Tags: New York Times, superyacht

For BBC, Zoe Kleinman reports: Not so long ago, 23andMe was in the…

Tags: 23andMe, BBC

Bluesky, maybe best pitched as a place for those who liked Twitter and…

Autumn Harvest Grown widely around the world on every continent except Antarctica, pumpkins or squash are reputed to have originated in North America. Seeds dating back to 7000 and 5500 BC have been found in Mexico. Technically speaking, pumpkins, or winter squash … Continue reading →

Modern American Impressionist, Meredith Brooks Abbott, is one of California’s leading plein air painters. Born in 1938 in picturesque Carpinteria, on California’s central coast, Abbott’s work focuses on the perishing rural landscape. She is a founding member of The Oak … Continue reading →

By UC Santa Barbara News A new study from UCSB’s National Center for Ecological Analysis and Synthesis finds kelps are doing better than other key coastal ecosystem-forming species Like all marine ecosystems around the world, kelp forests are threatened by … Continue reading →

By Susan Bales Courtesy of Children & Nature Network Some years ago, I worked as a “nature lady” at a Y camp in the San Bernardino Mountains above Los Angeles. Urban kids who had no experience in nature came to … Continue reading →

By Brett Israel UC Berkeley News Elemental sulfur, the most heavily used pesticide in California, may harm the respiratory health of children living near farms that use the pesticide, according to new research led by UC Berkeley. In a study … Continue reading →

By Catherine V. Moore YES! Magazine In the post-coal economy, life-skills training helps employ people and restore the savaged land. On a surface-mine-turned-farm in Mingo County, West Virginia, former coal miner Wilburn Jude plunks down three objects on the bed … Continue reading →

WildEarth Guardians Press Release Federal Court Overturns Leasing of Lands to Oil and Gas Industry SANTA FE, NM — In a victory for New Mexico’s air, climate, and water, the U.S. District Court for the District of New Mexico today … Continue reading →

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For software companies competing in today’s digital marketplace, simply having an online presence isn’t enough. To capture the attention of your target audience and engage them throughout your sales funnel, you need to develop and deploy a strategic, comprehensive, and consistent digital marketing plan. Digital marketing is not just about visibility — it’s about establishing […]

The post The Most Effective Digital Marketing Strategies for B2B Software Companies appeared first on 3.7 Designs.

Digital marketing is an essential part of how today’s tech companies reach customers. A tailored digital marketing strategy can provide high value content to potential customers while also demonstrating the need and effectiveness of your offerings. This article dives into the importance of digital marketing for tech companies and the most important tactics and platforms […]

The post Transforming Tech with Digital Marketing: Gaining a Competitive Edge appeared first on 3.7 Designs.

Today’s tech firms need a solid digital marketing strategy to stand out and remain competitive in the eyes of potential customers. Tech businesses can use many tactics, channels, and communication styles to reach key decision-makers and sell more products or services. So, effective marketing strategies for tech companies must include an intentional combination of these […]

The post Building a Winning Digital Marketing Strategy for B2B Tech Firms appeared first on 3.7 Designs.

Marketing automation has been a buzzword for years, and maybe you’ve tried it with some (or no) success, or maybe you’re just now ready to give it a shot. Either way, this article is for you. Marketing automation tools can be a game-changer for marketing and sales teams. Still, they need proper implementation to get […]

The post Marketing Automation for B2B: Strategies to Boost Your Sales appeared first on 3.7 Designs.

Zach Rottman dealt with the stress of his son bringing home “bugs” from daycare by creating a table on how often the individuals of the household were sick. There are a bunch of advantages you can get from tracking “quantified self” data with visualizations, and I can appreciate this one about kids bringing home sickness from school. Not the kind of homework parents want to be dealing with.

My boy started school, my boy got sick.

As any parent could have told me, we got clobbered. Within three days, my son had Covid, and while he was only mildly sick for a day or two, he (and I) stayed home for ten. Meanwhile, my partner was out of commission for longer than that. Scarcely a week after his return our son brought home some gnarly cold—home again, not sleeping, not eating. Turns out, it’s especially hard to manage a head cold when you don’t know how to blow your nose yet and have a strong and very vocal preference against medicine. The next time it was hand, foot, and mouth disease, then RSV, followed by a slew of mysterious rashes. You get the idea. Most of the time mommy and daddy didn’t fare much better.

So, to distract me from my misery and take on a project that could plausibly be brought to fruition while also tending to a sick one-year-old, I started quantifying the sick days and built a simple web app (myboyissick.com) to see it all.

I do think the rows of 12 squares aren’t easily translatable to days or weeks on the calendar. Not a big deal when you’re designing just for yourself, but I would layout the grid to be more relatable to a calendar format.

Article found on Nightingale.

Listen to Wikipedia is a fun visual & audio project that gives life to real-time edits on Wikipedia.

For the visualization, green circles are anonymous edits, purple circles are bots, and white circles are edits by registered users. The size of the circles represent the size (in bytes) of the edit made.

Fro the audio portion, bells are additions and string plucks are subtractions. Pitch changes according to the size of the edit; the larger the edit, the deeper the note.

Listen to Wikipedia was written by Stephen LaPorte and Mahmoud Hashemi, and is open-source. [Github link] This project was built using D3 and HowlerJS. You can read more about their project in their blog post.

Sankey and Alluvial Diagram Tools is a new directory page I just added to the growing library Cool Infographics Tools pages. The page has links to many free and paid tools to create your own diagrams. I’ve included online tools, programming code and downloadable apps.

This will be a growing list as more tools become available, so feel free to send me a note if you know of a tool that I should consider adding to the list!

Ten years ago today, the Cool Infographics book was released on October 28, 2013. I frequently lament that it’s nice to have written a book, but the actual process of writing a book was pretty difficult.

I never set out to write a book. Wiley publishing approached me in 2011, and convinced me to turn the talk I was presenting at conferences into the outline for a new book. I had started my infographics design company, InfoNewt, in 2010, and was giving almost monthly presentations about my process to design, publish and promote infographics. Turns out that the talk outline did lend itself nicely to the structure of what became the Cool Infographics chapters.

Looking back, there were a number of unique challenges that I had to solve while putting together the book, and some were also new issues for Wiley.

Permissions to include infographics

I didn’t design most of the infographics I included in the book, because this wasn’t a book of self promotion. My goal was to share the best designs from the world of infographics as examples, and that meant including designs from some of the best designers in the world.

Here was my challenge. Most infographics are meant to be shared and reposted as much as possible online. “Going viral” was the ultimate achievement of an infographic. However, legally reprinting an infographic in a book required the explicit, signed permission of each infographic’s copyright holder. I ended up including over 100 infographic examples in the book, which was a lot of negotiation and legwork.

For every design I included, I had to track down the designer or publishing company, and get them to sign an official permission form that allowed me to include their design. I wasn’t able to include many of the designs I wanted to share because either I couldn’t track down the original designer, or they refused to sign the permission form.

Infographics are large

The online infographics that I was writing about were much larger that what could effectively be shown on the 7.3 x 9.2 inch pages of the book. They had to be reduced to fit on the pages, which made the text in many of them unreadable when sized to the book’s pages. Wiley didn’t want to publish a larger format book, so I had to come up with another idea.

My solution was that every design I included, also included a link to view the original infographic online. The downside was that readers can’t click a link in a printed book. That meant they would have to manually type in the URL, and many of the links were really long and complicated addresses. So, I created over 100 shortened links for the book, using my hosting platform from the coolinfographics.com website.

For example:

Link in the book: Coolinfographics.com/Figure-5-19

Forwards to the long original URL: http://create.mcgraw-hill.com/wordpress-mu/connectblog/files/2012/03/McGraw-Hill-Connect-Handout-WHITE-Small.jpg

See what I mean? No one was ever going to try to type in that long URL.

I also created an index web page for all of the Figures that had clickable links for every design in the book that is available to see online: coolinfographics.com/figures

Making the book navigation visual

Infographics is a very visual topic. Not only do readers want to see the visual examples of every concept I discuss in the book, but I wanted the book itself to be visual too. This took some negotiating with Wiley to make happen. Every chapter has its own color, and I included that color on every page in a small tab that prints all the way to what is called the “fore edge” of the page. This makes the color visible at the edges of the pages even when the book is closed. These tabs are staggered down the page to provide an easy navigation to find the color you see in the Table of Contents.

Marketing was my job

It turns out that most book publishing companies are very focused on publishing, printing and distributing a book, but not so much on marketing them once they get printed. Once a book is published they move on to publishing the next book, and the majority of promoting my book fell to me. This was something I didn’t expect. I am constantly teaching people that designing and publishing an infographic isn’t enough, and you have to promote it too. I wrote a whole chapter about in the Cool Infographics book! Similarly, I expected a big book publisher to be good at the promotion process for books. I was wrong. They printed a beautiful color book and got it into Amazon and onto the shelves at bookstores like Barnes & Noble, but that’s where their effort mostly ended.

Most of the promotion for the book has come from me. Whether it was one of my talks, a guest appearance on a podcast, an article that mentioned the book (like this one) or someone using Google to search for infographics and finding the Cool Infographics website.

Where to go from here?

The book has done really well for 10 years, and sales continue. The concepts I wrote about in the book are all just as relevant now, as they were 10 years ago. However, some of the example designs are out-of-date, and some of the design tools aren’t around anymore.

Where do you think we should from here? As readers of the Cool Infographics website and book, what would you like to see as ongoing content exploring the design, publishing and promotion of infographics? Videos, workshops, articles, tutorials, online courses, etc. Post a question, comment, or idea and let me know how Cool Infographics can be relevant to you in the future.

I’d love to hear from you. Either post a comment below or send me a note through the CONTACT page.

Addressing a common, annual problem, the U.S. Department of Agriculture put out this 3 Ways to Thaw a Turkey infographic in 2016.

While frozen, a turkey is safe indefinitely. As soon as it begins to thaw, bacteria that may have been present before freezing will begin to grow again. There are three safe ways to defrost a turkey: in the refrigerator, in cold water, and in a microwave oven.

Informative infographics that answer common questions are some of the most popular infographics.

In my book, I also talk about the Online Lifespan of an infographic, and this infographic has a fantastic Online Lifespan as it covers an evergreen topic and becomes popular every year.

I really like this Sankey Diagram explanation of the numbers behind one of this year’s hottest political topics in the U.S.: How to Fix America’s Immigration Crisis. The original article adds a scrolly-telling element that makes it even better by slowly revealing each branch and explaining the data.

I know this article is hidden behind the NY Times paywall. If you’re not a NY Times subscriber you can try to view the original article with this LINK or try using reader mode on your browser. Let me know if this link doesn’t work, and I’ll try to post a new one.

The Quickest Route to Washington DC is a GIS visualization from @ArterialMapping (also known as MattMDL on reddit)

From @ArterialMapping:

How was this map completed? Well, using @Esri ArcGIS Pro Network Analysis toolset! In general terms, there were 4 steps:

1. Created a dot grid for the whole of the continental U.S. This grid is what enables the routes to be created to D.C. A dot was also created for D.C.

2. Run Network Analysis to find the shortest route to D.C. from each dot.

3. Run a calculation for the number of overlapping routes (shown as the stronger strokes on the roadways)

4. Then, of the 4 main spokes I saw, I copied them over into their own layers and colored them accordingly.

Red generally follows I-70 to I-270, Green generally follows I-81 to I-66, Blue generally follows I-95 south of D.C., Orange generally follows I-95 north of D.C.

The Evolution of UK Company Logos is an infographic that visually shows the timeline history of different brand logos, created by Cheap Roller Banners. See how some of most well known UK brands have redesigned their logos over the years!

Here we have an infographic that we have designed that shows how the logos have evolved over the years for some of the most well known UK brands. We have chosen to include companies with interesting logo history and ones that have updated their logo several times.

Check out this intriguing design to see the logo evolution for companies including Shell, Tesco, the BBC, Vodafone, Sky, Barclays, Cadbury, Walkers, Birds Eye, McVitie's, Hovis and British Airways.

We hope that you appreciate this UK company logos infographic and please feel free to share it on blogs or social media.

Sometimes an infographic doesn’t have numbers and charts to share. This design is more of a visual timeline, and it’s really important that you can see the evolution of the logos over time.

It’s important to connect and infographic topic with your company’s products and services to get the most benefit from publishing an infographic. They don’t offer logo design services, but they do offer printing services for trade show booths and events.

Found on Cheap Roller Banners

Arguably the most important part of your website is your store’s checkout page. This is where potential customers become buyers, but if your checkout page isn’t optimized correctly, they could end up abandoning their cart and spending their money elsewhere. While increasing checkout conversions is a worthy goal, it may seem like a lost cause because of a phenomenon […]

Wedding Photography is a tough business. You collaborate with people who are expecting to see passion and love reflected in your work, people who want to see every precious moment captured beautifully. There are no do-overs on wedding day, and the pressure can be enormous. Kate Williams, who works primarily a wedding photographer but also does stunning portraiture, […]

What if you could sell monthly and yearly subscription plans to your own independent stock photo library? Starting today, you can! The Subscription Extension for Sell Media is an enterprise-level tool that works alongside our free Sell Media plugin. You can now create and customize yearly and monthly subscription plans that your customers subscribe to for accessing file downloads. Think […]

While there are a number of ways visitors can potentially find your photography, search is the most vital method. If your website doesn’t offer a keyword search function, visitors may head to other sites that do – and the drop in traffic could hammer your sales figures. Just as search is crucial for finding websites, having a way […]

Selling your photography can be a great way to funnel your passion into a business. However, the web is awash in stock photography sites that curate photos from thousands of photographers. To stand out, you might be better off going your own way. And with the right tools—such as WordPress and Sell Media—you can build your own stock photo […]

As a visual medium, your photography deserves to be seen, and the best way to showcase it is by creating a killer website. However, doing so is tough to get right. By not having a website in this day and age, you’ll come across as a modern day caveman. Fortunately, there are some simple and logical steps you can take to get […]

Winston Churchill once said “We shape our buildings; thereafter they shape us.” British photographer Jon Kempner builds on that concept in his body of photographic work, crafting images that allow us to experience some of the world’s most unique architecture from afar. Kempner describes his work as “architectural portraiture”, and he uses space and decor […]

WordPress boasts thousands of free themes, some of which are pretty darn good. But it also offers the option of installing premium themes. They say that you get what you pay for, and this often holds true with premium themes. Your website’s design is your company’s virtual storefront. To mark your presence in the real […]

When it comes to browsing a stock image website, user experience is key. Effective navigation is vitally important, and it’s imperative that users have a clear and easy way of searching for images. If they struggle at any point in the process, they are likely to go elsewhere, resulting in the loss of a sale and potential repeat business. Fortunately, […]

Image piracy is a real issue that affects all photographers who publish their work online. Having to deal with issues such as image theft is a source of frustration for many. Thankfully, Google Images licensable badge ushers in new opportunities for photographers to capture referrals and sales directly from Google Images searchers. For years, the […]

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