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Lux: A hundred-year-old secret

The soap which celebrates its century has been consistent with its association with filmstars. But is it time to change? An analysis of its advertising strategy




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We can maximise the opportunity with our different brands, says Tanishq CEO Ajoy Chawla

In conversation with Ajoy Chawla, CEO, Tanishq, the jewellery division of Titan Co Ltd 




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Disney+ Hotstar launches pause ad feature for Connected TV feed

Disney+ Hotstar introduces pause ads for a seamless ad experience on Connected TV, leading the way in innovative advertising




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U is for Uniform: The great leveller

A great sense of belonging and community feeling is created when you wear similar outfits




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Ad Club launches The TAC Academy

The Advertising Club has forged a deal with the Institute of Practitioners in Advertising (IPA) to offer global courses at special prices to its members under the aegis of The TAC Academy.




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A Pb-free Sn–Bi alloy mount preparation method for secondary ion mass spectrometry (SIMS) analyses

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00252K, Technical Note
Wan-Feng Zhang, Qing Yang, Xiao-Ping Xia, De-Wen Zheng, Ze-Xian Cui, Yan-Qiang Zhang, Yi-Gang Xu
Sample preparation is a critical step for in situ analysis. In this study, we proposed an easy-to-prepare Pb-free alloy for sample mount preparation, which is suitable for SIMS water content and isotope analyses.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Self-absorption correction of NEXAFS spectra for intermediate sample thicknesses applied to organo-sulfur model compounds

J. Anal. At. Spectrom., 2024, 39,2893-2902
DOI: 10.1039/D4JA00232F, Paper
Open Access
  This article is licensed under a Creative Commons Attribution 3.0 Unported Licence.
Konstantin Skudler, Michael Walter, Michael Sommer, Matthias Müller
We present a self-absorption correction for NEXAFS which is valid for any sample thickness. The corrected spectrum is recovered in a forward calculation by fitting a model spectrum to experimental data of samples with ideally different thicknesses.
The content of this RSS Feed (c) The Royal Society of Chemistry




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Hydrophobicity induced graphene oxide based dispersive micro solid phase extraction of strontium from seawater and groundwater prior to GFAAS determination

J. Anal. At. Spectrom., 2024, Accepted Manuscript
DOI: 10.1039/D3JA00445G, Paper
Maria Sebastian, Saikrishna Devulapally, Sk. Jayabun, Noorbasha Nagula Meeravali, Shekhar Raparthi, A. C. Sahayam
A novel graphene oxide (GO) mediated dispersive micro solid phase extraction method is developed for the extraction of ultratrace level strontium (Sr) from seawater and ground water. This method involves...
The content of this RSS Feed (c) The Royal Society of Chemistry




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Chemical analysis of Chang’e-5 lunar soil using LA–ICP–MS in highly diluted fused glass discs

J. Anal. At. Spectrom., 2024, Accepted Manuscript
DOI: 10.1039/D4JA00329B, Technical Note
Shi-Tou Wu, Ding-Shuai Xue, Yue-Heng Yang, Hao Wang, Chunlai Li, Fu-Yuan Wu
The bulk chemical compositions of extraterrestrial material can provide critical information on the evolution and magmatism of planetary bodies. However, accurate measurements are challenging, because these samples, particularly returned samples,...
The content of this RSS Feed (c) The Royal Society of Chemistry




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Fundamental studies of laser ablation ICPMS using a nitrogen plasma source and helium, argon and nitrogen as carrier gas

J. Anal. At. Spectrom., 2024, Advance Article
DOI: 10.1039/D4JA00327F, Paper
Open Access
Dylan Käser, Ralf Kägi, Bodo Hattendorf, Detlef Günther
Nitrogen as alternative carrier gas for LA-ICPMS showed similar sensitivities and quantification capabilities as using helium in combination with a N2 plasma. The role of the gas and of the ablation cell design on the aerosol structure was studied.
To cite this article before page numbers are assigned, use the DOI form of citation above.
The content of this RSS Feed (c) The Royal Society of Chemistry




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FSI: Point Counterpoint

Increasing the FSI need not be the only solution to make housing affordable, argues A. Venkatasubramanian




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Community value in realty

Assess your new home’s community value and how it might impact its future valuation, says Sonal Sachdev.




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Living Spaces to be launched

The property expo brings together 40 leading developers under one roof.




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Should you invest at the pre-launch stage?

Keep in mind the developer’s reputation and market standing before investing




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No running around now

The State government introduced the concept of public data entry, which allows users to write their documents by visiting the website, registration.telangana.gov.in, and filing in all the details




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RBI offers a bounty

Because of the rate cut EMIs will come down, investment mood will improve, and the real estate sector may see a revival of sales as the industry is reeling under a pile of unsold projects.




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Redefining ‘unsold inventory’

CREDAI partners with international property consultant JLL to come up with an independent study.




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Bird flu found at fourth Dutch poultry farm




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Cipla wins $189 m Global Fund tender for AIDS drugs

Contract is effective from January 1 and will run for 3 years




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India flooded with unsafe fixed dose combination drugs

Many unapproved FDC formulations contain banned, restricted, or never approved drugs




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‘India’s fight against TB lacks punch’




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Indians could face a higher risk of diabetes-induced lung ailments

High levels of insulin directly damage the lung structure, says global study.




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Compound in turmeric may treat colon cancer: study

Researchers from Saint Louis University in the United States have said that curcumin, an active ingredient in the spice, holds promise in treating such cancers.




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Novel drug compound inhibits skin cancer in mice, finds study




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Made-in-India leprosy vaccine to be launched

It will be introduced in five districts of Bihar and Gujarat first.




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This isn’t yet another fancy hospital, future of medical knowledge will unfold here: Subroto Bagchi

Philanthropist says underbelly of the healthcare system was starkly visible during the Covid-19 pandemic, and we run the risk of collective amnesia as we come out of it




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WHO pauses Covaxin supply via UN bodies




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Baby with ‘Tessier Facial Cleft’ gets complete face reconstruction in Bengaluru through crowdfunding

The baby from Ballari district in Karnataka has undergone three complex surgeries in Bengaluru through crowdfunding




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Compulsory rural service: Nearly 2,000 senior resident doctors in Karnataka await specialist counselling and posting

They say they wrote their exams in May and have been living with uncertainty for the last two months




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Centre to give in-principle approval for AIIMS in Kozhikode: Union Minister

‘State government has to acquire land and hand it over to Centre’




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All India Institute of Ayurveda launches 6-week programme for Ayurveda Day

Har Din Har Ghar Ayurveda announced as the theme for the year




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Patients diagnosed with chronic lung disease should undergo cardiac evaluation, say doctors

September 29 is observed as World Heart Day




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Rohini Nilekani Centre for Brain and Mind launched at NCBS Bengaluru

The centre is an outcome of a ₹100 crore grant to NCBS and NIMHANS for long-term research, and to build capacity for both research and practice in the mental health field




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Biocon Foundation announces Oral Potentially Malignant Disorders Atlas project

The Atlas Project aims to evaluate and accurately deploy point-of-care (PoC) diagnosis systems in the national healthcare system for accurate screening, detection and prognosis of oral potentially malignant disorders




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Titan Securities Ltd. - Disclosures under Reg. 29(2) of SEBI (SAST) Regulations, 2011




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GATI LTD. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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GATI LTD. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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GATI LTD. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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GATI LTD. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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GATI LTD. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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Somany Ceramics Ltd. - Disclosures Under Regulation 30 And Regulation 33 Of The SEBI (Listing Obligations And Disclosure Requirements) Regulations, 2015 (Listing Regulations) Submission Of Unaudited Financial Results (Standalone And Consolidated) For The




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Dhanuka Agritech Ltd. - Disclosures under Reg. 29(2) of SEBI (SAST) Regulations, 2011




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L.G.Balakrishnan & Bros.Ltd. - Disclosures under Reg. 29(1) of SEBI (SAST) Regulations, 2011




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Ashutosh Paper Mills Ltd. - Disclosures under Reg. 29(1) of SEBI (SAST) Regulations, 2011




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Dhanuka Agritech Ltd. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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Aurobindo Pharma Ltd. - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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Bajaj Consumer Care Ltd - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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BINNY LTD. - Revised Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011




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Iifl Finance Ltd - Disclosures under Reg. 29(2) of SEBI (SAST) Regulations, 2011




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Mep Infrastructure Developers Ltd - Disclosures under Reg. 31(1) and 31(2) of SEBI (SAST) Regulations, 2011