Consumers today are making mindful choices about their overall health by proactively seeking out tailored, functional solutions customized to meet their individual needs.

Healthy aging could be defined as staying active and in good health—both physically and mentally—while getting older. Overall, three-quarters of consumers we survey report that healthy aging is “very” or “extremely important” to them. 

They might be small, but they have HUGE purchasing potential. Generation Alpha—that’s anyone born between 2010 and 2025—is shaping up to be one of most savvy and influential consumer demographics in history 

Omya has rebuilt and expanded its calcium carbonate production plant in Orgon, France, creating a substantially higher capacity for its functionalized calcium carbonate product platform, a new packaging line and an on-site warehouse. The modern facility produces the company’s mineral grades for food, pharmaceutical, nutraceutical and cosmetic applications in accordance with the most stringent sustainability and quality standards.

Looking ahead to the years after the COVID-19 outbreak, consumers are expected to show higher levels of interest in their immune health. This could open doors for more products with a specific focus on immune health rather than those with multiple health messages of which immunity is simply one of many.

Premixes range from the mandated vitamins and minerals for addressing nutrient shortfalls to trendy ingredients like turmeric, ginger, activated charcoal, collagen, and botanical bioactives that consumers believe are healthier for them.

For its most innovative launch to-date, SmartyPants Vitamins announced new SmartyPants Sugar Free Multi & Omegas gummy multivitamins in Kids, Women’s, and Prenatal formats. SmartyPants’ new Sugar Free Multi & Omegas don’t use sugar alcoh

Each 21fl-oz serving of Electrolit contains 326mg of electrolytes alongside real glucose- a natural source of energy that boosts the body's recovery from dehydration.

Soylent's Complete Protein Shakes are made with 30g of complete plant protein, 28 immune supporting vitamins & minerals, zero sugar, 1,000mg Omega-3, 250 calories of slow-burning carbs, and 60% of the daily recommended value of protein.

In the Summer of 2023, the company brought its newest manufacturing capabilities online with considerably increased capacity and new technology including a heavy suspension skid, enabling market-leading loads of active ingredients within a gummy, and increased capacity for their unique honey gummies.

Aiming to elevate consumers' fitness journeys, MET-Rx's newest flavor innovations are designed to add excitement and variety to MET-Rx's flavor profiles without sacrificing substance.

Consumer enthusiasm for plant-based foods continues to grow unabated. This is also affecting the beverage market. Market research company Persistence Market Research (PMR) predicts annual growth rates exceeding 6% for plant-based drinks through 2028. 

The fungi-infused green juice contains a mega blend of mushrooms: Chaga, Reishi and Tremella combined with organic fruits and vegetables including, granny smith apple, cucumber, pineapple, kiwi, spinach, broccoli, parsley, sea moss, and pearl powder. 

Z Natural Foods, a provider of natural and organic foods, announced the launch of its latest innovation: Vitality Blend, a vanilla-flavored natural coffee creamer.

Epicurated provides unique and compelling perspectives and consists of four topics released quarterly throughout 2024 including Gen Alpha, Food Service, Sports Nutrition, and Alcohol-inspired. Spotlighting ten flavors per release, these presentations provide insight into consumer behaviors and flavor trends, named thematically. 

The hotter and spicier foods get, the hotter their popularity. Prepared Foods’ David Feder interviews Frito Lay’s Jody Denton for an expert look behind the hot and spicy trend.

More than a dozen Seasoning Blends & Packets, BBQ Sauces, and Hot Sauce varieties will be available this month for online shipping and at select grocery stores nationwide, with greater national retail rollout in June.

This 28,000sq-ft expansion represents an $8.5 million investment to scale up Flavorman’s state-of-the-art “Beverage Campus” and facilitate its rapid growth in the beverage industry.

In the context of Asian cuisines, extracts and essences are typically used sparingly due to their high potency. This allows for significant flavor enhancement using minimal quantities. Primary examples include soy sauce and fish sauce (nuoc mam or nam pla). 

USDA certification plays a vital role in ensuring the safety and quality of meat and poultry flavors and is required for food products when meat and poultry ingredients surpass a specific threshold in a recipe.

Umami, kokumi, and how they could change the culinary landscape of the future.

KRAFT says that it recognizes a majority of fans – Gen Z in particular – are hungry for more intense, exploratory flavors but prefer to try them in familiar products from trusted brands.1,2 As a comfort food, known for more than 85 years, KRAFT Mac & Cheese aims to delight its fans with the new flavors.

Flanagan Farm cabbage is grown on an organic, family-owned Wisconsin farm. Once cabbage is harvested, it travels less than 75 miles north to the production plant in Bear Creek, Wisc., where it begins fermenting. 

The Hot or Cold Meal Kits further the brand’s commitment to delivering convenient, high-quality products that make mealtime easier for consumers, while also providing versatility.

This month, pizza lovers will be able to find PORTA Roman-Style pizzas Nationally at Whole Foods, Sprouts and select natural retailers.

For under $5, parents can use these quick mixes to create  Mexican or New Orleans-style school lunches. They’re also a convenient shortcut for whipping up family dinners like chicken and rice bowls, soups, or casseroles in under 30-minutes. 

Idahoan teamed up with the experts in hot sauce at Tapatío® to turn up the heat on their Triple Cheese Mashed Potatoes, which are available in a 4-cup pack

"I'm so excited for Laoban's new Bao Buns to hit freezers nationwide," says Co-Founder Chef Tim Ma. "We've spent the last year working on the recipes to make sure we're bringing the restaurant experience straight to your home kitchen. The final recipe gives me visceral memories of eating Bao buns as a child with my family, and I hope it evokes that same feeling for everyone who eats them."

Daring Plant Chicken is known for  short and simple ingredient lists, whole muscle texture, and high protein.

Building on the success of its recent salmon bowl launch, Scott & Jon's is expanding with two innovative meals: Lemon Butter Dill Salmon and Baja Fish Taco Bowl.

Del Monte Foods' ability to anticipate and quickly respond to consumer preferences is driven by its robust Product Innovation Teams, who work in tandem to spot the latest restaurant and menu trends, collaborate with culinary chefs, and partner with suppliers.

Oterra, the world’s leading supplier of natural colors for food and beverage, is pleased to announce the immediate launch of its groundbreaking Simply Brown range. Expertly crafted from apples, the new range heralds a new era in Oterra's clean label caramel replacement solutions as part of our flagship FruitMax® coloring food range.

Driven by a passion to deliver product innovations that contain flavorful organic, unprocessed, clean, and recognizable ingredients, Mother Raw debuted shelf-stable condiments. The new condiment offerings include Organic Ketchups and Plant-Based Mayos.

The US Congress recently passed bipartisan legislation that ensures organic standards evolve and improve, while holding the federal government accountable for remaining familiar with the needs and expectations in the organic marketplace.

Cheddies® Crackers is on a mission to disrupt the $7.5 billion snacking cracker category with a cheese snacking cracker made from 100% fresh, organic cheddar cheese sourced from regenerative farms. 

This latest product line, which includes three caffeine-free SKUs blended to evoke distinct mood-enhancing functionality, is now available on the Numi Website and is available on Amazon and at select retailers, including Sprouts Farmers Market.

In this podcast, Scott Dicker, market insights director at SPINS LLC, discusses those natural and organic categories that are doing well (think global flavors, at-home meals) and he shares an inside look at SPINS’ top trends for 2024!

The treats are USDA certified organic, use Rainforest Alliance Certified cocoa, are Non-GMO Project Verified and are available in two varieties, Dark Chocolate Peanut and Dark Chocolate Peanut Butter.

Dr. Bronner’s Regenerative Organic Certified Salted Dark Magic All-One Chocolate goes beyond USDA Organic and Fair Trade standards, demonstrating that regenerative organic agriculture can be practiced at the scale needed to meet global market demands. 

The new barista blends and creamer address the needs of consumers seeking plant-based, café-quality beverages at home for a fraction of the price.

Last year, New Hope Media and SPINS representatives estimated packaged natural and organic product sales in 2022 hit $111.5 billion in sales, a 7.2% year-over-year increase according to SPINS data. Meanwhile, total related sales—including supplements and functional foods and beverages—were projected to surpass more than $300 billion in 2023.

Next In Natural, a firm specializing in bespoke operations for emerging organic food and beverage companies, announced the expansion of a new M&A division and the appointment of Ted Tieken as chief future officer at its helm.

Crafted with premium organic ingredients, the brownies offer a chocolate experience while upholding a commitment to clean eating.

Each bite delivers an indulgent snacking experience that supports sustainable farming practices, as Diana’s upcycles small, single, and irregular bananas from Ecuador that would otherwise be discarded for cosmetic reasons. 

A Prepared Foods infographic highlighting 2024 trends in Natural & Organic seen at Natural Products Expo West.

“The prices for all ingredients can be very high,” affirms Andrea Bayne, owner and head baker of BoriMami Bakery in Melbourne, Florida. “Demand for organic products exceeds supply, which can cause price increases and make consistent sourcing an issue.”

Joshi will focus on deepening consumer connections, expanding market reach in the US, leading the R&D organization and driving sustained growth for Nature’s Path’s portfolio of USDA Organic and Non-GMO Project Certified breakfast, baking, and snack brands. 

Pepperoni fans can enjoy all the flavors of APPLEGATE NATURALS® pepperoni, now in new, organic options. 

Two pioneers in global sustainability certification, FoodChain ID and ReSeed, announced the launch of a new industry-leading ReSeed Soil Carbon Methodology for carbon market initiatives. The Soil Carbon Methodology rewards farmers not only for maintaining existing soil organic carbon built through sustainable farming practices, but also for the removal and storage of additional carbon dioxide emissions by soils. The Soil Carbon Methodology is the first program on the market to offer these two key benefits, while also making voluntary carbon markets accessible for vulnerable and small farmers to scale agriculture climate initiatives worldwide.

Made with beef stock, roasted beef, ginger and anise, the Organic Beef Pho Base makes it easier for consumers to make a savory, flavorful pho broth.