Coca-Cola India president T Krishnakumar said Bengal is the first state where the entire portfolio and marketing initiatives of Coca-Cola brands have been hyper-localised to resonate with local language and suit consumer preferences. “The reason to start with Bengal is since it is amongst our top market and we have a self-sufficient supply chain,” he said.

The growth was primarily driven by media spends and on-ground sponsorship around cricket with the Indian Premier League (IPL) and the ICC World Cup giving a big push to both on-ground sponsorships and media spends. On-ground sponsorship grew by 25% to cross Rs 2,000 crore mark for the first time, while media spends were up by 18% at Rs 5,232 crore.

Various product categories such as mattresses, disinfectants, sanitzers and foods have begun making unscientific claims in their advertising of being ‘anti-coronavirus’, which industry body Advertising Standards Council of India (ASCI) said it is clamping down on.

First lady Melania Trump will urge Americans to wash their hands and keep their distance from one another to fight coronavirus in a new TV ad campaign produced with major U.S. broadcast networks, the White House said on Wednesday.

According to the SC guidelines, government advertisement campaigns should “not be directed at promoting political interests of a party”. They also prohibit any government advertisement from mentioning the ruling party by its name, glorifying anyone except the President, Prime Minister or Chief Justice of India.

iProspect India will handle the entire gamut of digital duties – paid media, social media, creative, SEO (search engine optimisation) and ORM (online reputation management) for the brand.

Highlighting the industry’s pro-active role in reinforcing critical public messaging in its plea to the government, IOAA has recommended a few measures to ease the financial burden on the Indian OOH industry.

With the release of the O*NET 24.0 Database, data from job incumbents and occupational experts is now available for 969 O*NET-SOC occupations, of which 100 occupations were updated in this release. This release also updates the Alternate Titles and Sample of Reported Titles data for 299 occupations, from employer job postings and other sources, along with Detailed Work Activities for 63 occupations.

The new data is incorporated within My Next Move, Mi Próximo Paso, My Next Move for Veterans, and O*NET OnLine. Learn more or download the database from the Resource Center. Developers can also access the latest data from O*NET Web Services.

With the release by the Office of Management and Budget of an updated Standard Occupational Classification (2018 SOC), the O*NET Program is moving forward with the transition to this new SOC standard. The technical report Updating the O*NET-SOC Taxonomy: Incorporating the 2018 SOC Structure describes the new O*NET-SOC 2019 taxonomy based on the 2018 SOC. The report summarizes code, title, and definition changes and the overall relationship between the 2018 SOC and the O*NET-SOC 2019 taxonomies.

To help with the transition to the new structure, related crosswalks are now available: Crosswalk O*NET-SOC 2019 to 2018 SOC, Crosswalk O*NET-SOC 2010 to O*NET-SOC 2019 and Crosswalk O*NET-SOC 2010 to 2018 SOC.

For more information, including an interactive summary graphic, a variety of occupational listings, and additional transition plans, visit O*NET Resource Center–O*NET-SOC Taxonomy.

The 24.1 release of the O*NET database includes the following:

• 1,416 technology skills related to 332 occupations were updated from employer job postings and other sources. Currently, 161 "hot technologies" are identified.

• 170 alternate titles related to 102 occupations were added from employer job postings and other sources.

The new data is incorporated within My Next Move, Mi Próximo Paso, My Next Move for Veterans, and O*NET OnLine.

Learn more or download the database from our Developer's Corner. Developers can also access the latest data from O*NET Web Services.

The O*NET Content Model includes worker- and job-oriented hierarchical taxonomies that can effectively serve as frameworks for organizing workforce competencies, credentials, and other work-relevant information. Visit the new Competency Frameworks section to discover a variety of easy-to-use competency frameworks, including Technology Skills, Abilities, Cross-Functional Skills, Basic Skills, and Knowledge.

The frameworks are available in Excel format and also as JSON-LD: machine-readable Linked Data  described using the CTDL-ASN  schema (Credential Transparency Description Language Profile of Achievement Standards Network Description Language) developed by the Credential Engine  project.

For a summary of O*NET machine-discoverable information see: Link to Us--Machine-Readable Data.

The 24.2 release of the O*NET database includes the following:

• New “Cross-Domain Linkages” section with linkages between:
  • Abilities to relevant Work Activities;
  • Abilities to relevant Work Context;
  • Skills to relevant Work Activities;
  • Skills to relevant Work Context.

• 441 technology skills related to 98 occupations were updated from employer job postings and other sources. Currently, 161 "hot technologies" are identified.

• 162 alternate titles related to 103 occupations were added from employer job postings and other sources.

The new technology skills and alternate tiles data is incorporated within My Next Move, Mi Próximo Paso, My Next Move for Veterans, and O*NET OnLine.

Learn more or download the database from our Developer's Corner. Developers can also access the latest data from O*NET Web Services.

With the release of the O*NET 25.1 Database in November 2020, O*NET Web Services will transition to the O*NET-SOC 2019 taxonomy. This taxonomy, based on the 2018 SOC, introduces several changes to the occupations returned by our services. It includes 1,016 occupational titles, 923 of which represent O*NET data-level occupations. For more information on these changes, see the O*NET-SOC Taxonomy page at the O*NET Resource Center.

To help O*NET Web Services users with the upcoming taxonomy transition, Taxonomy Services are now available to enable developers to connect occupational data between existing systems based on the O*NET-SOC 2010 taxonomy, and the future O*NET-SOC 2019 taxonomy-based O*NET Web Services.

Synonym content is added to the Abilities, Cross-Functional Skills, Basic Skills, and Knowledge competency frameworks. The simplified language is drawn from easy-to-read content included within My Next Move and My Next Move for Veterans. The frameworks, built from worker- and job-oriented hierarchical taxonomies, can help in organizing workforce competencies, credentials, and other work-relevant information, and also serve as a starting point for creating skills thesauruses. Visit the Competency Frameworks section to discover these easy-to-use tools.

The frameworks are available in Excel format and also as JSON-LD: machine-readable Linked Data described using the CTDL-ASN schema (Credential Transparency Description Language Profile of Achievement Standards Network Description Language) developed by the Credential Engine project.

For a summary of O*NET machine-discoverable information see: Link to Us--Machine-Readable Data.

The Bureau of Labor Statistics (BLS) has released wage estimates for 2019. The latest wages are now included in career reports within O*NET OnLine, My Next Move, Mi Próximo Paso, and My Next Move for Veterans. Check out available local, state, and national wage distributions via simple, easy to interpret graphics.

My Next Move's state maps also feature updated data, showing which states have above average work opportunities for a given career. Click on "Check out my state" from career reports in My Next Move, Mi Próximo Paso, and My Next Move for Veterans.

Developers can access these updates via O*NET Web Services.

Cracow : Jagiellonian University Press, 2006-