Facebook is often considered the 800-pound gorilla of the social networking market. Its family of apps -- which includes its main app, Instagram, and WhatsApp -- grew its monthly active users 14% year over year to 3.21 billion last quarter. Facebook also shares a near-duopoly with Alphabet's Google in the digital ad market.

However, several major social networks are still growing in Facebooks shadow. Lets take a closer look at three of them, how they withstood competition from Facebook, and what that resilience means for Facebooks long-term prospects.

1. Snapchat
2. Pinterest
3. Tiktok

It is a familiar situation: a compelling discussion develops on Tw­­itter, Facebook or Instagram - it could be about any topic - but instead of working constructively towards a common solution, the tone becomes increasingly aggressive. The rift between the differing opinions grows ever larger. Often, intercultural differences and lack of understanding are the root causes of the conflict. An international research team led by the University of Göttingen now wants to develop a "moderator" using artificial intelligence (AI) that can recognise hate messages in social media and intervene to de-escalate the situation. The Volkswagen Foundation will fund the project for four years from April 2021 with a total of around 1.5 million euros.

There has been a growing change in the style of communication in social media in recent years. This is particularly noticeable when it comes to questions of cultural identity. There is increasing conflict: users become emotional and attack each other; always anxious to emphasise what divides rather than what they have in common. A constructive exchange of information, facts and arguments takes place to a very limited extent. This leads to the well-known phenomena of filter bubbles and echo chambers in social media.

Rather than using aggregated statistics and sentiment analysis, the research team used a qualitative approach to drill down into all the tweets posted around the two case studies, and divided them into key topics, positions, purpose and arguments, in order to determine how users engaged in the debate around sustainability and ethics in fashion.

They found that the two main ethics and sustainability issues raised by social media users were environmental concerns, in the first case study; and labor conditions in the supply chain, in the second. Analysis revealed that only a small proportion of tweets were explicitly critical and that those that were, were actually prompting a relatively sophisticated debate that fashion brands may benefit from engaging meaningfully with.

As the world faced lockdowns, people restricted themselves to the four walls of their homes, increasing the amount of time they were spending on social media platforms and behind their screens, but this was not necessarily a bad thing. Social media kept the world connected when the harsh reality of the new normal kept everyone physically apart. This magnanimous increase in screen-time presented brands and organizations an opportunity to connect with their audiences like never before. As we look towards 2021, we must understand that 2020 has changed how we will do business forever. Clearly, there are no effective marketing strategies without social media going forward.

In researching the landscape ahead for social media, I spoke with entrepreneur and social media expert Brandon Mimms. Brandon has built over 10 million followers combined across various pages on Instagram, including @USA, @SantaClaus, @Shoes, @NiagaraFalls, and others.

Organic social media traffic is really struggling right now. Reach and engagement numbers are low. For example on Facebook, it's estimated that the average reach for organic content is roughly 5%. One of the reasons is that there is so much content out there.

Using social media is an excellent way to expand your client list, but you have to make sure you approach it in the right way to stand out from the pack. Here are three steps you can start with to put your best digital foot forward and build the connections that will help your business grow.

1. Choose your Channels
2. Build Your Brand
3. Find Your Leads

The onset of the coronavirus pandemic ramped up social media usage across all major platforms across the globe—and there's no sign of a decline anytime soon.

social network users worldwide
The coronavirus pandemic ramped up social media usage across all major platforms. eMarketer
But just how many people actually use social media? Insider Intelligence analyzed social network usage trends across multiple platforms and localizations. Here are some of the key social media stats to help navigate this shifting landscape.

How many people use social media?
Over three billion people, or 80.7% of internet users worldwide, will use a social network at least once per month in 2020. This is nearly 150 million more global social network users than Insider Intelligence's pre-pandemic estimate.

RSS feeds are great for getting alerted to new articles on your favorite sites. But your personal time should not be taken up with reading work articles. Split your professional and personal subscriptions by adding work feeds to Microsoft Outlook instead.

Managing feeds in Outlook is super easy, although it can only be done in the desktop Outlook client.

Facial recognition technology is getting more sophisticated, more reliable, and more pervasive as the world eases its way toward becoming an all-encompassing surveillance state. That surveillance state does not even have to be built; it is increasingly ready for deployment as law enforcement agencies cut deals with private companies that have already assembled the tools and databases for use. As with cell phone tracking, that plug-and-play quality does an end-run around safeguards that, at least nominally, restrict government actors, and invites legal challenges based on civil liberties concerns.

When I teach social media, I commonly am told that not all people are on social media, particularly the older population. What I want you to consider is that many members of the families of those older residents are on social media, and they can share a departments information with their older relatives. Yes, local newspapers, radio stations and local cable access channels love to share fire department information, and that information is being read, heard and watched by more of that audience that is not on social media. However, social media is another vehicle that transports a department’s information to many other forms of communication.

There was a time not all that long ago when Facebook was considered to be the absolute pinnacle of social media in general. Because of the fact that this is the sort of thing that could potentially end up being no longer the case without widespread innovation, Facebook has worked quite hard to diversify its offerings. However, recent data suggests that in spite of the fact that this is the case, Facebook has now lost its dominance among key demographics as well as social media users in general.

According to research conducted by the EdisonResearch, two very intriguing statistics have emerged. The first is that Facebook is no longer the social media platform of choice for people between the ages of 12 and 34. This is arguably the single most important demographic out there due to the reason that these are the people that the vast majority of advertisers are going to want to target at any given point in time. Only 21% of users between 12 and 34 years of age say that Facebook is their social media brand of choice.

Dolphins head coach Mike McDaniel offered a couple of roster updates during a Tuesday press conference.

Yahoo fantasy analyst Andy Behrens explains why fantasy managers should roll with the Pittsburgh QB in Week 11 vs. Baltimore.

Yahoo fantasy analyst Andy Behrens explains why fantasy managers should roll with the Pittsburgh WR in Week 11.

On Tuesday, the Bears dumped offensive coordinator Shane Waldron.

The Titans added an offensive lineman to the roster on Tuesday.

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