y

'Lord Ram' sees Ramayan for the first time!

'Not a single central or state government that has come to power since the telecast of the Ramayan in 1987 has given me a single award or bestowed me with any recognition.'




y

Advances in corporate branding / edited by John M.T. Balmer, Shaun M. Powell, Joachim Kernstock and Tim Oliver Brexendorf

Online Resource




y

Soar: How the Best Airline Brands Delight Customers and Inspire Employees / Shashank Nigam ; with Matthew Sharpe

Dewey Library - HF6161.A38 N55 2016




y

Customer-centric marketing: build relationships, create advocates and influence your customers / Aldo Cundari

Dewey Library - HF5415.55.C86 2015




y

Product lifecycle management for digital transformation of industries: 13th IFIP WG 5.1 International Conference, PLM 2016, Columbia, SC, USA, July 11-13, 2016, Revised selected papers / Ramy Harik, Louis Rivest, Alain Bernard, Benoit Eynard, Abdelaziz Bo

Online Resource




y

SAP Flexible Real Estate Management: Guide for Implementing and Optimizing SAP Flexible Real Estate Management Solution / Jayant Daithankar

Online Resource




y

The Data and Analytics Playbook: Proven Methods for Governed Data & Analytic Quality / Lowell Fryman, Gregory Lampshire, Dan Meers

Online Resource




y

Introducing SEO: Your Quick-Start Guide to Effective SEO Practices / Aravind Shenoy, Anirudh Prabhu

Online Resource




y

The big fish experience: create memorable presentations that reel in your audience / Kenny Nguyen, Gus Murillo, Robert Killeen, Luke Jones

Dewey Library - HF5718.22.N49 2016




y

The product manager's toolkit: methodologies, processes, and tasks in technology product management / Gabriel Steinhardt

Online Resource




y

Product Development for Distant Target Groups: An Experimental Study for the Silver Market / Malte Marvede ; with a foreword by Cornelius Herstatt

Online Resource




y

Marketing and customer loyalty: the extra step approach / Mauro Cavallone

Online Resource




y

Instructor's manual for strategic marketing cases in emerging markets: a companion volume / Atanu Adhikari, Sanjit Kumar Roy, editors

Online Resource




y

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 / Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Kusum L. Ailawadi, María Jesús Yagüe-Guillén, editors

Online Resource




y

Energy branding: harnessing consumer power / Friorik Larsen

Online Resource




y

Fraud prevention in online digital advertising / Xingquan Zhu, Haicheng Tao, Zhiang Wu, Jie Cao, Kristopher Kalish, Jeremy Kayne

Online Resource




y

Introduction to search engine marketing and AdWords: a guide for absolute beginners / Todd Kelsey

Online Resource




y

Introduction to social media marketing: a guide for absolute beginners / Todd Kelsey

Online Resource




y

The strategic procurement practice guide: know-how, tools and techniques for global buyers / Ulrich Weigel, Marco Ruecker

Online Resource




y

Business-to-business marketing communications: value and efficiency considerations in recessionary times / Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos

Online Resource




y

Critical discourse analysis of Chinese advertisement: case studies of household appliance advertisements from 1981 to 1996 / Chong Wang

Online Resource




y

Writing that works: communicating effectively on the job / Walter E. Oliu, Charles T. Brusaw, Gerald J. Alred

Dewey Library - HF5721.O53 2016




y

Competitive advantage of customer centricity / by Sathit Parniangtong

Online Resource




y

The Oxford handbook of pricing management / edited by Özalp Özer, Robert Phillips

Online Resource




y

Cross-cultural personal selling: agents' competences in international personal selling of services / Anna Antczak, Barbara A. Sypniewska

Online Resource




y

Global perspectives on contemporary marketing education / Brent Smith, Saint Joseph's University, USA, Amiram Porath, AmiPorcon Ltd, Israel

Online Resource




y

The quintessence of sales: what you really need to know to be successful in sales / Stefan Hase, Corinna Busch

Online Resource




y

Mastering Zoho CRM: manage your team, pipeline, and clients effectively / Ali Shabdar

Online Resource




y

Imitation, counterfeiting and the quality of goods in modern Asian history / Kazuko Furuta, Linda Grove, editors

Online Resource




y

Contemporary issues in social media marketing / Bikramjit Rishi, Subir Bandyopadhyay

Online Resource




y

Innovation in pricing: contemporary theories and best practices / [edited by] Andreas Hinterhuber and Stephan M. Liozu

Online Resource




y

The Cambridge handbook of consumer psychology / edited by Michael I. Norton, Derek D. Rucker, Cait Lamberton

Dewey Library - HF5415.32.C36 2015




y

Consumer neuroscience / edited by Moran Cerf and Manuel Garcia-Garcia

Dewey Library - HF5415.32.C658673 2017




y

Social media analytics strategy: using data to optimize business performance / Alex Gonçalves

Online Resource




y

Style and Statistics: The Art of Retail Analytics / Brittany Bullard

Online Resource




y

Making Sense of Sensors: End-to-End Algorithms and Infrastructure Design from Wearable-Devices to Data Center / Omesh Tickoo, Ravi Iyer

Online Resource




y

Product lifecycle management and the industry of the future: 14th IFIP WG 5.1 International Conference, PLM 2017, Seville, Spain, July 10-12, 2017, Revised selected papers / José Ríos, Alain Bernard, Abdelaziz Bouras, Sebti Foufou (eds.)

Online Resource




y

Strategic Marketing Cases in Emerging Markets / edited by Atanu Adhikari, Sanjit Kumar Roy

Online Resource




y

Owners of the sidewalk: security and survival in the informal city / Daniel M. Goldstein

Rotch Library - HF5459.B5 G65 2016




y

Simply said: communicating better at work and beyond / Jay Sullivan

Online Resource




y

The Crucial role of domain knowledge in evaluating early-stage new product ideas / Florian Denker ; with a foreword by Univ. Prof. Dr. Cornelius Herstatt

Online Resource




y

Content Inc.: how entrepreneurs use content to build massive audiences and create radically successful businesses / Joe Pulizzi

Dewey Library - HF5415.127.P8498 2016




y

Adaptability through dynamic capabilities: how management can recognize opportunities and threats / Herbert Endres

Online Resource




y

Sales management: simplified: the straight truth about getting exceptional results from your sales team / Mike Weinberg

Dewey Library - HF5438.25.W29295 2015




y

Excel 2016 for advertising statistics: a guide to solving practical problems / Thomas J. Quirk, Eric Rhiney

Online Resource




y

Impacting the Sensory Experience of Products: Experimental Studies on Perceived Quality / Christine Cowen-Elstner

Online Resource




y

Personal Brand Creation in the Digital Age: Theory, Research and Practice / Mateusz Grzesiak

Online Resource




y

Perennial seller: the art of making and marketing work that lasts / Ryan Holiday, founder of Brass Check

Dewey Library - HF5415.H74155 2017