Marketers are spending millions of dollars creating compelling content for everything from DIY videos on YouTube to posts about the latest trends on their blogs. But, many are still not curating all that content under a single roof. Mobile is the answer to that problem for many.

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RSS feeds are fine if you can find a good feed reader and the time to grind through the results, but let’s face it - email is the center of most people’s universes. So why not converge RSS and email? If this sounds like something you would like to do, you need to take a look at the Web service Blogtrottr.

Blogtrottr is simple to use: you enter a feed URL, the address you wish to have the email of the feed sent to, select the frequency of delivery.

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In 2014, consumer shopping behavior evolved rapidly. Shopping online and through mobile devices is the new norm, and the experience has become increasingly more social with platforms such as Facebook and Twitter. These platforms, in turn, have launched new commerce capabilities like the buy button.

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With so many out there, how do you know which ones are worth your time?

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Content Curation is the practice of finding, organizing, annotating and sharing the best and most relevant third-party content for your audience. There is no doubt that curation is a growing trend in the world of content marketing. The number of concerns surrounding the practice, however, are putting doubts in the minds of content marketers before they are able to understand the benefits of curation done right.

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According to the Electronic Transactions Development Agency , a public organisation, Thais usually spend around seven hours a day online and most of that is spent on social media.

This phenomenon has had an impact on many businesses due to the time people are forced to spend on social media, especially content businesses, like news providers, bloggers and websites.

It has also affected the way people get news and other information, with rumours sometimes mistaken for genuine news reports.

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We see it happen every day. But here are some tips that will help keep your social media life from ruining your career.

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Whether you want to sell products, gain subscribers, persuade followers to a point or sway the hearts and minds of readers to your cause, they have got to know who you are in the first place.

Your ability to encourage any of these actions comes from your brand’s authority -- and one of the best ways to build that is through the savvy use of social media. In fact, recent research from Econsultancy shows that 71 percent of brands plan to invest more heavily in social media in the coming year to reach new followers and build brand reputation.

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Based on feedback, the folks in Menlo Park are changing the way it handles updates from your pals. Posts made directly by your friends will now display closer to the top of the News Feed -- things like status updates, pictures, videos and more.

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So here are the best choices for the next time you want to catch up on the news while standing in line or lounging on the couch.

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Visual marketing is an integral part of reaching customers today. For brands concerned with SEO, however, it brings a wide variety of challenges. Search engine algorithms look for specific words, which makes it difficult to challenge competitors by coming up with better photos and videos to dominate search rankings.

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Running a successful social media campaign can be difficult, especially when your brand wants to run the same campaign across multiple networks. An infographic from MarketingInColor outlines the steps your brand needs to take to remain cohesive.

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With more than 84% of brands carrying out social media marketing, the greatest challenge is to rise above all the clutter and establish your brands credibility. The effectiveness of social media marketing is highlighted by the fact that it is100 times more effective in sealing the lead-to-closure rate. Hence brands are vehemently using this channel to attain multiple business goals.

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Apple recently sent a mass email to news publishers to introduce them to Apple News, an upcoming Flipboard-inspired app for iOS 9 that will deliver curated news and magazine stories with custom layouts, photo galleries, videos and animations optimized for iPhone, iPad and iPod touch.

The email has ignited some controversy in the news and blogging community over the past week, according to the BBC, which reports that some writers are disappointed about Apples decision to automatically include a websites RSS feeds in Apple News unless they specifically opt out by replying to the email.

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Chances are your small business has used social media in one way or another. There are the big guns like Facebook, Twitter, and LinkedIn. And other familiar names like Instagram, Pinterest, and Vine.  However, these are just a drop in the bucket when it comes to all of the social media channels out there.

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YouTube is also a site filled with video content which can be extracted via RSS. You might be keen to share YouTube RSS feeds of your own content or you might want to get RSS feeds of things that interest you.

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Despite being difficult to measure, the growing impact of social media on brands is undeniable.

In fact, analysts from Social@Ogilvy recently surveyed more than 5,500 social media users across 11 countries in an attempt to find out how brands should be using social to make a true impact on shoppers.

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Decide how you intend to use social media and to whom you will allow access, especially on Facebook. You do not necessarily need to completely sanitise all your social media profiles — because companies want to hire real people, and some companies specifically look for creativity and personality.

However, if you want to ensure a potential employer does not reject you on those grounds, make sure your online social profile depicts the type of employee a company would want to hire.

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Microsoft is also opening its Health Cloud platform to outside developers, allowing them to integrate fitness data into their Microsoft Band apps.

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Microsoft is letting developers create apps for its Band fitness tracker that convey information pulled from RSS feeds and display it on the devices screen.

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Facebook refused to fill its site with flashy animated banner ads for a decade. Zuckerberg thought these interrupted the user experience, and could stunt growth. But after reaching near ubiquity and acclimating users to video ads, today the company tells me it’s relaxing its standards and starting to allow businesses to post GIFs as ads and Page posts.

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Consider your brand across all visual touchpoints, suggests WebDAM. Include logos, typography, press kit, photography, and icons.

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It seems hard to imagine that the winner of the 2016 Presidential Election will not also win another important race… the social media race. In todays hyper-connected world, the candidate that inspires enough of the population to eventually win the election will likely also have excited enough of the public to follow her or him on their various social media networks.

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Facebook has been experiencing an uptick in terms of its intellectual property holdings in recent years. In 2014, the company was tied with Emerson Electric for 132nd overall with 279 patents issued that year by the U.S. Patent and Trademark Office, an increase of almost 120 percent over the companys patenting pace the previous year. Facebooks already earned 250 U.S. patents in 2015 according to Innography, making it very likely that the company will post higher patent totals this year. The text cluster provided here shows us that much of the companys recent innovation focuses on social networking, although user interfaces and computing devices were also large areas of focus.

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Social media has become an integrated layer in our lives, available at almost every point in your day and even in space. It is this level of integration in our lives which has also made social media so powerful as a marketing tool and why just about every business has integrated it into their overall marketing strategies.

One important element of social media, if you really want to get the eyes, ears, and mouths of the people really making an impact, is to connect and engage with the influencers of each social platform.

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That little row of social media buttons has become a ubiquitous feature of most websites. After all, it is good to show off that you are social, and that there are channels where you can interact directly with stakeholders.

But is your website header or sidebar the best place to show that off?

Here are five reasons why having social media buttons on your nonprofits website might do more harm than good:

1) They send visitors away from your website

Consumers and businesses alike have something to learn from just about all of your social media interactions. How many people did your post reach? What sort of links do your followers like best? Does anything you do online even matter?

Fortunately, the rise of social media has been accompanied by the creation of tools to that analyze the impact of most of your social media activities.

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RSS has never been fashionable — it is always been a news gathering tool for nerds, not norms. But now, more than two years after the untimely demise of Google Reader, RSS almost feels cool — like listening to vinyl or hating things on Twitter. RSS is a stealthy way to obtain news thats fast, friendly, and free from both ads and trackers. Its ubiquity makes me wonder why anyone bothers with browsers and adblockers at all, especially when mobile.

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When it comes to telling search engines about the content on a website, webmasters might be wondering if they should submit sitemaps or just setup RSS or Atom feeds.

Googles answer? Use both.

For optimal crawling, we recommend using both XML sitemaps and RSS or Atom feeds. XML sitemaps will give Google information about all of the pages on your site. RSS feeds will provide all updates on your site, helping Google to keep your content fresher in its index. Note that submitting sitemaps or feeds does not guarantee the indexing of those URLs.

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While there are certainly dozens of insightful takeaways that could be gleaned from Buffetts 50-year career as an investor, I think everyone can benefit from learning more about one of his core principles that have guided him through good times and bad.

Reputation matters
One of my favorite all-time pieces of advice from Buffett is this: It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'will do things differently.

In many ways, the sheer simplicity and common-sense nature of that statement belies its profound implications for modern-day life. Throughout his career, Buffett has used his reputation sparingly to turn around a failing business or to gain a tactical advantage.

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Blogs have increased in popularity because they provide a steady stream of new and unique content. The only issue presented by this quality of blogs is that it may become difficult for those who run blogs to think of interesting and novel posts. If you have jumped on the blogging bandwagon but suffer writer's block, do not panic: we have created a list of 26 ideas for blog posts.

1. Make it visual.
Include a photo or other graphic in a blog post to break up the text, attract your reader's interest, or help illustrate a point. Better yet, talk about the image you have included to further incorporate it into the post.

Great Ideas for Blog Posts

I remember saying that if I could ever figure out how a person could be in two places at once I would retire a billionaire.

And then, I figured it out.

Because being in two places or more simultaneously is exactly what social media allows us to appear to do. With a nearly endless supply of apps designed to cross-post anything we can enter into a digital device, you would think the impossible had finally been achieved.

Certainly a lot of innovative people have ensured a comfortable retirement by making that illusion easy to create. But what is it costing entrepreneurs who fall prey to it?

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Question for you to answer: What is YOUR goal for your business startup?

I cannot stress enough the importance of knowing the answer to that question. A defined goal helps your team plan strategic & measurable steps; while, in the process, you also keep resources in check as you strive to reach it.

It can be used as a tool to achieve either of these goals:

increased email subscribers
grow profitability
get leads
more website traffic to your website
improved customers service
increased brand awareness
…and more!

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A man suspected of a double murder was on the run, and a lot of people turned to the Knox County prosecutors Facebook page to find out about it.

Posts about the killings of Sandra Lee Stelk and Jaime Barber — who were found shot to death in a rural Knox County home on Sept. 30 — and about suspect Travis Bonham were each shared hundreds of times and reached more than 100,000 people.

This was good news to Prosecutor Chip McConville and his legal assistant and communications manager, Emily Morrison, who have worked since January to find ways to use social media that are helpful to the public.

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Celebrity selfies and fan-snapped shots on the Internet have cut the prices they can charge for their pictures. But those tweets and Instagrams and Facebook posts allow them to track down and trail boldfaced names like never before.

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A recent analysis conducted by a University of Florida educational leadership scholar indicates the lack of concrete policy on the use of social media by teachers and other school employees is increasing the potential for misuse and inappropriate teacher-student relationships online.

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Facebook has released a new application called Notify that will allow its users to receive push notifications about breaking news, new movie trailers, and more.

The move into real-time news is significant because could help Facebook achieve two goals: It could make the company more important to the media, and it could increase the traffic it sends to publishers. Now, whether the app will be successful or just something that clogs up your phones notifications feed is another set of questions all together.

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RSS has taken some big hits recently. Of course, people have been announcing the death of RSS pretty much since it came into existence, but when Google Reader bit the dust on July 1st, 2013, many were ready to place a wreath at the headstone and walk away.

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You are definitely not alone in feeling the RSS information overload. As wonderful as it is to be able to tap into all the information in the world, there are only so many hours in the day to spend consuming it all. Not to worry: With a little pruning, filtering and prioritizing, we can turn the deluge of data into a nice, manageable stream of content.

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Are you tired of Facebooks trending section in your News Feed? Celebrity news getting annoying? Would you rather have legitimate news? Introducing Fluffblocker.

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Never again will mankind have to look for RSS info in more than one place...ok, we're kidding, but we've aimed to create a near comprehensive list of all the RSS readers, tools, browser plugins, tips, hacks and directories available on the web.

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Social media has become a popular (and profitable) marketing tool for new and experienced entrepreneurs. Establishing an account and building an audience organically costs only time, and most platforms offer reasonably priced advertising options for those who want a little extra push.

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  The RSS feed is really something we see as more of a technical help to crawl and index the content a bit better.  So if you have a website that is changing content fairly quickly, a news website, a blog with a  lot of new content, maybe even a shop that has lots of new content, then the RSS feed really helps us stay on top of things so we can pick up on all of those new URLs and crawl them as soon as we can.

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The social network is testing multiple News Feeds inside its mobile app, as the feature is live for select users. In addition to the main feed, tabs for specific topics like Style, Travel and Headlines line the top of the interface. When you select one, the feed is distilled down to relevant posts from your friends and Pages you follow. Facebook says the feature is in the testing phase, so it could be a bit before it is open to all users.

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JustCast is built as a simple way to create a feed for your own podcasts without dealing with hosts, but it is just as good for making your own private feeds of various audio files you need to listen to.

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Social media is driving our lives right now. You may say that is untrue, but I say you are in denial unless you are one of those emasculated men who share a Facebook account with your wife or you are part of the 1 percent who spends little to no time online. This is 2016 and Facebook has more than one billion daily active users. One billion. Daily. Active. Users. Amazing.

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On average people check social media every 6 and a half minutes,thats about 150 times a day.

And that habit is creating phantom phone vibrations in some people.

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Even though legal publishers, both law firms and traditional media, put a lot of time and effort into publishing, their publishing platforms are often outdated, deficient or broken. Worst of all, the publishers have no idea.

Like many people I use Feedly, a news aggregator, to stay abreast of news, information, developments and commentary. Others use Manzama, Zama, Flipboard or corporate-installed news aggregators. I liberally share what I read directly from Feedly to Twitter, and to a lesser extent Facebook and LinkedIn.

Social sharing like this is how news moves today, lots of people read and share. We call it social media.

Most of the items shared are shared by a select group within particular industries. They are called the influencers.

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One of the first things some people do after a major life incident is to post on social media, and sometimes those life incidents are rather personal for such a public venue. This has repercussions in two different ways.

First, people create their own liability by posting online.

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This week, a group of Android users noticed a new feature in the Twitter app: a GIF button that can be used to search through trending GIFs to drop into status updates.

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