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The internet is all the rage when it comes to real estate. According to the National Association of Realtors, when a buyer starts thinking of buying, the first place they turn is the internet. Just 10 years ago - it was getting in the car and driving around.

With gasoline prices approaching $3 a gallon, more and more people will search online first before they do any driving.

So - if you are an agent or a seller, how do you get your property noticed online?

Let's talk about being an agent first. If you are with a national franchise and/or your company is affiliated with the local board of Realtors, there is a good chance that your listings will get streamed to Realtor.com. Relator.com is the #1 property search engine in the world and just keeps getting bigger and better. The site is ranked by Alexa.com as the #8 site - in the WORLD. That's pretty big. Real estate agents already have this site in their favor.

As a home seller, you do not have such an advantage. You can either buy into one of the FSBO (For Sale By Owner) products out there that will put your home on the internet for you, or you can put up your own site and sales page for your home. Of course, if someone is searching for a home in your area, and your site doesn't come up on the first page or two of the major search engines, no one will ever see it.

With people shopping more online and doing less driving around, it puts todays home sellers (those selling without an agent) at a pretty big disadvantage. If they would list their home with an agent whose company has a popular internet presence, their home would sell a lot faster because of the increased exposure.

Our company site is such a site. If you go to Google and search on "Birmingham Alabama Homes for Sale", you will see that the Access Realty site comes in at #3 or #4 on the first page. That's a huge advantage for anyone who wants to sell a home in Birmingham.

One other way to sell a home is to generate a large roster of interested buyers. This can be accomplished online by setting up what are called mini-sites designed to capture llists of people who are currently in the market for a home. This works great for real estate agents but may not work so well with a seller of just one home. You can get more information on these mini-sites and how to accomplish this HERE. As I said before, this type of buyer generation works extremely well these days because almost everyone shops online before getting in the car and driving around looking for homes.

The last thing you want to have happen when you have your home up for sale is for people to drive up and have a look, and then drive off...nver to return again. Why did they leave?

Your home could have been the wrong style or have the wrong exterior finish. But in all likelihood, it was curb appeal.

Curb appeal is one of those magic phrases used by real estate people that means a lot of things. It could be the home itself, or they could be referring to the landscaping. Curb appeal, in is simplest form means the overall balance and harmoney of everything the eye beholds while sitting at the curb and viewing the property. If it is eye appealing and alluring, they will want to come inside and have a look around.

The amount of curb appeal your home has will determine how much inside traffic you get to the home (outside traffic doesn't count). Inside traffic into the home is what it takes to sell it. So, curb appeal will ultimately effect how much your home sells for...or if it will sell at all.

So what makes up curb appeal and how do you get it?

The Structure

Your home must appear to be in top condition and well maintained. The paint must look fresh and unblemished. Gutters must be straight and in good repair. Doors should be square and fit in their frames perfectly. Anything that looks out of the ordinary needs to either be removed, repainted, or fixed.

The Yard

The lawn should be mowed and edged, and GREEN in the spring, summer and fall. Everything that blocks the view of the home needs to be trimmed or removed. This includes bushes, shrubs, trees, etc. If people cannot see the home, they will not want to come inside. All shrubs and bushes should be manicured and shaped. Flowers and bark or mulch needs to be new and replanted if necessary. Your job is to make the yard look picture perfect BEFORE you put it up for sale. Trim all low hanging branches that interfere with the street view of your home.

If you do not want to do all of the work, hire a landscaping contractor to come up with a plan. You will be more than rewarded for what you spend in the eventual sales price of your home.

Curb appeal increase the traffic to the inside of your home. And, if people don't come inside, they won't buy it. Your agent can get people to at least take a drive by your home. It's up to you to make them want to come inside.

(Birmingham, AL) The most recent fallout from the mortgage crisis that began last summer is now rearing it's ugly head in the form of Fannie Mae approved loans that cannot get insured by Mortgage Insurance companies.

Mortgage insurance companies, spurred on by recent recommendations in congress, are tightening their credit standards for providing insurance. Without mortgage insurance, borrowers are forced to provide a down payment equal to 20% of the purchase price of a home - something very few home buyers can afford to do. Just this past week, mortgage insurance companies raised their credit score requirement to 620, effectively cutting out 50% of home buyers from the home buying market. The move came unnanounced and without any notice to lenders or to Fannie Mae.

In fact, lenders are still approving loans that meet Fannie Mae guidelines for purchase in the secondary market, but then find, just before closing, that there is no mortgage insurance available to insure the loan. Without insurance on money loaned that is over 80% of the value of the property, the loan is declined. Buyers that have a "loan approval" from a lender should immediately ask their lender if the lender can get their loan insured. Otherwise, homebuyers could spend hundreds and even thousands in the days leading up to the closing only to find, at the last minute, that loan insurance is not available to them.

This move by the Mortgage Insurance companies will only add fuel to the fire that is the current US Housing market. By effectively eliminating more home buyers from the market, at a time when the housing market needs more buyers, not fewer, the mortgage insurance companies have put another nail in the coffin of the housing market. The resulting effect on the market will be an even bigger drop in home prices. The immediate impact of this new policy will be felt quickly in the market, not over time as has been the case with loan defaults, adjusting loan interest rates, and foreclosures.

Be forewarned: if you are a seller, drop your price now before the market itself forces an even larger price reduction. If you are a home buyer, your credit score must be above 620 or you cannot get a loan.

A bank or mortgage company forecloses on a property. After a few months of legal hassles, the lender finally gets clear title to the property and hires a local real estate agent. Of course, the lender, at this point, wants to try and recover almost all of the money lent on the property.

6 months or a year go by and this period is full of price reductions and repairs to the property. The property may have been vandalized, lived in by squatters, had new carpet and paint, even had new landscaping. The problem is usually that the lender refuses to set the price where it should be so the property, although shown many times, continues to sit on the market.

There is a hidden time limit for this lender. Does anyone know how long it is? How long can the lender keep a non-performing asset on its' books? How long can the property be an REO? We aren't talking about government foreclosures here (FHA and VA loans), the government can keep them forever. We are talking about bank or lender owned foreclosures.

I have a done a little research and it appears that the time limit that a private lender can keep an REO on its' books is 2 years plus or minus a little.

The questions is... What happens to the house or property AFTER the statutory time period has expired and the lender is forced to "get rid of the property at any price"?

Unfortunately, researching this topic has produced very little in the way of usable results. However, I did happen upon a few references to something called The REO Black Hole List. Apparently there really is a place that lenders can "dump" their old REO inventory as a last measure. And, they dump them at dirt cheap prices - usually for thess than lot value.

My research has found that there appears to be a handful of asset managers, companies that buy these old REO properties in bulk, that lenders turn to when they absolutely must liquidate the non-performing assets. These asset managing companies turn around and sell, in bulk, to a "secret" list of private, seasoned investors who actually purchase 50 to 100 to 400 houses at a time.

And guess what? These investors are able to purchase these homes, on average, for $2350 to $5000 per house! I kid you not. I actually spoke to an investor who bought around 182 houses direct from Fannie Mae for $400,000. You do the math. That is under $2500 per house.

The thing about this kind of setup is that the investor must buy all of the homes in a package - whether they are vacant lots, burnouts, or condemned. AND - they are not in one location but spread out all over the country. That's why the average price per home is so cheap...to spread the risk. But, these homes have all been in an MLS system somewhere - they were all REO properties at one time - so there is a way to find the market value pretty easily: Call a local agent!

AND since the investor may live in Maine or south Florida, he or she will also call a local agent to list these properties. They usually pay a high commission because the price will be low and because they have very little invested in the house. Does anyone have any experience with these types of investors? Or - if you know a local investor, would they be interested in this kind of "bulk buying"?

One other little tidbit I found out: a lot of the packages that these asset managers sell consist of only 10 or 20 homes. Think about that. You could buy 10 homes for $30,000 or $40,000. While some of them may not be the jewels you would want, several of them will always be great fix and flip homes that will sell for as much as you paid for the entire package.

Again, little information can be found on this "underground network" and the only place I could get any information was at this REO site. I know it exists. If you know how to get on this list or how to get in touch with the investors that participate, please post it! If you are in Ohio and I am in Alabama, we are not competing against each other!

Now there's an easy way to find the open houses in the Birmingham, AL area with just the click of your mouse.

Weichert, Realtors - Access Realty has just launched www.8YellowBalloons.com

Tune in to 8yellowballoons.com every week to see where the open houses are going to happen. You would drive around looking but it's a lot easier with a map.

You can also custom design your own Open House Home Tour!

The podcast industry is growing fast; the industry generated an estimated $479.1 million in revenue in 2018 and is expected to produce more than $1 billion by 2021, according to a new report from the Interactive Advertising Bureau (IAB) and PwC. The latest revenue figure represents an increase of 53 percent in just a year.

The shift to podcast ads backs up what industry titans, like Spotify, have been saying for months. The company plans to spend up to $500 million this year on podcast-related acquisitions.

complete article

Apple is on the prowl. Months after Spotify shelled out $500m on two podcasting start-ups, Apple executives are said to be contacting media companies in the hope of funding original content and brokering exclusive deals.

This new phase for Apples streaming service comes at a time when audiences for voice-based programming are growing rapidly. In the past five years, weekly listeners have doubled in the UK, as have monthly audiences in the US. It is not surprising that technology companies are focusing on podcasting and making the medium easier to access. Apple has introduced full-text podcast searches on its Podcast app and Google has made them appear in search results. Spotify launched a voice assistant.

complete article

Over the past few years, there have been a number of major developments within the advertising world, but one of the most fascinating is the tremendous growth of the podcast. Podcasting, by many measures, is clearly on the rise. As the fortunes of podcasts rise, so too do those of individual podcasters, who have legions of devoted fans looking forward to their next episodes. Podcasting has created a new type of influencer, one who has the ability to reach people wherever they are, whether it’s at home, in their car, or during their daily commute.

complete article

Reflecting the fact that 75% of UK advertisers are upping spend in podcasts, Nielsen has unveiled a measurement tool to gauge effectiveness in this growing ad space.

Nielsen believes that the UK’s 6 million weekly podcast listeners will double in the next three years. It is putting the tools in place for brands to “quantify the impact and effectiveness of their podcast ads” with the Nielsen Podcast Brand Effect.

The tool has already been running in the US and so far the results have found that 57% of podcast ads tested outperformed pre-roll video in driving purchase intent and 70% of respondents agreed that the podcast ads increased their awareness of products and services.

complete article

The mighty podcast has had a renaissance over the past decade. Live recordings fill the Royal Albert Hall, the Sydney Opera House and Madison Square Gardens – and that’s just My Dad Wrote A Porno. Just this week it was announced that the Pulitzer Prize Board is adding a new category for audio reporting: you can now win a Pulitzer for podcasting.

As we enter a new era of podcasting, Bazaar look back at those that have defined the past decade.

9 Podcasts That Have Shaped The Decade

As 2019 moves to a close, Spotify is giving its yearly version of the personalized Spotify Wrapped, as well as a unique one that showcases your listening records through the last decade.

That indicates your Wrapped will add the songs, artists, albums, and podcasts you found on Spotify in 2019, plus the artists you streamed across the past decade, by a My Decade Wrapped option.

Spotify Wrapped extends to add your favorite music from the decade, plus podcaster metrics

I do believe the spike in podcast popularity will be good for its myriad providers in many ways. The rising tide and all of that good stuff. But I do worry that many of its most unique independent voices will get bulldozed as big companies rush to construct skyscrapers. It is our job as listeners, fans and podcasters to make sure those voices are not drowned out.

Independent Podcasts

The soundproof Staples Connect Podcast Studios, developed in partnership with iHeartRadio, will include professional equipment -- a RODECaster Pro control board, RODE microphones and SHURE headphones -- and space for up to four people.

complete article

Podcasting has enormous potential for publishers, given the mobile portability of the format and the possibility of converting text content into a spoken-word format listeners can consume while doing other activities. The IAB estimated the podcasting advertising market in the United States may exceed $1 billion by next year, a tenfold increase since 2015.

That estimate is encouraging, but podcasting needs to catch up to the needs of sponsors to become more viable amid a crowded media marketplace.

complete article

Spotifys continued investment in podcasts appears to be paying off, after the company reported that podcast listening has increased by 200 percent year-on-year in its fourth quarter earnings today. The company says it now has over 700,000 podcasts on its platform, and that over 16 percent of its users now listen to podcasts. Spotify says the amount of users paying for its premium tier increased to 124 million.

complete article

Like blogs and social media, podcasts are democratizing the way people share their thoughts with the world, with the episodic audio series continuing to gain traction with listeners seeking both entertainment value and educational dialogue.

complete article

Podcastings growth took a dip during the pandemic as listeners adopted new routines guided by social distancing. Despite the drop, streaming and other music industry players that have made significant investments in audio entertainment–including podcasters themselves–remain hopeful that the decline is temporary, and that podcasts will continue to be a significant source of business growth.

In 2018, businesses spent $497 million on podcast advertising in 2018, and it’s estimated that by 2020, podcast ad spend will go up to a whopping $1 billion. So, podcasting is clearly big business.

How do you launch a business podcast?
So, there are a few steps when it comes to launching a podcast for your business – and it all starts with thinking about your aim.

What are you trying to achieve from your podcast? Is it to build trust with customers, or to drive more awareness with new prospects? In my case, I wanted to better position myself as a leader in the sales enablement space – so in addition to my blog over at Contemsa and posting on LinkedIn, I wanted to have a few different streams of content where my audience could gain insights about sales enablement.

With that aim in mind, it was important that my podcast was not about selling anything. Instead, it was about sharing insights and tips on B2B sales enablement topics such as How to Involve Sales Teams in Your Sales Playbook Process, for example. As you can see in this example episode, I am not selling anything: I am giving away useful tips and support for my customers and prospects.

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketers latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.    

Digital radio spending has declined during the pandemic, which is in line with reduced advertiser demand. We do, however, expect growth to rebound by 26.8% next year.

But podcast advertising remains a bright spot of growth within digital radio. Spending on all types of podcast ads, including host-read sponsorships, will rise by 10.4% this year to more than $780 million. Next year, podcast ad spending will surpass $1 billion in the US for the first time as growth rebounds to 44.9%. That will boost podcast advertising to almost one-quarter of the digital radio ad market.

The year that is coming to an end was a pivotal one in the development of podcasting as an industry. The major business models, players, and axes of power are coming into focus as the industry matures.

Prognostications about the future of podcasting often boil down to a simple question: will podcasting will end up looking more like digital music or digital television? In the music industry, people have access to the same enormous catalog of music (more or less), through several different services, either for a monthly subscription fee or free with ads. In television, there is no single place to get “all” TV shows; instead there’s a growing number of mostly paid subscription digital platforms with distinct (if slightly overlapping) subsets of the universe of content.

The events of the past year tell us that the answer to that question is some of each. Podcasting looks like it’s headed towards a two-tiered future, where the lower tier looks like YouTube or Spotify Free and the higher tier looks like Netflix  or Hulu.

Open podcasting is the foundation on which the entire industry was built: in short, an ecosystem that allows content creators to share their work with listeners everywhere, through all the applications and podcast players that exist.

The magic of podcasting is discovering a new show that you look forward to sharing with friends, or following one for so long that you feel like part of a family, and all of that is made possible by the open nature of the industry.

What is missing in the audio space today are platforms that empower podcast makers to build membership communities — and make it easier for podcasters to sell their own subscriptions. Today’s biggest platforms are not designed to help podcasters build and strengthen their audiences and their communities.

What’s missing is the ability of a publisher to create rich interactive experiences and distribute that on any app or any smart speaker.

In the coming year, I have no doubt that the biggest podcasting stars will continue to see large paydays as tech platforms bid to buy them out. But unless podcasting platforms evolve, what we could be left with will resemble the big industrial radio oligopoly of the late 1990s, and the diversity and promise of podcasting could begin to disappear.

You may already provide your new hires with some sort of technical training to help them perform their specific jobs according to your standards. You may not, however, provide them with any sort of training that will enhance their general performance as staff members. There are numerous e-learning courses and online training options available to employers that help employees gain the essential professional skills they sometimes lack. If you're deciding or re-evaluating which e-learning courses you invest in for your new hires, you may want to consider these useful types of courses:

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