business plan as we try to figure out if this company has the funding and business acumen to reach its moonshot goal.

These two Indicator episodes were originally produced by Corey Bridges & Brittany Cronin, engineered by Katherine Silva & James Willets, and fact-checked by Dylan Sloan & Sierra Juarez. Kate Concannon edits the show.

The Planet Money version of this episode was produced by Willa Rubin, engineered by Robert Rodriguez, and edited by Keith Romer.


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The 60-day job race

People come from all over the world to work in U.S. tech. And during the tech boom years, the industry relied heavily on foreign workers. This is how we built Silicon Valley – with great minds coming from everywhere to work in the U.S.

But when the industry started to shrink, all of these people who moved here for work are finding that linking their jobs to their residency is really complicated. That was the case for Aashka and Nilanjan. Aashka was a product engineer at Amazon, and Nilanjan worked in digital advertising for Google. They both lost their jobs in the layoffs each company announced earlier this year.

When Aashka and Nilanjan got the news, a clock started ticking. Because they are both H-1B recipients, they only have 60 days to find new jobs before they risk being sent home. And they can't get just any job – they need new employers in their field willing to sponsor their visa.

On today's show, we followed two tech workers as they tried to find jobs before their visas expired, and what they went through as H-1B recipients trying to stay in the country.

This episode was hosted by Alyssa Jeong Perry and Amanda Aronczyk, produced by Sam Yellowhorse Kesler, engineered by James Willetts, fact-checked by Sierra Juarez, and edited by Molly Messick and Jess Jiang.

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Mike The Mover vs. The Furniture Police

In 1978, a young man named Mike Shanks started a moving business in the north end of Seattle. It was just him and a truck — a pretty small operation. Things were going great. Then one afternoon, he was pulled over and cited for moving without a permit.

The investigators who cited him were part of a special unit tasked with enforcing utilities and transportation regulations. Mike calls them the furniture police. To legally be a mover, Mike needed a license. Otherwise, he'd face fines — and even potentially jail time. But soon he'd learn that getting that license was nearly impossible.

Mike is the kind of guy who just can't back down from a fight. This run-in with the law would set him on a decade-long crusade against Washington's furniture moving industry, the furniture police, and the regulations themselves. It would turn him into a notorious semi-celebrity, bring him to courtrooms across the state, lead him to change his legal name to 'Mike The Mover,' and send him into the furthest depths of Washington's industrial regulations.

The fight was personal. But it drew Mike into a much larger battle, too: An economic battle about regulation, and who it's supposed to protect.

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The quest to save macroeconomics from itself

When it comes to big questions about the economy, we're still kind of in the dark ages. Why do some economies grow so much faster than others? How long is the next recession going to last? How do we stop inflation without wrecking the rest of the economy? These questions are the domain of macroeconomics. But even some macroeconomists themselves admit: While we have many theories about how the economy works, we have very few satisfying answers.

Emi Nakamura wants to change all that. She's a superstar economist who is a pioneer in the field of "empirical macroeconomics." She finds clever ways of using data to untangle some of the oldest mysteries in macroeconomics, about the invisible hand, the consequences of government spending, and the inner workings of inflation.

Recently we called her up to ask her why the economy is so difficult to understand in first place, and how she's trying to find answers anyway. She gets into all of that, and how Jeff Goldblum shaped her career as an economist, in this episode.

This show was hosted by Jeff Guo and Nick Fountain. It was produced by Dave Blanchard with help from Sam Yellowhorse Kesler. It was engineered by Josephine Nyounai and fact checked by Sierra Juarez. Keith Romer edited the show. Alex Goldmark is our executive producer.

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Surprise, you just signed a contract! How hidden contracts took over the internet

When you make an account online or install an app, you are probably entering into a legally enforceable contract. Even if you never signed anything. These days, we enter into these contracts so often, it can feel like no big deal.

But then there are the horror stories like Greg Selden's. He tried to sue AirBnB for racial discrimination while using their site. But he had basically signed away his ability to sue AirBnB when he made an account. That agreement was tucked away in a little red link, something most people might not even bother to click through.

But, it wasn't always like this. On today's show, we go back in time to understand how the law of contracts got rewritten. And why today, you can accept a contract without even noticing it.

This episode was hosted by Emma Peaslee and Jeff Guo, and was produced by James Sneed. It was edited by Jess Jiang and fact-checked by Sierra Juarez. It was engineered by James Willetts. Alex Goldmark is our Executive Producer.

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Summer School 2: Competition and the cheaper sneaker

For episode 2 of Planet Money Summer School, we are talking strategy. You have your million dollar business idea, and maybe some money in your pocket to get it up and running. But now you enter into a crowded market. You have to deal with competition.

So, what can you do to make sure your product is a success? That was the conundrum facing the Starbury. It was a basketball shoe with a celebrity endorsement, that had to go up against THE basketball shoe with THE celebrity endorsement: the Air Jordan. Our first story is about the ways in which the Starbury succeeded and failed in taking on a juggernaut.

Then, we will hear a story about trying to avoid the dangers of "perfect" competition. Two companies making almost identical handbells learn that the key to their success lies in convincing customers how different they really are.

Find all episodes of Planet Money Summer School here.

The series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Keith Romer and engineered by Robert Rodriguez. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.

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Summer School 3: Accounting and The Last Supper

Usually, the first class that an MBA student takes is accounting. That involves, yes, equations and counting widgets...but it's more than that. Inside the simple act of accounting is a revolutionary way of thinking not just about a business, but about the world. A universe where all the forces are in balance. Accounting gives you a sixth sense–one that can help you determine whether your business will survive or fail.

In this class, you'll learn the basics of accounting, and uncover its origins. We'll introduce you to the man who helped it spread around the world. He was a monk, a magician, and possibly the boyfriend of Leonardo da Vinci.

Is accounting... sexy?

Yes. Yes it is.

Find all episodes of Planet Money Summer School here.

This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Robert Rodriguez. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.

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Did two honesty researchers fabricate their data?

Dan Ariely and Francesca Gino are two of the biggest stars in behavioral science. Both have conducted blockbuster research into how to make people more honest, research we've highlighted on Planet Money. The two worked together on a paper about how to "nudge" people to be more honest on things like forms or tax returns. Their trick: move the location where people attest that they have filled in a form honestly from the bottom of the form to the top.

But recently, questions have arisen about whether the data Ariely and Gino relied on in their famous paper about honesty were fabricated — whether their research into honesty was itself built on lies. The blog Data Colada went looking for clues in the cells of the studies' Excel spreadsheets, the shapes of their data distributions, and even the fonts that were used.

The Hartford, an insurance company that collaborated with Ariely on one implicated study, told NPR this week in a statement that it could confirm that the data it had provided for that study had been altered had been altered after they gave it to Ariely, but prior to the research's publication: "It is clear the data was manipulated inappropriately and supplemented by synthesized or fabricated data."

Ariely denies that he was responsible for the falsified data. "Getting the data file was the extent of my involvement with the data," he told NPR.

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Summer School 4: Marketing and the Ultimate Hose Nozzle

In this session of Planet Money Summer School, we are getting the word out about your brand. How do you convince consumers to buy your product, even if they are only just hearing about it? It's time for sales and marketing!

If you've watched a show like Mad Men or The Office, you know the importance of a strong pitch. It's precision-crafted to show how what you're selling can solve a problem your customer needs solved. Sometimes it even creates the need. Once you've got your sales pitch, it's time to get the word out: marketing. Where to spread that message? How to make it unforgettable? Instantly recognizable? What is going to be your Just do it? Your Think different? Your Where's the beef?

In our case studies today, we look at a product so cleverly marketed, the company doesn't need to market it at all anymore and customers wait years to get it: the Birkin bag. And we hear lessons from some of the world's most time tested salespeople who can and do sell anything, literally. It's all about the four P's: Product, place, promotion and price. Also, a few other tricks we test out.

Find all episodes of Planet Money Summer School here.

This series is hosted by Robert Smith, and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by Sally Helm and engineered by Josephine Nyounai. The show is fact-checked by Sierra Juarez. Planet Money's executive producer is Alex Goldmark.

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A tarot card reading for the U.S. economy

Predicting the future of the economy is always a dicey proposition. That is especially true after more than three years of pandemic-related economic weirdness. No one quite knows what will happen next.

Will the Fed be able to pull off a soft landing and bring down inflation without causing either a recession or a big jump in unemployment? Or will we end up with a hard landing, in which inflation comes down, but at the price of the country's economic health? Or, a third possibility, will the Fed not successfully bring inflation down at all?

On today's show, three economic experts explain what they look for when trying to make predictions about what might come next for the U.S. economy. And how those indicators lead them to very different conclusions. We will also consult a tarot card reader...to see if her reading of the future can help us know which outcome is the most likely.

This episode was hosted by Keith Romer, Sarah Gonzalez, and Jeff Guo. It was produced by Sam Yellowhorse Kesler and edited by Jess Jiang. It was engineered by Kwesi Lee with help from Maggie Luthar and fact-checked by Sierra Juarez. Alex Goldmark is our Executive Producer.

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Summer School 5: Tech and the innovator's dilemma

For anyone running a business, technology is both threat and opportunity. Today, we run through techniques entrepreneurs can use to take advantage of new tech or defend against the dangers. It's not just about the product you're selling. It's about consumer psychology, and ethics, and taking calculated risks to navigate uncertainty.

But, since this is Planet Money Summer School and we want to set your business on the path to riches, we're going to talk about how to use tech to dream big. Maybe more than anything, technology creates opportunities for the little guys where the big established companies can't be so nimble or have too much to lose.

Take the classic concept of the innovator's dilemma: a company that innovated and succeeded, now faces a choice about any disruptive new technology. Do they risk tossing out their existing advantage and switch to the new tech, or play it safe and risk becoming obsolete?

Most new technologies don't end up disrupting an industry. So it is totally rational for the big existing companies to ignore each new flash in the pan. But nobody wants to end up like Kodak: sticking with film while the digital camera takes off. So what to do?

Our friendly professor has a few ideas – for the little guy and the big old company. He'll explain the shape of how new technology gets adopted, sometimes called the S curve. We'll also hear examples of what stops promising new tech from taking off: from dishwashers to driverless cars, and even the humble elevator.

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The new Biden plan that could still erase your student loans

This summer, the Supreme Court struck down Biden's plan to forgive student loan debt for millions of borrowers. Except, on the same day Biden first announced that plan, he also unveiled another, the SAVE plan. And though SAVE sounded less significant than Biden's big forgiveness pledge, it's still alive and could erase even more student debt.

SAVE is officially a loan repayment plan. But through a few seemingly minor yet powerful provisions, many more low-income borrowers will end up paying little or nothing until, eventually, their loans will be forgiven. Even many higher-income borrowers will see some of their debts erased.

In this episode, we explain the history of income-driven repayment. And how borrowers could end up paying less than they might expect once payments resume in October. You can read more from NPR's Cory Turner's here.

This episode was hosted by Cory Turner and Kenny Malone. It was produced by Emma Peaslee, and edited by Molly Messick. It was fact-checked by Sierra Juarez, and engineered by Robert Rodriguez. Alex Goldmark is Planet Money's executive producer.

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Apple Podcasts, Spotify, Google Podcasts, NPR One or anywhere you get podcasts.

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Vacation, and why the U.S. takes so little of it

Do you work more for more money? Or work less for more time? For some, this is the ultimate economic choice.

Every single worker in the European Union is guaranteed four weeks of paid vacation. No matter how long they've been at a company. No matter how low paying the job is. Vacation is a right.

In fact, all but one of the richest countries in the world guarantees paid vacation, except: the U.S.

According to a 2019 study, people in Japan get 10 paid vacation days and 15 paid holidays; in Australia it's 20 paid vacation days and 8 paid holidays; and in Spain it's 25 paid vacation days and 14 paid holidays.

And it's not just a rich country thing: Mexico, Afghanistan, Thailand, Tanzania - they all guarantee paid vacation from work, at least in the formal job sector.

In the U.S: Zero paid vacation days and zero paid holidays. So, why is the United States the outlier? We go to several labor economists and historians, to find out what makes Americans different from Europeans. It's a winding journey, so maybe put in a request for some paid time off and take a listen!

This episode was hosted by Sarah Gonzalez, produced by Sam Yellowhorse Kesler, edited by Jess Jiang, engineered by Maggie Luthar, and fact-checked by Sierra Juarez. Alex Goldmark is our executive producer.

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Summer School 7: Negotiating and the empathetic nibble

How do you get the best deal? How do you know you're getting the best deal? Whether you're talking down the price of a car or talking up your salary, you don't have to be a jerk to get what you want. Negotiations can be win-win – if you know what to ask for and how to grow the pie.

We have three stories in today's episode about how to negotiate tactically. First, a hostage negotiator tries to buy a car. Will he get far? Then, one man's encounter at the airline ticket booth may inform how you respond to your next job offer. Finally, how to avoid a food fight and make a deal that benefits everybody.

We'll learn about something called BATNA, or best alternative to a negotiated agreement, which can tell you when to stand firm and when to walk away. We'll find out how to shift our thinking about what success can look like in a negotiation, and shift your counterpart's thinking too.

Come learn the techniques of expert negotiators in the penultimate episode of Planet Money Summer School, MBA edition. Next week: Graduation! So, you have one week to negotiate the cost of your cap and gown.

Our Summer School series is hosted by Robert Smith and produced by Max Freedman. Our project manager is Julia Carney. This episode was edited by our executive producer, Alex Goldmark, and engineered by James Willetts. The show was fact-checked by Sierra Juarez.

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The secret entrance that sidesteps Hollywood picket lines

Across Hollywood right now, writers and actors are picketing in front of studio lots. They're walking back and forth, holding up signs demanding concessions on things like pay, how many writers work on projects, and the use of AI in TV and movies.

But, on some of these lots, there are these strange alternate entrances where there are no picketers. Here drivers can come and go as they please without ever encountering any sign of a strike.

Behold the neutral gate. An entrance intended for people who work at these lots but don't work for production companies that are involved with these particular strikes. (Usually that means things like game shows or TV commercials.)

But, as one group of picketers recently experienced, it's hard to know if these entrances are, in fact, only being used by neutral parties or if the entrances might be being abused.

On today's episode, the question of whether one Hollywood production was taking advantage of the neutral gate, and what the fight over a driveway can teach us about the broader labor battles in Hollywood and across the country.

This episode was hosted by Dave Blanchard and Alexi Horowitz-Ghazi, with reporting from Kenny Malone. It was produced by James Sneed and engineered by James Willetts. It was fact checked by Sierra Juarez and edited by Keith Romer. Alex Goldmark is our executive producer.

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Summer School 8: Graduation and the Guppy Tank

Congratulations to the Planet Money Summer School Class of 2023!

Today, you become masters of business administration... spelled with lower-case letters for legal purposes. Your diploma is waiting for you just across the stage.

But first, there's one final skill to impart: the pitch. We wouldn't be doing our job as a half-baked parody of a business school if we didn't leave you with the confidence and opportunity to stand in front of an investor and ask for money. We understand what you ambitious business school graduates really want is the chance to launch something and get rich.

So we're combining graduation with a little test of ideas, a showdown of startups, a competition of companies. We are going to put our own spin on a pitch competition like you see on Shark Tank. We hear from five listeners with real ideas for startups.

Can they make a successful pitch? What will investors be looking for in their presentation? Can they come prepared with persuasive total addressable market analyses? Who will have the sharpest customer pain points to solve? We shall see.

Our business expert will give us a rare glimpse into the mind of investors and what they're looking for. Only one graduate will be crowned the winner as this year's valedictorian.

If you want to get your diploma right now, take the 2023 Planet Money Summer School Quiz to earn your diploma!

If you share it on social media, tag us so we can celebrate with you.

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The prince of prints and his prints of Prince

In 1981, photographer Lynn Goldsmith took a portrait of the musician Prince. It's a pretty standard headshot — it's in black-and-white, and Prince is staring down the camera lens.

This was early in his career, when he was still building the pop icon reputation he would have today. And in 1984, shortly after Prince had released Purple Rain, he was chosen to grace the cover of Vanity Fair. The magazine commissioned pop culture icon Andy Warhol to make a portrait of Prince for the cover. He used Lynn Goldsmith's photo, created a silkscreen from it, added some artistic touches, and instead of black-and-white, colored the face purple and set it against a red background. Warhol was paid, Goldsmith was paid, and both were given credit.

However, years later, after both Prince and Warhol had passed away, Goldsmith saw her portrait back out in the world again. But this time, the face was orange, and Goldsmith wasn't given money or credit. And what began as a typical question of payment for work, led to a firestorm in the Supreme Court. At the center of it, dozens of questions of what makes art unique. And at what point does a derivative work become transformative? The answer, it seems, has to do less with what art critics think, and more with what the market thinks.

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How to launder $600 million on the internet

Erin Plante is a private detective who specializes in chasing down stolen cryptocurrency. In March of 2022, she got the biggest assignment of her career: Hackers had broken into an online game called Axie Infinity and made off with over $600 million worth of digital money.

It was the largest crypto heist in history. And now it was Erin's job to find that money and get it back. Erin's investigation would lead her to face off against some of the world's most formidable digital money launderers, whose actions would soon raise alarms at the highest levels of government — even threaten the nuclear security of the entire planet.

This episode was hosted by Jeff Guo and Keith Romer, produced by James Sneed, edited by Jess Jiang, fact-checked by Willa Rubin & Sam Yellowhorse Kesler, and engineered by Maggie Luthar. Alex Goldmark is our executive producer.

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The natural disaster economist

There seems to be headlines about floods, wildfires, or hurricanes every week. Scientists say this might be the new normal — that climate change is making natural disasters more and more common.

Tatyana Deryugina is a leading expert on the economics of natural disasters — how we respond to them, how they affect the economy, and how they change our lives. And back when Tatyana first started researching natural disasters she realized that there's a lot we don't know about their long-term economic consequences. Especially about how individuals and communities recover.

Trying to understand those questions of how we respond to natural disasters is a big part of Tatyana's research. And her research has some surprising implications for how we should be responding to natural disasters.

This episode was hosted and reported by Jeff Guo. It was produced by Emma Peaslee and edited by Jess Jiang. It was fact checked by Sierra Juarez and engineered by Josephine Nyounai. Alex Goldmark is our executive producer.

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A trucker hat mystery, the curse of September and other listener questions

Ba-dee-yah! Say do you remember? Ba-dee-yah! Questions in September!

That's right - it's time for Listener Questions!

Every so often, we like to hear from listeners about what's on their minds, and we try to get to the bottom of their economic mysteries. On today's show, we have questions like:

Why is September historically the worst month for the stock market?
How did the Bass Pro Shops hat get so popular in Ecuador?
Are casinos banks?
What is the Federal Reserve's new plan to make bank transfers faster?

Today's show was hosted by Sarah Gonzalez and produced by James Sneed. The audio engineer for this episode was Josephine Nyounai. It was fact checked by Sierra Juarez and edited by Dave Blanchard. Alex Goldmark is our executive producer.

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The flight attendants of CHAOS

When contract negotiations between Alaska Airlines and their flight attendants' union broke down in 1993, the union had a choice to make.

The union — The Association of Flight Attendants-CWA — knew that if they chose to strike, Alaska Airlines could use a plan. While Alaska Airlines technically couldn't fire someone on strike, they could permanently replace the striking flight attendants with new workers. Essentially, if the union went on strike, they could risk thousands of people's jobs. The flight attendants knew they needed a counter-strategy.

They went with a strategy they called CHAOS: "Create Havoc Around Our System."

The strategy had two phases. Phase one: The union kept Alaska guessing about when, where, and how a strike might happen. They kept everyone, even their own members, in the dark. And in turn, Alaska Airlines had to be prepared for a strike at any place and any time. Phase two was to go on strike in a targeted and strategic way.

The havoc that the flight attendants created set off a sort-of labor-dispute arms race and would go on to inspire strikes today. And, it showed how powerful it can be to introduce a little chaos into negotiations.

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Why the price of Coke didn't change for 70 years (classic)

Prices go up. Occasionally, prices go down. But for 70 years, the price of a bottle of Coca-Cola didn't change. From 1886 until the late 1950s, a bottle of coke cost just a nickel.

On today's show, we find out why. The answer includes a half a million vending machines, a 7.5 cent coin, and a company president who just wanted to get a couple of lawyers out of his office.

This episode originally ran in 2012.

This episode was hosted by David Kestenbaum. Alex Goldmark is Planet Money's executive producer.

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How unions are stopped before they start

Union membership in the U.S. has been declining for decades. But, in 2022, support for unions among Americans was the highest it's been in decades. This dissonance is due, in part, to the difficulties of one important phase in the life cycle of a union: setting up a union in the first place. One place where that has been particularly clear is at the Volkswagen plant in Chattanooga, Tennessee.

Back in 2008, Volkswagen announced that they would be setting up production in the United States after a 20-year absence. They planned to build a new auto manufacturing plant in Chattanooga.

Volkswagen has plants all over the world, all of which have some kind of worker representation, and the company said that it wanted that for Chattanooga too. So, the United Auto Workers, the union that traditionally represents auto workers, thought they would be able to successfully unionize this plant.

They were wrong.

In this episode, we tell the story of the UAW's 10-year fight to unionize the Chattanooga plant. And, what other unions can learn from how badly that fight went for labor.

This episode was hosted by Amanda Aronczyk and Nick Fountain. It was produced by Willa Rubin. It was engineered by Josephine Nyounai, fact-checked by Sierra Juarez, and edited by Keith Romer. Alex Goldmark is our executive producer.

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FTC Chair Lina Khan on Antitrust in the age of Amazon

When Lina Khan was in law school back in 2017, she wrote a law review article called 'Amazon's Antitrust Paradox,' that went kinda viral in policy circles. In it, she argued that antitrust enforcement in the U.S. was behind the times. For decades, regulators had focused narrowly on consumer welfare, and they'd bring companies to court only when they thought consumers were being harmed by things like rising prices. But in the age of digital platforms like Amazon and Facebook, Khan argued in the article, the time had come for a more proactive approach to antitrust.

Just four years later, President Biden appointed Lina Khan to be the Chair of the Federal Trade Commission, one of the main government agencies responsible for enforcing antitrust in America, putting her in the rare position of putting some of her ideas into practice.

Now, two years into the job, Khan has taken some big swings at big tech companies like Meta and Microsoft. But the FTC has also faced a couple of big losses in the courts. On today's show, a conversation with FTC Chair Lina Khan on what it's like to try to turn audacious theory into bureaucratic practice, the FTC's new lawsuit against Amazon, and what it all means for business as usual.

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The alleged theft at the heart of ChatGPT

When best-selling thriller writer Douglas Preston began playing around with OpenAI's new chatbot, ChatGPT, he was, at first, impressed. But then he realized how much in-depth knowledge GPT had of the books he had written. When prompted, it supplied detailed plot summaries and descriptions of even minor characters. He was convinced it could only pull that off if it had read his books.

Large language models, the kind of artificial intelligence underlying programs like ChatGPT, do not come into the world fully formed. They first have to be trained on incredibly large amounts of text. Douglas Preston, and 16 other authors, including George R.R. Martin, Jodi Piccoult, and Jonathan Franzen, were convinced that their novels had been used to train GPT without their permission. So, in September, they sued OpenAI for copyright infringement.

This sort of thing seems to be happening a lot lately–one giant tech company or another "moves fast and breaks things," exploring the edges of what might or might not be allowed without first asking permission. On today's show, we try to make sense of what OpenAI allegedly did by training its AI on massive amounts of copyrighted material. Was that good? Was it bad? Was it legal?

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Why are we so bummed about the economy?

Would you say that you and your family are better off or worse off, financially, than you were a year ago? Do you think in 12 months we'll have good times, financially, or bad? Generally speaking, do you think now is a good time or a bad time to buy a house?

These are the kinds of questions baked into the Consumer Sentiment Index. And while the economy has been humming along surprisingly well lately, sentiment has stayed surprisingly low.

Today on the show: We are really bummed about the economy, despite the fact that unemployment and inflation are down. So, what gives? We talk to a former Fed economist trying to get to the heart of this paradox, and travel to Michigan to check in on the place where they check the vibes of the economy.

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