The instructions were issued following the Cabinet decision to merge rail and general Budgets, do away with distinction between plan and non-plan expenditure, and advance date of Budget presentation with a view to complete the entire exercise before March 31, the fiscal year end.

The elections in five states, he said, are likely to be held in phases and the government in no way wants any of them to clash with the Budgetary exercise.

The Aurangabad-based company aims to mop up nearly Rs 1,162 crore (at higher end of price band) by diluting 17.5 percent stake through the issue that will close on October 7. It already raised Rs 348.52 crore through anchor investors' portion on Tuesday, the day before issue opening.

Hyundai India has announced a unique ‘EMI Assurance' program due to the Covid-19 pandemic in the country. The new initiative supports working individuals with repayment of car loans in case any employment uncertainty.

Hyundai India announces unique finance schemes for new vehicle ownership in the country. The new finance schemes are aimed to offer increased convenience and ease of ownership with new vehicle purchases.

With the COVID-19 virus causing a pandemic of an unprecedented level across the world, most countries including India have ordered a complete nationwide lockdown. This involves everyone staying at home, socially distancing themselves from everyone else. The central government of India

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The regulators need to step in immediately to stop any contagion

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

Pakistan's fiscal deficit will surge to 9% in the ongoing fiscal year, the country's de facto finance minister said on Friday, as its economy reels from the fallout of the coronavirus crisis.

U.S. luxury department store chain Neiman Marcus Group said on Friday it received court approval to access $675 million of its debtor-in-possession financing, which will allow continuity of the company's business during Chapter 11 bankruptcy proceedings and enable it to pay employees and vendors.

Uncertainty for some is opportunity for others. While much is being said about changes in influencer marketing approach and B2C influencers losing work at scale because events are now cancelled and industries like retail, travel and hospitality have been disrupted due to COVID-19, consumer behavior has decidedly shifted towards digital experiences.

While in-person events have been a staple for B2B marketers, we've seen how working with digital influencers on co-created content can be a sound alternative.

How brands approach marketing during a crisis makes the issue of trust even more important. When planned and implemented effectively, B2B influencer marketing programs build trust and confidence for buyers, influencers and the brand.

At the same time B2B marketers are emphasizing purpose and people over profit in their marketing messages, the need to deliver on new business and revenue hasn't gone away. Here are 4 considerations on how B2B influencer programs can be optimized, while still being empathetic and thoughtful to the new normal.

1. Find the opportunity gap.

Any marketing investment during a time of crisis will be under scrutiny. Whether your business has had to pivot or you reacting to changes in buyer behavior, it's essential to find opportunities to provide value in ways that are truly empathetic to customers and that can drive business performance. Many companies are meeting a boost in demand for information by engaging influencers to provide thought leadership, insights and how-to content.

Also, as you plan what kind of influencer program to run, think about what goal represents an opportunity for the best ratio of importance for executives to business and customer impact relative to resources and time frame? What metrics best represents that goal?

2. Build amplification in the creation.

If you are able to secure budget and support for a business influencer campaign or program, make sure you are realizing the full value of the content reach. Structure the influencer content for easy deconstruction to shareable formats including social messages, graphics, animations and repurposed content. Also, work with business influencers who have proven distribution channels and can republish brand content on their own networks and sites. The great content you can co-create with influencers won't be so great if the right audiences are not seeing it.

3. Maximize the content experience.

One of the big trends in B2B influencer marketing has been more interesting content formats. Think outside the box of ebooks and blog posts to visually rich and interactive content including audio, video and even VR/AR. There has been a rush of business influencers livestreaming video on Facebook, LinkedIn and Twitter. Brands should think about how they can differentiate the content experience they are creating for their customers and influencers alike. Impressive content inspires influencers to share even more plus it improves customer engagement.

4. Deliver a better influencer experience.

Experience is more important than ever, not just for customers but for influencers as well. Far too often, B2B companies treat influencers as a commodity and only think of what the brand wants. Here's a novel idea: Provide top shelf service to your influencers to help them be more successful concomitant to the success of your influencer program. Find out what the influencers' goals are and build a community around shared values with your influencers. Share promotion messages and goals with influencers and encourage a team approach vs one to one communications. Think more "we" vs. "me".

Rani Mani, Monica Grant and the team at Adobe do a fantastic job of this with the #AdobeInsiders program.

These opportunities to optimize B2B marketing performance are not unique to marketing during a time of crisis. They are universally useful in any environment. But with so many companies and individuals facing uncertainty. it's essential that businesses optimize for trust and what better way than to work with those who already have the trust and attention of customers?

The post Four Ways to Optimize the Marketing Performance of a B2B Influencer Program appeared first on Online Marketing Blog - TopRank®.

Stone by stone, digital artists and game developers from Mosul are rebuilding Nineveh's heritage sites in the digital world. Francis Maguire reports.

The Lucky Devil Lounge in Portland, Oregon has found an unusual way to stay afloat in uncertain times - home food delivery courtesy of its exotic dancers.

Young German climate-strikers on Friday (April 24) got creative with their social distancing, set up hundreds of cardboard cutouts to represent protesters taking part in the Fridays for Future demonstration.

Air France-KLM and jet engine maker Rolls-Royce are considering job cuts as lockdowns take a toll on first-quarter earnings. Francis Maguire reports.

Countries must return to "basic principles" of public health surveillance if they are to bring the coronavirus outbreak under control, the World Health Organization's (WHO) top emergency health expert Mike Ryan said on Friday (May 8).

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

Stone by stone, digital artists and game developers from Mosul are rebuilding Nineveh's heritage sites in the digital world. Francis Maguire reports.

Fiumicino is now the first in Europe to use ‘smart helmets’ to check the temperature of travellers - helmets equipped with portable thermoscanners that can screen people for symptoms of the new coronavirus at a safe distance of up to 7 metres.

Countries must return to "basic principles" of public health surveillance if they are to bring the coronavirus outbreak under control, the World Health Organization's (WHO) top emergency health expert Mike Ryan said on Friday (May 8).

Singapore unveiled a four-legged canine-like robot on Friday (May 8) to remind park goers to maintain social distancing.

After standing empty for two months, Greece's ancient sites, including the Acropolis hill towering over Athens, will reopen to visitors on May 18, authorities said on Thursday.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

Two more firms are eyeing a share of Reliance Industries Ltd's $65-billion digital unit Jio Platforms, according to Bloomberg News, setting them up to be a part of a growing list of firms that have recently invested in the Indian company.

Gains in Reliance Industries boosted Indian shares on Friday, but they ended the week sharply lower as coronavirus cases continued to spiral and markets awaited an economic stimulus.

This year's World Amateur Team Championships (WATC), scheduled for October, have been cancelled due to the COVID-19 pandemic, the International Golf Federation (IGF) said on Tuesday.

England's players would have to "make do" with limited chances to prepare for the Twenty20 World Cup scheduled for later this year in Australia due to the COVID-19 pandemic, limited-overs skipper Eoin Morgan said.

Some of the top creative minds at Mexican broadcaster Televisa are puzzling over an unexpected challenge: crafting their signature soap operas without a single love scene, or even a tender kiss.

The third test will be played at Ranchi. Dhoni had a brief chat with the curator too.

It was on this day in 1960 that the erstwhile state of Bombay was divided on linguistic basis and two states namely Gujarat and Maharashtra came into existence.

Including life insurance planning in the financial kitty is important for single parents to ensure your kids financial future.

As per industry experts, life insurance in India is still seen as a product that comes into play only when something goes wrong with its primary focus on the mortality aspect.

In a recent video, the veteran wicketkeeper-batsman can be seen enjoying some quality father-daughter moments during this daughter Ziva.

Mumbai, the financial capital of the country, has become the hotbed of the coronavirus spread in the state where the number of cases has crossed the 12,000-mark and the death toll is over 460.

India's financial capital, Mumbai, has emerged as the epicentre of coronavirus spread in the country.

This is the day when the state of Maharashtra came into existence. It was on this day in 1960 when the state was formed on linguistic grounds.

The move will affect around 50 lakh central government employees and 61 lakh pensioners.

The Advisory Council further stated that the growth rate projected will have to be reduced and Indian enterprises will face a slowdown in demand due to global recession.

The RBI has also informed the Registrar of Co-operative Societies in Pune to issue an order for the winding-up of affairs of the CKP Co-operative Bank.

Sharman is currently seen in the second season of the ALT Balaji web series Baarish, alongside Asha Negi.

When asked why the United States were not participating, a senior U.S. administration official refused to give an answer to it.