y Social media ROI : managing and measuring social media efforts in your organization / Olivier Blanchard By prospero.murdoch.edu.au Published On :: Blanchard, Olivier Full Article
y Good works! : marketing and corporate initiatives that build a better world-- and the bottom line / Philip Kotler, David Hessekiel & Nancy R. Lee By prospero.murdoch.edu.au Published On :: Kotler, Philip Full Article
y Marketing management in Asia / edited by Stan Paliwoda, Tim Andrews, and Junsong Chen By prospero.murdoch.edu.au Published On :: Full Article
y Pricing segmentation and analytics / Tudor Bodea and Mark Ferguson By prospero.murdoch.edu.au Published On :: Bodea, Tudor Full Article
y Secrets of social media marketing : how to use online conversations and customer communities to turbo-charge your business! / Paul Gillin By prospero.murdoch.edu.au Published On :: Gillin, Paul Full Article
y YouTube for business : online video marketing for any business / Michael Miller By prospero.murdoch.edu.au Published On :: Miller, Michael, 1958- Full Article
y E-marketing : capitalizing on technology / Brad Alan Kleindl By prospero.murdoch.edu.au Published On :: Kleindl, Brad Alan, 1955- Full Article
y E-volve-or-Die.com : thriving in the Internet age through e-commerce management / by Mitchell Levy By prospero.murdoch.edu.au Published On :: Levy, Mitchell A Full Article
y Psychological foundations of marketing / Allan J. Kimmel By prospero.murdoch.edu.au Published On :: Kimmel, Allan J Full Article
y Inside marketing : practices, ideologies, devices / edited by Detlev Zwick and Julien Cayla By prospero.murdoch.edu.au Published On :: Full Article
y Ten key customer insights : unlocking the mind of the market / Robert Schieffer By prospero.murdoch.edu.au Published On :: Schieffer, Robert Full Article
y Principles of internet marketing : new tools and methods for Web developers / Jason I. Miletsky By prospero.murdoch.edu.au Published On :: Miletsky, Jason I Full Article
y Customer relationship management : a people, process, and technology approach / William P. Wagner, Michael Zubey By prospero.murdoch.edu.au Published On :: Wagner, William P., 1958- Full Article
y Consuming kids [videorecording] : the commercialization of childhood / written and directed by Adriana Barbaro and Jeremy Earp ; produced by Adriana Barbaro By prospero.murdoch.edu.au Published On :: Full Article
y As seen on TV [videorecording] : the K-Tel story By prospero.murdoch.edu.au Published On :: Full Article
y Market-led strategic change : transforming the process of going to market / Nigel F. Piercy By prospero.murdoch.edu.au Published On :: Piercy, Nigel Full Article
y Brand sense : build powerful brands through touch, taste, smell, sight, and sound / Martin Lindstrom ; foreword by Philip Kotler By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
y Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna By prospero.murdoch.edu.au Published On :: Full Article
y Nontraditional media in marketing and advertising / Robyn Blakeman, University of Tennessee, Knoxville By prospero.murdoch.edu.au Published On :: Blakeman, Robyn, 1958- author Full Article
y Contagious : why things catch on / Jonah Berger By prospero.murdoch.edu.au Published On :: Berger, Jonah Full Article
y Serving customers : global services marketing perspective / Raymond P. Fisk, Rebekah Russell-Bennett, Lloyd C. Harris; editors By prospero.murdoch.edu.au Published On :: Full Article
y Services marketing : an interactive approach / Raymond P. Fisk, Stephen J. Grove, Joby John By prospero.murdoch.edu.au Published On :: Fisk, Raymond P Full Article
y Buy ology : truth and lies about why we buy / Martin Lindstrom ; [foreword by Paco Underhill] By prospero.murdoch.edu.au Published On :: Lindström, Martin, 1970- Full Article
y Loyalty programs : generalizations on their adoption, effectiveness and design / [Tammo H. A. Bijmolt, Matilda Dorotic, Peter C. Verhoef] By prospero.murdoch.edu.au Published On :: Bijmolt, Tammo H. A. (Tammo Hendrik Anthonie), 1967- Full Article
y Marketing : real people, real choices / Michael R. Solomon, Andrew Hughes, Bill Chitty, Greg Marshall, Elnora Stuart By prospero.murdoch.edu.au Published On :: Solomon, Michael R., author Full Article
y Neuroelectrical brain imaging tools for the study of the efficacy of TV advertising stimuli and their application to neuromarketing / Giovanni Vecchiato [and three others] By prospero.murdoch.edu.au Published On :: Vecchiato, Giovanni, author Full Article
y Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters By prospero.murdoch.edu.au Published On :: Hoyer, Wayne D Full Article
y Relentless : the Japanese way of marketing / Johny K. Johansson and Ikujiro Nonaka By prospero.murdoch.edu.au Published On :: Johansson, Johny K Full Article
y "Service please" : the power and perils of customer service / by Barry Urquhart By prospero.murdoch.edu.au Published On :: Urquhart, Barry Full Article
y Marketing research / William Zikmund, Steve D'Alessandro, Hume Winzar, Ben Lowe, Barry Babin By prospero.murdoch.edu.au Published On :: Zikmund, William G, author Full Article
y Principles and practice of marketing / Jim Blythe By prospero.murdoch.edu.au Published On :: Blythe, Jim, author Full Article
y Consumer behaviour : implications for marketing strategy / Pascale Quester, Simone Pettigrew, Foula Kopanidis, Sally Rao Hill, Del I. Hawkins By prospero.murdoch.edu.au Published On :: Quester, Pascale G. (Pascale Genevieve), author Full Article
y International marketing / Michael Czinkota, Ilkka Ronkainen, Catherine Sutton-Brady, Tim Beal, Nicole Stegemann By prospero.murdoch.edu.au Published On :: Czinkota, Michael R., author Full Article
y Neuromarketing for dummies / by Stephen J. Genco, PhD, Andrew P. Pohlmann, and Peter Steidl, MBA, PhD By prospero.murdoch.edu.au Published On :: Genco, Stephen J Full Article
y The practice of market research : an introduction / Yvonne McGivern By prospero.murdoch.edu.au Published On :: McGivern, Yvonne, author Full Article
y Brand esSense : using sense, symbol and story to design brand identity / Neil Gains By prospero.murdoch.edu.au Published On :: Gains, Neil Full Article
y Decoded : the science behind why we buy / Phil Barden ; foreword by Rory Sutherland By prospero.murdoch.edu.au Published On :: Barden, Phil, 1959- Full Article
y Handbook of marketing research methodologies for hospitality and tourism / Ronald A. Nykiel By prospero.murdoch.edu.au Published On :: Nykiel, Ronald A., author Full Article
y A social strategy : how we profit from social media / Mikołaj Jan Piskorski By prospero.murdoch.edu.au Published On :: Piskorski, Mikołaj Jan, author Full Article
y Build your own brand / Doug Dvorak By prospero.murdoch.edu.au Published On :: Dvorak, Doug Full Article
y Get bold : using social media to create a new type of social business / Sandy Carter By prospero.murdoch.edu.au Published On :: Carter, Sandy, 1963- Full Article
y The small business owner's handbook to search engine optimization : increase your Google rankings, double your site traffic-- in just 15 steps--guaranteed / Stephen Woessner By prospero.murdoch.edu.au Published On :: Woessner, Stephen, 1972- Full Article
y Social media strategy : a step-by-step guide to building your social business / Kamales Lardi, Rainer Fuchs [editors] By prospero.murdoch.edu.au Published On :: Full Article
y Youtility : why smart marketing is about help not hype / Jay Baer By prospero.murdoch.edu.au Published On :: Baer, Jay, 1969- Full Article
y Location is (still) everything : the surprising influence of the real world on how we search, shop, and sell in the virtual one / David R. Bell By prospero.murdoch.edu.au Published On :: Bell, David R. (David Richard) Full Article
y The definitive book of branding / edited by Kartikeya Kompella By prospero.murdoch.edu.au Published On :: Full Article
y Global marketing management / Warren J. Keegan, Professor Emeritus, Lubin School of Business, Pace University, New York City and Westchester, Fellow, Academy of International Business, with Elyse Arno Brill By prospero.murdoch.edu.au Published On :: Keegan, Warren J Full Article
y Integrated marketing communications / Chitty, Luck, Barker, Valos, Shimp By prospero.murdoch.edu.au Published On :: Chitty, William, author Full Article
y The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
y Zag : the number-one strategy of high-performance brands : a whiteboard overview / by Marty Neumeier By prospero.murdoch.edu.au Published On :: Neumeier, Marty Full Article
